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Jim's Hostingcon Presentation Jim's Hostingcon Presentation Presentation Transcript

  • Welcome! HostingCon 2006 July 17-19, 2006
    • Jim Boykin
    • CEO, We Build Pages A Search Engine Optimization Company www. WeBuildPages .com   Free SEO Tools: webuildpages .com/tools/
    • And SEO Blogger www.JimBoykin.com
    • I'm Talking about "Natural Listings" in Google.
    • Them Google Guys are Pretty Clever!
    •    
    •       
    • The Anatomy of a Large-Scale Hypertextual Search Engine
    • A Link From "Site A" to "Site B" is a Vote
    • Back in 1998 there were 18 "Major Engines"
    • 2006 - We're down to the 4 "Majors"
    • 59% Google  22% Yahoo  12% MSN   3%  Ask   3%  Others
    • Other Search Engines are Dead,  or are Dying in the wake of Google.
    • What's Dead or Dying
    • VS.
    • What Works Today.
    •  
    •  
    •  
    "Submitting to Search Engines"  is Long Dead   They Find You  Via Their Spiders  Following Links  from Page to Page.
    • Meta Tags and "On Page Optimization"  (W/O Backlinks) is Dead
    • Plain and Simple,  If other sites don't link to you,  Your great site, content,  and services won't rank for squat.
    • Note: Use Yahoo to look at your backlinks
    • Link:http://www.yoursite.com/  How many people link to your Homepage
    • link:http://www.yoursite.com/a-page.html  Who links to a specific Page
    • Linkdomain:yoursite.com   Who links to any page of your site
    • Best: linkdomain:yoursite.com -site:yoursite.com 
    • Google Dances are Dead
    Anyone Remember the Florida Dance?
    • Linking a bunch of your own sites together doesn't work.
    • Link Trading is Dead
    Here's Why.
    • Buying Big Ole PR8 and PR9 Backlinks is Dead
    •  
    • Often, buying Backlinks  from "Above the Radar" places  does not count in Google
    • Getting a new site ranked quickly  for competitive phrases is Dead.
    AGE is a HUGE Factor Today Links over Time (Your History)
    • PageRank is Dead
    Think TrustRank
    • 4 Trust Factor Categories
    • Do you have Unique Content, or Scraped Content?
    • Who do you Link to,  and what are their Link Neighborhoods? 
    • Who Links to Those who Link to You?
    • Is your link found within the content?
  •  
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  • Google is getting much better as "Seeing Link Maps"
  •  
    • Solutions:
    • Produce good quality content.
    • Link out to other related and trusted websites
    • Get good quality related/trusted places to link to you 
    • Get your links within the content of a webpage
    • Producing good quality content.
    • Block Level Analysis
    • What is Unique Text,  and how much do you need?
    • Where you want your content placed
    • Add lots of text to your homepage
    • Make sure existing pages have "content" 
    • Add new pages: resource pages, FAQ, testimonials, manuals, guides, tips, linkbait , etc
    • Who you want to link out to
    • Trusted sites:
    • Site:.edu web hosting
    • Site:.gov web hosting
    • Other non-competing trusted resources (.org's, forums, resource sites, MSN, etc)
    • At least 1 page On other pages is great too
    • Where you want your backlinks to come from.
    • Natural is Best for Several Reasons
    • (Think content, tools, free things, great info)
    • If you're going to be proactive on link building, do this:
    • Search for things like:
    • "history of computers" "history of IP addresses" "tips on building a website" Etc.
    • Then look at their # of backlinks using Yahoo Linkdomain command, then check for trust factors.
    • Do backlinks look "natural" or SEO'd?
    • Any .edu backlinks as well? (linkdomain:theirsite.com site:.edu)
    • or .gov's? (linkdomain:theirsite.com site:.gov)
    • Now What?
    • Write to them or better yet, call them and offer them something "real" for your "Ad" ($, coupons, free hosting, etc)
    • Get your links placed  within content areas on a related web page.
    •  
    • It's just Content and Links ,
    • The better you have, The better you'll rank.
    • Jim Boykin
    • CEO, We Build Pages A Search Engine Optimization Company www. WeBuildPages .com
    • And SEO Blogger www. JimBoykin .com