Comufy social relevance share
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Comufy social relevance share

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Comufy social relevance share Comufy social relevance share Presentation Transcript

  • Relevancy: the future of social media marketing ® Comufy is a registered trademark of Astrapia Ltd.
  • Enterprise Social Media Management Technology The Comufy Social Suite Personalisation Engagement SMMS Social CRM Engine Framework Some of our clients Some of our partnersConfidential
  • Enterprise Social Media Management Technology The Comufy Social Suite Social CRM Some of our clients Some of our partnersConfidential
  • Relevance is ImportantConfidential
  • Let’s begin with email… From ‘spray and pray’… 1 Message Poor ROI Lots of peopleConfidential
  • Nowadays …to sophisticated CRM 1 Message Good ROI 1 RecipientConfidential
  • Social media déjà-vu… Currently limited to broadcast messaging 1 Message Lots of people RO…what?Confidential
  • What’s wrong with broadcasting? Increasingly ineffective Fans Reach: 10-15% Engaged Users: 0.1-2%Confidential
  • Social CRMConfidential
  • Social CRM – Data Collection User signup Store dataConfidential
  • Targeted Messaging Data Driven Communication • Segmented messaging campaigns • High response rates and CTRs • Targeted, personalised messages • Track conversion / ROIConfidential
  • Social CRM – Data Collection Access Twitter follower data • Profile users • Influencer scores • Track conversion / ROIConfidential
  • Relevance is key Social CRM 1 Message Great ROI 1 RecipientConfidential
  • The future Social CRM integrated with existing touch points Great ROI 1 Message 1 RecipientConfidential
  • stuart@comufy.com