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SURVEY REPORT.DOC SURVEY REPORT.DOC Document Transcript

  • Nanyang Polytechnic DIPLOMA IN MECHATRONICS ENGINEERING COMMUNICATION SKILLS 2 (EG2013) SURVEY REPORT On Coffee House Project Supervisor: Ms Sakun Cai Ruishu (025819U) –Leader Lin Yalai (021719H) Joyce Cher (025874Y) Siow Jiong Cheng (024762G) Zheng Ye (023777J) 16 October 2003
  • Acknowledgements We wish to express our gratitude to the following: Our lecturer, Ms Sakun, for providing the format of the survey report and going through of the data of our report. School of Engineering (Mechatronics) students and lectures by giving their precious time for helping doing the survey. The coffee companies involve in this report for giving us valuable information about them. 2
  • TABLE OF CONTENTS Title Page 1 Acknowledgements 2 1. List of Illustrations 4 2. Abstract 5 3. Introduction 6 3.1 Purpose Statement 3.2 Background / Problem 3.3 Scope 3.4 Method of enquiry 4. Body/Findings/Discussion 7 4.1 History of Spinelli 7 4.2 History of Coffee Bean 8 4.3 History of Starbucks 9 4.4 Spinelli’s Price List 10 4.5 Coffee Bean’s Price List 11 4.6 Starbucks’ Price List 12 4.7 Survey Summary 13 4.8 Comparison and Analysis 21 5. Conclusion 22 6. Recommendations 23 7. Bibliography 24 8. Appendices 25 3
  • LIST OF ILLUSTRATIONS Fig. 1 Logo of Spinelli Page 7 Fig. 2 Logo of Coffee Bean Page 8 Fig. 3 Logo of Starbucks Page 9 Fig. 4 Pie chart for survey question 1 Page 13 Fig. 5 Pie chart for survey question 2 Page 13 Fig. 6 Pie chart for survey question 3 Page 14 Fig. 7 Pie chart for survey question 4 Page 14 Fig. 8 Pie chart for survey question 5 Page 15 Fig. 9 Pie chart for survey question 6 Page 15 Fig. 10 Pie chart for survey question 7 Page 16 Fig. 11 Pie chart for survey question 8 Page 16 Fig. 12 Pie chart for survey question 9 Page 17 Fig. 13 Pie chart for survey question 10 Page 17 Fig. 14 Pie chart for survey question 11 Page 18 Fig. 15 Pie chart for survey question 12 Page 18 Fig. 16 Pie chart for survey question 13 Page 19 Fig. 17 Pie chart for survey question 14 Page 19 Fig. 18 Pie chart for survey question 15 Page 20 Fig. 19 Pie chart for survey question 16 Page 20 4
  • ABSTRACT Coffee can only be bought in Food Junction and canteens in NYP. Therefore, we decided to do a survey with fifty students and lecturers from the school of Engineering(Mechatronics) to see if they would like to have a coffee house in school where different varieties of coffee will be served. We concluded that Coffee Bean was the most popular coffee house preferred after detailed comparison and analysis of the survey. If there were to be a coffee house in school, we would recommend Coffee Bean. 5
  • Introduction 1.1 Purpose Statement The Purpose of this survey report is to find out what are the students of SEG Mechatronics choice for coffee house. 1.2 Background / Problem There is no good coffee in Nanyang Polytechnic. There is also no wide of variety of coffee selection in Nanyang Polytechnic. Coffee is just sold in the canteen and they are not to many students’ liking in majority as it lacks of flavour. 1.3 Scope This survey is only limited to the School of Engineering (Mechatronics) only. Three coffee companies would be compared. The areas being compared are prices, ambience, types of coffee and the location they would like for a coffee house in school. Lecturers are also asked to join in the survey, as they would also be patronizing the coffee house in the future. 1.4 Method of Enquiry Information would be gathered from the Internet, from coupon booklets, from media presses and from magazines. The sampling designed used would be area sampling because the survey would be only be conducted in the school of Engineering (Mechatonics). It would thus be a cost effective and useful survey concerns decisions regarding location for a coffee house. Fifty people comprising of students and lecturers from the School of Engineering (Mechatronics) will be surveyed. The survey would be done during school lunch breaks. 6
  • Body/Findings/Discussion History of Spinelli Fig. 1 Spinelli Coffee Company originated in San Francisco. Its first Singapore outlet opened its doors at the Amara Shopping Centre in February 1996, followed rapidly by Change Alley, the Heeren and Robinson Point. Spinelli’s roots are in the purveying, roasting, selection and serving of premium arabica coffees. Its Singapore stores are an inviting combination of fine coffees and fresh baked goods with simple yet colourful interiors. Each site is designed to fit the feel of its location, giving a neighbourhood sense of individuality to the outlet. With the majority of outlets located in the banking district or in business parks, its target market tends towards the sophisticated, quality conscious coffee lover. Quality and freshness are the standards on which they create their success. Staff members are carefully trained in product knowledge and preparation methods. They provide friendly, knowledgeable, professional service, ensuring that customers are served a fresh, full-flavoured cup of coffee each time they visit their stores or purchase their beans. In December 1998 their state of the art, Probat-fired roasting plant commenced operation. Only the highest-grade arabicas are sourced from throughout the coffee growing world and imported raw for storage in their climate controlled warehouse. These high-grown arabicas are batch roasted each week and delivered fresh to their stores and wholesale clientele. Supplying a growing number of restaurants, clubs, office pantries as well as individual customers, Spinelli’s obsession with quality and emphasis on customer service has made them a popular choice. Complementary coffee making equipment and condiments are also sold to simplify coffee operations for their customers, whilst training and technical expertise offer professional support. While dedicated to Asia-wide expansion, Spinelli Coffee Company believes in slow, careful and targeted growth so as to remain focused on quality standards. Franchise enquiries are welcome as they aim to identify partners for their Asian growth and beyond. 7
  • History of Coffee Bean Fig. 2 Herbert B. Hyman started The Coffee Bean & Tea Leaf ® in 1963 with a dedication to excellence and quality, and his efforts made him the founding father of gourmet coffee in California. The Coffee Bean & Tea Leaf ® has since grown into one of the largest privately- owned, family-run coffee and tea companies in the world. The endurance and popularity of The Bean, as it is affectionately referred to by devotees, can be attributed to the high standards that were established from the beginning. From trend-setting drinks like the World Famous Ice Blended®, to the employees who become a part of the communities they work in, The Coffee Bean & Tea Leaf ® has discovered the formula for a successful coffee and tea company. 8
  • History of Starbucks Fig. 3 Starbucks history dates back to the year 1971 where it opens its first location in Seattle’s Pike Place Market. Ever since, they have sought their exceptional coffee beans from around the world. At Starbucks, they are passionate about coffee. They seek out the finest beans the world has to offer, then carefully roast each and everyone to perfection, so customers can enjoy wonderful single-origin coffees and exclusive signature blends. This commitment to superlative quality is their promise to their customers. The end result is amazing delicious and aromatic Starbucks coffee. Starbucks now have a total current location of 6,294 outlets internationally. 9
  • Spinelli’s Price List Today’s Brew Small $2.50 Medium $2.90 Large $3.20 Hot Tea Small $2.20 Medium $2.40 Large $2.60 Expresso Single $2.50 Double $3.00 Hot Milk Small $2.60 Medium $3.10 Large $3.50 Macchiato Single $2.50 Double $3.00 Ice Blended Drinks(Spins, Twist) Small Medium $4.60 Large $5.00 Cappucino Pastries, cookies, Small $3.40 sandwiches and Medium $3.80 cakes range from $1.00 Large $4.10 to $6.00 Americano Small $2.60 Medium $3.00 Large $3.40 Latte Small $3.70 Medium $4.10 Large $4.40 Café Mocha 10
  • Small $4.00 Medium $4.30 Large $4.60 Hot Cocoa Small $2.50 Medium $2.90 Large $3.30 Coffee Bean’s Price List Today’s Brew Small $2.60 Regular $3.00 Large $3.40 Hot Tea Small $3.20 Regular Large Expresso Single $2.80 Double $3.40 Café Vanilla Small $4.30 Regular $4.70 Large $5.00 Macchiato Single $3.20 Double $3.80 Ice Blended Drinks(Mocha, Vanilla,ultimate,blackforest) Small $4.40 Regular $5.40 Cappucino Small $3.80 Tea Lattes Double $4.20 Small $3.90 Regular $4.50 Large $4.90 11
  • Americano Pastries, cookies, Small $3.00 sandwiches and Regular $3.60 cakes range from $1.20 to $7.00 Large $4.00 Latte Small $3.90 Regular $4.50 Large $4.90 Café Mocha Small $4.30 Regular $4.70 Large $5.00 Hot Cocoa Small $3.30 Regular $3.80 Large $4.30 Starbucks Price List Today’s Brew Short Tall $3.30 Grande $3.70 Hot Cocoa Short $3.50 Tall $4.00 Grande $4.50 Expresso Single $3.00 Double $3.60 Hot Milk Short $2.60 Tall $3.10 Grande $3.50 Macchiato Single $3.20 Double $3.80 Ice Blended Drinks(Coffee, Mocha, Rhumba, Caramel, Expresso) Short $4.40 12
  • Tall $5.80 Grande $6.10 Cappucino Pastries, cookies, Short $3.80 sandwiches and Tall $4.40 cakes range from $1.00 Grande $4.80 to $5.70 Americano Short $3.20 Tall $3.80 Grande $4.20 Latte Short $4.20 Tall $4.80 Grande $5.20 Café Mocha Short $3.80 Tall $4.80 Grande $4,80 Hot Tea Short $2.70 Tall $3.00 Grande $3.40 Survey Report Summary Q1: Which coffee club do you prefer? 13
  • 11% 0% 2% 9% 38% Starbuck 38% Coffeebean 40% Spinelli 11% Dome 2% Spinelli 0% Others 9% 40% Fig. 4 Q2: How many times do you visit a coffee club in a month? 16% 4% 4% 1-3 68% 4-6 8% 7-10 4% 8% >10 4% 68% Not all at 16% Fig. 5 Q3: How much money do you spend on each visit? 14
  • 10% 0% 6% < $3 6% $3 - $5 54% 30% $5 - $ 8 30% >$8 10% 54% Fig. 6 Q4: What type of coffee do you prefer? 7% 3% 23% 7% Lattee 23% Blended Ice 44% Expresso 16% 16% Tea 7% Normal Coffee 3% Others 7% 44% Fig. 7 Q5: Which environment do you prefer? 15
  • 0% 31% Outdoor 31% 43% Indoor 11% With Fans 15% Air-Conditioned 43% 11% 15% Fig. 8 Q6: How do you like your coffee to be? 12% 0% 22% Hot 22% Cold 38% 28% Sweet 28% Bitter 12% 38% Fig. 9 Q7: What is/are your purpose/purposes of visiting a coffee club? 16
  • 10% 0% 19% Purely for drinking coffee 19% 12% Chit-chat with friends 59% Studying 12% Dating 10% Others 0% 59% Fig. 10 Q8: Do you wish to have wireless connection in the coffee club? 0% 28% Yes 72% No 28% 72% Fig. 11 Q9: Who do you usually visit the coffee club with? 17
  • Family Members 5% 2% 5% 24% Friends 67% Relatives 2% 2% Boyfriend/Girlfriend 24% 67% Others 2% Fig. 12 Q10: How long do you normally stay in a coffee club? 6% 14% <15 mins 6% 42% 15-30 mins 14% 30-45 mins 20% 20% 45mins-1hr 18% >1hr 42% 18% Fig. 13 Q11: How many people do you usually go with? 18
  • 12% 10% 6% 1 10% 20% 2 20% 3 22% 4 30% 5 6% >5 12% 30% 22% Fig. 14 Q12: What do you think of the coffee in NYP? 0% 24% Tasteless 24% Fine(Normal) 48% 24% Good 4% No Comments 48% 24% 4% Fig. 15 Q13: Do you want a coffee club in NYP? 19
  • 14% 0% Yes 86% No 14% 86% Fig. 16 Q14: Which coffee club do you hope to have in NYP? 0% 4% 10% Coffeebean 48% Starbuck 38% 48% Spinelli 10% Dome 0% Coffee Club 0% 38% Others 4% Fig. 17 Q15: If you are only allowed to have one coffee club in our school, where do you want it to be? 20
  • SEG Canteen 42% 42% 14% SBM Canteen 0% Food Junction 18% Mac Donald 26% 26% 0% 18% Other Part of NYP 14% Fig. 18 Q16: Do you have any other comments? No Comments 100% 100% Fig. 19 Comparison and Analysis 1. Coffeebean is the most preferred coffee club with 40%, follow by Starbuck, 38%, Spinelli, 11% and the other coffee clubs, 11%. 21
  • 2. 68% of the people visited a coffee club 1 to 3 times per month, 16% not at all, 8% 4 to 6 times, 4% 7 to 10 times and 4% more than 10 times. 3. 54% of the people spent $3 to $5 per visit, 30% $5 to $8, 10% more than $8 and 6% less than $3. 4. 44% of the people preferred Blended Ice, 23% Lattee, 16% Expresso, 7% Tea, 7% other types of coffee and 3% normal coffee. 5. 43% of the people preferred air-conditioned environment, 31% outdoor, 15% with fans and 11% indoor. 6. 38% of the people liked their coffee to be cold, 28% sweet, 22% hot and 12% bitter. 7. 59% of the people visited a coffee club to chit-chat with friends, 19% purely for drinking coffee, 12% studying and 10% dating. 8. 72% of the people wanted to have wireless connection in coffee club and 28% of the people did not want. 9. 67% of the people visited a coffee club with friends, 24% boyfriend/girlfriend, 5% family members, 2% relatives and 2% with other people. 10. 42% of the people stayed in a coffee club for 1hour, 20% 30 to 45 minutes, 18% 45 minutes to 1 hour, 14% 15 to 30 minutes and 6% less than 15 minutes. 11. 30% of the people went to a coffee club with 4 people, 22% 3 people, 20% 2 people, 12% more than 5 people, 10% 1 person and 6% 5 people. 12. 48% of the people had no comments of the coffee in NYP, 24% said that the coffee is tasteless, 24% found it normal and 4% said that the coffee is good. 13. 86% of the people wanted a coffee club in NYP and 14% did not want. 14. 48% of the people wanted Coffeebean in NYP, 38% Coffeebean, 10% Spinelli and 4% others. 15. 42% of the people wanted a coffee club in SEG Canteen, 26% MacDonald, 18% Food Junction, 14% in other parts of NYP. Conclusion We compared the price lists of the three different coffee companies and we found out that Spinelli’s price range was the lowest compared to Coffee Bean and Starbucks. According to the survey carried out, Coffee Bean was the most popular coffee house with 40% votes, followed by Starbucks with 38% votes. Spinelli came in third with 22
  • 11% votes. These included the comparison of prices, ambience, location and coffee varieties. Recommendations We recommend a Coffeebean coffee house in SEG Canteen. We will write a proposal to the management of NYP and also hand in this survey report to let them know what students think of the coffee in NYP and what coffee houses they would like to have. 23
  • Bibliography We got the information from the following web sites: www.coffeebean.com.sg 24
  • www.spinellicoffee.com www.starbucks.com Appendices Survey Form We appreciate very much your response to this survey. Your information will help us in our project. You can voluntarily give us your particulars and contact information so that we can reply to you when needed. Thank you. Name (optional) Email address (optional) 25
  • Contact number (optional) Please rate your satisfaction for the following. 1. Which coffee club do you prefer? Starbuck Coffeebean Coffee Club Express Dome Spinelli Others 2. How many times do you visit a coffee club in a month? 1-3 4-6 7 - 10 More than 10 Not at all 3. How much money do you spend on each visit? < $3 $3 - $5 $5 to $8 > $8 4. What type of coffee do you prefer? Lattee Blended Ice Expresso Tea Normal Coffee Others:______________ 5. Which environment do you prefer? (You can choose more than one option.) Outdoor Indoor With Fans Air-conditioned 6 How do you like your coffee to be? (You can choose more than one option.) Hot Cold Sweet Bitter 7 What is/are your purpose/purposes of visiting a coffee club? (You can choose more than one option.) Purely for drinking coffee Chit-chat with friends Studying Dating Others:_______________ 8. Do you wish to have wireless connection in the coffee club? Yes No 9. Who do you usually visit the coffee club with? (You can choose more than one option.) Family members Friends Relatives Boyfriend/Girlfriend Others:______________ 10. How long do you normally stay in a coffee club? < 15 mins 15 - 30 mins 30 - 45 mins 45mins - 1 hr > 1 hr 11. How many people do you usually go with? 1 2 3 4 5 >5 12. What do you think of the coffee in NYP? (Tick one only) Tasteless Fine (Normal) Good No comments 13. Do you want a coffee club in NYP? Yes No 14. Which coffee club do you hope to have in NYP? Starbuck Coffeebean Coffee Club Express 26
  • Dome Spinelli Others:__________________ 15. If you are only allowed to have one coffee club in our school, where do you want it to be? (Tick one) SEG Canteen SBM Canteen Food Junction MAC Donald Other part of our school:_____________________ 16. Do you have any other comments? If yes, please write down below. Thank you for doing this survey. ______________________________________________________________________________________ ______________________________________________________________________________________ ______________________________________________________________________________________ SPINELLI’S BLENDS Original Blend Extra Dark French Mocha Java 27 House Blend Sumatra Yunnan China Bambino Blend Mrs D’s Blend
  • 28
  • COFFEE BEAN BLENDS Brazilian Colombian Costa Rica Papua New Guinea Sumatra Viennese Espresso House Blend Chocolate STARBUCKS BLEND 29 Espresso Blend BreakfastRoast House Blend Colombia Decaf House Blend French Roast