Simon JennerCEO Oxygen Accelerator    @simonjenner                         @oxygenaccel                         www.oxygen...
Applications ACCELERATOR MarchWHAT IS OXYGEN close 31st13 WEEKS, 10 STARTUPS                      €7,000 per founder max €...
Crossing the Chasm               @oxygenaccel               www.oxygenaccelerator.com
2011 CycleRateMyRom    eo
you shouldnt give af*** about the chasm                 @oxygenaccel                 www.oxygenaccelerator.com
chasmyou are here               @oxygenaccel               www.oxygenaccelerator.com
deadpool road                @oxygenaccel                www.oxygenaccelerator.com
chasminnovators   early adopters           early majority                                        @oxygenaccel             ...
chasm        innovators     early adopters              early majority                           Iterate                 M...
problem 1#oh look somethingshiny & new                @oxygenaccel                www.oxygenaccelerator.com
early markets                       new product                                                       new product         ...
old & boring   shiny & new                @oxygenaccel                www.oxygenaccelerator.com
shiny & new to old & boring time lapse       new products                                old productsDay1                 ...
problem 2#iteration loop of doom                  @oxygenaccel                  www.oxygenaccelerator.com
iteration loop of doom              Feedback               Featuresstartup                                   @oxygenaccel ...
iteration loop of doom             Feedback              Features                                      Austartup          ...
top tips for getting to the chasm# cohort users# try to categorise users# go after early majority typeusers to test things...
# You must use your earlyadopters to find & promote yourproduct to early majority  - think dropbox style virality         ...
and that’s why youshouldnt give a f*about the chasm                  @oxygenaccel                  www.oxygenaccelerator.com
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Oxygen crossingthe chasm

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  • Hi I am Simon Jenner, CEO of Oxygen Accelerator based in the UK. Quick overview of Oxygen, we are a 13-week accelerator programme that takes 10 teams and accelerates them to become investment ready. We then put them in front of seed investors at demo day.
  • I want to start by understanding my audience – who here is at idea stage – hands up, who is bootstrapping a startup?, who has a funded startup. Who is an investor in the room? Ok so we are here to talk about Crossing the Chasm and we have heard from 4 amazing startups about their journeys.
  • I have had the opportunity to work with over 60 tech startups in the last 3 years and I wanted to share what I have observed and learn’t from them. And do you know what I have learn’t?
  • Early stage startups have no business worrying about this sort of thing. I estimate 60/70% of startups never get to the chasm. I am going to explain why you shouldn’t give a F** about the chasm, why things have changed since the book was wrote and give you three rules of The road to the chasm looks a little like this
  • It’ s a long and winding road and it has lots of dangers along the way. Every startup takes a different route, some will go straight across here and try to go up the steep cliff, others will plod along the road. Some will head in the wrong direction, pivot and come back towards the chasm. This journey that a startup is on has danger at every bend in the road and the reality is it looks something like this
  • It is littered with the startups that have gone to the deadpool.
  • We all familiar that this is the path that a startup follows and these are the types of customers they must attract to reach the chasm
  • It first attracts innovators who can help alpha & beta test the product, it creates a MVP. We then go on the hunt for early adopters, we get lots of these we iterate our product and if we are lucky we reach the chasm where we must transition between early adopters and the early majority. Well at least that was the perceived logic back in 1991, things have changed in the last few years. So problem 1 I call “Oh look something shiny”
  • Early stage startups have no business worrying about this sort of thing. I estimate 60/70% of startups never get to the chasm. I am going to explain why you shouldn’t give a F** about the chasm, why things have changed since the book was wrote and give you three rules of The road to the chasm looks a little like this
  • Change picture of dude in middle Old – facebook, twitter, iphone 3gs, itunes, evernote pictures of iphone5, pebble, Vine, pintrest, soundcloud, papermill, etc
  • The time you have to keep the attention of these early market people has got shorter, a lot shorter. Once upon a time you had years to do this, I now estimate it is less than a year to move from innovators to early adopters and another year to move from early adopters to the chasm. If you haven’t done it by then you are in trouble,
  • Early stage startups have no business worrying about this sort of thing. I estimate 60/70% of startups never get to the chasm. I am going to explain why you shouldn’t give a F** about the chasm, why things have changed since the book was wrote and give you three rules of The road to the chasm looks a little like this
  • Lots of startups get caught in the iteration loop of doom. They get great feedback from their customers they iterate and add new features, update features – the roadmap gets wider, the feature list gets longer.
  • Lots of startups get caught in the iteration loop of doom. They get great feedback from their customers they iterate and add new features, update features – the roadmap gets wider, the feature list gets longer. But they never find the exit towards the chasm, they never go after the early majority
  • Lots of startups get caught in the iteration loop of doom. They get great feedback from their customers they iterate and add new features, update features – the roadmap gets wider, the feature list gets longer. But they never find the exit towards the chasm, they never go after the early majority
  • Lots of startups get caught in the iteration loop of doom. They get great feedback from their customers they iterate and add new features, update features – the roadmap gets wider, the feature list gets longer. But they never find the exit towards the chasm, they never go after the early majority
  • Oxygen crossingthe chasm

    1. 1. Simon JennerCEO Oxygen Accelerator @simonjenner @oxygenaccel www.oxygenaccelerator.com
    2. 2. Applications ACCELERATOR MarchWHAT IS OXYGEN close 31st13 WEEKS, 10 STARTUPS €7,000 per founder max €21,000 8% Equity 150 + Mentors supporting you Office space Investment readyOxygen Accelerator
    3. 3. Crossing the Chasm @oxygenaccel www.oxygenaccelerator.com
    4. 4. 2011 CycleRateMyRom eo
    5. 5. you shouldnt give af*** about the chasm @oxygenaccel www.oxygenaccelerator.com
    6. 6. chasmyou are here @oxygenaccel www.oxygenaccelerator.com
    7. 7. deadpool road @oxygenaccel www.oxygenaccelerator.com
    8. 8. chasminnovators early adopters early majority @oxygenaccel www.oxygenaccelerator.com
    9. 9. chasm innovators early adopters early majority Iterate MVP BetaAlpha 1 User adoption 109 @oxygenaccel www.oxygenaccelerator.com
    10. 10. problem 1#oh look somethingshiny & new @oxygenaccel www.oxygenaccelerator.com
    11. 11. early markets new product new product new product new product new product new productnew product @oxygenaccel www.oxygenaccelerator.com
    12. 12. old & boring shiny & new @oxygenaccel www.oxygenaccelerator.com
    13. 13. shiny & new to old & boring time lapse new products old productsDay1 Day 365 @oxygenaccel www.oxygenaccelerator.com
    14. 14. problem 2#iteration loop of doom @oxygenaccel www.oxygenaccelerator.com
    15. 15. iteration loop of doom Feedback Featuresstartup @oxygenaccel www.oxygenaccelerator.com
    16. 16. iteration loop of doom Feedback Features Austartup sg an chasm g @oxygenaccel www.oxygenaccelerator.com
    17. 17. top tips for getting to the chasm# cohort users# try to categorise users# go after early majority typeusers to test things once youhave early adopter traction @oxygenaccel www.oxygenaccelerator.com
    18. 18. # You must use your earlyadopters to find & promote yourproduct to early majority - think dropbox style virality @oxygenaccel www.oxygenaccelerator.com
    19. 19. and that’s why youshouldnt give a f*about the chasm @oxygenaccel www.oxygenaccelerator.com

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