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Project on advertising and marketing research - Social Networks (2012)
Project on advertising and marketing research - Social Networks (2012)
Project on advertising and marketing research - Social Networks (2012)
Project on advertising and marketing research - Social Networks (2012)
Project on advertising and marketing research - Social Networks (2012)
Project on advertising and marketing research - Social Networks (2012)
Project on advertising and marketing research - Social Networks (2012)
Project on advertising and marketing research - Social Networks (2012)
Project on advertising and marketing research - Social Networks (2012)
Project on advertising and marketing research - Social Networks (2012)
Project on advertising and marketing research - Social Networks (2012)
Project on advertising and marketing research - Social Networks (2012)
Project on advertising and marketing research - Social Networks (2012)
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Project on advertising and marketing research - Social Networks (2012)

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College project on advertising and marketing research on social networks - done in the year 2012

College project on advertising and marketing research on social networks - done in the year 2012

Published in: Marketing, Technology, Business
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  • 1. Project on Advertising and Marketing Research Product/Service Category: Social Networks
  • 2. Research done by Kaushal Sharma Roll No: 29 T.Y.BMM Advertising
  • 3. Research Objective To highlight the current usage trends in social networks and the time spent on social networks by youngsters
  • 4. Background  India has the world’s youngest internet population (Ibnlive.in.com )  Of this 43.5 million are on social networks  Out of every 4 minutes spent online 3 are on facebook.  Email and instant messaging use has declined sharpely in India.  4,34,93,880 Facebook users in the India (source: socialbakers.com)  Around 6 million Indian users on twitter alone.  The average time spend on social networks by Indians was 3.4 hours in the year 2011 (source Comscore: 2011)
  • 5. Research Approach Data Collection: Online Survey Sample: Selected via groups & pages within social networks Sampling Technique: Random Sampling, approached through e-mails and direct messages No of Persons Surveyed: 32 (Mumbai, Pune, Delhi, Kolkata, Surat, Goa, Bangalore and Navi Mumbai) Age group: 14 – 25 81% Males & 19% Females Profession Educational Qualification
  • 6. Data Analysis – on the basis of the survey answers 78% youngsters are registered in 4 or more social networks. 97% are registered on facebook 75% on twitter 91% are registered on youtube 63% on google + 50% on orkut 44% on linkedin Flickr & hi5 have a 9% share each 16% 31% 22% 22% 9% Number of social networks they are currently active in 1 social network 2 social networks 3 social networks 4 social networks 4+ social networks
  • 7. For what purpose do you use social networking websites Which social networking website do you use the most? 84% 9% 3% 3% Social network used the most Facebook Twitter Youtube Google + •To stay in touch with friends : 93% • Making new friends : 63% • Because of their peer group : 57% •To stay updated with what your friends and others in your friend list are doing : 81%
  • 8. How much time do you spend on these social networking websites on a daily basis? 16% 16% 38% 28% 3% In the past 4 - 6 months has there been any change in the time spent by you on your preferred social networks? 9% 25% 28% 22% 13% 3%
  • 9. What form of content is shared/updated the most? How often do you share content each week? Type of content % < 5 5 – 15 15 – 25 25 - 40 > 40 Text Messages 41% 38% 31% 19% 6% 6% Images/Photos 44% 47% 38% 6% 3% 6% Videos 3% 63% 9% 16% 0 13% External Links 9% 50% 19% 6% 6% 19% Audio/check- ins/other 3% 66% 3% 6% 13% 13% Motivational Content – 6% Funny Content – 31% Awareness/Educational Content – 19% Personal Opinions/ things – 44% What type of content is shared the most?
  • 10. How soon do you share a message / opinion on a current event or a current happening on your social profiles with your friends? 6% 59% 13% 6% 16% Do you think there has been any change in the amount of content you used to share 6 months back on the same social networks? 16% 44% 25% 16% Drastic Increase Little Increase Considerably Reduced No
  • 11. Do you stay connected 24 x 7 to your social networking profiles through a internet enabled cell-phone or a smart- phone? Yes – 44% No – 56% Have you come across any brands on social networks? Yes – 84% No – 16% How often do you search for or comment on the pages / accounts of brands on social networks? Very often – 16% Sometimes – 53% Never – 13% Everytime before buying a product/service – 16%
  • 12. How likely are you to recommend a particular page or profile of a brand to others on your friend list? 87% 13% Likely Unlikely Of this 22% are very likely to share/ recommend
  • 13. Conclusion Youngsters are bored of most social networks. They prefer sticking to one singular social networking site. The sharing of content in the form of photographs and images is more than any other form. They have gradually accepted brands as being part of the social network culture and are actively participating with brands within social networks. Majority of the youngsters signed up due to peer pressure & personal views/opinions/ and the peer life photographs are the most updated stories online.

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