Your SlideShare is downloading. ×
techMAP London Oct10 pdf
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

techMAP London Oct10 pdf

575

Published on

techMAP London Oct10

techMAP London Oct10

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
575
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Persuasion in Ten Steps.. Output drawn from presentation by @RichardSedley at #techMAP London in October 2010 where you evolve us, and we evolve you
  • 2. 1 Realize your two biggest challenges are: 1. Attention <Deficit Disorder> due to media clutter. 2. Relative Value: It’s the relative part that requires a choice. where you evolve us, and we evolve you
  • 3. 2 Understand the power of KAIROS: Timing is everything. where you evolve us, and we evolve you
  • 4. 3 Recognize and learn how to create and/or leverage the ‘windows of persuasion’ 1. When people are in a good mood 2. When you’re denied something 3. When you feel indebted 4. When your world doesn’t make sense 5. When you can take immediate action 6. Immediately after you make a mistake 7. Immediately after you have been denied a request. where you evolve us, and we evolve you
  • 5. 4 Story telling and Anecdotes is all about cause and effect. A good story includes: Passion. Hero. Antagonist. Awareness. Transition. It is the only persuasive strategy to which there is no defense. Social Marketers focus on relationships… but what about the social object? http://www.bjfogg.com/ where you evolve us, and we evolve you
  • 6. 5 Listening to customers to identify the great testimonials that are just waiting to be uncovered. Listen for one or two of these elements and then go back to these people and start to talk to them. Great testimonials are solicited… where you evolve us, and we evolve you
  • 7. Giving first means getting more.. 6 A Form Whitepaper B Whitepaper Form Conversion rate = 84% Conversion rate = 72% 44% 91% completion accuracy completion accuracy Embedded Persuasive Strategies to Obtain Visitors’ Data. Gamberini, Petrucci, Spoto, Spagnolli where you evolve us, and we evolve you
  • 8. 7 Error/correction methodology:- Customer service levels are increased when a problem is solved as opposed to providing consistently perfect service. where you evolve us, and we evolve you
  • 9. 8 Peak/End Rule: Semantic or Episodic memory. Remembering the gist of something vs. remembering something specific. People will typically remember the peak and the end. where you evolve us, and we evolve you
  • 10. 9 Play! Does fun = motivation? Fun is not motivation… other things motivate us… fun is the consequence where you evolve us, and we evolve you
  • 11. 10 Questions to ponder and comment on: 1. Is persuasion still a dirty word? 2. Is designing for behaviour different to user centered design? 3. Is the social space suitable for persuasion? Output drawn from presentation by @RichardSedley at #techMAP London in October 2010 where you evolve us, and we evolve you
  • 12. techMAP is the real world and online community that pioneers the evolution of business through the practical application of technology for marketing, advertising and PR professionals across multiple sectors. www.wearetechMAP.com where you evolve us, and we evolve you

×