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techMAP Story (web)
 

techMAP Story (web)

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techMAP is the real world and online community that pioneers the evolution of business through the practical application of technology for marketing, advertising and PR professionals across multiple ...

techMAP is the real world and online community that pioneers the evolution of business through the practical application of technology for marketing, advertising and PR professionals across multiple sectors.

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    techMAP Story (web) techMAP Story (web) Presentation Transcript

    • The story of Presentation for: story of techMAP Produced by: Barry Furby, Director techMAP, Shannon Boudjema, Director techMAP Date: Sept 2010 Version: 5 Join us at: ‘where you evolve us, and we evolve you’ www.wearetechmap.com
    • 1. It has changed how we live, work, play. 2. It has resulted in a media clutter of information we must now constantly sift through. Technology 3. It has shortened our attention span. happened. 4. It has opened a door to a world of opportunities. and it has only just begun. Join us at: ‘where you evolve us, and we evolve you’ www.wearetechmap.com
    • The changing face of MAP: 1. Marketing degrees and MBA’s still haven’t caught up 2. The dawn of Entrepreneurs, start ups and small being the new big. 3. Constant monitoring and evolving is required at least monthly. 4. Fragmented market: Gen Z, Gen Y, Gen X, Boomer, Sr. Boomer, Seniors, Centenarians. 5. Coopetition and bartering: skills, knowledge and introductions is the new currency. 6. Rise of Linchpins and the declining need for factory workers. 7. The power of communities has never been more relevant. Join us at: ‘where you evolve us, and we evolve you’ www.wearetechmap.com
    • 1. There’s a collective global focus everyone buys into? 2. We collaborate in advancing each other What happens when: as well as our industry? 3. Geography becomes one of our greatest advantages? Join us at: ‘where you evolve us, and we evolve you’ www.wearetechmap.com
    • You experience the evolution of business. Join us at: ‘where you evolve us, and we evolve you’ www.wearetechmap.com
    • techMAP is the real world and online community techMAP: that pioneers the evolution of business through the Technology Marketing practical application of technology for marketing, Advertising advertising and PR professionals across multiple PR sectors. Join us at: ‘where you evolve us, and we evolve you’ www.wearetechmap.com
    • This is no longer just about Social Media (or #SMMo) 1. This is the study and practice of applying emerging technology in the Marketing, Advertising and PR industry. 2. This is where we evolve you. Where you evolve us. 3. This is removing the 3rd, 4th and 5th degrees of separation world wide. 4. This is where the top 2% of our industry come to collaborate, debate and evolve. This is techMAP. Join us at: ‘where you evolve us, and we evolve you’ www.wearetechmap.com
    • Delivering on the brand promise: Community SocialGO Mobile Trends, Futurist techMAP Focus Behavioral Science Technology Join us at: ‘where you evolve us, and we evolve you’ www.wearetechmap.com
    • Brand Values: • Our relationships are • We work hard to attract anchored in a mutual the top 2% in our industry respect for one another. as well as those aspiring to the top 2%. Trust Quality Law of Sowing and Passion Reaping • We absolutely understand • We are pioneers obsessed that you always reap more with being part of the than you sow. team that defines the evolution of business. Join us at: ‘where you evolve us, and we evolve you’ www.wearetechmap.com
    • We attract: Top 2% Aspiring to be top 2% Join us at: ‘where you evolve us, and we evolve you’ www.wearetechmap.com
    • #techMAP Mondays – the core of techMAP We meet on the first Monday of every month in cities across the globe to: 1. Discuss 2. Debate 3. Find a collective solution to some of the biggest unknowns in our industry …to share freely across our networks to evolve you and us. One crowd sourced regional topic. One Monday. One collaborative effort. One shared outcome. Join us at: ‘where you evolve us, and we evolve you’ www.wearetechmap.com
    • #techMAPLDN Crowd sourced topics voted on by our peers. Speakers that meet techMAP criteria. Facilitated Q&A, Formal Output for sharing www. AGENDA: 6:30 – 7:00pm networking 7- 7:10 welcome, W3, 20 minute key note on crowd sourced topic 7:30 – 8:30 Three Facilitated questions w/ 10 minute debates. 8:45 – feedback on event. Close the night. 8:45 – 9:30 drinks & further networking Tuesday EOD – regional email submissions of topic, solutions and twitter handles of all participants, video from event Thursday EOD– global white paper distribution featuring topic and solutions by city. Join us at: ‘where you evolve us, and we evolve you’ www.wearetechmap.com
    • Tier 2 Cities Tier 1 Cities Tier 3 Cities • NOVEMBER 2010 • FEBRUARY 2011 • APRIL 2011 • London • Europe • Growing techMAP • Calgary • USA globally. • Amsterdam • Singapore • Why can’t we have • Brussels • Poland techMAP in 50-100 cities! • Sao Paulo • Paris • Buenos Aires • Munich • Canada • Australia • India • China • Hong Kong Join us at: ‘where you evolve us, and we evolve you’ www.wearetechmap.com
    • 12 month vision: 1. have an established best practices guide for using emerging media within Marketing and PR. This will be a virtual library of material that establishes the bar at it’s rightful place. 2. Have an established global community of people sharing, collaborating and enabling each other and our industry. This will manifest through our online community and facilitated opportunities. 3. Be a catalyst for entrepreneurs, workpreneurs and their respective success by facilitating Beta programs, book launches, introductions and similar at our Monday events as well as within our online community. 4. Remove the 4th, 5th and 6th degrees of separation among our industry globally enabling professional and personal relationships and agendas to thrive regardless of geography. 5. Have a sub set group comprised of 12 people considered to be the top 2% of our industry in each region who meet quarterly for a sponsored dinner and private key note. 6. Have completed our first annual conference. 7. techMAP book – based on interviews with each regional director. Join us at: ‘where you evolve us, and we evolve you’ www.wearetechmap.com
    • What does look like online? www.wearetechMAP.com & www.community.wearetechmap.com The online hub for collaboration, discussion, event organisation and all things techMAP. • We’ve secured as a technical partner who have done a fantastic job in designing & building the community site. • We’re talking to various people internationally who will be producing exclusive and market leading content. • Expect to see: Blogs, Profiles, Event Management, Discussion, Community, Research, White Papers, A Global Job Board, BETA programs, Practical advice and collaboration to evolve techMAP Globally. • Can you help? Contact info@wearetechmap.com Join us at: ‘where you evolve us, and we evolve you’ www.wearetechmap.com
    • Who’s on Board? Co-Founders: Shannon Boudjema - http://uk.linkedin.com/in/shannonboudjema Barry Furby - http://uk.linkedin.com/in/barryfurby Director International Community: Bernie J Mitchell - http://uk.linkedin.com/in/berniejmitchell Tech Partners: www.socialgo.com + A fantastic team of Regional Directors. Join us at: ‘where you evolve us, and we evolve you’ www.wearetechmap.com
    • Questions and Feedback? Opportunities to join / run / sponsor? barry@wearetechmap.com Thank you. Join us at: ‘where you evolve us, and we evolve you’ www.wearetechmap.com