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The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
The most trusted source in coffee from crop to cup
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The most trusted source in coffee from crop to cup

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  • 1. CoffeeTalk June 2008 1 HNCT, LLC Change Service Requested PRSRT STD 23712 49th Ave SW U.S. Postage Vashon, WA 98070 PAID Permit No. 178 Salem, OR The most trusted source in coffee from crop to cup www.CoffeeTalk.com
  • 2. 2 June 2008 CoffeeTalk COME LEARN AND EXPLORE WHAT ETHIOPIA HAS TO OFFER WITH ELAN ORGANIC COFFEES! Price: $2955 trip + travel insurance TRIP HIGHLIGHTS (Airfare not included) ✓ Visit and Tour in Addis Ababa and Harar. ✓ Coffee tour of Oromia Coffee Farmers Cooperative Union with a coffee cupping session in Oromia’s Green Coffee cooperative bank. inquiries: ✓ Pass through wonderful Lakes Koka, Zwai and Langano. info@ElanOrganic.com Ph: (619)235-0392 ✓ Visit some cooperatives in Yirgacheffe, small farms, www.ElanOrganic.com and some of the facilities created by the Oromia Union. ✓ Fly to Dire Dawa, where you will be transferred through lush and mountainous landscapes to the coffee cooperative at Bedeno. Spend one night camping in the small village of Illili Derartu, just outside of Bedeno. ✓ Visit the national coffee processing center and ware- house, as well as the national coffee auction. Enjoy lunch and a farewell ceremony with the Oromia Coffee Farmers Cooperative Union. For more information: Call Sandy Braun at 206-932-8352 Write to: info@adventureassociates.net www.CoffeeTalk.com
  • 3. CoffeeTalk June 2008 3 www.CoffeeTalk.com
  • 4. 4 June 2008 CoffeeTalk Features Calendar Commodity June 03-05 2008 Commercial Construction Show, Orange County Convention Speculation – Center Orlando, FL, www.cc-show.net, 770-781-2501. Page 8- CoffeeTalk June 06-08 Coffee Fest-Hawaii, Hilton Waikoloa Village, Kona, HI, 425-283-5058, Magazine’s Sam Kornel explores the growth of TamaraS@coffeefest.com, www.coffeefest.com. speculative investing in June 20-22 Mid Atlantic Regional Roasters Group, Deet's Place at Virginia Tech, coffee futures and the enormous impact this is Blacksburg, VA., www.marrg.org or bbabcock@marrg.org having on growers. June 22-24 Southwest Foodservice Expo, George R. Brown Convention Center, Houston Texas, www.restaurantville.com, 800-395-2872. POS – June 22-24 2008 Ultimate Barista Challenge® Americas Houston Invitational, Page 12- David Haddock at Southwest Foodservice Expo, Houston Texas, for more touches on this essential piece of café equipment. information visit www.ultimatebaristachallenge.com. June29-Jul.01 54th Summer Fancy Food Show (2008), Jacob K. Javits Center, NCA President’s Column – New York, NY, www.specialtyfood.com, 212.482.6440. Page 14- Robert Nelson, President of the National Coffee Aug. 23-25 The Ultimate Barista Challenge USA, Los Angeles Convention Association updates us on the essential activities of the association. Center, Los Angeles, CA, 503.232.1016. Sept. 05-07 The Ultimate Barista Challenge USA, Orange County Convention Center, Orlando, FL, 503.232.1016. TOC Sept. 12-14 Coffee Fest/Seattle, Washington State Convention & Trade Center, Seattle Wa, 425-283-5058, TamaraS@coffeefest.com, CoffeeTalk www.coffeefest.com. Calendar 4 Sept. 24-26 11th Americas Food & Beverage Show, Miami Beach Convention The View 6 Center, Miami Florida, www.americasfoodandbeverage.com, Commodity Speculation – Gambling with the futures of Farming families 8 305.871.7910, jmeisel@worldtrade.org. Ultimate Barista Challenge – Oct. 15-17 National Coffee Association Fall Conference, New Orleans, the Southwest Foodservice Show 10 Louisiana, www.ncausa.org Dairy by Trish Corby 10 Nov. 07-09 Coffee Fest Hong Kong, Asia World-Expo, Hong Kong, 425-283-5058, POS – Let your fingers do the tendering TamaraS@coffeefest.com, www.coffeefest.com. by David Haddock 12 NCA President’s Column by Robert Nelson 14 Nov. 12-15 4th edition of TriestEspresso Expo, Trieste, Italy, Coffee Fest Hawaii Show Listings 14 www.fiera.trieste.it/espresso, espresso@fiera.trieste.it. How to protect oneself using options Nov. 18-30 Elan’s Coffee Harvest Tours, Ethiopia, (206) 932-8352, by Judith Ganes-Chase 16 elan@AdventureAssociates.net. Specialty Coffee Roaster Directory 18 Report from the Fields by Joan Nielsen 22 2009 Smart Marketing by Lisa Olson 24 Feb. 20-22 Coffee Fest Chicago, Navy Pier, Chicago, IL. 425-283-5058, Passion, with Attitude by Jimmy Sneed 28 TamaraS@coffeefest.com, www.coffeefest.com. www.CoffeeTalk.com
  • 5. CoffeeTalk June 2008 5 Display Cases & Modular Cafés Ambient Refrigerated Operator Service Operator Service Top operator service easily converts to all Ambient, all Refrigerated or Both any time. Refrigerated Grab N’ Go Grab N’ Go Triple Zone ™ Self Service Grab N’ Go Refrigerated display drives unmatched impulse Sales all day and night. Three Zones for maximum versatility! Learn more at: triplezone.com www.CoffeeTalk.com
  • 6. 6 June 2008 CoffeeTalk The View methods that work. We do not have to jet off The to dark and unknown lands and scenes taken from National Geographic Magazine, we can leave that to the Dean Cycon’s of the world View however, the coffee relationships they bring back are the future wealth of our industry. Working with CQI, Cup of Excellence and other rating and selling systems; embracing the now global cellular phone capabilities for the exchange of pricing, purchase orders, training, and (of course) communication; working with certification agencies and associations to create dependable and This month we had the privilege of reading what is, in our opinion, the best book about the transparent rating systems that ensure a coffee origin experience that has been written. That is a big statement however, Javatrekker: rational marketplace, and other immediately Dispatches from the World of Fair Trade Coffee by Dean Cycon, owner of Dean’s Beans, available technologies and methods we really gets it about travels to the coffeelands. Reading Cycon’s book, we are transported to can bridge the gap between roasters and ground level riding in the backseat, or canoe, or on the trail behind him. We have been to growers. We can create a new paradigm for Children in Jimma, the birthplace of coffee in some of these very places described in the book and yet, looking through the author’s eyes transaction that assures fair and scalable Ethiopia, miss school while waiting to fill their we see and experience new, exciting, and very human moments. results for all the partners in the coffee water jugs from a small pipe. This is the world It is not often that I laugh aloud supply chain. behind your cup. while reading a book – especially on an What makes Dean Cycon different from airplane, but I did with this one, often. the rest of us is that he laughs aloud at himself over and That is fundamentally the real charm over again. Granted that his mission of bringing fair trade of Javatrekker. Many books have transactions to growers around the world is sobering, that been written about travel to origin but does not mean he, and we, cannot have a lot of fun on the generally, they are star struck romantic journey. pieces or intense gee-ain’t-it-awful-we- Congratulations to Dean Cycon, and Javatrekker: gotta-do-something sanctimonious Dispatches from the World of Fair Trade Coffee for winning rants. Javatrekker accepts a basic truth. the Gold Medal as the Best Travel Book of 2007 from the When you travel to coffeelands, you Independent Publishers Association (the IPPY Award). This are leaving the safety and comfort of should be a must read for anyone who still believes there is modern life. You pass through cities to a frontier out their where fun will overcome fear and good The Dean Cycon, with the Asaro Mudmen in the towns to villages to occasional homes works will happen. Central Highlands of Papua New Guinea to washed out dirt tracks and finally reach coffee. Embracing this journey Cheers! means that often you will look ridiculous, find yourself in communication and cultural limbo, Kerri & Miles Soldier and farmer grind coffee together in Sumatra, and realize suddenly that you are very overdressed for the occasion. where a long running civil war Many of us in the Coffee Industry deeply admire those intrepid souls who put on their had just ended. ‘Indiana Jones’ hats and joyfully take off to the deepest jungle in search of great coffee. In our journeys at CoffeeTalk, we sometimes taste that life but in reality, we rarely step away from the concrete security of the modern world. Dean Cycon not only steps off the trail, he the original tea cookies races headlong. It is hard to read Javatrekker without a small amount of envy – envy for his adventures and envy for his spirit. What a character! That is what built our extraordinary industry. At the same time, Cycon is doing what we all should, and soon must, be doing – building direct relationships with growers. The once secure path of coffee buying (NYBOT) is overrun with ‘Investor Barbarians’ and the traditional pricing mechanisms are no longer safe. The way to ensure that Specialty Coffee remains sustainable for all is to establish direct buying Mail: HNCT, LLC, 23712 49th Ave SW Vashon, WA 98070 Phone: 206.686.7378 Fax: 206.463.0090 www.coffeetalk.com Since 1988 CEO/Publisher Kerri Goodman-Small, ext 222 Kerri@CoffeeTalk.com 877 426 6410 - Direct Line 206 795 4471 - Intl. Line Editorial Editor-in-Chief Miles Small, ext 277 Miles@CoffeeTalk.com 206 795 2835 - Direct Line Administration Accounting, Subscriptions and Administration Laurie Veatch, ext 252 Laurie@CoffeeTalk.com The Original Tea Cookie, formulated and infused with teas from China, Africa, India and Sri Lanka. Torn Ranch has created this exclusive cookie Advertising Marketing Partner Tamera Schultz, ext 245 Tamera@CoffeeTalk.com recipe for a unique product sure to please the most discriminating palate. Editorial Coordinator and Libby Smith, ext 251 Libby@CoffeeTalk.com Marketing Partner masala chai orange pekoe Production with indian spice with black tea Daily Dose Justin Goodman, ext 264 Justin@CoffeeTalk.com Production Manager Production Assistant Marcus Fellbaum, ext 261 Rene Eggert, ext 262 Marcus@CoffeeTalk.com Rene@CoffeeTalk.com peppermint green tea chill with jasmine Founder Founder/CEO (Emeritus), retired retired Ed Sanders, ext 23 Linda Sanders, ext 241 EdS@CoffeeTalk.com LindaS@CoffeeTalk.com african rooibos hibiscus with guava with lemon oil Hospitality News does not assume the responsibility for validity of claims made for advertised products and services. We reserve the right to reject any advertising. Although we support copyrights and trademarks, we generally do not include copyright and trademark symbols in our news stories and columns. Circulation: Hospitality News (ISSN 1084-2551) is mailed monthly (10 times per year) with combined June/July and November/December issues, also bonus mailing/ distribution for Education Guides and foodservice/hospitality and coffee conventions/shows throughout the year. World Tea Expo, Las Vegas Booth #724 Postmaster: Send address changes to HNCT, LLC, 23712 49th Ave SW, Vashon, WA 98070 54th Summer Fancy Food Show, New York Booth # 4905 Subscription: The cost of a subscription in the U.S. is $47.50 per year; in Canada, the cost is $72.00. Free to qualified industry professionals. Non-qualified requests may be rejected. Publisher reserves the right to limit the number of free subscriptions. For subscription inquiries, please call 206.686.7378 x51 or subscribe online at www.HospNews.com. 415.506.3000 info@tornranch.com Copyright © 2006, Hospitality News, All Rights Reserved. www.CoffeeTalk.com
  • 7. CoffeeTalk June 2008 7 www.CoffeeTalk.com
  • 8. 8 June 2008 CoffeeTalk Commodity Commodity speculation Gambling with the futures of farming families By Sam Kornell speculation Something strange is going in the coffee world. Last summer, the price of Arabica on the New York exchange hovered around $1.10 a pound; by this February it was up to $1.67—a near record high. So how bad was the frost? Well, that is the trick: Instead, the principle arbiters are big, non-commercial investment banks and global hedge funds with diverse investment portfolios, which see coffee as a nice – but fundamentally disposable – addition to index funds that include many other there was no frost. Brazil did not freeze, there were no forest fires in Veracruz, and investments. In short, these days, the price of coffee may have more to do with some mutant bacterial disease did not overrun Columbian coffee. Nor was there the price of oil and the fortunes of the credit market than it does with what the any abrupt uptick in demand. So what happened? season’s coffee crops look like, or how many people are willing to spend a couple The answer may actually have less to do with coffee and more with the vast, of bucks on a nice cup of Arabica. How did this happen? Byzantine world of commodity speculation—a world increasingly tied to the Around the beginning of this century, commodity speculation in U.S. markets overall health of the global economy. As members of the coffee industry are well changed fundamentally. The change can be traced to a rather obscure piece of aware, in addition to the credit crunch and the sub-prime mortgage crisis, we are legislation that former Republican Senator Phil Gramm, tacked, at the last minute, currently in the midst of a record-shattering run up in energy and food prices—an onto an 11,000 page omnibus Senate appropriations bill that was passed just increase of upwards of fifty percent in the last twelve months alone. A growing before Christmas of 2000. Gramm’s legislation was called, with exquisite banality, number of economists, commodities brokers, and even members of Congress are the Commodities Futures Modernization Act, and what it did was substantially saying that in addition to traditional market forces—such as supply and demand, relax, and in many cases eliminate completely, federal regulation of futures trading and, in this case, the devalued dollar—there is something else driving up the cost in American commodity markets. In other words, Gramm essentially managed to of commodities like coffee, and it is called commodity speculation. turn American commodities markets into a kind of financial Wild West. Commodities speculation is a fairly straightforward enterprise. It is about as To ensure that the Commodities Futures Modernization Act would not be close as you can get to gambling in the investment world. Commodities markets subject to meddling by the federal government, Gramm managed to get the newly were originally constructed to spread the risk of price changes among a number of elected president, George W. Bush, to appoint Walter Lukken Acting Chairman of different players. Using futures contracts, for example, a Brazilian coffee grower the Commodities Futures Trading Commission [CFTC]—the federal body charged can sell his crops before they are planted. If there’s a boom in demand and prices with regulating commodities. Walter Lukken, as it turned out, had previously spike, he loses out and the speculator—a coffee roaster, an importer—bought served on the U.S. Senate Agriculture Committee as a professional staff member, the futures contract from him wins. If, on the other hand, there’s a bumper crop and was partly responsible for writing the legislation Gramm passed. and prices plunge, the grower bet right and the speculator wrong. Either way, “The Commodities Futures Modernization Act made it much harder for in theory the grower should have enough money to get him through to next the CFTC, even if it was so inclined, to control excessive speculation, and/or year's crop. However, a consequence of futures contracts is that when something manipulation in commodities markets,” said Michael Greenberger, a University unexpected happens—such as a Brazilian frost—the natural volatility of the market of Maryland law professor who spent two years in charge of the CFTC’s trading is exacerbated. and markets division. Moreover, with Lukken’s appointment, Greenberger said, Speculating on coffee futures is about as old as Brazilian Arabica. In Mark the Bush administration ensured that the CFTC would not be so inclined. Pendergrast’s Uncommon Grounds, he recounts a grower’s complaint, from over Now that big, non-commercial outfits—investment banks, global hedge a century ago, that coffee “is the most speculative business in the world.” It was funds, and wealthy individuals—were essentially offered unfettered access to the after a bad frost in Brazil in the late 19th century—a frost that caused massive, commodities markets, it was only a matter of time before they started throwing lasting market turmoil—that members of the coffee world decided they had to their weight around, buying and liquidating massive futures contracts in deals have a single, transparent, systematized way of buying and selling coffee futures that often depended more on the fortunes of other investments in their portfolios contracts. Thus, the New York Mercantile Exchange was born. For over 100 years, than the actual supply and demand metrics of the commodity in question. Arabica coffee has been traded, along with cotton, sugar, and other commodities, Unsurprisingly, this massive speculation by non-commercial players often on the floor the NYME Building, in lower Manhattan. This exchange has had various royally ‘upsets’ veteran commodities brokers, and their clients—buyers and sellers names and incarnations; from 1998 until early 2007, it was operated by the New alike. One longtime coffee broker I spoke to, who asked not to be named, said that York Board of Trade. NYBOT, as it was known, worked as a hedging mechanism, a there was “a lot of resentment at the fact that we’ve essentially lost control of our price discovery mechanism, and an inventory mechanism for commercial Arabica market.” (as well as a cotton, sugar, and so on). (Robusta is traded in London.) Two recent developments have exacerbated this strange state of affairs. The Essentially, the New York exchange made it possible to speculate on coffee first is the fact that with derivatives, equities, and share markets slumping, global prices in a highly transparent way, and it did so just as you’d imagine: Roasters, hedge funds have increasingly found commodities like coffee to be relatively importers, and others called professional coffee brokers, who worked on the safe investments. These funds invest heavily in commodities futures contracts exchange’s floor. The brokers called the coffee producers (or middlemen working and sell off when prices peak. Indeed, so heavy have commodity investments for the producers), and quoted the buyer a price for a coffee contract. In short, in the U.S. become that a recent assessment by the financial magazine Barron’s the people doing the trading—the buyers, the brokers, and the sellers—were all found that we may be in the midst of a massive commodity speculation bubble, commercially invested in coffee: they were coffee people, and they moved in primed to pop at any moment. In any case, the ultimate result of all of this new accordance to the oscillations of supply and demand. investment is a massive infusion of unpredictability and volatility into nearly all of “Broker’s were the neck of the bottle,” said Donald Schoenholt. Schoenholt the commodities markets, including coffee. owns New York-based Gillies Coffee, the oldest coffee merchant in the United The second development was the purchase, last January, of NYBOT by the States, and is one of the founding heads of the Specialty Coffee Association of Intercontinental Commodities Exchange, a British electronic energy marketplace. America. “Brokers were the narrow point through which we saw all transactions The sale of NYBOT to the ICE made it even easier for non-commercial investors moving. It didn’t matter what was below, or how cloudy it was—as it passed to get in—in a big way—on the commodities futures action. For one thing, ICE through the neck of the bottle you could see it clearly. Now, everything is a muddle. and other electronic markets are harder to regulate, and they make investment in And that’s one of the reasons the price of coffee is getting disconnected from the commodities contracts relatively easy. natural pressures of supply and demand.” Because commodities markets—such as coffee—are relatively small, rules According to Schoenholt and many other long-time industry players, were set in place as early as 1936 to limit massive speculation, and the price speculation on coffee futures has changed dramatically in recent few years. distortion that seems inevitably to result. However, the ICE has made it easy for Now, the principle arbiter of coffee prices is no longer producers, roasters, and non-commercial investors to bypass these rules. The method is simple: Index- retailers responding in concert to supply, demand, and the value of the dollar. fund money goes through dealers that belong to the International Swaps and www.CoffeeTalk.com
  • 9. CoffeeTalk June 2008 9 Derivatives Association (ISDA); brokers from the ISDA then invest the money into Congress forcing the CFTC to strengthen regulations significantly may not be high, the commodity markets. This little byway allows the index funds to invest as much according to Greenberger. Indeed, Greenberger believes that it may take one of money into commodity futures as they like, without fear of running afoul of the two things to bring about a fundamental change: a new presidential administration limits that are normally imposed on speculators. with new priorities, or a massive pop in the commodities speculation bubble. The agriculture commodities market is supposed be the most heavily “The Bush administration is happy with the way the markets are functioning, regulated of any of the commodities markets. Coffee is not considered an even if they won’t say it publicly,” Greenberger said. “The Secretary of the agricultural commodity, but it is still supposed to be insulated against these large, Treasury and the acting Chairman of the CFTC will tell you six weeks from Sunday non-commercial investments because the market it relatively small and there is this is supply and demand. The democratic Congress is slowly but surely getting relatively little liquidity. However, at the moment, the rules seem to be making on top of this, but right now commodities and derivatives – another way of little difference. Via ICE, the ISDA, and with the apparent approval, or at least saying commodities – are much more profitable, and have a bigger impact on the disinterest, of the CFTC, massive index funds are operating with abandon in U.S. economy than stocks or bonds do.” commodity markets – including coffee. The result has been run-ups like the one Greenberger continued. “We are essentially seeing what happened to the stock this February, in which Arabica shot up to $1.67. markets in the 1920s happen to the futures market now, and that is: speculation “The system is set up to favor speculators,” said Greenberger. “These markets reigns supreme. And of course the end result of that was the Great Depression, could not function without speculation, but it has long been recognized that and it took that cataclysmic event to convince Congress to regulated stocks and speculation has to be controlled. We are now seeing a total lack of control – the bonds. My hope is that we will educate this Congress to get control of this before markets are being taking out of the hands of those who have a true commercial we have some kind of systemic break.” interest, and being dominated by investment banks, hedge funds, wealthy With luck, it will not take a second Great Depression for the CFTC to begin individuals who are making a buck out of controlling the price of coffee.” exerting control over the commodities markets, including coffee. In the meantime, Because of astronomical food and gas prices, the essential absence of there seems to be an air of resignation among many longtime coffee traders and federal oversight of U.S. commodities markets has begun attracting attention brokers. One broker I talked to said he thinks coffee has entered a brave new from politicians and the public. In a Congressional hearing conducted late last world—in which non-commercial commodity speculation marries the commodity month, Senators hauled in representatives from the CFTC to answer questions markets to all the other financial markets, for better or worse – and there’s no about what exactly is going on in the world of commodity speculation. Senator turning back. If this is indeed the case, it may be that roasters and retailers who Joe Lieberman started the proceedings off by noting that investment in index want to divest themselves from the muddle of the differential Arabica market have funds tied to commodities has grown twentyfold to $260 billion in the last five one option: forge their own direct contracts. Of course, Starbucks and many large years. "This unbridled growth raises justifiable concerns that speculative demand and mid-sized regional roasters have been doing this for years, and it is especially – divorced from market realities – is driving food and energy price inflation and prevalent in the specialty world, where the quality standards of the New York causing a lot of human suffering," he said. exchange often are not up to snuff anyway. Lieberman’s contention is at least nominally up for debate. Jeffrey Harris, If this is the case, Susie Spindler’s Cup of Excellence auction, and Ted Lingle’s the CFTC’s chief economist, told Congress that he didn’t believe commodities Quality Coffee Institute with its “Q” Contract, may play increasingly important speculation had discernibly impacted high food and energy prices; rather, he said, roles in the sale of Arabica beans in the U.S. However, for the moment, there basic market forces – from increasing demand in emerging markets (China and seems to be little question that the U.S. Arabica market is not what it used to be. If India, principally), decreased supply because of bad weather and geopolitical you have not already, take out a subscription to the Wall Street Journal, and start events, and the devaluation of the dollar (which has made commodity trading in following the equity, derivatives, and shares markets. It may be unpleasant, but the U.S. a bargain for foreign investors) – were the culprits. Harris sentiment was of the price of coffee is apparently tied tightly to them, in a way it never was before. a piece with a broad coalition of investors, who believe that market fundamentals CT continue to drive commodity prices. The Senators did not buy it. Senator Carl Levin, a Michigan Democrat, scoffed at Harris’s assessment, and Sen. Claire McCaskill warned him "if you don't do something, Congress will." Despite McCaskill’s avowal, however, the likelihood of www.CoffeeTalk.com
  • 10. 10 June 2008 CoffeeTalk Trish Corby rBST- recombinant bovine somatotropin. This synthetic hormone is sometimes used in the dairy industry to increase the output of milk in dairy cows. No Hormones Added- cows which are not receiving injections of rBST. The certification process of this is highly important, since it is undetectable if merely testing the milk product. BGH- bovine growth hormone. The growth hormone in cattle / cows which regulates Dairy growth and milk production. The acronyms below are processing / packaging designations within the dairy industry. They are all regulated by the USDA regarding safety practices and process parameters. HTST- high temperature / short time. This is the most common form of pasteurization today- most milk you purchase has been processed in this manner. It essentially heats milk to approx 165F for about 30 seconds, and then fills in traditional methods- such as a plastic jug or a fiberboard half gallon carton. Typical shelf life of this milk is 14-18 days. ESL- extended shelf life. Again- this is a criteria set by the USDA which regulates the pasteurization temperature required for specific milk products so as to achieve a longer than normal shelf life. Traditionally, that is anywhere from 60-75 days. This is a refrigerated product – shipped and maintained at 40 F or less. Processors pasteurize this product anywhere from 235 to 290 F, so there can be substantial differences amongst products. This product is packaged in a “gable top” package with a sealed pour spout. UHT- ultra high temperature. Criteria set by the USDA that describes a method of pasteurization which heats the milk up to a high temperature to create a longer shelf By Trish Corby, President & CEO of the Good Cow Company life for the product. There are various methods to achieve this, but essentially, all these methods kill all bacteria that are found in milk. Methods are: steam injection, In the specialty coffee business there seems to be a myriad of terms and acronyms plate heating, and tubular heating. Many processors today use UHT processing, yet that, if you are not keeping on your toes, you will soon become lost in the jargon. The ship and package in ESL packaging, so it can be confusing. same applies in the dairy business. To make matters worse, many of the terms in both industries have a tendency to ASEPTIC: This is not merely a process, but also a package differentiation. Aseptic milk be “misused” or misconstrued by many. Since all of you reading this are most likely products are processed under UHT conditions, and then filled in a sterile environment experts at “coffee speak”, I thought I might try and give you a brief summary of “dairy into a sterile package. The results are that the product can be shipped and stored at / milk speak” to go along with your coffee. room temperature (without refrigeration), normally for a period of 6-12 months. In the last few years, there are several terms that have become common vocabulary in the dairy industry and the press. The first set are those associated The process itself is more expensive due to the cost of equipment, but also the package with farm practices and cows, the latter group are processing or packaging types itself has a higher associated cost, since it must be sterile and also impervious to commonly used in the industry. oxygen to keep it sterile. The associated benefits are longer shelf life, non-refrigerated storage, and lower transportation costs. Organic- based on the U.S. Organic Standard of 2002. These standards are regulated by the USDA and define what farm practices and feed sources are allowed to be used Now that you are familiar on the acronyms and terms, you can make an informed with dairy cattle if the product is to be labeled as organic. Organic regulations prohibit decision on what to purchase based on yours and your customer’s preferences. the use of antibiotics and synthetic growth hormone. CT GMO- genetically modified organism. In the dairy industry this is either referencing Trish Corby is the President & CEO of the Good Cow Company- a dairy products the feed source (organic restricts the use of GMO feeds), or the use of synthetic and processing company that focuses on delivering innovative dairy solutions for hormone injections. food service and institutional customers. Her professional experience has been in operations and general management with various large multinational food Free farmed- a certification established in 2000 by the American Humane Society manufacturers and coffee retailers. that defines the approved practices related to animal welfare, housing, health and maintenance in our food supply- such as chickens and dairy cows. The Ultimate Barista Challenge® Americas makes its debut at the Southwest Foodservice Expo in Houston! The Ultimate Barista Challenge Americas with coffee competitions in Latte This year’s winning UBC Challenger who garners the most Art, Espresso Frappe, Espresso Cocktail and Best of Brew Challenges medals in challenges will earn an invitation to the national UBC debuts at the Southwest Foodservice Expo in Houston, Texas! From June 22 – 24th Challengers Challenges as the Ultimate Barista Americas. A coffee and barista & the Ultimate Barista USA NYC will match their coffee artistry against one another in a unique trip of a lifetime! dueling barista format. This no holds barred espresso & brewed coffee competition where taste, talent and speed earn high marks with the UBC Taste & Technical Judges. There can be only 1! SPONSORS: The Ultimate Barista Challenge Exclusive Espresso UBC founder Sherri Johns of WholeCup Coffee Consulting, LLC will preside over the Ultimate Machine Sponsor is GEEC / General Espresso Equipment Corp., Barista Challenge Americas with commentary and introductions as the SWFE show attendees & Official Media Sponsor; CoffeeTalk Magazine, Exclusive Coffee audience members enjoy the event and cheer for their favorite challenger! Throughout the 3-day Brewers and Grinders by BUNN-O-Matic Corporation, Exclusive event enjoy tasting and witness the Ultimate Barista USA NYC, Mike Love, prepare his creative Syrup and Flavoring Sponsor; Torani Syrups, Official Blender Sponsor; Vita-Mix® Corporation, tasty coffee creation for audience members using sponsors products and equipment during the Reg Barber Enterprises, Pallo/Joe Glow, theCafeGuide.com, BEST Coffee School and welcoming UBC Demonstration events! Find out how the professionals do it! Diedrich Manufacturing, Inc as official Coffee Roaster Machines Sponsor Mel Forehand of the Texas Restaurant Association commented, “The Southwest Foodservice The UBC is endorsed by the National Coffee Association of America and Presented by WholeCup Expo is thrilled to have the Ultimate Barista Challenge, Americas as part of our event this year. Not Coffee Consulting. A portion of UBC proceeds are donated to the International Women’s Coffee only will the UBC bring great excitement and fun to the show floor, it will bring together our coffee Alliance. and tea exhibitors, as competitors showcase the unique and creative ways attendees can utilize these products in their restaurants.” We are delighted to showcase UBC at our foodservice show For more information: in Houston where 10, 000 attendees per/day come to find the best in food & beverage.” The Ultimate Barista Challenge; www.ultimatebaristachallenge.com The Ultimate Barista Americas Stage area we will feature an “espresso and coffee happy The National Coffee Association of USA; www.ncausa.org hour” of mixing and mingling with the Ultimate Baristi and our sponsors. Attendees and baristi can WholeCup Coffee Consulting; Danny or Sherri Johns, sjohnswholecup@aol.com come onto the stage and share ideas and talk shop. This will provide an excellent opportunity to get The International Women’s Coffee Alliance; www.womenincoffee.org up close and personal with the latest in coffee trends, equipment and people that make it happen. www.CoffeeTalk.com
  • 11. CoffeeTalk June 2008 11 Vaneli’s Fresh Cup Drip System Handcrafted Coffees • Barista Tools • Parts • Grinders •Espresso Machines 4125 Del Mar Ave, Suite 2, Rocklin, Ca 95677 ~ 866-482-6354 p ~ 916-315-2533 f ~ sales@vanelis.com www.CoffeeTalk.com
  • 12. POS 12 June 2008 CoffeeTalk Let your Fingers do the Tendering By David Haddock The young waitress took our order and upon leaving, casually walked over to The graphical an anteroom, and in seconds, had keyed in our table location, menu selections interface is a feature I dig (which carried with it the price per item) and most importantly, for her at least, as a consultant. The client her user code. As the evening progressed and we added to our orders dessert can insert photos of their and undrinkable coffee, she simply keyed in each addition without any fuss and offerings, which appear with great accuracy. To be sure, Point of Sale (POS) systems that have been widely on the main screen. This distributed throughout the foodservice industry have taken hold in the independent eliminates language coffee world as well. It is the most progressive technological sector in our industry barriers and improves and the most exciting. employees’ accuracy. It Step into any properly financed specialty coffee shop and a shining face standing also helps curb employee behind a computer screen asking for your order will greet you. POS systems come theft and adding new or in many varieties and can be programmed to provide a myriad of functions. For seasonal items is a breeze. example: It also comes with a cool name, The SP-1. Sounds like a spy satellite. The very first cash register was called the “Riddies incorruptible cashier” according to Ryan Volberg, CEO of Vivonet, a web based POS system manufacturer. Their Halo™ system is not a really cool video game although the concept is cutting edge. Being web-based means the only hardware a customer needs to have is the screen itself and a cash drawer. It also offers scalability for multiple store businesses by handling all functions except input from an off- site, secure server. Ryan told me that Vivonet “gives their customers the best of the big retail chains for the price While the above chart is basic, you kind of get the idea that today’s computer- of a cash register.” based systems are leaps and bounds ahead of the typical cash register in terms of Now you all know I am all about the quality of the capability and ease of use. It is not enough to just ring in an order these days, no, product be it coffee, tea or any number or combinations the meticulous owner/operator needs his POS to do more. Because of high staff of foods & beverages contained within the walls of a turnover in the foodservice industry, easy training of new employees is critical. Back specialty shop. So on the surface you may think I would in the day, a POS company would send out their rep to conduct training for a day or frown on a promotional gimmick or sales stunt. Well two. This would have been great if staffs remained intact for a long period and the as many have underestimated me before I never take for granted good marketing. system was not so cumbersome, even if it had really cool features, it was often too Today’s POS technology offers up some cool ways to make buying coffee easy, fun, difficult and time-consuming to learn and apply them. Thankfully, things are getting and rewarding. easier. Take for example In my quest for what is out there in POS land, I found a common thread of MICROS Systems, Inc. opinion in the ranks of POS companies and it is this: Because people are becoming more computer literate, they are more readily able to learn and apply the systems “The coffee business that look like something familiar. 10 years ago, we were still trying to figure out has become extremely email or these new cell phone devices. Now, unless you have been on sabbatical in competitive, making Karakorum, you are aware of how to use these conveniences. customer loyalty an Let’s start at the beginning. Eight years ago, the only option for POS solutions imperative part of in indie coffee shops were systems that were adapted from other industries. Then everyday business,” along came Coffee Shop Manager (CSM). stated Louise Casamento, The first system specifically designed for coffee shop Vice President of applications, they set the standard for smart, easy to use Marketing for MICROS hardware and software. Systems, Inc. “Beyond Lee Alexander, VP of Sales and Marketing for CSM providing the industry said, “Coffee Shop Manager now has over 1500 locations in with solid point-of-sale all 50 states that have purchased our system since 2001. One solutions, MICROS offers of the things that we have seen more in the recent past is the its customers a tightly ‘evolution of the coffee shop’ into selling more true retail items integrated product called MICROS iCare, which provides an easy way to setup and and a broader array of specialty items. We previously saw the manage gift cards and point-based loyalty programs with enterprise level reporting expansion of drink choices being offered by our customers. Now, for management and account access via the internet for customers. In addition, we are seeing more prepackaged retail teas, bulk tea, tea accessories, and specialty MICROS offers mymicros.net, a real-time business intelligence tool which provides chocolate. On the other end of the spectrum, we are seeing more quick serve management actionable, real-time metrics to control its unit operations and further prepackaged food items being sold (more ‘grab and go’). This drive customer loyalty.” may be a result of specialty coffee’s reach extending beyond Rewarding customers first with great quality and great service and then the urban centers where shop owners have better access to providing more convenience and accessibility is just smart business and I encourage items like high quality baked goods.” all my clients to incorporate it into their overall marketing strategy. Keeping up with trends as shops and products evolve POS systems are not as complicated as they once were. Training new employees is a challenge for every manufacturer. In addition, keeping now takes around twenty minutes vs. two days and most importantly, they are not up with applications and client needs and wants is equally as expensive. Before you spend much money on your new coffeeshop, plan what as challenging. Forward thinking and customer centered you want your system to do and then check out these reputable manufacturers. DO planning helps software developers anticipate what is around NOT be tempted with the corner. a $200 cash register from the mega mart. POS Directory Mike Spence, VP of SelbySoft, Inc. told me that his customers are looking for And if you’re one of Name Web Page Phone specific applications and services in the systems he sells. I have to tell you, this is those 74% of retailers Adusa, Inc. www.adusainc.com 630.663.8800 one easy system to learn. The requirements are: languishing behind a Applied POS Inc. www.appliedsbc.com 425.284.2470 grubby cash register, APS Innovations, Inc www.apspos.net 800.594.4146 c’mon check these ASI/Restaurant Manager/Write-On Handheld www.actionsystems.com 800.356.6037 Cash Register Center cashregistercenter.com 303.466.8076 babies out; you’ll be Coffee Shop Manager www.coffeeshopmanager.com 866.447.0033 glad you did. CT Custom Retail Solutions www.mytruecard.com 888.474.4785 Edge Studios www.edgestudios.com 800.390.7857 David Haddock is Information Systems & Supply Iss4pos.com 360.693.2325 the founder and InfoSpec Systems www.profitek.com 604.248.2348 president of Coffee Maitre'D by POSERA www.maitredpos.com 514.499.1312 Hows, Inc. and the Micros Systems Inc www.micros.com 866.287.4736 "Technology is constantly evolving and everyone is becoming more Executive Director of NCR Corporation www.ncr.com 866.431.7879 tech-savvy. That said, Radiant Systems believes that a great point Panasonic Information Systems www.panasonic.com 800.532.1772 the East Coast Barista PC America www.pcamerica.com 800.722.6374 of sale solution should be able to accomodate an end-user who is and Coffee School in PlastiCard Plus www.plasticardplus.com 615.822.7774 not necessarily computer literate. At the end of the day, it’s all about Charlotte, N.C. For Preferred Market Solutions, LLC. www.preferredpatron.com 800.531.1108 us being able to help our customers manage their realities. Coffee more information, Radiant Systems, Inc. shop owners want the freedom to run their restaurant and make please contact him at - featuring the Aloha product suite www.radiantsystems.com 770.576.6000 guests happy -- and they shouldn't spend hours ramping up new info@coffeehows.com Selbysoft, Inc. www.selbysoft.com 800.454.4434 employees on their POS systems." and visit the website Silverware POS www.silverwarepos.com 888.510.5102 John Kirk, VP of North American Distribution; Radiant Systems www.coffeehows.com Streamline Solutions www.trimpos.net 800.254.3159 Sunrise Technology Group, Incorporated www.sunrisepos.com 714.444.2833 www.CoffeeTalk.com
  • 13. CoffeeTalk June 2008 13 ED CA It’s a milk revolution. RED UC FROM RB THE O ON Join the mooovement! START FO O TPRINT Good cow. Great milk. Great Taste Directly Sourced Less Waste Less Storage Space Cold Filtered No Hormones Added 208.884.4299 goodcow.com www.CoffeeTalk.com
  • 14. 14 June 2008 CoffeeTalk NCA President’s Column By Robert Nelson Whatever divergent paths brought us together as part of the mosaic of the coffee If farmers cannot sustain crops or feed their families, we lose. If tariffs are business, whether it’s a roaster seeking to enhance the consumer’s experience, or present, impeding consumption growth we lose, if government regulation a grower looking to develop a better quality bean, what we all have in common is unnecessarily adds costs and cuts into profits we lose, and if consumers stop a desire, a need and an ideal; to make a better life for our families and to ensure drinking coffee because of perceived negative health impact, we lose again. the future success of the coffee industry. An example of government regulation adding unnecessary costs is Sen. If we are going to triumph over the challenges we face today and those that Dingell’s (D-MI) discussion draft bill, entitled the Food and Drug Administration are bound to be on the horizon, as an industry we must recognize what we have (FDA) Globalization Act of 2008. The user fee requirement, as it is presently in common and work together to achieve our goals. constituted, would add burdensome costs throughout the supply chain whether it When we look at coffee and how it impacts our environment, sustaining is domestic facilities here in the US or mills throughout the world. families and bridging international borders, there is a deep connection and a rich The NCA is lobbying hard to in opposition to the user fee requirement because history that touches all segments of the industry from the farmer to the retailer. ultimately this affects us all, and therefore it is vital that we partner together to With this connection comes a responsibility to harness the collectively power fight it. and intellect of our industry into one united force built on trust. The NCA’s success has not come overnight or by accident, but it is measurable Creating trust with growers and suppliers has always been a top priority for by one factor – the pledge by members of this industry to not just play a casual the NCA. In 2008 we have an unprecedented opportunity to cultivate that spirit of role in our efforts, but an active and vital role. cooperation with our farmers to continue to build trust among them, to ensure All of our members have stepped up to the plate – whether they are small, sustainability by forging relationships that are based not simply upon what we medium, or large – in a leadership role that has been critical to our advancement need today, but what we as an industry we’ll need in the years and decades from as a product. And each of our members represents the fervent growth and keen now. innovations that will define and surely exceed our own expectations. It takes the power of people working together to achieve this, not just when a The coffee business, or any business, does not have to be about winners and crisis crops up but as a regular part of doing business, each of us contributing to losers. Trust and growth and prosperity comes when all of us are making money, the long-term success of the entire supply chain. when each of us from Mexico to Milan are trading fairly and cooperatively; when But first and foremost it is critical that we have one strong, united industry consumers buy and farmers grow. here at home; leaders of the industry joining together identifying and executing Using our resources to give back, to educate, to connect, to build trust – these realistic and viable approaches, competing together as a unified industry in the are all actions that not only impact our world, they impact our bottom line. And fight for discretionary dollars, promoting consumption and ensuring a business we all have an opportunity to be a global leader in unifying and strengthening our environment that is conductive to growth. industry; crafting models where all levels and segment of the supply chain work We must focus on the execution of ideas and concepts that can be implemented together in a free exchange of ideas, security and progress. CT and can garner industry wide support that benefit all in the coffee community. Design & Layout Services machines, brewing equipment, grinders, parts and service since 1986. Please visit these CoffeeTalk advertisers 800.471.8448 We carry a full line of hard to find espresso accessories at the best at Coffee Fest Hawaii www.designlayout.com possible pricing. Our goal is to save you time, money and enable you Since 1996, Design & Layout Services has worked with over 600 clients to make the best possible specialty beverages for your customer. Please Astoria-General Espresso Equipment Corp. you with a hand screened logo at a low cost, never a interested in opening a café or starting a coffee shop. Services include let us know if we can help you in anyway. Great Products and Service 336.393.0224 set-up fee. Our products are made in India, where our fair-trade factory floor plan design, health department coordination, construction docu- is Our Business! www.astoria.com keeps people safely employed. Come and see what ments, cabinetry and equipment sales. Services available nationwide. See our ad on page 29 / Booth 1707 Astoria General Espresso is a reusable/biodegradable packaging can do for all of us! See our ad on page 30 / Booth 1504 subsidiary of CMA of Italy, which is one See our ad on page 25 / Table Top 8 Vita-Mix Corporation of the largest manufacturer of commercial espresso coffee machines The Good Cow Company 800.437.4654 DaVinci Gourmet/Oregon Chai/Jet worldwide. CMA has been certified ISO 9001 for the highest quality 208.884.4299 www.vitamix.com/foodservice 888.676.3832 standards applied to all aspects of the manufacturing process, making www.goodcow.com Since 1921, the Vita-Mix® www.davincigourmet.com its espresso machines the most dependable on the market. Good Cow produces fresh and aseptic concentrated milks and beverages Corporation has been a leader Da Vinci Gourmet® provides products See our ad on page 30 / Booth 1704 for the coffee industry. Our milks have no added hormones, have the in blender technology. As a recognized leader and the blending expert specially formulated for the specialty coffee highest quality standards, are direct farm sourced, space efficient, and in the foodservice industry, operators have come to rely on the Vita-Mix Baskets-n-Bags industry. We are a proud supporter of Coffee Kids and the USBC. cost effective. Our milks achieve a 30 day fresh and 180 day aseptic brand name for the very best in blending equipment. Our innovative 800.274.0475 JET® provides premium quality smoothie & frappe mixes for all your shelf life. commercial drink, ice-portioning, and food blenders are used in major www.baskets-n-bags.com blended beverage needs. Jet Fruit & Tea Smoothies are easy to prepare, We have our own proprietary dispensing technology which includes restaurant chains, smoothie shops, nightclubs, coffee shops, hospitals, NM just pour over ice & blend. Jet Beverage Bases are your answer to programmable portion control for improved management of milk usage. culinary art schools and institutions. Reliable, powerful Vita-Mix blenders Our company, Baskets-n-Bags is one that strives to pro- offering a healthier, high quality frappe using your espresso! See our ad on page 13 / Booth 1106 will improve your speed of service to reduce customer wait-time, handle vide high quality jute/burlap packaging. Our products range from large Oregon Chai, the #1 Chai in the US, offers a full line of chai con- dense ingredients quickly and easily, and provide a consistently smooth jute/burlap bags to display bags for packaging coffee to our line of centrates. Only Oregon Chai is available in innovative flavors including Visions Espresso Services drink that enhances your customers’ experience. Coffee Bean jewelry Coffee Couture; this line also includes Original, Extra Spicy, Energy and Yerba Mate. 206.623.6709 See our ad on page 30 / Booth 1003 personalized coffee bean coasters. We can create packaging especially for See our ad on page 32 / Booth 1004 www.visionsespresso.com/ Visions Espresso Service has been in Seattle providing quality espresso www.CoffeeTalk.com
  • 15. CoffeeTalk June 2008 15 coffee made simple. beverage on the move™ beverage on the move™ Coffee Bean #7312 Passport #7308 beverage on the move™ 100% Coffee #7311 1325 south cicero avenue_cicero illinois_60804-1404_800.545.6200_708.652.5600_fax 708.780.6975_www.lbpmfg.com_sales@lbpmfg.com The Rocket Man backpack beverage dispensers can be used for a variety of products. Call 800-921-0199. Visit www.rocketman.com. www.CoffeeTalk.com
  • 16. 16 June 2008 CoffeeTalk price action, yet at the Judy Ganes same time take advantage Option Review: Option-standardized contract for the right to buy or sell a of the seasonal break futures contract under certain preset conditions. in prices to purchase coffee without spending Call Option - the right, but not the obligation to buy a too much money for specified amount of cotton for a certain period of time at a How to Protect this price insurance? My specified price. Put Option - the right, but not the obligation to sell a Oneself Using recommended strategy specified amount of cotton for a certain period of time at a would be to employ a Options strategy called a back specified price. Each option transaction involves two parties: a buyer spread, which utilizes (holder) and a seller (writer or grantor). options on futures traded on the ICE. Premium - cost of option– (example: September $1.40 = The purchase of an 8.00 cts/lb. outright call, especially at Term - duration of the contract – e.g. - September. this time of year given the Strike Price - the value at which the buyer of the call or weather premium that is put has the right to exercise the coffee contract– (example: built into the price, can $1.40 be very costly. While it Exercise - the process by which the owner of the option By Judith Ganes-Chase, President, J Ganes Consulting, LLC protects against unlimited executes the contract-- put owner sells or call owner buys www.jganesconsulting.com upside potential, the the underlying coffee contract. expense of the calls can This is the time of year when there is the most uncertainty about the future direction be prohibitive and locks you in at much higher of the option. of coffee prices. The Brazilian winter is rapidly approaching and if a frost occurs in the coffee belt, it could be devastating for the 2009-10 harvest, which would only start price than you may be comfortable paying and the risk of being assigned a position opposite that of to flower later this year. Prices would surely rise to unprecedented levels given the the holder in the underlying futures market at any time low level of stocks that currently exist in Brazil. Although the 2008-09 harvest, which therefore many roasters during the life of the option. is getting underway, is expected to be perhaps the second largest crop ever, it will do without this insurance barely be sufficient to cover demand for this year and provide a cushion for the next and take the gamble that long futures position and the option writer is assigned season when production should be cyclically lower, even without the outlook being the weather will not be a short futures position at the options strike price. comprised by weather. However, frosts rarely happen. There was a minor frost in an issue. In most years, 2000, but the last major frost was in 1994, fourteen years ago. In the past 125 years this works, but for the market at any given time, they assume a potentially there have been only 31 incidents of frost, with only a few considered devastating. one year when there is a unlimited risk and therefore are required to maintain a The coffee belt has migrated further north out of harm’s way, also greatly reducing problem, the impact on margin account. the risk of damage, even if there was a cold snap. The earliest recorded frost was your bottom line could May 31 back in 1979 and frosts have occurred as late as September, but the largest be catastrophic. With a back their options in the market. clustering has been in June and July. backspread, the cost of While the market is sensitive to the weather at this time of year, most of the the calls is offset by selling a much lower strike price call that would be deep in the time, prices come under seasonal pressure falling under the weight of the advancing money. The money received for this call would cover the cost of the purchased calls, Brazilian harvest. Prices typically bottom out by August. Given these uncertain price sometimes even for a small credit. This strategy works best when you are attempting parameters, how do roasters protect themselves from the risk of potentially explosive to reap large rewards from an extreme upside move, yet at the same time if the market collapses; the short call pays for all of the long calls. Normally, the option would be done in a ratio Judy with the purchase of three calls against the sale Ganes' latest of one call. Never, do the opposite, where you comprehensive report– "The sell more calls than you purchased as this Global Soluble Coffee Market" is available for purchase. Visit leaves you exposed to excessive market risk, www.JGanesConsulting.com something you should avoid. CT for more information chart 1 chart 2 www.CoffeeTalk.com
  • 17. CoffeeTalk June 2008 17 www.CoffeeTalk.com
  • 18. 18 June 2008 CoffeeTalk Specialty Coffee Roasters This is a listing of current SCAA Wholesale Roaster members. If you would like to add or edit your listing, please use our online form at www.CoffeeTalk.com. AK Juneau Heritage Coffee Co. 800.478.5282 CA El Cajon Renegade Roaster Design Group 619.590.3600 CA Sacramento Beantrees Organic Coffee Co. Inc. 916.444.1164 AK Ketchikan The Green Coffee Bean Company 907.247.5621 CA El Cajon GROW a LOT 619.997.5006 CA San Diego Plantation Station Coffee Roasters 858.676.8306 AK Little Rock River City Coffee & Tea 800.661.1496 CA El Cajon Daymar Select Fine Coffees 619.444.1155 CA San Dimas Coffee Klatch Roasting 877.455.2824 AK North Pole North Pole Coffee Roasting Company 907.488.7190 CA Emeryville Peaberry’s Coffee & Tea Co. Inc. 510.420.0473 CA San Francisco Jeremiah’s Pick Coffee 877.537.3642 AL Birmingham Prime-Time Roasters 205.444.1446 CA Emeryville Peet’s Coffee & Tea 510.594.2100 CA San Francisco House Of Coffee 415.681.9363 AL Birmingham Royal Cup Coffee Roasters 800.366.5836 CA Emeryville McLaughlin Coffee Company 510.428.2951 CA San Francisco Capricorn Coffees, Inc. 415.621.8500 AL Birmingham Red Mountain Coffee Roasters 205.945.8970 CA Eureka Humboldt Bay Coffee Co 800.787.5282 CA SAN JOSE Willow Tree Coffees 408.472.7086 AL Leeds Higher Grounds Roasters Inc. 800.794.8575 CA Fort Bragg Zona Alta Coffee 707.964.8200 CA San Leandro Roger’s Family Company 800.829.1300 AR Fort Smith Silver Joe’s Coffee Company 866.558.6333 CA Fremont Sujus Coffee & Tea 510.742.8880 CA San Rafael Equator Estate Coffees & Teas, Inc. 800.809.7687 AR Fort Smith Fresh BeanZ Coffee 479.452.2404 CA Gardena Family Food Company, Inc. 310.715.2698 CA Santa Barbara Hair Raiser Coffee 866.972.4737 AR Jacksonville Biffs Coffee Roasting Co. 800.438.2433 CA Hayward Roast de Gourmet, LLC 510.783.1010 CA Santa Clara Barefoot Coffee Roasters 408.248.4500 AR Little Rock The Ultimate Coffee 267.620.3218 CA Irvine Specialty Coffee, LLC 800.900.5282 CA Santa Cruz Pacific Espresso 831.429.1920 AZ Phoenix Coffee Reserve, Inc. 888.755.6789 CA Irvine Danesi Caffe USA Inc. 646.742.9798 CA Santa Fe Springs Apffels Coffee Co. 800.443.2252 AZ Phoenix Espressions Coffee Roastery 480.946.9840 CA Irvine Halo Brand 949.551.2588 CA Santa Paula Clean Foods, Inc. 805.933.3027 AZ Phoenix Lindsey Coffee Co. 800.345.1984 CA Irvine Diedrich Coffee Inc.-CA 949.260.1600 CA Santa Paula Limoneira Coffee & Tea Co. 866.321.8953 AZ Scottsdale Village Coffee Roastery 480 905 0881 CA Junction City Strawhouse Organic Coffee Roaster 530.623.1990 CA Santa Rosa Ecco Caffe 707.525.9309 AZ Scottsdale Volcanic Red Coffees 480.922.3674 CA Laguna Niguel South Coast Coffee 949.443.5113 CA Santa Rosa Loring Smart Roaster 707.526.7215 AZ Scottsdale Mokarabia, USA 480.998.8807 CA Lake Forest Black Mountain Gold Coffee 800.487.8445 CA Sebastopol Taylor Maid Farms LLC 707.824.9110 AZ Tempe Lost Dutchman Coffee Roasters 623.217.1304 CA Long Beach It’s A Grind Coffee Franchise, LLC 562.594.5600 CA Sonora Sonora Gold Coffee Roasters 209.589.9368 AZ Tempe Cortez Coffee Roasters 800.992.6782 CA Los Angeles Groundwork Coffee Co. 323.930.3910 CA South Lake Tahoe Alpen Sierra Coffee Roasting Company 530.541.1053 AZ Tempe Momentto Coffee Roasting Company 480.948.8501 CA Los Angeles Mocha Kiss Coffee 323.512.9800 CA S. San Francisco Mountanos Brothers Coffee Company 800.624.7031 AZ Tucson Arbuckle Coffee 800.533.8278 CA Los Angeles Start-up 704.564.9679 CA Suisun Bay Area Coffee, Inc. 707.864.6264 AZ Tucson Desert Rain Coffee 520.297.0246 CA Los Angeles Bradford Coffee 323.268.2333 CA Truckee Truckee Coffee Roasters 530.587.2583 AZ Tucson Roaster X 520.791.0400 CA Manteca Jesus Mountain Coffee 209.823.3121 CA Vernon F. Gaviña & Sons, Inc. 800.428.4627 BC Richmond Canterbury Coffee Corp. 604.270.2326 CA Menlo Park Josuma Coffee Company 650.366.5453 CA Vista Adore Espresso 800.570.9010 CA Alhambra La Mill Coffee Specialists 606.202.0100 CA Mentone Inland Empire Coffee Company 909.794.2255 CO Berthoud Devils Backbone Coffee Roasters 866.776.5288 CA Aptos Surf City Coffee Company 831.430.9112 CA Murrieta Java Kai 866.528.2524 CO Boulder Brewing Market Coffee 303.447.9523 CA Atascadero Joebella Coffee 805.461.4822 CA Murrieta Cafe Bravo Coffee Roasting Co. 951.691.5420 CO Breckenridge Breckenridge Coffee Roasters 970.453.5353 CA Baldwin Park Tropical Premium Coffee 866.813.1006 CA Newport Beach Kean Coffee 949.642.5326 CO Colorado Springs High Rise Coffee Roasters 719.633.1833 CA Bell Gardens Lingle Bros. Coffee, Inc. 800.352.2500 CA North Hollywood The Supreme Bean Coffee Roasters 818.506.6020 CO Colorado Springs Buy Well International 877.294.6246 CA Berkeley Pacific Bay Coffee Co. & Micro-Roastery 510.845.2324 CA Novato Masterpiece Coffee 415.884.2990 CO denver ink! Coffee 303.296.8216 CA Berkeley Kavanaugh Coffee Roasting Company 510.843.3040 CA Oakland Bartlett Coffee Company 510.697.1234 CO Denver Gourmet Reserve LLC 720.849.3213 CA Canoga Park Rocky Roaster 818.347.1378 CA Oakland Mr. Espresso 510.287.5200 CO Denver Boyer Coffee Company, Inc. 800.452.5282 CA Canoga Park Froid Coffee Company 818.313.8661 CA Oakland Peerless Coffee & Tea Company 510.763.1763 CO Denver Dazbog Coffee Company 303.892.9999 CA Carlsbad Hawaii Coffee Company/ca 800.338.8353 CA Oakland Scarlet City Roasters 510.708.1402 CO Denver Cafe Novo Coffee Roasters, LLC 303.295.7678 CA Carmel Carmel Coffee 831.624.5934 CA Ontario Coffee Brothers, Inc. 909.930.6252 CO Denver Cafe Cartago 303.297.1212 CA Carmel Joy Brazil Coffee, Inc 831.625.1426 CA Orangeville Badda Bean 916.410.0314 CO Denver The Scottish Roaster, LLC 303.922.3104 CA Ceres Chatz Roasting Company 800.792.6333 CA Pasadena Coffee Roasters of Pasadena 626.564.9291 CO Denver Kaladi Coffee 720.570.2166 CA Ceres Zoe’s Coffee Roasting Company, Inc. 209.541.3877 CA Pasadena Jones Coffee Roasters 626.564.9488 CO Durango Durango Coffee Company 800.748.2275 CA Coronado, Blue Bridge Coffee 619.435.5300 CA Pasadena Jones Coffee Roasters 800.729.8114 CO Englewood Mountain State Golden Roast, LLC 303.868.4454 CA Culver City City Bean 323.965.5000 CA Redwood City CoffeeTec Roastery Development 650.556.1333 CO Fort Collins Cafe Richesse 970.484.1979 CA Davis Java Detour 530.756.8020 CA Sacramento Java City 877.528.2289 CO Grand Junction Colorado Legacy Coffee 866.344.6558 www.CoffeeTalk.com
  • 19. CoffeeTalk June 2008 19 CO Minturn Vail Mountain Coffee & Tea 970.827.4008 IL Chicago Specialty Coffee Retailer 832.444.7675 MN Duluth Alakef Coffee Roasters, Inc. 218.724.6849 CO Pueblo Solar Roast 719.544.2008 IL Chicago Metropolis Coffee Company 773.764.0400 MN Le Center European Roasterie, Inc. 507.357.2272 CO Steamboat Springs Steamboat Coffee Roasters 970.879.4276 IL Deer Park HealthWISE Gourmet Coffees LLC 800.984.0000 MN Minneapolis Flamenco Organic Coffee Co. 612.728.7208 CO Thornton Allegro Coffee 303.444.4844 IL Downers Grove Sara Lee Foodservice 800.682.7272 MN Minneapolis Caribou Coffee Company, Inc. 888.227.4268 CT Branford Willoughby’s Coffee & Tea 800.388.8400 IL Edwardsville Goshen Coffee Company 618.659.0571 MN Mpls B & W Specialty Coffee Co. 800.331.2534 CT goshen coffee-tea-etc,llc 860.491.9920 IL Evanston Casteel Coffee 847.424.9999 MN Paynesville Midnight Roastery 320.333.0168 CT Hartford Baronet Coffee Inc. 860.527.7253 IL Geneva Cafe Navilu 866.339.1004 MN Saint Paul White Rock Coffee Roasters 651.699.5448 CT Lyme Ashlawn Farm Coffee 860.434.3636 IL Gurnee Hearthware Home Products Inc. 888.689.2831 MN St. Louis Park Tom Becklund Coffee 952.929.9027 CT Newington Omar Coffee Co., Inc. 860.667.8889 IL Hanover Coffeemaria 630.768.2043 MO Chesterfield LGC, LLC 314.277.9585 CT Old Saybrook Barrie House Coffee & Tea Co. 860.388.3605 IL Huntley Chicago Coffee Roastery, Inc. 847.669.1156 MO Kansas City Parisi Artisan Roasters 816.455.4188 DE Delaware City Delaware City Coffee Company 302.832.3303 IL Lake Forest PACTIV Corp 847.482.2700 MO Kansas City The Roasterie, inc. 816.931.4000 FL Boca Raton 30 West Gourmet Coffee 561.367.0405 IL Loves Park JavaMania Coffee Roastery Inc. 888.280.5282 MO Laurie Omega Coffee Co. 866.855.3267 FL Cape Coral Java D’Oro Gourmet Coffee Roasters 800.381.1752 IL North Chicago Coffee Fresh, Inc. 847.578.0772 MO Raytown Puddin’ Head Coffee 816.868.5581 FL Clearwater Cinnamon Bay Coffee Roastery 727.466.9200 IL Palos Hills South Chicago Coffee 708 228.0873 MO St Louis Mississippi Mud Coffee 314.369.0432 FL Clearwater Melitta Usa, Inc. 888.635.4882 IL Plainfield Kingdom Coffees, Inc. 815.609.6982 MO St. Louis Ronocco Roasters 800.428.2287 FL Cocoa Beach Wahoo Coffee Co 321.799.2464 IL Schiller Park Fratelli Coffee Co. 847.671.7300 MO St. Louis Chauvin Coffee Corp. 800.455.5282 FL Coral Gables Cafe Bom Dia 888.470.8010 IL Spring Grove Coffee Masters, Inc. 800.334.6485 MO St. Louis Ronnoco Coffee Co. 314.371.5050 FL Deerfield Beach Boca Java 888.262.2528 IL Woodridge Sun Rich International 630.972.0306 MT Billings Rock Creek Coffee Roasters 406.896.1600 FL Fernandina Beach Latitudes Coffee Roasters & Tea Merchants 904.277.8081 IN Avon Bear Creek Coffee 317.272.1446 MT Billings City Brew Coffee & Cool River Roasters 888.545.4675 FL Fort Lauderdale Javalution Coffee Company, Inc. 800.260.6114 IN Fort Wayne Three Rivers Coffee Co. 260.469.2233 MT Billings Beartooth Coffee Roasters 877.777.5282 FL Gainesville Sweetwater Organic Coffee Company 352.372.8342 IN Greencastle, Jameson Coffee 800.694.9559 MT Great Falls Cool Beans Coffee Pub 406.454.8860 FL Hollywood San Giorgio Coffee 888.253.6881 IN Indianapolis Hubbard and Cravens Coffee Company 317.251.3198 MT Great Falls Morning Light Coffee 800.290.8443 FL Jacksonville Martin Coffee Co. 904.355.9661 IN Indianapolis Julian Coffee Roasters 317.247.4208 MT Great Falls Montana Roastery Group Inc. 406.453.8443 FL Key West Island Joe’s Coffee 305.294.1190 IN Indianapolis Stanton Coffee 866.280.1230 MT Kalispell Fieldheads Coffee Company 406.249.5775 FL Key West Baby’s Place Coffee Bar, Inc. 305.744.9866 IN Indianapolis Harvest Cafe Coffee Roasters 317.585.9162 MT Lolo Hunter Bay Coffee Roasters, Inc. 406.273.5490 FL Melbourne Carmo Specialty Coffee 321.298.0805 IN Muncie Alliance World Coffees 765.282.1004 MT West Yellowstone Morning Glory Coffee & Tea inc. 406.646.7061 FL Miami Cafe Don Pablo 305.249.5628 IN noblesville Noble Coffee & Tea 317.773.0339 MT Whitefish Montana Coffee Traders 800.345.5282 FL Miami Bebidas y Alimentos S.A. (BASA) 504.551.6909 KS Lawence Z’s Divine Espresso, Inc. 785.842.7651 NC Asheville Asheville Coffee Roasters 828.253.5282 FL Miami Colonial Coffee Roasters, Inc. 305.634.1843 KS New Century Danisco USA, Inc. 913.764.8100 NC Carrboro Carrboro Coffee Company 919.968.4760 FL Miami Cafiver, S.A. De C.V. 866.511.1051 KS Topeka Cuppa Jane Coffee and Tea 800.227.3662 NC Cary Mr. Toad’s Coffeehouse & Roasters 919.462.3320 FL Port Charlotte Mrs. McDougalls Roasting House LLC 941.276.0381 KS Wichita Corsair Coffee Roasters 316.941.9995 NC Charlotte Dilworth Coffee 704.554.7111 FL Santa Rosa Beach Amavida Coffee and Trading Company 850.376.1650 KS Wichita Riffel’s Coffee Co. 316.269.4222 NC Concord S&D Coffee Inc 800.933.2210 FL Sarasota Latitude 23.5 Coffee & Tea 877.260.9212 KY Louisville john conti Coffee Co. 502.499.8600 NC Durham Counter Culture Coffee, Inc. 888.238.5282 FL Sarasota One World Coffee and Tea 941.400.2160 KY Louisville Heine Brothers Coffee 502.456.5108 NC Durham Broad Street Coffee Roasters 919.688.5668 FL South Miami Abecafe Plantations LLC 786.385.5945 KY Winchester Southern Heritage Coffee Co. 727.573.0101 NC Greensboro Carolina Coffee Roasting Company 800.457.2556 FL St Augustine Mystic Bean Coffee Company 904.669.7610 LA Baton Rouge Community Coffee Company, L.L.C. 225.368.4544 NC Hampstead Java Estate Roastery, Inc. 800.573.5282 FL st petersburg Kahwa Coffee Roasting 727.388.1340 LA Baton Rouge River Road Coffee, Ltd. 225.751.2633 NC Hillsborough Joe VanGogh 919.644.0111 FL Tampa Valrico BROS. Coffee Co. 866.792.3267 LA Covington New Orleans Coffee Works 866.766.6629 NC Raleigh Stockton Graham & Co. 919.881.8271 FL Tampa Javamo Coffees Inc. 877.282.7066 LA Kenner Coffee Roasters of New Orleans 800.344.7922 NC Raleigh Eighth Sin Coffee Company 919.832.8898 FL Tampa Bay Coffee & Tea Company 813.841.3149 LA Metairie C.E. Colomb Co., LLC 504.304.1224 NC Wilmington Port City Roasting Co. 910.796.6647 FL Tampa Joffrey’s Coffee 813.250.0404 LA Natchitoches Cane River Roasters 318.354.7747 NC Wilmington Cape Fear Roasters, LLC 910.254.9277 GA Americus Cafe Campesino, Inc. 229.924.2468 LA New Orleans French Market Coffee 800.554.7234 NC Winston-Salem Krispy Kreme Coffee Company 336.726.8845 GA Atlanta Partners Coffee Company 404.344.5282 LA Shreveport TheArtofCoffee.org 318.347.3205 ND Westhope, MoJo Roast, Inc. 701.245.8080 GA Atlanta Atlanta Coffee Roasters 404.636.1038 LA Shreveport Jelks Coffee Company, Inc. 800.235.7361 NE Bellevue Harvest Roasting 402.932.8856 GA Atlanta JavaJoe Java Co. 678.315.5717 MA Acton Terroir Coffee 866.444.5282 NE Lincoln The Mill Coffee and Tea 402.475.5531 GA Atlanta Beanealogy 678.296.1770 MA Canton Dunkin’ Brands 781.737.3000 NE Omaha Scooter’s Coffeehouse 866.863.7266 GA Atlanta The Buckhead Coffee Company 866.407.3090 MA Chicopee Galapagos Coffee Roasters 413.593.8877 NE Omaha Midwest Custom Roasting 402.330.6368 GA Atlanta, Martinez Fine Coffees 800.642.5282 MA Lee Barrington Coffee Roasting Co., Inc. 800.528.0998 NE Omaha La Rue Coffee 800.658.4498 GA Decatur Atlanta Coffee & Tea Company 770.981.6774 MA Malden New England Coffee Co 800.225.3537 NE Omaha Pear’s Coffee 402.551.8422 GA Duluth Coffee Coffee Coffee!!!, Inc. 678.473.1400 MA Northampton Indigo Coffee Roasters 800.447.5450 NH Amherst A&E Custom Coffee Roastery 603.578.3338 GA Gainsville St. Ives Coffee Roasters, Inc. 770.287.3200 MA Northborough Armeno Coffee Roasters 508.393.2821 NH Canterbury Granite Ledge Coffee 603.267.9444 GA Griffin Safehouse Coffee and Tea 770.228.6611 MA Sommerville Coffeelands Landmine Trust 800.325.3008 NH Center Tuftonboro The Black Bear Micro Roastery 603.569.6007 GA Marietta Rona Inc 770.421.9600 MA West Newbury Invalsa Coffee 978.363.8100 NH Dover Piscataqua Coffee Roasting Co. 603.740.4200 GA Marietta Queensport Coffee 800.747.1984 MA West Wareham Jim’s Organic Coffee 800.999.9218 NH Manchester Java Tree Gourmet Coffees, Inc. 603.669.7625 GA Roswell Viazza Coffee 770.664.5176 MD Annapolis Caffé Pronto Coffee Roastery 410.626.0011 NH Strafford Two Loons Coffee 603.664.5722 GA Smyrna Lakehouse Coffee 404.799.7774 MD Bethesda Arawak Coffee, LLC 301.365.3383 NJ Avon Coffees and Teas of Yesteryear 732.500.7377 GA Smyrna Atlanta Coffee Supply Group 404.799.7774 MD Crofton Chesapeake Bay Roasting Company 800.927.6885 NJ Boonton MG Coffee 973.277.5693 GA Tyrone Jungljava Coffee Co. 678.463.7836 MD Laurel Orinoco Coffee & Tea, Ltd. 410.312.5292 NJ Bricktown Corim Coffee 732.840.1670 GA Woodstock Zambia Coffee Growers Association 800.803.7774 MD Millersville The Cosmic Bean Coffee Company 410.370.1782 NJ Deptford Talk N’ Coffee 800.597.2326 HI Capt. Cook Captain Cook Coffee Co 808.322.3501 MD Nottingham Keffa Coffee LLC 410.369.8997 NJ Forked River Davan Espresso, Inc. 609.693.8822 HI Captain Cook Fike Farms 808.328.2265 MD Rockville Mayorga Coffee Roasters, Inc. 877.526.3322 NJ Hackensack Oro Caffe’ 201.343.1793 HI Captain Cook Koa Coffee Plantation 808.328.8803 ME Bar Harbor Benbow’s Coffee Roasters 207.288.2552 NJ Hackettstown Nashville Coffee Company, Inc 908.852.1619 HI Captain Cook Hoku Lani, Inc. 808.328.9910 ME Brunswick Wicked Joe 207.725.1025 NJ Jersey City Leodoro Coffee Sstems 888.442.6333 HI Hanapepe Lappert’s Hawaii 808.335.6121 ME N. Berwick Carpe Diem Coffee Roasting Co. 207.676.2233 NJ Jersey City Kobricks Coffee Co. 201.656.6313 HI Holualoa Sugai Kona Coffee 808.322.7717 ME Rockland Rock City Coffee Roasters 207.594.5688 NJ Lambertville Rojo’s Roastery 609.397.0040 HI Holualoa Buddha’s Cup 808.322.6712 ME Westbrook The Freaky Bean Coffee Co 877.278.0175 NJ Maywood Moon Doggie Coffee Roasters 201.556.0111 HI Honolulu Hawaii Coffee Company 808.847.3600 MI Ann Arbor Zingermans Coffee Roaster 734.929.6060 NJ Mickelton Crescent Moon Coffee Raosters 856.832.0626 HI Kahului, Maui Maui Coffee Roasters 808.877.2877 MI Bay City The Harvest Coffeehouse & Beanery 989.893.0872 NJ Millville Kaffe Magnum Opus, Inc. 800.652.5282 HI Kailua-Kona Kona Brothers Coffee Roasting Inc. 808.331.0800 MI Brooklyn The Evelyn Bay Coffee Company, Ltd. 800.216.7617 NJ Newark The Law Coffee Company 973.344.2270 HI Kailua-Kona Hula Bean Coffee Inc. 808.329.6152 MI Farmington Hills Chazzano Corp 248.737.9154 NJ Pennsauken Lacas Coffee Co 856.910.8662 HI Kailua-Kona Mountain Thunder Coffee/Plantation Int’l Inc. 808.325.2136 MI Flushing The Coffee Beanery 888.385.2326 NJ Skillman Orpha’s Coffee Shop 609.430.2828 HI Kalaheo Kauai Roastery 808.346.7244 MI Goodrich Shadrach, Meshach & ABeanToGo 248.819.7780 NJ Titusville Coffee Bean Direct 888.232.6711 HI Kauai Kauai Coffee Co. 808.335.3440 MI Grand Rapids Schuil Coffee 616.956.6815 NJ Toms River Wien & Bald Coffee Farms 848.333.9241 HI Kealakekua Greenwell Farms Inc. 808.323.2862 MI Grand Rapids Ferris Coffee & Nut Co. 616.459.6257 NM Albuquerque Red Rock Roasters 800.873.9793 HI Kealakekua, Kona Kona Joe Coffee LLC 808.322.2100 MI Jackson Jackson Coffee Co. 517.990.6770 NM Albuquerque New Mexico Coffee Co. 505.856.5282 HI Kualapuu Coffees of Hawaii 808.567.9490 MI Kalamazoo Water Street Coffee Joint 269.373.2840 NM Albuquerque New Mexico Pinon Coffee 505.298.1964 HI Puunene Maui Oma Coffee Roasting Co., Inc. 808.871.8664 MI Lake Leelanau Higher Grounds Trading Co. 877.825.2262 NM Santa Fe Zulu Brew 505.310.0929 IA Cedar Rapids L & L Coffee Company 319.361.4787 MI Lansing Paramount Coffee Company 800.968.1222 NV Las Vegas The Whole Bean 877.536.5662 IA Des Moines US Roasterie 515.243.8805 MI Nunica Magnum Coffee Roastery 616.837.0333 NV Las Vegas Organic Planet Coffee & Tea 866.814.6728 IA Urbandale Friedrichs Coffee 888.612.5050 MI Okemos Coffee Barrel 517.349.3888 NV Las Vegas Keoki’s Donkey Bean Coffee Company 702.216.0982 ID Boise Treasure Valley Coffee, Inc. 208.377.8488 MI Plymouth Coffee Express Co. 734.459.4900 NV Reno Wood-Fire Roasted Coffee Co. 775.856.2033 ID Coeur d’ Alene Cafe Avion 877.432.7890 MI Troy Enchantment Coffee 734.945.4037 NV Reno Agtron, Inc. 775.850.4600 ID Sand Point Monarch Coffee Inc. 208.265.9382 MI Walled Lake Java Master 248.669.1060 NY Binghamton Java Joe’s Roasting Co., Inc. 607.348.0444 IL Bourbonnais Moon Monkey Coffee Company 815.304.1922 MI Waterford Beanstro Specialty Coffee Roasters 866.239.1212 NY Bowmansville Parkside Coffee 716.681.3078 IL Champaign Columbia Street Roastery 217.352.9713 MN Anoka Paradise Roasters 877.229.6336 NY Brooklyn Café La Semeuse 718.387.9696 IL Chicago Intelligentsia Coffee Roasters & Tea Blenders 312.563.0023 MN Buffalo Custom Roasting, Inc. 763.682.4604 IL Chicago The Coffee and Tea Exchange 866.266.1936 MN Buffalo Asplund Coffee LLC 763.682.6633 Continued on page 20 www.CoffeeTalk.com
  • 20. 20 June 2008 CoffeeTalk Specialty Coffee Roasters Specialty Coffee Roasters Continued from page 19 VA VA VA Ruckersville Salem Salem Mountain View Coffee Roasters Mill Mountain Coffee Nova Roast 434.985.1563 540.989.7749 540.239.2459 NY Brooklyn Gillies Coffee Co. 718.499.7766 PA Hershey The Harbour Coffee Co. 717.534.2439 VA Stuart Honduras Coffee Company 877.466.3872 NY Brooklyn Hena Coffee 718.272.8237 PA Lancaster College Coffee Roasters 717.293.0605 VT Bristol Vermont Coffee Company 802.453.2776 NY Corning Soul Full Cup 607.936.9030 PA Langhome Bucks County Coffee Company, LLC 215.741.1855 VT Burlington Speeder & Earl’s Coffee 800.849.6041 NY Ithaca gimme! coffee 607.273.0111 PA Lewisburg Cafe Latte 570.546.6501 VT Waterbury Vermont Artisan Coffee & Tea 866.882.7876 NY Kingston Monkey Joe Roasting Co. Inc. 845.331.4598 PA Philadelphia Blue Water Coffee 215.848.3498 VT Waterbury Green Mountain Coffee Roasters 800.545.2326 NY Long Island City White Coffee Corp. 800.221.0140 PA Philadelphia La Colombe Torrefaction 215.426.2011 WA Bainbridge Island Bainbridge Island Coffee Roasters 877.807.7207 NY Long Island City Fresh Direct 718.928.1195 PA Reading The Reading Coffee Roasters 610.373.7323 WA Bainbridge Island Fogwoman Coffee 206.855.9061 NY Maspeth Eldorado Coffee Ltd. 718.418.4100 PA Royersford Ellis Coffee Company 215.537.9500 WA Bellevue Attibassi 425.319.9393 NY Melville 7-Eleven Inc. 631.421.7809 PA Verona Arbuckle Coffee Co. Inc. 412.653.8378 WA Bellingham Onyx Coffee 360.739.2693 NY New York Joy Brazil Coffee Inc. 212 874 6906 PA West Chester Morning Star Coffee 888.854.2233 WA Bellingham Moka Joe 360.714.1953 NY New York Nespresso 800.566.0571 PA Wynnewood Quaker Coffee Co. 610.642.0544 WA Burlington Fidalgo Bay Coffee 800.310.5540 NY New York LavAzza 800.466.3287 PR Jayuya Hacienda San Pedro 787.828.2083 WA Camano Island Camano Island Coffee Roasters 360.387.7493 NY New York Colombian Coffee Federation, Inc. 212.421.8300 PR Canovanas Cafe Porto Rico 787.701.6188 WA Camano Island Black Dot Coffee/Hendrix Brother Coffee 877.262.3706 NY New York Porto Rico Importing Co. 800.453.5908 PR Canovanas Torrefazione Roma Inc. 787.701.6188 WA Cle Elum Pioneer Coffee Roasting Company 509.674.4100 NY Oneonta B. K. Associates International 607.432.1499 RI Providence Coffee Exchange 401.273.1198 WA Ellensburg D&M Coffee Company 800.264.5282 NY Penn Yan Keuka Lake Coffee Roasters / JAVA-GOURMET 888.478.2739 RI Rumford New Harvest Coffee Roasters 401.438.1999 WA Everett Urban City Coffee Roasters 866.797.5282 NY Port Chester Waterfront Roasters 800.690.7230 SC Blythewood Iron Brew Coffee Co. 888.448.1441 WA Gig Harbor Jake’s Brew Company 866.417.0876 NY Red Hook J.B. Peel Coffee & Tea Company 845.758.1792 SC Charleston Charleston Coffee Roasters 843.971.2060 WA Kent McCauley Coffee Roasters, LLC 253.859.4303 NY Rochester Spin Caffe Coffee Roasters 585.506.9550 SC Columbia Turtle Creek Coffee 803.419.2020 WA Leavenworth Alpine Coffee Roasters 800.246.2761 NY Syracuse Cafe Kubal Coffee Roasters 315.278.2812 SC Greenville Upstate Coffee Roasters 864.275.0442 WA Lynnwood Silver Cup Coffee 800.311.7275 NY Troy Grafton Hills Coffee Roasters, Inc. 518.686.3336 SC Orangeburg Orangeburg Coffee Roasters 803.536.9684 WA Maple Valley Java! Java! Coffee Co. 425.432.2184 NY Water Mill Hampton Coffee Company 631.726.2633 SC Travelers Rest Leopard Forest Coffee Co. Inc. 864.834.5500 WA Mt. Vernon La Crema Roasting Company 360.333.1035 NY Woodside Shock Coffee 888.337.4625 SD Hill City Dry Creek Coffee 605.209.4999 WA Olympia Batdorf & Bronson Coffee Roasters 800.955.5282 OH Akron Susan’s Coffee & Tea 800.237.9056 SD Rapid City Bully Blends Coffee & Tea Shop 605.342.3559 WA Olympia Olympia Coffee Roasting Co. 360.753.0066 OH Akron Angel Falls Coffee Company 330.376.5282 SD Rapid City Dark Canyon Coffee Co. 605.394.9090 WA Seattle Pangaea Organica 206.226.5012 OH Berea Red Cedar Coffee Co., LLC 440.260.7509 TN Chattanooga Greyfriar’s Coffee, Rarecoffee.com 423.648.9267 WA Seattle Fonte’ Coffee Roaster 888.783.6683 OH Brecksville Caruso’s Coffee 440.546.0901 TN Chattanooga Stone Cup Roasting 888.698.4404 WA Seattle Caffe D’Arte 800.999.5334 OH Cincinnati P&G 513.983.1000 TN Chattanooga Bluff View Art District, Inc. 423.265.5033 WA Seattle Caffe Luca Coffee Roasters 206.575.2720 OH Cleveland Berardi’s Fresh Roast, Inc. 800.876.9109 TN Knoxville Goodson Bros Coffee Company, Inc. 800.737.1519 WA Seattle CAFFE VITA Coffee Roasting Co. 206.709.4440 OH Columbus Crimson Cup Coffee & Tea 888.800.9224 TN Maryville Vienna Coffee Company, LLC 865.567.2058 WA Seattle Caffe Umbria, Inc. 206.762.5300 OH Columbus Stauf’s Coffee Roasters/Cup O’ Joe 800.778.2837 TN Nashville Bongo Java Roasting Co. 615.777.2572 WA Seattle Tully’s Coffee 206.233.2070 OH Lancaster Chief Cooker 877.916.6537 TN nashville Gridge’s Coffee & Roasting Co. 931.525.3900 WA Seattle Zoka Coffee Roaster 866.965.2669 OH Malvern Rosta’s Roast 330.863.1726 TX Addison Addison Coffee Roasters 972.404.1145 WA Seattle Starbucks Coffee Co* 206.318.6937 OH mentor Java Express Coffee Co. 440.974.5119 TX Arlington Mawker Coffee 469.569.6718 WA Seattle Pura Vida Coffee 877.469.1431 OH Rockbridge Hocking Hills Roasters, Inc. 740.994.0454 TX Austin Kohana Coffee 512.904.1174 WA Shoreline Seattle Gourmet Coffee 206.417.5599 OH Sylvania Drake’s Fine Coffee Roasting 419.882.0800 TX Austin Caffe Sanora 512.732.8300 WA Shoreline Giday’s Coffee 206.407.4163 OH Vandalia Boston Stoker 937.890.6401 TX Beaumont Texas Coffee Co. 409.835.3434 WA Shoreline Soft Coffee 800.428.2637 OH West Chester A Coffee Affair L.L.C. 513.759.2200 TX Brenham Independence Coffee Co. 979.836.3322 WA Snohomish Lowery & Co. Inc. 360.668.4545 OH West Chester Queen City Coffee Company 800.487.7460 TX Carrollton Aah! Coffee 214.636.6790 WA Spokane Craven’s Coffee Company 800.214.2326 OK Oklahoma City US Roaster Corp./Roasters Exchange 405.232.1223 TX Cedar Park Waterfall Gourmet Beverages 512.258.5281 WA Spokane Thomas Hammer Coffee Roasters 509.535.4806 OK Oklahoma City Neighbors Coffee 800.299.9016 TX Dallas Globex America 214.353.0328 WA Sumner Dillanos Coffee Roasters 800.234.5282 ON Oakville Reunion Island Coffee 800.565.5950 TX El Paso El Paso Coffee Roasters, LLC 915.587.7526 WA Sumner Fox Hollow Coffee, Inc. 253.891.0500 OR Albany Allann Bros. Coffee Co., Inc. 541.812.8000 TX Euless Java Nights 469.682.5355 WA Tumwater Raven’s Brew Coffee-WA 800.917.2836 OR Ashland Noble Coffee Roasting 541.326.1382 TX Fort Worth Rodak’s Custom Roasted Coffee 817.924.6821 WA Tumwater Dominic’s Coffee Co. 866.759.9036 OR Bandon Rayjen Coffee Company 541.347.4065 TX Fort Worth Mother Parker’s Tea & Coffee Inc. 800.387.9398 WA University Place Firehouse Coffee Company 253.606.4134 OR Central Point Mellelo Coffee Roasters 541.779.9884 TX Houston Cadeco Industries Inc 713.670.0700 WA Vancouver BJ’s Coffee Roasters 503.357.1195 OR Eugene Cafe Mam/Royal Blue Organics 888.223.3626 TX Houston Voyava Republic 713 579.4963 WA Vashon The Vashon Island Coffee Roaster 206.463.9800 OR Joseph Motley Brew Coffee Company® 541.432.2326 TX Houston Lola Savannah GP 713.222.9800 WA Woodinville Isle Of Granelli 425.487.6824 OR Newberg Caravan Coffee 503.538.7365 TX Houston R. Dalton Coffee Co. 713.934.8234 WI Appleton Jacques Cafe 920.707.4896 OR North Plains Oregon Coffee Roaster, Inc. 503.647.5102 TX Houston Jumel Leasing 713.516.8750 WI Beloit The Broaster Company 800.365.8278 OR Portland Coffee Bean International 503.227.4490 TX Nacogdoches Java Jack’s Coffee House Brand 936.560.3975 WI Elkhart Lake Wild Grove Roastery 414.807.3699 OR Portland Great Coffees of America 503.223.0033 TX Oak Point Fair Farms Coffee Roasters and Tea Company 972.294.1266 WI Green Bay La Java a Roasting House 920.662.0500 OR Portland K&F Select Fine Coffees 800.558.7788 TX San Angelo DeCoty Coffee Co. 800.588.8001 WI Lake Mills Coast-to-Coast Cafe, LLC 866.648.8244 OR Portland Nossa Familia Coffee 800.525.1610 TX San Antonio Aspen Beverage Group 210.684.6363 WI Madison Ancora Coffee Roasters, Inc. 608.255.2900 OR Portland Provenance Hotels 503.395.2122 TX Spring Cuvee Coffee Roasting Company 866.688.6608 WI Madison Kaldi’s Best, LLC. 608.252.9700 OR Portland Stumptown Coffee Roasters 503.758.2251 TX Tyler Distant Lands Coffee Roaster 800.346.5459 WI Milwaukee Alterra Coffee Roasters, Inc. 414.273.3747 OR Portland Bridgetown Coffee Company 503.224.3330 TX Tyler Coffee City USA 888.583.9526 WI Pepin Great River Roasters 800.984.5282 OR Portland Portland Roasting 800.949.3898 UT Logan Caffe Ibis Coffee Roasting Co 888.740.4777 WI Sheboygan Wild Carrot Cuisine LLC/Vida Coffee 920.207.7672 OR Portland Kobos Coffee Company 503.222.2302 VA Charlottesville Shenandoah Joe Coffee Roasters 434.295.4563 WI Sturgeon Bay Door County Coffee & Tea Co. 800.856.6613 OR Portland Boyd Coffee Company 800.545.4077 VA Lexington Lexington Coffee Roasting Co. 800.322.6505 WI Watertown Berres Brothers Coffee 920.261.6554 OR Stayton Tico’s Coffee Roasting Co. 503.999.8426 VA Luray Kiariz Coffee 703.434.2844 WV Ellenboro Happy Trails Cafe 304.869.3635 PA Ardmore Main Line Coffee Roasters 610.642.3066 VA Luray Kiariz Coffee Source 540.743.3280 WY Jackson Hole Great Northern Coffee Co., Inc. 800.216.5323 PA Beach Lake Beans, Inc 570.575.6500 VA Norfolk First Colony Coffee & Tea 800.446.8555 WY Laramie Coal Creek Coffee Co. 800.838.7737 PA Collegeville Claddagh Coffee Company 610.416.1534 VA Orange Orange Roaster 866.739.5282 WY Sheridan James Smith 307.672.1744 PA Delaware Water Gap Watergap Coffee Company 570.897.6898 VA Portsmouth Massimo Zanetti Beverage USA, Inc 757.215.7366 www.CoffeeTalk.com
  • 21. CoffeeTalk June 2008 21 www.CoffeeTalk.com
  • 22. 22 June 2008 CoffeeTalk Report Miscela d’Oro, Sicilian Artisan Espresso By Joan Nielsen - from the fields OLD WORLD ARTISAN COFFEE: Introducing an old world artisan coffee product into the 21st Century STATS: cannot be an easy task. The myriad styles of American espresso have confused the American palate to a degree that, when confronted with Miscela d’Oro traditional Italian espresso, the first time sipper may be mystified by the North American Sales: experience. WHAT? This drink is smooth, flavorful, and aromatic (as 8939 South Sepulveda Blvd., Suite 110-721 opposed to sharp, angular and too often bitter). This is espresso?! Yes, Virginia, this is Miscela d’Oro espresso, “blend of gold.” But the road to Los Angeles, CA 90045 American acceptance is still bumpy for this small artisan company, and (310) 670-0576 so here’s their story… and their challenge. www.misceladoro.com Umberto Urbano, Messina, Italy The Urbano family business began operating in 1946 in Messina, Bruno Montesano, US Director of Sales Sicily, where the company’s founders, Umberto and Emanuela, began roasting small amounts of meticulously chosen coffee for their local market. By the 70’s, the next generation, Francesco Urbano, focused the company’s strategic interest on markets across Italy and newer distribution segments: specialty stores of flavor profile and consistency. In 2007 we hired a sales team focused on sell- and supermarkets. In the 1980’s they expanded with automated storage, roasting ing outside the New York area, and we are just beginning to talk to people in other and packing systems. At the end of the 90’s, with the arrival of the third genera- key markets – Vancouver, Chicago, Las Vegas, Los Angeles. And we now have tion, a commercial strategy evolved, in order to serve foreign markets. Now under the team, the infrastructure, in place to uphold Miscela d’Oro’s commitment to Umberto Urbano, the company image was completely restyled, the logo changed quality in sales and customer service.” and the packaging redesigned. In 2000, the Urbano family opened a new plant, equipped with state-of-the-art technology and improved storage, roasting and NEW WORLD ART: packing capacities. Over the past 60 years, they have evolved from a small work- “Quality, elegance, simplicity” is Miscela d’Oro’s motto, and it was in high evi- shop to a modern facility, but the typical characteristics of a family-run, artisan dence at the SCAA 2008 Convention in Minneapolis. Their booth was centered in business are still in place. the middle of giant boards of “coffee art” photographs, hung from high metal scaf- folding, swinging slightly in the indoor breeze of the convention center. This exhi- bition, called “Facce e Fiori” (faces and flowers) caused a minor sensation, a buzz of interest among the usual displays. Was this about “art” or “coffee?” It was both! In 2006, the company decided that the time had come to radically change its image, entrusting this change to a master of creativity, Oliviero Toscani. An inter- national designer most well known for his United Colors of Benetton ads, Toscani was hired to design a 60th anniversary image for Miscela d’Oro. And his wild “bean art’ marked their entrance into the American market with a creative explo- sion! He captured the very essence of their brand – a modern company with an artisanal mentality – working grounds, beans, and pods of coffee into fanciful and luminescent designs. THE COFFEES: As apparent in the strongly flavored foods of Sicily (think Grilled Swordfish with Raisins and Olives), the espresso coffees of Miscela d’Oro are equally complex and rich. Their velvety Grand’Aroma (a predominance of premium Arabica from Central/South America and selected Robusta coffees from Asia) is aromatic, floral, delicate, and fragrant, with a mildly acidic, superb aftertaste. The Gran Crema (a blend of coffees from Central/South America and selected Robusta from Asia and Africa) has an intense flavor and a thick velvety crema. The most popular Gusto Classico (a balanced Arabica and Robusta blend from South America and Africa) is a traditional Italian blend with a strong body, a thick crema, and a strong, choco- laty, pleasant, and lingering aftertaste. Surprisingly, their Espresso Decaffeinato (another well-balanced and calibrated blend) is a dead ringer for its caffeinated THE THIRD GENERATION SPEAKS: cousins. All of these espressos are available in whole bean, ground, pods, single Umberto Urbano tells us, “My father – who still roasts every day in our factory – and double servings and more. has the soul of an artist. And he has passed this to me. We feel responsible for protecting the beauty of the product: how it is made and handled and packaged. I see success in any market as coming from three main factors. First, is the FIELD NOTES: espresso good enough to convince someone to pick it up? When we pull a shot for From Umberto’s mouth… “Many people in North America are doing very interest- anyone who’s serious about espresso, the coffee sells itself. We have a very ing work creating new personalities and flavors in the espresso category. But I strong track record of quietly turning chefs and cafés onto Miscela d’Oro as a can’t be a micro-roaster from Seattle or Mr. Peet from Berkeley. I am what I am: beautiful, artisan espresso product that’s very authentically Italian, and a welcome an artisan from Sicily who’s bringing a very unusual and authentic flavor from the alternative to industrial Italian espresso brands. birthplace of espresso — Italy. My dream for North America is to bring people into Second, there is, of course, the question of price. For an artisan Italian espres- the Miscela d’Oro family who understand this principal, who care passionately so, we’re priced well, so I don’t fear the question of price. We have been very about authentic espresso and who get excited about discovering this special careful to keep our pricing competitive — even in these times when the dollar-to- Sicilian espresso that surprises them with its quality, its flavor and its personality.” Euro exchange is putting pressure on us. And third, there is the question of market reach. We know North Americans Bravo, Miscela d’Oro! CT are becoming very sophisticated about what great espresso really means in terms www.CoffeeTalk.com
  • 23. CoffeeTalk June 2008 23 Introducing Dixie® Smart Top™ reclosable cup lid Georgia-Pacific Food Services Solutions announces the arrival of its Dixie® Smart Top™ Reclosable Lid, the unique cup lid with a built- in sliding mechanism for easy opening and closing, allowing consumers to Dash without the Coffee Kids 20th anniver- featured the screening of a new Splash! The Smart Top Reclosable film on the impact of Coffee Kids sary dinner raises almost produced by Machine Hero, a com- lid fits all popular sizes of the $100,000 for coffee-farm- munication arts company based in Dixie® PerfecTouch® Insulated cup line, Insulair® EcoSmart and paper ing families Providence, R.I. The video can be hot cups while offering added Over 240 people attended the seen on the Coffee Kids Web site at www.coffeekids.org/blog. benefits of heat retention and event held May 3 during the increased mobility. The Smart Top Specialty Coffee Association of Reclosable lid protects your America’s Conference & Exhibition beverage with the sliding the in Minneapolis, Minn. plastic tab that moves forward or Representatives from Longbottom back with one hand to seal the Coffee and Tea, Green Mountain drink opening. The Smart Top Coffee Roasters Foundation, Reclosable Lid is available in 12-, DaVinci Gourmet and Putumayo 16-, 20- and 24-ounce sizes and World Music made presentations fits Dixie PerfecTouch, Insulair on the importance of helping Flair Flexible Packaging EcoSmart and the popular Dixie ensure an improved quality of life for coffee-farming families. Luca announces move paper hot cups. For more Flair Packaging International is information visit www.gp.com. Mundaca, a Putumayo recording artist, performed at the event. merging with its parent company, Retiring Founder Bill Fishbein was Flair Flexible Packaging, to offer a wider array of products and servic- Kisses go green. honored by representatives from CECOCAFEN, a Coffee Kids es. Flair is excited to be moving New Bio-Kiss Travel Plug partner in Nicaragua working in into a new facility and warehouse AttPlay Solutions of California education and microfinance. In a location in Appleton, WI on June announces the next generation of heartfelt tribute CECOCAFEN 13, 2008. Our new telephone spill preventing plugs/seals for established the Bill Fishbein Medal number is 920-574-3121 and our your disposable travel cup lids. The of Academic Excellence. The address is 2605 S. Lakeland Dr., Coffee Kiss Travel Plug will be medal will be given to one Appleton, WI 54915. We are manufactured in biodegradable outstanding student each year and excited about the move and our form and ready for customers this will cover the costs of the ability to further serve our summer. Using an organic additive student’s continuing education. customers! For more information developed by GreenWave The celebration dinner also visit www.flairpackaging.com. Continued on page 24 www.CoffeeTalk.com
  • 24. 24 June 2008 CoffeeTalk Comparative advertising’s subjectivity puts you at risk for: • Misjudging what is important to your customer based on your own bias. • Making the consumer’s job easier to consider someone else and then by Lisa Olson buying from them. • Bringing attention to your competitor. Comparative Also worth consideration: often people see and hear our advertising while doing or thinking about something else. If you are using comparative advertising, Advertising: you are either calling your competitor by name or pulling that competitor’s name into the customer’s mind. Isn’t that the point? What if they are only half listening Tread Very Carefully! to the ad? What half are they going to hear? Your name or your competitor’s name? Every time your competitor’s name is mentioned, you increase the probability that they will think the advertisement is for your competitor. Comparative advertising gets advertisers in trouble with the Lanham Act (set We are programmed to compare one thing to another. It is part of how we of federal laws intended to protect trademarks), the National Advertising Division learn and survive in the world. But is it the most prudent technique to use in your of the Council of Better Business Bureaus (the NAD), and the Federal Trade advertising? Commission (FTC) more than any other form of advertising. It is up to these bodies The debate about comparative advertising effectiveness, its pros and cons, to make sure that claims are substantiated. So be sure to keep documentation that has been the subject of college papers and trade articles for years. So what is the substantiates your claims with a copy of the ad in your files in case your bottom line? competitor decides to challenge you. Likewise, if your competitor makes a claim Let us start with what comparative advertising is, in a marketing context. Plain against your product or service, you now know where to go to complain. and simple, it’s any point made that holds one product or service up against The effectiveness of comparative advertising has been studied quite a lot in another. Pepsi… Coke. McDonald’s… Burger King. New and improved. Better. recent years. The only type that seems to move any needle is price-based The best. Cleaner. Faster. In advertising, its sole purpose is to show superiority. advertising, in print, where there is a side-by-side comparison of brand name items. Apple’s MAC hipster pokes fun at PC’s nerd, the MAC still only pulls about 8% to It is my opinion that this is because you are truly comparing the exact same Microsoft’s 92%, and that has not changed much since the ads started. No matter product with only one, concrete variable – price. how entertaining this ad may be, it does not work. Here is my advice: Spend your dollars talking about you, not your The problem with comparative advertising is not with comparative advertising competition. You definitely need to know the difference between you and your itself. It is the subjectivity of our individual interpretations and perceptions that are competitors. Use this information to tell your story about what makes you unique, formed by this technique. Is one beverage “better” over another because it is focusing on the benefits of your product to a targeted group of people. This is your sweeter? It might be if you like sweet drinks. Just because you, the advertiser, formula for success. Not bashing the other guy. CT thinks that sweeter is “better” does not mean that your reader does. So, what if the reader doesn’t like sweet? If you misjudge this, you are spending your money Lisa Olson is the President of Smart Marketing, Inc. to drive the customer right into the arms of your competitor. Have a marketing question? Submit it to Lisa at lisa@you-r-smart.com. NewsBites Continued from page 23 plant-based renewable resources. Kal- Clear cups are made from the same buying all but two of the thirty lots up for auction May 15, 2008. The majority Technology, the Bio-Kiss Travel Plug customers to include their own text and material as traditional water and soda of this year’s winning Costa Rica Cup of will give you a biodegradable plug that to further personalize their drink cups bottles and may be recycled where Excellence® coffees will head for Europe will have an indefinite shelf life until by either uploading a logo or selecting a facilities exist. Both product lines are and Japan, confirming the broad appeal placed in an active microbial environ- stock design. More than ten stock available to print in four popular sizes, of these distinctive Costa Rica coffees, ment, such as a landfill. Bio-Kiss Travel designs are currently available and 12-, 16-, 20- and 24-ounces. The three with the remaining two heading to the Plugs are Re-Useable, Re-Cycleable and include scenes such as coffee-shops, smaller sizes are each packed one U.S. Wataru & Co. Ltd. of Japan NOW…Biodegradable. For more weddings, parties, and anniversaries. thousand per case while the largest size purchased the winning lot from the information visit www.bio-kiss.com. Customers may order as few as one has six hundred cups per case. For Importadora Latinamericana farm in case of cups branded with their own more information visit www.f-k.com. Lourdes de Cirri de Naranjo for a price creation. Customers may select, at no of $15.10. Wataru was one of several Fabri-Kal announces Cuplab™ additional cost, which cup material to Europe and Japan dominate buyers who purchased multiple lots, personalized drink cup service print their designs on: bio-based or buying at Costa Rica Cup of including Kaffebrenneriet from Norway, Fabri-Kal Corporation offers custom recyclable. Fabri-Kal’s Greenware line Excellence® auction and Kaffeeroesterei from Germany. branded drink cups at low minimum of crystal clear cold drink cups and lids European buyers showed great interest Two U.S. buyers, Coffee Bean quantities. The new service allows is made entirely from American grown in the winning Cup of Excellence lots International and Sweet Maria’s Coffee, purchased the El Alto and Santa Lucia lots respectively. The Costa Rica auction is the first of the 2008 Central American program for the Cup of Excellence. Upcoming Central American auctions include Nicaragua, May 29; El Salvador, June 5; and Honduras, July 8. For more information visit www.cupofexcellence.org. Rookie micro roaster is giant killer at Roaster’s Choice Competition Dolce Gourmet Gelateria & Café, a small independent roaster-retailer was a winner at the Specialty Coffee Association of America’s (SCAA) 20th Annual Conference & Exhibition held in Minneapolis, MN May 2 – 5, 2008. With just over one year of roasting Continued on page 26 www.CoffeeTalk.com
  • 25. CoffeeTalk June 2008 25 www.CoffeeTalk.com
  • 26. 26 June 2008 CoffeeTalk NewsBites Continued from page 24 experience, Dolce competed against innovation products. Products featured diversity in the U.S. foodservice Vacation in a cup many seasoned veterans and from NatureWorks partners included industry. The two CIA campuses also Big Train® announces the introduction of well-known corporate coffee giants hot and cold cups from International work in concert to prepare students to their new Dragonfly™ line of exotic including Caribou Coffee Company, Paper and Fabri-Kal respectively, and enter the culinary profession, providing blended beverage mixes. Available in Inc., Bear Creek Coffee Company, and new Ingeo™ layered film coffee bags both the foundation and the opportunity six, unique Asian-inspired flavors includ- Lexington Coffee Roasting Company. from Fres-co System USA Inc.– all for their career success. For more infor- ing Coconut, Mango, Honeydew, Taro, This is encouraging to the world of innovations that provide a new level of mation visit www.dunkinbrands.com. Thai Tea, and Green Tea, Big Train’s® micro roasting and provides testament freshness, convenience and respons- Dragonfly™ beverage launch will be that you do not have to be a large scale, ibility for leading coffee retailers. supported by an integrated marketing million dollar corporation to produce a Sustainability was a keynote theme of program that includes national print world-class coffee. For more the conference including topics such as advertising, point-of-purchase materials, information about Dolce Gourmet fair trade procurement and sustainable direct mail campaigns, an interactive Gelateria & Café, please contact growing practices as well as informa- website, product samples and barista@dolcegelatocafe.com. tion on the highest taste standards tradeshow exhibits. For more informa- achieved through barista expertise and tion visit www.bigtrain.com. product quality. All of this chimes Top 10 winners Roaster’s perfectly with Ingeo™, an ingenious new Choice 2008 natural plastic material that’s made NCA board to participate in One of the most popular events at the from plants instead of oil. It is currently June strategic think tank SCAA conference was the Roaster’s being used for a variety of coffee The NCA Board of Directors and other Choice competition. The focus of this dedicated applications such as coated Hands On Coffee™ the buzz of industry leaders will gather in New York competition is to highlight the art of paper cups, cold drink plastic cups and specialty coffee roasting and award film packaging which until recently used the SCAA show in Minneapolis City June 24 and June 25 to participate The biggest specialized coffee show in an NCA sponsored two-day “Think those who excel in the craft. This year’s LDPE or PET which are both made from Tank” to identify the most critical greeted the Hands On Coffee™ system event featured entries from some of the finite fossil fuel resources. issues and needs facing the US coffee with open arms for its design, ease of best roasters in the country. Over 350 For more information visit industry businesses and the strategic use but first and foremost the members of the Roasters Guild were www.natureworksllc.com. initiatives needed to address them. The consistency of the results in every cup. encouraged to participate. 1st Place - NCA has engaged the services of Roasters, producers and retailers from Caribou Coffee – Ethiopian Organic Consensus Management Group (CMG) around the world came to the booth Yirgacheffe, 2nd Place - Sweet Maria’s to help plan and facilitate the Think with their own coffees to sample them, – Rwanda Gkongoro Nyarusiza, 3rd Tank. NCA is working with CMG to and they were all impressed with the Place - The Roasterie – Kenya, 4th conduct focus group discussions with quality when using their own beans in Place – Berres Brothers Coffee Roasters key stakeholders among membership as our system. Many of them were also – Tanzania Peaberry – Songea, 5th well as non-members throughout the very surprised by the whipped coffee Place – Dolce Gourmet Gelateria & Café coffee industry. In mid-April, an option on the Hands on Coffee™ – Panama, 6th Place – Tony’s Coffees invitation to solicit feedback went out Brewer, where the coffee drops in a and Teas – Colombia – Tolima Microlot to over 6000 in the industry in the form – Gaitania Cyerposo, 7th Place – The Culinary Institute of chamber and is whipped by a small impellor. Some people, although they of a brief but in-depth web-based Needs Lexington Coffee Roasting Company – America receives $1 million were very sceptical about trying it at Assessment Survey. Coffee industry Rwanda Bufcafe, 8th Place – Bear pledge from Dunkin’ Brands, first, could only drink the whipped cof- executives who have not yet accepted Creek Coffee – Papau New Guinea, 9th Place – Vermont Artisan Coffee & Tea Inc. to elevate Latin American fee after sampling it since it brought out the invitation to give their input can fill out the survey immediately. If it was – Ethiopian Sidamo – Organic Fairtrade, cuisine the aroma and taste. For more informa- not received, or it needs to be resent to With this gift Dunkin’ Brands, Inc. tion visit www.HandsOnCoffee.com. 10th Place – Cuvee Coffee Roasting an e-mail address, please contact Company – Rwanda - Bucafe ate by became a founding donor of the info@ncausa.org. college’s “El Sueño” initiative. The entering their finest roasted coffee. For Dunkin’ Brands gift, to be paid over five Eight O’Clock Coffee announces more information visit www.scaa.org. years beginning in 2009, will support the appointment of Andrew J SCAA showcases inventive baking and pastry kitchens at both the San Filippo as National Director coffee, tea, food companies Coffee and Ingeo™ innovations CIA’s new campus in San Antonio, TX – Foodservice Sales join together at the Specialty and main campus in Hyde Park, NY. “El In this role, A.J., as he is commonly with 2008 Best New Product Coffee Association of America Sueño” (“The Dream”) has been known to the trade, will be responsible awards created by the CIA with a goal of for driving the foodservice sales of The Specialty Coffee Association of annual conference elevating Latin American cuisines to America’s third largest coffee brand to America (SCAA) presented six At this year’s Specialty Coffee their rightful place among the great companies with its 2008 Best New the next level. San Fillipo is certainly no Association of America (SCAA) meeting cuisines of the world. The CIA, San Product Awards during the stranger to the Foodservice Coffee in Minneapolis, MN, NatureWorks LLC Antonio is quickly becoming the leading association’s recently concluded 20th business. A 29 year foodservice was pleased to support three of its key education and research center annual conference & exhibition in veteran, his long list of accomplish- partners with their Ingeo™ based promoting Latin American culinary Minneapolis, Minn. The awards ments in and in-depth knowledge of the industry includes increasingly acknowledge SCAA conference responsible assignments with such well- exhibitors introducing new and known entities as Greenwich Mills/La innovative products in six different Touraine Coffee Company, Altra Filters, categories: coffee or tea preparation and Cuno Water Filtration Systems. and serving equipment for consumer Most recently, A.J. was the Eastern and commercial purposes; educational/ Region Business Manager for training products; specialty beverage; Nespresso, North America, where he packaging; food; and an open-class coordinated the efforts of both direct category for coffee- or tea-related sales reps and outside brokers. Prior to products. This year’s winners represent that, he headed up his own foodservice companies located throughout the products brokerage, San Filippo United States and South Africa. Specialty Sales. In addition, San Filippo SCAA’s Best New Product Award has held the positions as a member of Winners include: Ambex Coffee the, Manufacturers Advisory Committee Roasters, Numi Organic Tea, red for the, “National Coffee Service espresso, Tea District, North Aire Association and as a Board of Director Market, and E.A. Brevita. For complete for the, “National Beverage and details on these awards visit Products Association”. For more infor- www.scaa.org. mation visit www.eocfoodservice.com. www.CoffeeTalk.com
  • 27. CoffeeTalk June 2008 27 www.CoffeeTalk.com
  • 28. 28 June 2008 CoffeeTalk Advertiser Listing Coffee Company .........................................Phone .................Web Page ...............Page # Fest Alcohol Controls Inc...........................................800.285.2337 ............www.alcoholcontrols.com......................28 Astoria-General Espresso Equipment Corp. .........336.393.0224 ............www.astoria.com ..................................30 ............1704 by Jimmy Sneed AttPlay Solutions...............................................951.845.7418 ............www.mycoffeekisses.com .....................29 Baratza LLC.......................................................877.701.2021 ............www.baratza.com..................................19 Baskets-n-Bags..................................................800.274.0475 ............www.baskets-n-bags.com ......................25...Table Top 8 Bodum USA, Inc.................................................212.367.8844 ............www.bodumusa.com..............................30 Boyd Coffee Company .......................................800.545.4077 ............www.boyds.com....................................18 Cablevey............................................................641.673.8451 ............www.cablevey.com................................21 Cafe de El Salvador............................................503.2267.6600 ..........www.salvadorancoffees.com .................17 Café Feminino Foundation..................................360.666.8725 ............www.cafefemininofoundation.org ..........26 Finally, a Jimmy Sneed column that isn’t a rant. It’s a review of the new Cafection/Avalon-Whole Bean Single Cup Brewers..800.561.6162 ............www.cafection.com...............................21 iperEspresso system from illycaffè. Ok, it’s part rant because I have more than a Cafetto USA ......................................................785.550.6802 ............www.cafetto.com..................................30 Carrie Cups........................................................706.373.2442 ............www.CarrieCups.com ............................21 passing interest in good espresso. Most recently I’ve been using illy in my Clovernook Center for the Blind restaurant with a Nuova Simonelli machine. When properly executed, we get an and Visually Impaired....................................800.728.5062 ............www.clovernook.org..............................27 Coffee Fest........................................................800.232.0083 ............www.coffeefest.com .............................27 amazing espresso. But how often does that happen? Coffee Holding Co..............................................800.458.2233 ............www.coffeeholding.com ........................23 Full disclosure: I love illy. I have for many years. In my view it’s the best, Coffee Kids........................................................505.820.1443 ............www.coffeekids.org.................................7 Costellini’s.........................................................888.889.1803 ............www.costellinis.com..............................29 most consistent espresso bean universally available. Sure, there are plenty of DaVinci Gourmet/Oregon Chai/Jet ......................888.676.3832 ............www.sellchai.com..................................32 ............1004 smaller, awesome roasters, but illy sets the standard for big roasters. And it’s Design & Layout Services ..................................800.471.8448 ............www.designlayout.com..........................30 ............1504 Double Team Inc................................................650.997.3168 ............www.double-team.com ..........................29 awesome too. Plus, I’m more than a little fond of many of the people who work Double Wrap Cup & Container Co. Inc................312.337.0072 ............www.comfortgripwrap.com ...................29 Eagle Web..........................................................800.800.7980 ............www.eaglewebpress.com ......................25 there. Elan Organic Coffees..........................................619.235.0392 ............www.elanorganic.com..............................2 That hasn’t stopped me from screaming at them over the last 15 years or so. Entner-Stuart Premium Syrups...........................800.377.9787 ............www.entnerstuartsyrups.com................30 Everpure, LLC.....................................................800.323.7873 ............www.everpure.com................................30 I have had far more bad illy espressos than good ones. I screamed because I felt F. Gaviña & Sons, Inc. .......................................800.428.4627 ............www.gavina.com ...................................18 that illy wasn’t doing enough to ensure that their customers were doing it right. I F.C. Dadson, Inc.................................................920.757.1486 ............www.fcdadson.com ...............................27 Fabri-Kal ............................................................267.385.8052 ............www.f-k.com.........................................17 even chastised the late Dr. Ernesto Illy one day while having breakfast with him Filter Lid, LLC.....................................................800.246.0375 ............www.filterlid.com ....................................3 at the Mark Hotel in New York City. We had each ordered espressos but what our First Colony Coffee & Tea .................................800.446.8555 ............www.firstcolonycoffee.com...................18 Flair Flexible Packaging......................................920.574.3121 ............www.flairpackaging.com .......................30 waiter brought us was what the French call ‘pissette’. Garden Gourmet Fine Foods ...............................604.607.1208 ............www.privatelabelsyrups.com .................29 “Dr. Illy”, I said, “this is [garbage].” He went on to explain that the water in Gelaccino...........................................................888.580.3639 ............www.gelaccinosales.com .........................9 Globex America..................................................214.353.0328 ............www.cavallinicoffee.com.................19, 30 New York City, blah blah, buildup in the machine, blah blah, proper training, Great Northern Coffee Co., Inc. .........................800.216.5323 ............www.greatnortherncoffee.com ..............18 Grounds for Health.............................................802.241.4146 ............www.groundsforhealth.org.....................17 blah blah. Gruppo Cimbali S.p.A. / USA, Inc .......................312.265.8100 ............www.cimbali.us .....................................30 How many perfect espressos have I been served in my entire life? I would Java Jacket.......................................................800.208.4128 ............www.javajacket.com .............................11 JavaMania Coffee Roastery Inc. ........................888.280.5282 ............www.javamaniacoffee.com....................18 guess somewhere around 15. How many great espressos? Maybe a couple Kaffe Magnum Opus, Inc. ..................................800.652.5282 ............www.kmocoffee.com.............................29 hundred. How many bad ones? Don’t ask. Keffa Coffee LLC...............................................410.369.8997 ............www.keffacoffee.com ...........................29 Latitude 23.5 Coffee & Tea...............................877.260.9212 ............www.latitudecoffee.com........................18 Thus the pod was born. The pod was a great idea. The pod was a bad idea. LBP Manufacturing ............................................800.545.6200 ............www.lbpmfg.com...................................15 Great because it took away almost all of the human variables (grind, dose, tamp, Michaelo Espresso, Inc.......................................800.545.2883 ............www.michaelo.com................................15 Millrock .............................................................800.645.7625 ............www.millrock.com .............................5, 30 hygiene) and gave us a consistently ok espresso. Never great, but seldom bad. It Nuova Ricambi USA...........................................916.315.2535 ............www.nrusa.biz.......................................11 had its place, but apparently no longer. Illy has introduced the iperEspresso Quikserv Corp ....................................................800.388.8307 ............www.quikserv.com ................................17 Radiant Systems, Inc. - system, which they call the eighth great innovation in coffee, four of which they featuring the Aloha product suite .................770.576.6000 ............www.radiantsystems.com......................13 claim. (Modern machine design, nitrogen pack, pod, iper capsule). But is it all Rainforest Alliance.............................................212.677.1900 ............www.rainforest-alliance.org/coffee ........31 Rocket Man, Inc. ...............................................800.921.0199 ............www.rocketman.com.............................15 that? Good enough to be called a major innovation. SCAA / Specialty Coffee Association of America...562.624.4100 ............www.scaa.org .......................................25 Service Ideas, Inc...............................................888.999.8559 ............www.serviceideas.com ..........................30 Let’s just say it’s going to change the face of espresso. Here’s how it works. Silver Cup Coffee...............................................800.311.7275 ............www.silvercupcoffee.com......................18 The capsule is sealed, thus lasting months. It gets loaded into a retrofitted Stauf’s Coffee Roasters/Cup O’ Joe...................800.778.2837 ............underconstruction...................................18 Sterling Capital Leasing, LLC..............................631.414.7570 ............www.sterlingcap.net..............................17 machine that pierces the top and injects the water under pressure. As the bottom The Good Cow Company....................................208.884.4299 ............www.goodcow.com ...............................13 ............1106 chamber fills with espresso it churns into a crema. The pressure eventually The San Francisco Chocolate Factory ................415.677.9194 ............www.sfchocolate.com ...........................25 Torn Ranch........................................................415.506.3000 ............www.tornranch.com ................................6 ruptures a membrane on the bottom of the capsule and voila, an espresso streams Visions Espresso Services ..................................206.623.6709 ............www.visionsespresso.com/ ....................29 ............1707 out. The result is a nice, thick espresso with a crema that lasts like it’s injected Vita-Mix Corporation..........................................800.437.4654 ............www.vitamix.com/foodservice ...............30 ............1003 Walker Coffee Trading Co..................................877.302.6333 ............www.walkercoffee.com.........................24 with Viagra. (So I’ve heard). Two of my great friends at illy described it as better Wega U.S.A. ......................................................336.662.0766 ............www.wegausa.com ...............................23 than bean. It ain’t. At least, it isn’t better than great bean coffee pulled by a great Weldon Flavorings..............................................502.797.2937 ............www.WeldonFlavorings.com ..................30 Wholecup Coffee Consulting, LLC.......................503.232.1016 ............www.wholecupcoffee.com.....................20 barista. But it’s a far cry better than 99% of the ‘bean’ espressos that I’ve had. I’m opening a hotel as Executive Chef/F&B Director west of Chicago (all staff needed) in a couple of months. I’m absolutely putting in the iperEspresso system. Even the GM will be able to pull a very good espresso. But calling it better than bean is like saying making love to a beautiful woman is better than making love to a beautiful woman you love. Nice try. CT Jimmy Sneed was chef/owner of The Frog and the Redneck in Richmond, Virginia and a two time James Beard nominee. He currently operates SugarToad Management, a restaurant and product development consulting business. Email Jimmy jimmy@fgcoffeetalk.com. www.CoffeeTalk.com
  • 29. CoffeeTalk June 2008 29 www.CoffeeTalk.com
  • 30. www.CoffeeTalk.com
  • 31. CoffeeTalk June 2008 31 www.CoffeeTalk.com
  • 32. www.CoffeeTalk.com

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