Jim's Hostingcon Presentation


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Jim's Hostingcon Presentation

  1. 1. Welcome! HostingCon 2006 July 17-19, 2006
  2. 2. <ul><li>Jim Boykin </li></ul><ul><li>CEO, We Build Pages A Search Engine Optimization Company www. WeBuildPages .com   Free SEO Tools: webuildpages .com/tools/ </li></ul><ul><li>And SEO Blogger www.JimBoykin.com </li></ul>
  3. 3. <ul><li>I'm Talking about &quot;Natural Listings&quot; in Google. </li></ul>
  4. 4. <ul><li>Them Google Guys are Pretty Clever! </li></ul><ul><li>    </li></ul><ul><li>       </li></ul>
  5. 5. <ul><li>The Anatomy of a Large-Scale Hypertextual Search Engine </li></ul>
  6. 6. <ul><li>A Link From &quot;Site A&quot; to &quot;Site B&quot; is a Vote </li></ul>
  7. 7. <ul><li>Back in 1998 there were 18 &quot;Major Engines&quot; </li></ul><ul><li>2006 - We're down to the 4 &quot;Majors&quot; </li></ul><ul><li>59% Google  22% Yahoo  12% MSN   3%  Ask   3%  Others </li></ul><ul><li>Other Search Engines are Dead,  or are Dying in the wake of Google. </li></ul>
  8. 8. <ul><li>What's Dead or Dying </li></ul><ul><li>VS. </li></ul><ul><li>What Works Today. </li></ul><ul><li>  </li></ul>
  9. 9. <ul><li>  </li></ul><ul><li>  </li></ul>&quot;Submitting to Search Engines&quot;  is Long Dead   They Find You  Via Their Spiders  Following Links  from Page to Page.
  10. 10. <ul><li>Meta Tags and &quot;On Page Optimization&quot;  (W/O Backlinks) is Dead </li></ul><ul><li>Plain and Simple,  If other sites don't link to you,  Your great site, content,  and services won't rank for squat. </li></ul>
  11. 11. <ul><li>Note: Use Yahoo to look at your backlinks </li></ul><ul><li>Link:http://www.yoursite.com/  How many people link to your Homepage </li></ul><ul><li>link:http://www.yoursite.com/a-page.html  Who links to a specific Page </li></ul><ul><li>Linkdomain:yoursite.com   Who links to any page of your site </li></ul><ul><li>Best: linkdomain:yoursite.com -site:yoursite.com  </li></ul>
  12. 12. <ul><li>Google Dances are Dead </li></ul>Anyone Remember the Florida Dance?
  13. 13. <ul><li>Linking a bunch of your own sites together doesn't work. </li></ul>
  14. 14. <ul><li>Link Trading is Dead </li></ul>Here's Why.
  15. 15. <ul><li>Buying Big Ole PR8 and PR9 Backlinks is Dead </li></ul><ul><li>  </li></ul><ul><li>Often, buying Backlinks  from &quot;Above the Radar&quot; places  does not count in Google </li></ul>
  16. 16. <ul><li>Getting a new site ranked quickly  for competitive phrases is Dead. </li></ul>AGE is a HUGE Factor Today Links over Time (Your History)
  17. 17. <ul><li>PageRank is Dead </li></ul>Think TrustRank
  18. 18. <ul><li>4 Trust Factor Categories </li></ul><ul><li>Do you have Unique Content, or Scraped Content? </li></ul><ul><li>Who do you Link to,  and what are their Link Neighborhoods?  </li></ul><ul><li>Who Links to Those who Link to You? </li></ul><ul><li>Is your link found within the content? </li></ul>
  19. 21. Google is getting much better as &quot;Seeing Link Maps&quot;
  20. 23. <ul><li>Solutions: </li></ul><ul><li>Produce good quality content. </li></ul><ul><li>Link out to other related and trusted websites </li></ul><ul><li>Get good quality related/trusted places to link to you  </li></ul><ul><li>Get your links within the content of a webpage </li></ul>
  21. 24. <ul><li>Producing good quality content. </li></ul><ul><li>Block Level Analysis </li></ul><ul><li>What is Unique Text,  and how much do you need? </li></ul>
  22. 25. <ul><li>Where you want your content placed </li></ul><ul><li>Add lots of text to your homepage </li></ul><ul><li>Make sure existing pages have &quot;content&quot;  </li></ul><ul><li>Add new pages: resource pages, FAQ, testimonials, manuals, guides, tips, linkbait , etc </li></ul>
  23. 26. <ul><li>Who you want to link out to </li></ul><ul><li>Trusted sites: </li></ul><ul><li>Site:.edu web hosting </li></ul><ul><li>Site:.gov web hosting </li></ul><ul><li>Other non-competing trusted resources (.org's, forums, resource sites, MSN, etc) </li></ul><ul><li>At least 1 page On other pages is great too </li></ul>
  24. 27. <ul><li>Where you want your backlinks to come from. </li></ul><ul><li>Natural is Best for Several Reasons </li></ul><ul><li>(Think content, tools, free things, great info) </li></ul>
  25. 28. <ul><li>If you're going to be proactive on link building, do this: </li></ul><ul><li>Search for things like: </li></ul><ul><li>&quot;history of computers&quot; &quot;history of IP addresses&quot; &quot;tips on building a website&quot; Etc. </li></ul>
  26. 29. <ul><li>Then look at their # of backlinks using Yahoo Linkdomain command, then check for trust factors. </li></ul><ul><li>Do backlinks look &quot;natural&quot; or SEO'd? </li></ul><ul><li>Any .edu backlinks as well? (linkdomain:theirsite.com site:.edu) </li></ul><ul><li>or .gov's? (linkdomain:theirsite.com site:.gov) </li></ul>
  27. 30. <ul><li>Now What? </li></ul><ul><li>Write to them or better yet, call them and offer them something &quot;real&quot; for your &quot;Ad&quot; ($, coupons, free hosting, etc) </li></ul>
  28. 31. <ul><li>Get your links placed  within content areas on a related web page. </li></ul><ul><li>  </li></ul>
  29. 32. <ul><li>It's just Content and Links , </li></ul><ul><li>The better you have, The better you'll rank. </li></ul>
  30. 33. <ul><li>Jim Boykin </li></ul><ul><li>CEO, We Build Pages A Search Engine Optimization Company www. WeBuildPages .com </li></ul><ul><li>And SEO Blogger www. JimBoykin .com </li></ul>