DIPLOMA IN MECHATRONICS ENGINEERING
COMMUNICATION SKILLS 2 (EG2013)
On Coffee House
Cai Ruishu (025819U) –Leader
Lin Yalai (021719H)
Joyce Cher (025874Y)
Siow Jiong Cheng (024762G)
Zheng Ye (023777J)
16 October 2003
We wish to express our gratitude to the following:
Our lecturer, Ms Sakun, for providing the format of the survey report and going
through of the data of our report.
School of Engineering (Mechatronics) students and lectures by giving their precious
time for helping doing the survey.
The coffee companies involve in this report for giving us valuable information about
TABLE OF CONTENTS
Title Page 1
1. List of Illustrations 4
2. Abstract 5
3. Introduction 6
3.1 Purpose Statement
3.2 Background / Problem
3.4 Method of enquiry
4. Body/Findings/Discussion 7
4.1 History of Spinelli 7
4.2 History of Coffee Bean 8
4.3 History of Starbucks 9
4.4 Spinelli’s Price List 10
4.5 Coffee Bean’s Price List 11
4.6 Starbucks’ Price List 12
4.7 Survey Summary 13
4.8 Comparison and Analysis 21
5. Conclusion 22
6. Recommendations 23
7. Bibliography 24
8. Appendices 25
LIST OF ILLUSTRATIONS
Fig. 1 Logo of Spinelli Page 7
Fig. 2 Logo of Coffee Bean Page 8
Fig. 3 Logo of Starbucks Page 9
Fig. 4 Pie chart for survey question 1 Page 13
Fig. 5 Pie chart for survey question 2 Page 13
Fig. 6 Pie chart for survey question 3 Page 14
Fig. 7 Pie chart for survey question 4 Page 14
Fig. 8 Pie chart for survey question 5 Page 15
Fig. 9 Pie chart for survey question 6 Page 15
Fig. 10 Pie chart for survey question 7 Page 16
Fig. 11 Pie chart for survey question 8 Page 16
Fig. 12 Pie chart for survey question 9 Page 17
Fig. 13 Pie chart for survey question 10 Page 17
Fig. 14 Pie chart for survey question 11 Page 18
Fig. 15 Pie chart for survey question 12 Page 18
Fig. 16 Pie chart for survey question 13 Page 19
Fig. 17 Pie chart for survey question 14 Page 19
Fig. 18 Pie chart for survey question 15 Page 20
Fig. 19 Pie chart for survey question 16 Page 20
Coffee can only be bought in Food Junction and canteens in NYP. Therefore, we
decided to do a survey with fifty students and lecturers from the school of
Engineering(Mechatronics) to see if they would like to have a coffee house in school
where different varieties of coffee will be served. We concluded that Coffee Bean was
the most popular coffee house preferred after detailed comparison and analysis of the
survey. If there were to be a coffee house in school, we would recommend Coffee
1.1 Purpose Statement
The Purpose of this survey report is to find out what are the students of SEG
Mechatronics choice for coffee house.
1.2 Background / Problem
There is no good coffee in Nanyang Polytechnic. There is also no wide of
variety of coffee selection in Nanyang Polytechnic. Coffee is just sold in the
canteen and they are not to many students’ liking in majority as it lacks of
This survey is only limited to the School of Engineering (Mechatronics) only.
Three coffee companies would be compared. The areas being compared are
prices, ambience, types of coffee and the location they would like for a coffee
house in school. Lecturers are also asked to join in the survey, as they would
also be patronizing the coffee house in the future.
1.4 Method of Enquiry
Information would be gathered from the Internet, from coupon booklets, from
media presses and from magazines. The sampling designed used would be
area sampling because the survey would be only be conducted in the school of
Engineering (Mechatonics). It would thus be a cost effective and useful survey
concerns decisions regarding location for a coffee house. Fifty people
comprising of students and lecturers from the School of Engineering
(Mechatronics) will be surveyed. The survey would be done during school
History of Spinelli
Spinelli Coffee Company originated in San Francisco. Its first Singapore outlet
opened its doors at the Amara Shopping Centre in February 1996, followed rapidly by
Change Alley, the Heeren and Robinson Point.
Spinelli’s roots are in the purveying, roasting, selection and serving of premium
arabica coffees. Its Singapore stores are an inviting combination of fine coffees and
fresh baked goods with simple yet colourful interiors. Each site is designed to fit the
feel of its location, giving a neighbourhood sense of individuality to the outlet. With
the majority of outlets located in the banking district or in business parks, its target
market tends towards the sophisticated, quality conscious coffee lover.
Quality and freshness are the standards on which they create their success. Staff
members are carefully trained in product knowledge and preparation methods. They
provide friendly, knowledgeable, professional service, ensuring that customers are
served a fresh, full-flavoured cup of coffee each time they visit their stores or
purchase their beans.
In December 1998 their state of the art, Probat-fired roasting plant commenced
operation. Only the highest-grade arabicas are sourced from throughout the coffee
growing world and imported raw for storage in their climate controlled warehouse.
These high-grown arabicas are batch roasted each week and delivered fresh to their
stores and wholesale clientele.
Supplying a growing number of restaurants, clubs, office pantries as well as
individual customers, Spinelli’s obsession with quality and emphasis on customer
service has made them a popular choice. Complementary coffee making equipment
and condiments are also sold to simplify coffee operations for their customers, whilst
training and technical expertise offer professional support.
While dedicated to Asia-wide expansion, Spinelli Coffee Company believes in slow,
careful and targeted growth so as to remain focused on quality standards. Franchise
enquiries are welcome as they aim to identify partners for their Asian growth and
History of Coffee Bean
Herbert B. Hyman started The Coffee Bean & Tea Leaf ® in 1963 with a dedication
to excellence and quality, and his efforts made him the founding father of gourmet
coffee in California.
The Coffee Bean & Tea Leaf ® has since grown into one of the largest privately-
owned, family-run coffee and tea companies in the world.
The endurance and popularity of The Bean, as it is affectionately referred to by
devotees, can be attributed to the high standards that were established from the
beginning. From trend-setting drinks like the World Famous Ice Blended®, to the
employees who become a part of the communities they work in, The Coffee Bean &
Tea Leaf ® has discovered the formula for a successful coffee and tea company.
History of Starbucks
Starbucks history dates back to the year 1971 where it opens its first location in
Seattle’s Pike Place Market. Ever since, they have sought their exceptional coffee
beans from around the world. At Starbucks, they are passionate about coffee. They
seek out the finest beans the world has to offer, then carefully roast each and everyone
to perfection, so customers can enjoy wonderful single-origin coffees and exclusive
signature blends. This commitment to superlative quality is their promise to their
customers. The end result is amazing delicious and aromatic Starbucks coffee.
Starbucks now have a total current location of 6,294 outlets internationally.
Spinelli’s Price List
Ice Blended Drinks(Spins,
Cappucino Pastries, cookies,
Small $3.40 sandwiches and
Medium $3.80 cakes range from $1.00
Large $4.10 to $6.00
Coffee Bean’s Price List
Ice Blended Drinks(Mocha,
Small $3.80 Tea Lattes
Double $4.20 Small $3.90
Americano Pastries, cookies,
Small $3.00 sandwiches and
Regular $3.60 cakes range from $1.20 to $7.00
Starbucks Price List
Ice Blended Drinks(Coffee,
Mocha, Rhumba, Caramel,
Cappucino Pastries, cookies,
Short $3.80 sandwiches and
Tall $4.40 cakes range from $1.00
Grande $4.80 to $5.70
Survey Report Summary
Q1: Which coffee club do you prefer?
38% Starbuck 38%
Q2: How many times do you visit a coffee club in a month?
4% 1-3 68%
68% Not all at 16%
Q3: How much money do you spend on each visit?
10% 0% 6%
< $3 6%
$3 - $5 54%
30% $5 - $ 8 30%
Q4: What type of coffee do you prefer?
Blended Ice 44%
16% Tea 7%
Normal Coffee 3%
Q5: Which environment do you prefer?
43% Indoor 11%
With Fans 15%
Q6: How do you like your coffee to be?
28% Sweet 28%
Q7: What is/are your purpose/purposes of visiting a coffee club?
19% Purely for drinking
Chit-chat with friends
Q8: Do you wish to have wireless connection in the coffee club?
Q9: Who do you usually visit the coffee club with?
Family Members 5%
67% Others 2%
Q10: How long do you normally stay in a coffee club?
14% <15 mins 6%
42% 15-30 mins 14%
30-45 mins 20%
20% 45mins-1hr 18%
Q11: How many people do you usually go with?
Q12: What do you think of the coffee in NYP?
Q13: Do you want a coffee club in NYP?
Q14: Which coffee club do you hope to have in NYP?
48% Spinelli 10%
Coffee Club 0%
38% Others 4%
Q15: If you are only allowed to have one coffee club in our school, where do you
want it to be?
SEG Canteen 42%
SBM Canteen 0%
Food Junction 18%
Mac Donald 26%
18% Other Part of NYP 14%
Q16: Do you have any other comments?
No Comments 100%
Comparison and Analysis
1. Coffeebean is the most preferred coffee club with 40%, follow by Starbuck,
38%, Spinelli, 11% and the other coffee clubs, 11%.
2. 68% of the people visited a coffee club 1 to 3 times per month, 16% not at
all, 8% 4 to 6 times, 4% 7 to 10 times and 4% more than 10 times.
3. 54% of the people spent $3 to $5 per visit, 30% $5 to $8, 10% more than $8
and 6% less than $3.
4. 44% of the people preferred Blended Ice, 23% Lattee, 16% Expresso, 7%
Tea, 7% other types of coffee and 3% normal coffee.
5. 43% of the people preferred air-conditioned environment, 31% outdoor, 15%
with fans and 11% indoor.
6. 38% of the people liked their coffee to be cold, 28% sweet, 22% hot and 12%
7. 59% of the people visited a coffee club to chit-chat with friends, 19% purely
for drinking coffee, 12% studying and 10% dating.
8. 72% of the people wanted to have wireless connection in coffee club and
28% of the people did not want.
9. 67% of the people visited a coffee club with friends, 24%
boyfriend/girlfriend, 5% family members, 2% relatives and 2% with other
10. 42% of the people stayed in a coffee club for 1hour, 20% 30 to 45 minutes,
18% 45 minutes to 1 hour, 14% 15 to 30 minutes and 6% less than 15
11. 30% of the people went to a coffee club with 4 people, 22% 3 people, 20% 2
people, 12% more than 5 people, 10% 1 person and 6% 5 people.
12. 48% of the people had no comments of the coffee in NYP, 24% said that the
coffee is tasteless, 24% found it normal and 4% said that the coffee is good.
13. 86% of the people wanted a coffee club in NYP and 14% did not want.
14. 48% of the people wanted Coffeebean in NYP, 38% Coffeebean, 10%
Spinelli and 4% others.
15. 42% of the people wanted a coffee club in SEG Canteen, 26% MacDonald,
18% Food Junction, 14% in other parts of NYP.
We compared the price lists of the three different coffee companies and we found
out that Spinelli’s price range was the lowest compared to Coffee Bean and Starbucks.
According to the survey carried out, Coffee Bean was the most popular coffee house
with 40% votes, followed by Starbucks with 38% votes. Spinelli came in third with
11% votes. These included the comparison of prices, ambience, location and coffee
We recommend a Coffeebean coffee house in SEG Canteen. We will write a
proposal to the management of NYP and also hand in this survey report to let them
know what students think of the coffee in NYP and what coffee houses they would
like to have.
We got the information from the following web sites:
We appreciate very much your response to this survey. Your information will help us in our project. You can voluntarily give us
your particulars and contact information so that we can reply to you when needed. Thank you.
Email address (optional)
Contact number (optional)
Please rate your satisfaction for the following.
1. Which coffee club do you prefer?
Starbuck Coffeebean Coffee Club Express
Dome Spinelli Others
2. How many times do you visit a coffee club in a month?
1-3 4-6 7 - 10
More than 10 Not at all
3. How much money do you spend on each visit?
< $3 $3 - $5 $5 to $8
4. What type of coffee do you prefer?
Lattee Blended Ice Expresso
Tea Normal Coffee Others:______________
5. Which environment do you prefer? (You can choose more than one option.)
With Fans Air-conditioned
6 How do you like your coffee to be? (You can choose more than one option.)
7 What is/are your purpose/purposes of visiting a coffee club? (You can choose more than one option.)
Purely for drinking coffee Chit-chat with friends
8. Do you wish to have wireless connection in the coffee club?
9. Who do you usually visit the coffee club with? (You can choose more than one option.)
Family members Friends Relatives
10. How long do you normally stay in a coffee club?
< 15 mins 15 - 30 mins 30 - 45 mins
45mins - 1 hr > 1 hr
11. How many people do you usually go with?
1 2 3
4 5 >5
12. What do you think of the coffee in NYP? (Tick one only)
Tasteless Fine (Normal)
Good No comments
13. Do you want a coffee club in NYP?
14. Which coffee club do you hope to have in NYP?
Starbuck Coffeebean Coffee Club Express
Dome Spinelli Others:__________________
15. If you are only allowed to have one coffee club in our school, where do you want it to be? (Tick one)
SEG Canteen SBM Canteen Food Junction
MAC Donald Other part of our school:_____________________
16. Do you have any other comments? If yes, please write down below. Thank you for doing this survey.
Original Blend Extra Dark French Mocha Java
Sumatra Yunnan China
Bambino Blend Mrs D’s Blend
COFFEE BEAN BLENDS
Brazilian Colombian Costa Rica
Papua New Guinea Sumatra Viennese
Espresso House Blend Chocolate
BreakfastRoast House Blend
Colombia Decaf House Blend