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Show Me The Money London 2014 - Presentation by Emma Watkinson founder of SilkFred
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Show Me The Money London 2014 - Presentation by Emma Watkinson founder of SilkFred

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Emma Watkinson is the founder of SilkFred, a platform that enables independent fashion brands to successfully sell their products. Last year, former fashion buyer Emma, spearheaded a crowd-funding …

Emma Watkinson is the founder of SilkFred, a platform that enables independent fashion brands to successfully sell their products. Last year, former fashion buyer Emma, spearheaded a crowd-funding campaign for SilkFred, raising £145,000 on Crowdcube and was featured on ITV's Daybreak, Tech City News and Huffington Post and is a 2013 member of the Tech City Insider Top 100.

Published in: Technology, Design

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Transcript

  • 1. IDEA LONDON, 69 Wilson Street, EC2A 2BB   Contact: emma@silkfred.com Phone: 07794808254 Twitter: @Emma_SilkFred
  • 2. Meet SilkFred ONLINE MARKETPLACE SALES 17 “A one stop shop for independent fashion brands to sell their products and for customers to discover them”
  • 3. Independent fashion brands need help WHAT CHALLENGES DO OUR CUSTOMER FACE? Fashion lovers Independent brands1 2 There is no single solution to help independent fashion brands get to market •Web agencies are expensive •E-commerce platforms are not fashion focused •Brand marketing is expensive and often not in core skill set •Logistics solutions are complicated and often expensive No girl wants to see someone else wearing the same dress Finding unique fashion at an affordable price point is a tough job 3
  • 4. What have we done so far?
  • 5. SilkFred is growing right now ONLINE MARKETPLACE SALES 17
  • 6. Why Crowdfunding?
  • 7. Launching Our Pitch
  • 8. The Right Tools
  • 9. The Right Tools
  • 10. Anyone can be an investor
  • 11. Leveraging Online
  • 12. Leveraging Online
  • 13. Leveraging Online
  • 14. Going Offline
  • 15. Going Offline
  • 16. Momentum is your new best friend
  • 17. Momentum is your new best friend
  • 18. Making Noise
  • 19. Making Noise
  • 20. Making Noise
  • 21. Making Noise
  • 22. Telling our story ONLINE MARKETPLACE SALES 17 “
  • 23. Telling our story
  • 24. Telling our story
  • 25. WHO ARE WE? Post Campaign Profile 22
  • 26. Post Campaign Profile
  • 27. Post Campaign Profile
  • 28. Post Campaign Profile
  • 29. Post Campaign Profile
  • 30. Post Campaign Profile
  • 31. Want more?
  • 32. IDEA LONDON, 69 Wilson Street, EC2A 2BB   Contact: emma@silkfred.com Phone: 07794808254 Twitter: @Emma_SilkFred

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