SEARCH AND SOCIAL MEDIA STRATEGIES FOR THE LOCAL BUSINESS Discover an Actionable Strategy to Market Your Business Online - Succeed with Local Marketing - Google Places, Search Engine Optimization, Facebook, & much more! Tom Litchfield Techie DIY Techiediy.com
Agenda An overview of search and social media for business.
Roadmap for Your Business Optimize website with geographic slant (city name(s), keyword phrases) Claim Google Places listing for your business Claim Bing Local listing for your business Claim Yahoo Local listing for your business Do a baseline analysis to determine where you are today List your business in dozens of directory and review sites Setup online lead capture mechanisms (forms) on your website Get you listed in all local search directories Begin building targeted links to your business website. Do this monthly! Work with your customers to solicit real reviews – more is good! Track results of your progress