A next generation architecture should have a robust set of services, as well as open APIs to third party applications and business processes. In the user’s workspace should be a consistent set of services across multiple applications and devices. Cisco’s unique architecture is one that combines the best of web speed innovation with a robust foundation that delivers all the “ilities” that are required to run a business. This next generation UC architecture couples on-premises with on demand services in a framework which provides choice and flexibility. Because there are customer of different industries and sizes with different needs and drivers for implementation, this architecture offers choice and flexibility. Clearly, some functionality is best deployed on premise, near the point of experience, while other functionality can benefit from being centralized This model lets us deploy core real-time communications functionality as network services close to the point of experience be it on premise, at a service provider, or in a mobile operators NOC Application software that needs to move at Internet speed is optimally deployed in the SaaS cloud. This allows us to revise the software as often as necessary and get updates to all our customers instantly. The application software interacts with, or quarterbacks, the network services to provide the rich real-time experience of deployed IT software at the innovation rate of consumer internet software. Customers may choose the combination that is right for them. Only Cisco offers this choice and flexibility. Additionally, we will expose services through Web 2.0 or SOA APIs such as SOAP, REST, and AJAX at the presentation (API) layer so that customers can seamlessly integrate with Business Processes, applications such as Salesforce.com or Oracle, and customer/partner developed applications. At the user level, services will be made available through a series of thin clients, web clients, and a variety of devices—again so the experience is consistent.
The reason Media Saturn chose Cisco TelePresence is because of the ability to scale like UC, roll out new units quickly and do multipoint meetings. Media-Saturn is leveraging the flexibility of CTS to conduct regional financial rollups, executive meetings, and customer briefs. Media Saturn's adoption for all employee groups will allow them to gain productivity in all levels of the business, thereby accelerating everyday business. Use in company expansion: MS is expanding at a fairly fast clip and will leverage TelePresence to give them an edge in construction negotiation, recruiting the right kind of talent for location directors. Being able to do this fast and effectively should have a very positive impact on the business: making decisions quickly delivering instant expertise for better decisions scaling executive time and productivity across multiple locations maintaining the same brand and corporate character that has been so successful for the company. Fundamentally the most important element of using TelePresence is the ability to roll out new stores faster, which means direct impact to the top line. ROI: the return on capital and operational expense will be paid by reduction in air travel alone. But they are counting on the business effect of TelePresence to change the way they do business and marginalize employee &quot;down time&quot;.
TIFF presentation Gerry Nov 2008.ppt
Unified Video solutions Gerry Keleghan CSE [email_address] Wednesday 17 March 2010
Using Technology to Change <ul><li>Productivity </li></ul><ul><li>Simple, effective virtual collaboration </li></ul><ul><li>Scale Yourself, Your Teams, Your Business </li></ul><ul><li>Business Processes </li></ul><ul><li>Accelerate growth, speed to market </li></ul><ul><li>New business models - Sales, supply chain </li></ul><ul><li>Going Green – Carbon Reduction </li></ul><ul><li>Reduced business travel </li></ul><ul><li>Enable telework, reduce commuting </li></ul>
Productivity Barriers in a Global Economy <ul><li>Time it Takes to Build Trust in the Electronic Communication World </li></ul>Time it Takes to Communicate a Message Electronically vs. Face-to-face Source: Pearn Kandola-The Psychology of Effective Business Communications in Geographically Dispersed Teams 2006 4 Times Longer Collaboration Will Drive 30–50% of Next Decade’s Productivity 2 Weeks
The Importance of Visual Interaction A Person Remembers… <ul><li>Importance of Visual Traffic </li></ul><ul><ul><li>30% of brain’s cortex devoted to vision, 3% for hearing </li></ul></ul><ul><ul><li>More than 60% of communication is non-verbal </li></ul></ul>Sources: Human Productivity Lab 2006 Pearn Kandola: The Psychology of Effective Business Communications in Geographically Dispersed Teams 2006 30% of What They See 70% of What They See and Hear 20% of What They Hear
Next Generation UC Architecture Global Carrier Class SLA enabled Delivery Network WebEx Platform Unified CM Platform On-Premises Cisco Apps Partner Apps Customer Apps Customized “Mashups” On-Demand API WebEx 3 rd party interfaces UC 3 rd party interfaces Video File Mgmt Unified CM Security & Policy Directory & Identity Meeting Place Presence & Location Policy Mgmt Presence Files & Wiki Security Data Sharing IM & Chat Additional Services The Unified Workspace
Cisco Unified Videoconferencing Complete Unified Communications Video Infrastructure <ul><li>Desktop to HD to TelePresence </li></ul><ul><ul><li>Multi-protocol for broad interoperability </li></ul></ul><ul><ul><li>Exceptional experience optimized for each attendee </li></ul></ul><ul><li>High quality & High capacity for High Definition (HD) </li></ul><ul><ul><li>Scalable and cost-effective </li></ul></ul><ul><li>Modular, distributed, intelligent solution </li></ul>Traditional Videoconferencing (SD and HD) Voice, Video & Web Conferencing Multiparty Video Telephony Cisco TelePresence Interoperability
Cisco TelePresence— Transforming Communications, Transforming Business <ul><li>A breakthrough technology for remote collaboration and meetings </li></ul><ul><li>Enables all local and remote participants to feel “in person” </li></ul><ul><li>Uses a powerful combination of innovative technology and design </li></ul><ul><li>Leverages the power of the network, unified communications and security </li></ul><ul><li>Requires stringent SLA’s </li></ul> Cisco TelePresence has the potential to transform businesses
Quality, Simplicity, Reliability Quality Simplicity Reliability Unified Communications Delivering the “In-Person” Cisco TelePresence Experience Network as the Platform
Video & TelePresence Interop What the Users Will Experience CIF video received from CUVC is scaled to 4CIF resolution by the CTS codec and then displayed on TelePresence 65” 1080p display surrounded by black borders This picture was taken with a cheap digital camera in a lab environment and is not meant to accurately reflect the quality of the TelePresence experience 1920 1080 704 576
ICT Architecture Illustration <ul><li>Customer Choice of ICT Capable SP </li></ul><ul><li>Static Signaling Link to the SP </li></ul><ul><li>Simple Dial Plan </li></ul><ul><li>Dynamic Media Ports through NAT/FW </li></ul><ul><li>Future Extendable NNI link for Multi-SP Inter-Company TelePresence </li></ul>VRF Red VPN Service Provider VRF Blue CE CE Enterprise A (VPN Red) Site 1 PE PE Enterprise B (VPN Blue) Site 1 TP-A1 TP-B1 CUCM-A1 CUCM-B1 SP Service PE Signaling Media Enterprise/SP Demarcation
Case Study <ul><li>Europe’s number one consumer electronics retailer with 600+ stores in 15 countries </li></ul><ul><li>Faster decision making with internal experts </li></ul><ul><li>“ Noble ambiance” to preserve meeting intensity </li></ul><ul><li>Speeding expansion into new markets/countries </li></ul><ul><li>Significantly reduce travel: cost savings pays for rollout </li></ul><ul><li>Reduce employee “downtime” </li></ul>Media Saturn (22 Rooms + Multipoint) Scale Scarce Resources and Reduce Travel Speed Expansion into New Markets/Countries and Improve Employee Productivity Ingolstadt, Germany Benefits Result
Carrier Intercompany TelePresence Service <ul><li>April 29—Demonstrated on-stage a live connection to customer Media Saturn (Metro AG subsidiary) </li></ul><ul><li>Commercial service rollout in September </li></ul>"The innovative character of Cisco TelePresence has enhanced our internal, especially cross-border communications, and shortened the distance between the countries. It helps us, saving costs and will allow us to include our external business partners." --Wolfgang Lux, Managing Director Media-Saturn-Holding GmbH