Digital Marketing Strategy

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  • 1. Digital innovations has changed how we do business today
  • 2. 103,775,002 33,000,000 106,000,000 Total Population Total Internet Users Total Mobile Subscribers 32% internet penetration 102% mobile penetration
  • 3. Online Activities • Social Networking • Watch Video • Search • Instant Messaging • Chatting • Emailing • Games • Download/Upload music • Video Conference • Shop online • Sharing/posting profile
  • 4. “Traditional marketing to inform; digital marketing to drive action” Head, Digital Enterprise at MediaCorp Pte Ltd
  • 5. • Online assessments/test • Downloadable content • Leaderboard of top students • Awards/Recognitions • Online grading • Video conference
  • 6. • Slideshare • Soundcloud • Youtube • Gdrive - doc type, pdf(mobile,tablet,desktop) • Photo Album (Facebook) • Podcast - iTunes
  • 7. • Remove dead links • Add more detail/info • Clients page (company logos) • Full course/brochure/outline • Arrange overall navigation
  • 8. Online Paid Ads
  • 9. • Engaging with fans • Announcements • Social media presence • Social search • Building community
  • 10. • Announcement • Files repository • Open forum • Interaction with students - faculty
  • 11. Others • Email Marketing • SMS Blasting • Online Brochures • Blogging • Guest Posting
  • 12. Benefits of Blogging • Increase search visibility • Gain influence • Establish your credibility • Build trust online • Collect emails (subscriptions)
  • 13. 101 Back to basics
  • 14. Right Target Audience • Content strategy • Information Architecture • B2B vs B2C
  • 15. Conversion Funnel
  • 16. Branding • Message to the audience • Impression of the audience
  • 17. Benefits from Digital Marketing
  • 18. “When the rate of change inside the company is exceeded by the rate of change outside the company, then the end is near”Jack Welch, GE CEO
  • 19. www.techglimpse.blogspot.com techglimpseph@gmail.com