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  1. 1. I Want My MTV The Ethical Implications of Downloading Mp3s MP3
  2. 3. What is the RIAA? <ul><li>Recording Industry Association of America </li></ul><ul><ul><li>Represents +500 companies related to musicians, artists, and producers </li></ul></ul><ul><ul><li>Members are responsible for 90% of the music released in the U.S. </li></ul></ul><ul><ul><ul><li>Includes: BMG, EMI, Sony, Tommy Boy, etc. </li></ul></ul></ul>
  3. 4. According to the RIAA... <ul><li>Online Piracy </li></ul><ul><ul><li>Playing or downloading songs and lyrics from the Internet… </li></ul></ul><ul><ul><ul><li>Without authorization </li></ul></ul></ul><ul><ul><ul><li>Without compensating the artists </li></ul></ul></ul><ul><li>Downloading even one song is piracy, even if it is not resold. </li></ul>
  4. 5. The RIAA is a large proponent of the SDMI <ul><li>Secure Digital Music Initiative </li></ul><ul><ul><li>Blueprint of standards for electronics manufacturers and software engineers </li></ul></ul><ul><ul><ul><li>Designed to limit the number of times a music file can be copied </li></ul></ul></ul><ul><ul><ul><li>Helps to enforce copyrights </li></ul></ul></ul><ul><li>Will likely go the way of the Betamax </li></ul><ul><ul><li>Would take away freedoms and institute rules where there presently are none </li></ul></ul><ul><ul><ul><li>Not consumer friendly </li></ul></ul></ul>
  5. 6. What have they done about MP3s? <ul><li>Legislate </li></ul><ul><ul><li>v. Diamond (Rio) </li></ul></ul><ul><ul><ul><ul><li>Lost. Court found Rio wasn’t a “digital recording device” and therefore not subject to government regulation </li></ul></ul></ul></ul><ul><ul><li>v. (Instant Listening and Beam-it) </li></ul></ul><ul><ul><ul><ul><li>Ongoing. RIAA claims lawsuit has nothing to do with MP3s, only with the fact that copied 45,000 CDs they did not license. </li></ul></ul></ul></ul><ul><ul><li>v. Napster </li></ul></ul><ul><ul><ul><ul><li>Ongoing. RIAA found virtually all traffic across Napster’s servers was illegal, even though Napster does not actually host any MP3 files. </li></ul></ul></ul></ul>
  6. 7. Also, the RIAA has… <ul><li>Harassed </li></ul><ul><ul><li>71 Carnegie Mellon students had internet privileges revoked in November, 1999 </li></ul></ul><ul><ul><ul><li>Result of unannounced, random search of 250 student files, some were password protected . </li></ul></ul></ul><ul><ul><ul><li>Dean of Student Affairs at CMU said search was instigated by RIAA after they threatened the University with legal action </li></ul></ul></ul>
  7. 8. RIAA’s Soundbyting Campaign <ul><li>300 universities around the country </li></ul><ul><li>According to RIAA, has resulted in a 10% drop in university music sites offering illegal downloads </li></ul>
  8. 9. “ We’re finding sites with fewer songs available for download. . .” -From RIAA’s 1999 MidYear Anti-Piracy Report
  9. 10. “… which means illegal sound recordings…”
  10. 11. “… are becoming harder to find.” -Frank Chreighton RIAA Senior Vice President Director of Anti-Piracy
  11. 12. Where can I find MP3s? <ul><li>The Web </li></ul><ul><ul><li>, </li></ul></ul><ul><li>Napster / Macster </li></ul><ul><ul><li>, </li></ul></ul><ul><li>AppleTalk Network </li></ul><ul><ul><li>Choates, Mass Row, River Cluster, etc... </li></ul></ul><ul><li>Your Hard Drive </li></ul><ul><ul><li>Admit it. </li></ul></ul>
  12. 14. Http://
  13. 15. Official Release Date: February 29, 2000
  14. 16. How much does the industry lose? <ul><li>“ $5 billion every year to piracy worldwide--$1 million a day in the U.S.” </li></ul><ul><ul><li>Some math: </li></ul></ul><ul><ul><ul><li>$1 million X 365 days = $365 million/yr in U.S. </li></ul></ul></ul><ul><ul><ul><li>$5 billion - $365 million……hmmm… </li></ul></ul></ul><ul><ul><ul><li>Are college campuses really doing that much damage? </li></ul></ul></ul>
  15. 17. Will the MP3 boom destroy the industry? <ul><li>By midyear 1999, U.S. market had sustained 1998’s “phenomenal increases,” and added 7% growth in sales. </li></ul><ul><li>Net value of all products shipped in the U.S. = $6.0 billion by midyear 1999 </li></ul><ul><li>“ CD Album Product at an All-Time High” </li></ul>-RIAA 1999 Midyear Shipment Report
  16. 18. Can MP3s Be Used for Good as Well as Evil? <ul><li> also provides a distribution service for unsigned bands </li></ul><ul><ul><li>56,000 songs from 11,000 artists </li></ul></ul><ul><ul><li>Band “Red Delicious” has #2 hit on the site’s Top 40, and will open for Tom Petty </li></ul></ul><ul><ul><ul><li>Has 3rd top selling CD on’s DAM label </li></ul></ul></ul><ul><ul><ul><li>Total CD sales? 600. </li></ul></ul></ul><ul><ul><ul><li>But, has received calls from several major labels due to their exposure on the website </li></ul></ul></ul>
  17. 19. Many Artists Support Mp3s <ul><ul><li>“ I love the freedom…You don’t have to answer to A&R...We don’t have to play by anyone else’s rules.” </li></ul></ul><ul><ul><ul><ul><ul><li>Darryl McDaniel, Run D.M.C. </li></ul></ul></ul></ul></ul><ul><ul><li>“ What you’ve got is…a balancing out…everybody will have to share a little bit more” “The beautiful thing now is I’ll have a producer, I’ll have an artist, and he’ll go and cut a song and the next day it’s up…It’s like -- boww! -- it’s out.” </li></ul></ul><ul><ul><ul><ul><ul><li>Chuck D, Public Enemy </li></ul></ul></ul></ul></ul>
  18. 20. My Opinion <ul><li>Downloading illegal mp3s is, technically, ethically wrong </li></ul><ul><ul><ul><li>Analogous to walking out of a music store with an armful of CDs without paying </li></ul></ul></ul><ul><ul><ul><li>Cheats the artists, the stores, and the record companies </li></ul></ul></ul><ul><ul><ul><li>RIAA claims this piracy is why the price of CDs continually increases </li></ul></ul></ul>
  19. 21. But it just feels SO good... <ul><li>Great for those one-hit wonders </li></ul><ul><ul><ul><li>“ Video Killed the Radio Star,” “867-5309” </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Who really wants to buy those albums? </li></ul></ul></ul></ul></ul><ul><li>Who wants to pay $20 for a CD, regardless? </li></ul><ul><ul><ul><li>Many believe MP3 craze was fueled by exorbitant in-store music prices </li></ul></ul></ul><ul><li>Perhaps not as rampant as RIAA would like you to believe </li></ul><ul><ul><ul><li>Mp3’s are “basically a rich white kid’s game.” </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Scott Smith, president of Digital On Demand </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Meaning, there’s a select crowd with access, and even fewer who choose to use it. </li></ul></ul></ul><ul><li>RIAA: Too little, too late </li></ul><ul><ul><ul><li>Left picking up the pieces. </li></ul></ul></ul>
  20. 22. You could do a lot worse...