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Grow your
STARTUPWith On-deman...
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About me
HAYLEY CONICK
COUN...
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About us
Elance-oDesk is th...
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By the numbers
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$!
How it works
Post TrackH...
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Agenda
To do or not to do –...
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1
Case Study- Vivino
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Meet Heini…
Meet Heini
© 20...
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Vivino: Start up Story
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•  Uses compelling image ...
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•  Started small:
–  Very ...
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48
539
744
50,472
1,087,85...
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29, 895, 450
Cost
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WEEK 8 - 10WEEK 1 - 4 WEEK...
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Vivino: in the news
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2
To do or not to do
How ...
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How to choose the right pr...
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How to choose the right pr...
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How to choose the right pr...
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© 2000-2014 Elance-oDesk, ...
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21"
Software
Development
C...
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3
The little things matte...
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Briefing Basics
•  If you ...
24
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© 2000-2014 Elance-oDesk, ...
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© 2000-2014 Elance-oDesk, ...
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Real life job
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4
A match made in heaven
...
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Case Study: Adam’s top tip...
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Getting a reputation
•  Le...
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Hire like a pro
•  Test th...
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5
The art of distance man...
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Time off!
Track employee t...
41
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Case Study: Turbine HQ
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Case Study: Turbine HQ
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Case Study: Turbine HQ
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Logo design
Marketing Webs...
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© 2000-2014 Elance-oDesk, ...
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 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
Fly with the sun
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Time zone Hopscotch
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Time zone Hopscotch
- 8
+1...
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Final Tips
1.  Start small...
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https://www.elance.com/q/s...
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HAYLEY CONICK
COUNTRY MANA...
Thank You
ELANCE.COM | ODESK.COM
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A
Appendix
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More information
•  Help C...
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Grow your startup with on deman talent by hayley conick at guru program spring 2014

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Transcript of "Grow your startup with on deman talent by hayley conick at guru program spring 2014"

  1. 1. © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Grow your STARTUPWith On-demand Talent
  2. 2. 2 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. About me HAYLEY CONICK COUNTRY MANAGER ELANCE-ODESK, UK & IRELAND UK & IRELAND hconick@elance-odesk.com @hayleyconick @elanceuk
  3. 3. 3 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. About us Elance-oDesk is the workplace of the world, with over 2 million clients and more than 8 million freelancers working together around the globe.
  4. 4. 4 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. By the numbers
  5. 5. 5 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. $! How it works Post TrackHire Pay 1 2 3 4
  6. 6. 6 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Agenda To do or not to do – how to choose the right projects The little things matter - how to brief A match made in heaven – how to select the right freelancer 1 The art of distance management – how to get the right result 2 3 4 5 Case Study - Vivino
  7. 7. 7 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 1 Case Study- Vivino
  8. 8. 8 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Meet Heini… Meet Heini © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
  9. 9. 9 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Vivino: Start up Story
  10. 10. 10 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. •  Uses compelling image recognition •  Provides info on wine, ratings, prices •  Recognises 86% of all wines worldwide •  4m downloads •  Available for iPhone and Android •  World’s most popular wine app Vivino: Start up Story
  11. 11. 11 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. •  Started small: –  Very basic iPhone app •  Hedged their bets: –  Hire two freelancers and choose the best –  Built MVP •  Grew team of online freelancers to build the database Vivino: Start up Story
  12. 12. 12 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 48 539 744 50,472 1,087,853 2,762,489 12,074,559 Countries Wines Grapes Wine regions Wineries Wine ratings Labels scanned Building the database
  13. 13. 13 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 29, 895, 450 Cost
  14. 14. 14 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. WEEK 8 - 10WEEK 1 - 4 WEEK 4 - 8 FULL-TIME EMPLOYEESFREELANCERS (SCALING AS NEEDED) Mobile app developers Image recognition experts Video producers Database professionals Data entry specialists Content writers Translators They built a " hybrid workplace model, combining full-time employees and online freelancers Vivino: a hybrid team
  15. 15. 15 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Vivino: in the news
  16. 16. 16 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 2 To do or not to do How to choose the right projects
  17. 17. 17 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. How to choose the right projects •  Is this project going to take too much of my time? •  Is it outside of my core skill set? •  Will this project add stress to or distract me or my team? •  Do I need to complete this project asap? •  Does this project require a niche skill set for a finite period of time? •  Could this project be completed by someone in a different location? •  Can this project be delivered online?
  18. 18. 18 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. How to choose the right projects •  Is this project going to take too much of my time? •  Is it outside of my core skill set? •  Will this project add stress to or distract me or my team? •  Do I need to complete this project asap? •  Does this project require a niche skill set for a finite period of time? •  Could this project be completed by someone in a different location? •  Can this project be delivered online?
  19. 19. 19 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. How to choose the right projects •  Is this project going to take too much of my time? •  Is it outside of my core skill set? •  Will this project add stress to or distract me or my team? •  Do I need to complete this project asap? •  Does this project require a niche skill set for a finite period of time? •  Could this project be completed by someone in a different location? •  Can this project be delivered online? Yes = Online Freelancer
  20. 20. 20 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 20 Case Study: Seed Cloud “Elance helps us fill temporary skill gaps with minimal notice. We work with a wide range of technologies and sometimes not all of the expertise is held in house. By utilising Elance we're able to quickly find appropriate resource and meet the needs of our projects using talent from around the world.” Lee Burgess, Co-Founder Seedcloud is a software incubator for seed level startups focussing on cloud-based, B2B ideas. Seedcloud does not invest capital but leads technological development using its own pool of IP, tools and resources. Hires: Python developer, Android / IOS developers, Data entry, QA / testers, Sage consultant
  21. 21. 21 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 21" Software Development Customer Service" Data Entry" Writing & Blogging Accounting Mobile App Development SEO/SEMVirtual Assistance TranslationGraphic Design LegalWeb Development Types of work QA
  22. 22. 22 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 3 The little things matter How to brief
  23. 23. 23 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Briefing Basics •  If you don’t know what you want you won’t get what you want •  Decide then describe •  Details, details, details - be as specific as possible. If you have constraints, mandatory skills or particular demands include them •  If you don’t get it, find someone who does •  If you are a beginner then your first task is finding a freelancer who can help you define your needs •  State that the first part of the assignment will be for the freelancer to define the exact specification for you •  A picture is worth a thousand words •  Attach examples files to illustrate what you have in mind: mood boards, wireframes, sketches, sample copy
  24. 24. 24 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 24 I NEED A ROCKSTAR DEVELOPER FOR MY MOBILE APP WHICH IS GONNA TOTALLY CHANGE THE WORLD. I NEED IT TO BE LIKE REALLY SLICK AND SMART AND SEXY AND ALSO PROFESSIONAL. SHOULD WORK ON ANDROIDS AND APPLE STUFF AND DISPLAY VIDEO AND CHAT. MUST HAVE FACEBOOK. THIS IS A REALLY EASY TASK AND ONLY THE FIRST OF MANY PROJECTS AS I HAVE LOTS OF OTHER BUSINESS I COULD PUT YOUR WAY. ALSO NEEDS AN EDGY BRAND DESIGN. ALSO BUZINESS CARDS. Job Post Example #1
  25. 25. 25 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 25 Job Post Example #2 I am developing a new business idea, for which I would like to get a Mobile Application developed. See attached wireframe and description of the concept. Initially I would like to develop an app for iOS devices, suitable for submitting to Apple’s app store. Please could you review the attached documents and describe how you would approach this project. It would be helpful if you could provide examples of previous iOS app development work, and highlight those that used related technologies or concepts, such as interaction with third- party APIs, use of the Facebook API, and video display on mobile devices.
  26. 26. 26 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Real life job
  27. 27. 27 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
  28. 28. 28 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
  29. 29. 29 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
  30. 30. 30 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
  31. 31. 31 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
  32. 32. 32 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 4 A match made in heaven How to select the right freelancer
  33. 33. 33 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Case Study: Adam’s top tips •  Do your research: what other projects have they done? •  Be specific: English speaking, previous experience of medical illustrations •  Value for money is more important than cost: don’t necessarily go for the cheapest price •  Woo the freelancer: “I pitched her” •  Get them integrated: make them accountable “They need to have an understanding of your messages and objectives. They will only do their best work if they are educated on what you are trying to achieve.”
  34. 34. 34 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Getting a reputation •  Levels •  Recommend Score •  Job Feedback “Professional and highly communicative. Task completed as requested. Highly recommend.” -Client
  35. 35. 35 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
  36. 36. 36 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
  37. 37. 37 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Hire like a pro •  Test the waters •  Once you’ve shortlisted to a few candidates, test them with a real work task they can perform in a couple of days •  Be honest! Tell them you are considering a few candidates and ask if they would be okay with performing a fully paid short assignment •  Go private •  Post your job privately and then use search to invite freelancers •  Flattery gets you everywhere – explain why you want them •  Think offline •  Use the same tactics you would use for an offline hire: check references, conduct an interview
  38. 38. 38 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 5 The art of distance management How to get the right result
  39. 39. 39 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
  40. 40. 40 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Time off! Track employee time off against company rules and holiday allowances. " " Employee records! Critical HR information at your fingertips including employment details and contact info. What is Turbine? Business paperwork. Simplified. Expenses! Take control of employee expense claims. Make and approve requests on phones and tablets." " Purchase orders! Get control of company spending. Employees request. Managers approve. Everything under control. Case Study: Turbine HQ
  41. 41. 41 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Case Study: Turbine HQ
  42. 42. 42 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Case Study: Turbine HQ
  43. 43. 43 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Case Study: Turbine HQ
  44. 44. 44 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Logo design Marketing Website App development Product Testing Copywriting SEO Case Study: Turbine HQ
  45. 45. 45 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. 45 “Elance enabled HopStop to scale our team cost-effectively. We hired our first engineer on Elance and still work with him today.” •  HopStop is a mobile app that provides door-to-door transit, walking, biking, taxi and hourly car rental directions in over 600 cities in 7 countries •  Founder came up with initial idea, but had no development experience •  Turned to Elance and hired an engineer to build prototype •  HopStop was acquired by Apple in July 2013 " " –Joe Meyer, CEO & President Case study: Hop Stop
  46. 46. 46 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Fly with the sun
  47. 47. 47 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Time zone Hopscotch
  48. 48. 48 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Time zone Hopscotch - 8 +10 GMT 3 days work done in one 24 hour period
  49. 49. 49 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. Final Tips 1.  Start small 2.  Plan to throw one away 3.  Cheapest isn’t always best 4.  It’s still recruitment, stupid! 5.  Over-communicate "
  50. 50. 50 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. https://www.elance.com/q/startup-offer
  51. 51. 51 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. HAYLEY CONICK COUNTRY MANAGER ELANCE-ODESK, UK & IRELAND UK & IRELAND hconick@elance-odesk.com @hayleyconick @elanceuk
  52. 52. Thank You ELANCE.COM | ODESK.COM
  53. 53. 53 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. A Appendix
  54. 54. 54 © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute. More information •  Help Centre: http://help.elance.com •  Official Blog: https://www.elance.com/q/blog/ •  Terms of Service: https://www.elance.com/p/legal.html •  Water Cooler member forums: https://www.elance.com/p/ community/talk/index.htm •  Getting Started Guide: https://www.elance.com/q/sites/default/files/docs/ User_Guides/Elance-Client-Guide-May2013.pdf •  Elance University: videos, webinars and more: https://www.elance.com/q/university
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