Elance  how to build and run a startup in the human cloud
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Elance how to build and run a startup in the human cloud Presentation Transcript

  • 1. How to Build and Run your StartUp in the Human Cloud Crowd Camp, London Steffen Hedebrandt, Marketing Manager, Europe© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 2.  1.8m contractors – rated and tested  200,000 active clients – last 6 months  75,000 job posts last 30 days  Contractors residing in 155 countries  Clients residing in 180 countries  8.2 proposals per job in average  $613m in lifetime contractor earnings  4.8 average feedback rating by Elance clients© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 3. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 4. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 5. My day @ VintageandRare.com  8:00 – Coffee!  8:15 – Meeting with researcher  9:00 – Approval of MockUps  11:00 – Briefing Programmer  13:00 – Online Marketing Strategy  15:00 – Update from Sales  17:00 – Customer Service recap© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 6. Vintage & Rare – A Hybrid Organization Sarah & Ulrik SEO + Social Rajkumar Jill Designer Sales Bulgaria Pakistan Texas Bill Sales/Product Florida Rahul Ravindra Programmer Researcher India India© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 7. 5 Solutions to Bootstrapped Startups© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 8. COST EFFECTIVENESS© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 9. 49% save >50%© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 10. We did a mockup site on Wordpress and it would have been about 8 times more expensive in Finland Antti Vilpponen Co-Founder & CEO© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 11. FLEXIBILITY© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 12. Staff uppand down on Demand Staff a D own on Demand nd 45 40 35 30 Web Developer Hours / Week 25 Mobile Developer Web Designer 20 Translator 15 Researcher 10 Graphic Designer 5 0 Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 TIme© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 13. Hourly & Fixed Price Work Models© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 14. SPEED© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 15. Get Things Done. Faster.© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 16. Amazing Speed 08:39 08:43 09:02 10:01 10:08 10:17 11:19 12:13 Job Availa- First Job 1st Awarded details Final bility draft posted proposal job and files delivery request received sent 3:34:00 / $50© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 17. TALENT REACH© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 18. 10 Online Hires for Your Startup… WEB MOBILE VIRTUAL CONTENT MARKET DEVELOPER DEVELOPER ASSISTANT WRITER RESEARCHER SOCIAL MEDIA GRAPHIC LEAD GENERATION LAWYER SEO MARKETER DESIGNER SPECIALIST EXPERT© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 19. … and 32 Jobs You Can Use Them For TM Mobile SEM Logo registration Apps Graphic Creation PR Data Entry Contracts design Events Translations Website Admin Software Design assistance Testing Website Voice Talent development Bookkeeping Newsletter Telemarketing Writing Display advertising SEO Copywriting Web Analytics Social Business Media Tax Filing Incorporation Marketing Market Project Ecommerce Management Research Financial Video Analysis Production© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 20. IT & Programming skills See more skills on: https://www.elance.com/trends/talent-available/it-programming#TopSkills© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 21. SAFETY & SECURITY© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 22. Working In The Human Cloud Is Safe© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 23. DIVE INTO IT© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 24. Hire – Manage – Pay Fixed Price: Define Milestones Review Interview and Select Post Job Candidates Rate Candidates Candidate Agree to Terms Description (Proposals) (Proposals) (Proposal) Hourly Price: Define Job history, Hours/Duration Hourly Job / skills, earnings, Skype, phone Fixed Price Job ratings, level, feature feedback Collaborate, Hiring Manager Hiring Manager Job Active Communicate Approves Work Pays Contractor and Share Files© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 25. Let the Proposals Roll In First proposals within hours Best proposal is often not the lowest price Look for contractors with a tailored proposal© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 26. Evaluate Providers  Key Metrics  Job History  Reviews  Portfolio  Tested Skills  Location  Services  Education© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 27. The Virtual Workroom  Message board  Video conferencing and screen sharing  File sharing  Track progress through milestones and time tracking (Workview)  Project management tools  Invite co-workers© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 28. Get Started© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 29. Get in Touch  Steffen Hedebrandt – Marketing Manager, Europe  Phone: +4740551036  Mail: SHedebrandt@Elance.com  Linkedin: dk.linkedin.com/in/steffenhedebrandt© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.