2080How to get the most with very little
Who is this for?
startups
no pr person or    agency
basicunderstanding of  your target   audience
About me
@rumbeg
Journalist
Head of Comms   @blinkist
The Minimum PR cycle
W4The minimum PR cylce
1What‘s my goal?
Your goal goes here.
2What‘s my interesting thing?      This is not about you.
3Who should I talk to?
4What do I want them to do?
20 minutes eachWith a little practice that‘s enough.
Engage.3 to 10 people
Make it short.
Don‘t let go!
Repeat.
The whole thing  once more
1. What‘s my goal?2. What‘s my interesting thing?    3. Who should I talk to? 4. What do I want them to do?
Think about it as amini-experiments
The Power of Add ons
In case you have   more time…
Create a bucket list
Plan in advance
Play time!
Launch Event        Guest posts                          Opinion PiecesCustomer Campaign                        Surveys   ...
but …
Say no!without a dedicated person to do it
Bits of Advice
The best PRhappens offline
The one big secret
Be helpful. Talk & Listen.
Talk & Listen. Often.
Journalists are  people too
Give before you take
Create a bucket list.I said that already, but it‘s really helpful.
Perfect? Never.  (I really suck at this.)
Limit yourself.Creativity works best with boundaries
Steal shamelessly    But don‘t just take.
Prepare to fail
Make Networking fun.     Relax. It‘s a long way.
Tools & Resources
Our bucket list and Task Management Tool       Trello.com
Journalist Databasezimpel-online.de     thanks to @oezlemburan
Todo app based on the Eisenhower matrix eisenhower.me
Extensive marketing plan & case studiesThe $100 Startup          Thanks to Chris Guilllebeau
What does good PR look like?bit.ly/ballou-presentation          thanks to @coletteballou
5 tips to make tech journalists like you (more)       bit.ly/5-tips-on-pr                thanks to Ed Zitron
Hacking Kickstarter: How to Raise $100,000 in 10    Days (Includes Templates, E-mails, etc.)  bit.ly/hacking-marketing    ...
2080.co
@rumbergFree office hour for your questions.
Sebastian rumberg
Sebastian rumberg
Sebastian rumberg
Sebastian rumberg
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Sebastian rumberg

  1. 1. 2080How to get the most with very little
  2. 2. Who is this for?
  3. 3. startups
  4. 4. no pr person or agency
  5. 5. basicunderstanding of your target audience
  6. 6. About me
  7. 7. @rumbeg
  8. 8. Journalist
  9. 9. Head of Comms @blinkist
  10. 10. The Minimum PR cycle
  11. 11. W4The minimum PR cylce
  12. 12. 1What‘s my goal?
  13. 13. Your goal goes here.
  14. 14. 2What‘s my interesting thing? This is not about you.
  15. 15. 3Who should I talk to?
  16. 16. 4What do I want them to do?
  17. 17. 20 minutes eachWith a little practice that‘s enough.
  18. 18. Engage.3 to 10 people
  19. 19. Make it short.
  20. 20. Don‘t let go!
  21. 21. Repeat.
  22. 22. The whole thing once more
  23. 23. 1. What‘s my goal?2. What‘s my interesting thing? 3. Who should I talk to? 4. What do I want them to do?
  24. 24. Think about it as amini-experiments
  25. 25. The Power of Add ons
  26. 26. In case you have more time…
  27. 27. Create a bucket list
  28. 28. Plan in advance
  29. 29. Play time!
  30. 30. Launch Event Guest posts Opinion PiecesCustomer Campaign Surveys Case Studies Infographics Events & Parties +1000Speaking Gigs Pitching
  31. 31. but …
  32. 32. Say no!without a dedicated person to do it
  33. 33. Bits of Advice
  34. 34. The best PRhappens offline
  35. 35. The one big secret
  36. 36. Be helpful. Talk & Listen.
  37. 37. Talk & Listen. Often.
  38. 38. Journalists are people too
  39. 39. Give before you take
  40. 40. Create a bucket list.I said that already, but it‘s really helpful.
  41. 41. Perfect? Never. (I really suck at this.)
  42. 42. Limit yourself.Creativity works best with boundaries
  43. 43. Steal shamelessly But don‘t just take.
  44. 44. Prepare to fail
  45. 45. Make Networking fun. Relax. It‘s a long way.
  46. 46. Tools & Resources
  47. 47. Our bucket list and Task Management Tool Trello.com
  48. 48. Journalist Databasezimpel-online.de thanks to @oezlemburan
  49. 49. Todo app based on the Eisenhower matrix eisenhower.me
  50. 50. Extensive marketing plan & case studiesThe $100 Startup Thanks to Chris Guilllebeau
  51. 51. What does good PR look like?bit.ly/ballou-presentation thanks to @coletteballou
  52. 52. 5 tips to make tech journalists like you (more) bit.ly/5-tips-on-pr thanks to Ed Zitron
  53. 53. Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Templates, E-mails, etc.) bit.ly/hacking-marketing thanks to @mikedelponte & @tferriss
  54. 54. 2080.co
  55. 55. @rumbergFree office hour for your questions.
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