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Claire Landon - How startups can connect with journalists
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Claire Landon - How startups can connect with journalists

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Published in News & Politics , Business
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Transcript

  • 1. My worst PR approaches Mr Claire Landon Hour-long phone call with an microchip engineer “I just wanted to let you know that in a couple of weeks, there is going to be a big story - I can’t tell you who or what it involves, but I wanted to gauge your interest” UK Heart Association Boring topic with no hook Failure to use BCC
  • 2. How I would like to beapproached by PRs Know me Get straight to the point. Speak in plain English. Prepare an elevator pitch Send a good quote Follow up with a phone call Ask for a forward features list Make events worthwhile
  • 3. How your PR can dovetailwith my day Breakfast meetings Send relevant press releases Consider your timing Take a journalist to lunch Coffee, coffee, coffee Drinks
  • 4. How to approach aselection of publications Mergermarket The Economist Guardian Wired Financial Times Techcrunch
  • 5. Remember… …to think creatively!!
  • 6. QUESTIONS??
  • 7. THANK YOU!