What is Social TV?

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What is Social TV?

  1. 1. What is Social TV? @g_christenWednesday, 14 March 12
  2. 2. That was awkward @g_christenWednesday, 14 March 12
  3. 3. @g_christenWednesday, 14 March 12
  4. 4. 6436 @g_christenWednesday, 14 March 12
  5. 5. He’s a play maker @g_christenWednesday, 14 March 12
  6. 6. @g_christenWednesday, 14 March 12
  7. 7. 9420 @g_christenWednesday, 14 March 12
  8. 8. Let’s tweet a spell @g_christenWednesday, 14 March 12
  9. 9. @g_christenWednesday, 14 March 12
  10. 10. 25088 @g_christenWednesday, 14 March 12
  11. 11. Two things in common @g_christenWednesday, 14 March 12
  12. 12. Two things in common • In top 12 highest tweet rates on twitter (of all time) @g_christenWednesday, 14 March 12
  13. 13. Two things in common • In top 12 highest tweet rates on twitter (of all time) # 11 @g_christenWednesday, 14 March 12
  14. 14. Two things in common • In top 12 highest tweet rates on twitter (of all time) # 11 #4 @g_christenWednesday, 14 March 12
  15. 15. Two things in common • In top 12 highest tweet rates on twitter (of all time) # 11 #4 #1 @g_christenWednesday, 14 March 12
  16. 16. Two things in common • In top 12 highest tweet rates on twitter (of all time) # 11 #4 #1 • They were ALL TELEVISED @g_christenWednesday, 14 March 12
  17. 17. It’s not just the unexpected @g_christenWednesday, 14 March 12
  18. 18. Continuity beats virality Question Time Sep. 2011 Nov. 2011 Feb. 2011 @g_christenWednesday, 14 March 12
  19. 19. Why do I care? @g_christenWednesday, 14 March 12
  20. 20. Why do we care? • Personalisation - social signals in content discovery • It’s all about engagement and data • Viewers DO dictate outcomes @g_christenWednesday, 14 March 12
  21. 21. Why do we care? • Personalisation and content discovery. • More ‘real world signals’ • Who said cold start? @g_christenWednesday, 14 March 12
  22. 22. Why do we care? • It’s all about engagement and data • We can’t measure reach, • But we reeeaaally care about engagement @g_christenWednesday, 14 March 12
  23. 23. Why do we care? • Viewers DO dictate outcomes @g_christenWednesday, 14 March 12
  24. 24. Why do we care? • Viewers DO dictate outcomes Tastemaker are loud, but they shape opinion. They tend to tweet. @g_christenWednesday, 14 March 12
  25. 25. Why do we care? • Viewers DO dictate outcomes Tastemaker are loud, but they shape opinion. They tend to tweet. @g_christenWednesday, 14 March 12
  26. 26. Ok, so what is social tv? • For consumers, it’s using social networks to share and engage with content. • For business, it’s about taking advantage of the much more direct link with specific viewers. @g_christenWednesday, 14 March 12

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