7 Marketing Secrets
Consumer Behavior
September 2013
People buy from emotional reasons
then rationalize their purchase with
logic
People lie to researchers
• They under report
their alcohol
consumption
• In one study
participant’s were told
a fluid the...
As much as 95% of consumer’s thinking
occurs in the subconscious mind
Consumers don’t think in words. In
fact, “though” neurons light up before
“verbal” neurons
The secret to increased sale is to
understand your customer’s “hidden”
motivation
Most consumers would pay a 20% to
25% premium to their favorite brands
You no longer control your brand’s
positioning. The consumer does.
www.techglimpse.blogspot.com
www.fb.com/techglimpseph
techglimpseph@gmail.com
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7 marketing secrets

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7 marketing secrets

  1. 1. 7 Marketing Secrets Consumer Behavior September 2013
  2. 2. People buy from emotional reasons then rationalize their purchase with logic
  3. 3. People lie to researchers • They under report their alcohol consumption • In one study participant’s were told a fluid they drank would make them sick – 80% felt sick
  4. 4. As much as 95% of consumer’s thinking occurs in the subconscious mind
  5. 5. Consumers don’t think in words. In fact, “though” neurons light up before “verbal” neurons
  6. 6. The secret to increased sale is to understand your customer’s “hidden” motivation
  7. 7. Most consumers would pay a 20% to 25% premium to their favorite brands
  8. 8. You no longer control your brand’s positioning. The consumer does.
  9. 9. www.techglimpse.blogspot.com www.fb.com/techglimpseph techglimpseph@gmail.com

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