User Testing talk by Chris Rourke of User Vision
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User Testing talk by Chris Rourke of User Vision

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Given at TechMeetup Edinburgh Aug 2011

Given at TechMeetup Edinburgh Aug 2011

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User Testing talk by Chris Rourke of User Vision User Testing talk by Chris Rourke of User Vision Presentation Transcript

  • Usability Testing – a practical guideAugust 2011Chris RourkeManaging DirectorUser Vision@crourke @uservision Please note- presentation contents copyright User Vision
  • What is UsabilityEffectiveness – Can they reach their goals  find what they are looking for  do what they want to do? “The effectiveness, efficiency and satisfaction with whichEfficiency – How fast specified users achieve specified  number of errors goals in particular environments”  amount of effort ISO 13407 – User Centred  number of steps? Design Process for Interactive SystemsSatisfaction – Was it a good/bad experience?  Do it again?  Recommend to others? | 2
  • Another definition of UsabilityHere is a development lifecycle definition, instead of a user outcomebased one:  “Usability is an approach to product development that incorporates direct user feedback throughout the development cycle in order to reduce costs and create products and tools that meet user needs.” Usability Professional’s Association || 3 3 Chris Rourke Managing Director User Vision
  • Usability Activities:Potential Usability Activities during DevelopmentPlanning: Cost-benefit analysis, method selection, goal setting User / Task / Environment profiles ‘Competitor’ usability benchmark Scenario creation, Personas, release criteria, usability metrics Style guide Information architecture Prototype design Usability inspection Usability testing User feedback, site modifications Requirements Design Build Test Implement Feedback Design Iteration | 4
  • Usability Activities: Usability TestingUser Testing  Involves picking important tasks and watching quietly as people (usually struggle to) try to do them  Test plan design, task scenarios and accurate subject recruitment are all criticalIt is NOT: “People will gladly waste a million dollars on their fancy  Link, load or code testing design and not spend $4000 to see if it works”  Online surveys or focus groups 1997, Jakob Nielsen  Having friends view your pages on their computers  As effective when tested by the same people who || 5 5 designed the site
  • Usability Activities: Usability Testing Essentials  Recruit the right users who fit your profile  Design the test to address typical tasks and those that are most important for your success  Decide your metrics to track e.g. success, difficulty  Use the ‘think out loud’ method  Observe and listen to subjects, don’t help them, but probe them where necessary to get them to talk  Pilot test if possible || 6 6
  • Exercise: Creating a Task ScenarioCreate a Task Scenario for your site, noting:  Scenarios should describe the task in a way that takes some of the artificiality out of the testA good scenario You and your partner are interested in applying for a  Is written in the user’s words, joint current account. You not the product’s want to transfer the  Is short and unambiguous balance of your existing account and you want to  Gives participants enough pay both your salaries information to do task directly into this new account. *  Is directly linked to your most Apply for this account. important tasks and concerns|| 7 7
  • Usability Testing: Measuring Usability Usability Impact Service Delivery Impact Severity of Change ImpactHigh (H) Prevents the user from Prevents a service being Changes needed in the completing their task delivered, or causes Business process, or database reputational damage, or structure, or application logic, or excludes major user groups organisation culture or similar or invalidates campaign major change messagesMedium (M) Significantly delays or Service or message is only Web page structure, style, confuses the user or causes partially delivered, or take- graphical, or similar a significant error up is reduced presentation layer changeLow (L) Makes the user hesitate or Slightly degrades service Editorial content change think or a minor error qualityPositive (P) Elegant feature that helps Elegant feature that helps No change required the user users | 8
  • Usability Activities: When to Usability Test Wireframe – Test the information architecture, labelling and navigation hierarchies Early Stage Prototype – Test critical user tasks, identify where task flows are not aligned with user’s mental map Late stage prototype – Test critical user tasks, evaluate earlier fixes for improved performance and document new issues Launch – Usability testing in production environment|| 9 9
  • Usability Activities: Time vs. Impact on Design Usability’s biggest impact is early in the development process, due to the ability to make changes at minimal resource costImpact onDesign Early Development Prototype Production Time 10 || 10 10
  • Usability Testing EarlyCard sortingPaper prototyping || 11 11
  • Usability Activities: Testing Facilities We have sophisticated and flexibletesting suites, but simple labs are fine,basic equipment includes: Usability Lab  Computer  2 chairs  Camcorder & tripod Focus Group Room || 12 12 Interactive Lounge
  • Usability testing - its not just for the lab anymore “People will gladly waste a million dollars on their fancy design and not spend $4000 to see if it works” Jakob NielsenLab-based testing Paper prototype Eye tracking testing Remote moderated testing
  • Being remote True Intent & Online Survey Remote Large unmoderated usability testing Sample Size Focus Group Usability Lab Small Remote card sorting Market Research Full User Experience (attitudes) (attitudes & behaviour) Research type Remote unmoderated testing Remote & True Intent category testing
  • Eye tracking testingAn eye tracker is a device for measuring eyepositions and eye movementsAllows testers to determine eye movement andeye-fixation patterns of a person. Find out:  which aspects of your product caught attention  which get ignored.The heat map is very useful in gathering insightinto a group of usersA gaze plot shows the individual gaze movementsand shows the order and path a user looked. || 15 15
  • Good Luck!! Chris@uservision.co.uk Twitter @crourke @uservision London: 020 7917 1840 Edinburgh: 0131 225 0850 www.uservision.co.uk| 16