IP Telephony Services Client Presentation


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  • I’d like to talk to you today about the latest evolution in one of the strongest partnerships in the networking business — the partnership between IBM and Cisco. The latest offering is called TelePresence a Cisco products solution. Through this offering, we think we have optimized our relationship to deliver the best of IBM and the best of Cisco. Transition line: The objective today is to help you understand this offering and the partnership behind it…
  • Subject: Telepresence Points: Everyone at the table is always life-size Technology invisible to the user Highest level of resolution 1080P (six times the quality of TV) Scheduled video calls require “one button to push” to launch Point-to-point or multipoint User has minimal interaction with the technology Little training required Virtually no IT support required Simplest-to-use interface—telephone Tight integration to existing IP infrastructure—network is the platform Advanced spatial audio technology with the highest quality—voice is heard from the direction of origination Cisco end-to-end design and build Screen, camera, microphone, codec and even the furniture! Each codec is equivalent to 200 PCs in processing power Transition line: Telepresence is not just a new flavor of videoconferencing
  • Subject: Three key emerging technologies Points: Advances in video compression standards Driven from consumer and broadcast applications Extending to monitors and cameras Advances in high-definition video imagery Open-standard MPEG4 (AVC) video codecs The ubiquitous availability of high-bandwidth telecommunications services Move to IP-based converged networks Carrier services (MPLS) Transition line: And these technology advances are converging into a new way to communicate across multiple locations
  • Subject: Cisco TelePresence Points: Cisco TelePresence is an innovative solution that creates unique, in-person experiences between people, places and events in their work and personal lives—over the network. TelePresence meetings make remote participants life-size, with fluid motion, accurate flesh-tones, flawless audio, and studio-quality video, lighting and acoustics. The experience feels remarkably natural. TelePresence solutions are easy to use for collaborating on spreadsheets, slide decks, documents or even physical objects with minute details. Where participants feel as if they are in the same physical space. Provides a consistency of quality between disparate locations. As a result, companies realize improved communications, increased collaboration and faster decision making. Transition line: Let’s look at some of the benefits of telepresence
  • Subject: IBM services for telepresence Points: Telepresence strategy and assessment Telepresence architecture and design Telepresence implementation and integration Transition line: We also offer special services from our close relationship with Cisco.
  • IP Telephony Services Client Presentation

    1. 1. IBM Converged Communications Services – video communications – Telepresence
    2. 2. The convergence of emerging technologies enables a new concept: telepresence <ul><ul><li>Facilitates real-time, global communications </li></ul></ul><ul><ul><li>Supports the ability to communicate immediately and effectively across multiple locations </li></ul></ul><ul><ul><li>Enables faster decision making and reduced travel </li></ul></ul><ul><ul><li>Makes subject matter experts and licensed professionals available to multiple locations simultaneously </li></ul></ul><ul><ul><li>Provides the kind of in-person interaction that builds trust - both within the organization and between organizations </li></ul></ul>Cisco TelePresence
    3. 3. Emerging technologies have entered the mainstream to make telepresence possible <ul><li>New video compression standards </li></ul><ul><ul><li>New, open-standard MPEG video encoding and decoding provide high-quality video </li></ul></ul><ul><li>High-definition video display </li></ul><ul><ul><li>Broadcast and consumer applications are driving development of high-resolution standards now being transferred to enterprise applications </li></ul></ul><ul><li>Ubiquitous high-bandwidth telecommunication services </li></ul><ul><ul><li>Networks are moving to Internet Protocol (IP)-based convergence for voice, video and data </li></ul></ul><ul><ul><li>Bandwidth capacities are continuing to increase </li></ul></ul>
    4. 4. IBM is partnering with Cisco <ul><li>The Cisco TelePresence solution provides: </li></ul><ul><li>A virtual meeting table </li></ul><ul><ul><li>Uses life-size, high-definition plasma display screens </li></ul></ul><ul><ul><li>Leverages a camera cluster to provide natural eye contact and full-room coverage </li></ul></ul><ul><li>A special screen for details under discussion </li></ul><ul><ul><li>Displays computer-generated data from a laptop </li></ul></ul><ul><ul><li>Captures images from an overhead document camera </li></ul></ul><ul><li>Simple and transparent use </li></ul><ul><ul><li>Launches with the push of a single button </li></ul></ul><ul><ul><li>Requires no attendants </li></ul></ul>
    5. 5. What differentiates this solution from videoconferencing? <ul><li>One button operation </li></ul><ul><li>Integration to enterprise calendar </li></ul><ul><li>Attendant-less operation </li></ul><ul><li>Proven technologies </li></ul><ul><li>Network Quality of Service </li></ul><ul><li>High-definition, real time </li></ul><ul><li>Life-size interactions </li></ul><ul><li>Designed from the start based on human factors for communication </li></ul>
    6. 6. <ul><li>12 participants at the virtual table </li></ul><ul><li>Includes everything shown here, minus chairs and plants </li></ul><ul><li>Native 1080p cameras and 65” plasma displays </li></ul><ul><li>Wideband microphones and speakers </li></ul><ul><li>Cisco Unified IP Phone 7970G </li></ul><ul><li>High-definition data projector </li></ul>Cisco TelePresence: CTS-3000
    7. 7. Cisco TelePresence: CTS-1000 <ul><li>4 participants at the virtual table </li></ul><ul><li>Table, chairs, and plants not included </li></ul><ul><li>Native 1080p camera and 65” plasma display </li></ul><ul><li>Wideband microphone and speaker </li></ul><ul><li>Cisco Unified IP Phone 7970G </li></ul><ul><li>High-definition data projector (optional) </li></ul>
    8. 8. CTS-3000 Room Dimensions (Metric) 3.05m 7.01m 9.45m Maximum 2.44m 5.80m 6.70m Recommended 2.44m 4.57m 6.10m Minimum Height Depth Width
    9. 9. CTS-1000 Room Dimensions (Metric) 3.05m 6.10m 6.10m Maximum 2.44m 4.88m 3.05m Recommended 2.44m 4.27m 2.44m Minimum Height Depth Width
    10. 10. Bandwidth Details – Max Bandwidth (per second) Average bandwidth utilization is much less. CTS-3000 CTS-1000 Resolution 1080p 720p 1080p 720p Video per Display (kbps) 4000 3000 4000 3000 Number of Displays 3 3 1 1 Auxiliary Video channel (i.e. Auto Collaborate (kbps) 500 500 500 500 Total Video Bandwidth (kbps) 12,500 9,500 4,500 3,500 Audio per Microphone (kbps) 64 64 64 64 Number of Microphones 3 3 1 1 Auxiliary Audio channel (i.e. Audio Add-In) (kbps) 64 64 64 64 Total Audio Bandwidth 256 256 256* 256* © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential Total Audio and Video Bandwidth 12,756 9,756 4,756 3,756 Packet header overhead (kbps) 14.6 Mbps 11.1 Mbps 5.5 Mbps 4.3 Mbps
    11. 11. Cisco TelePresence Network Requirements <ul><li>Converged networks are recommended for maximum Return on Investment </li></ul><ul><ul><li>Benefit from increased bandwidth for data applications when TelePresence is not using the bandwidth, allowing customers to leverage bandwidth upgrades made for TelePresence to roll out new/additional applications </li></ul></ul><ul><ul><li>Following best-practice QoS recommendations, no more than 33% of the link should be allocated to TelePresence </li></ul></ul><ul><ul><ul><li>CTS-1000 = 5.5 Mbps. Minimum circuit speed = 16 Mbps </li></ul></ul></ul><ul><ul><ul><li>CTS-3000 = 14.6 Mbps. Minimum circuit speed = 45 Mbps </li></ul></ul></ul><ul><li>Overlay (dedicated) networks are also supported </li></ul><ul><ul><li>33% rule does not apply in this case. Reserve 2% of the link for routing protocol and management traffic overhead. Round up to the nearest whole Mbps to be safe </li></ul></ul><ul><ul><ul><li>CTS-1000 = 5.5 Mbps. + 2% = 5.6 Mbps (round up to 6 Mbps) + burst </li></ul></ul></ul><ul><ul><ul><li>CTS-3000 = 14.6 Mbps. + 2% = 14.9 Mbps (round up to 15 Mbps) + burst </li></ul></ul></ul>
    12. 12. Cisco TelePresence multipoint Site 1 Previously Active Site The current active site views video from the last active site Video from the entire active site is switched to all other sites and table position is always maintained Active Speaker
    13. 13. IBM Global Technology Services provides a comprehensive set of planning and implementation services for Cisco TelePresence Project Management and Communication <ul><li>Strategy and Assessment </li></ul><ul><li>Site surveys </li></ul><ul><li>Room readiness assessments </li></ul><ul><li>Network readiness assessments </li></ul><ul><li>Network path qualification </li></ul><ul><li>Architecture and Design </li></ul><ul><li>Network design </li></ul><ul><li>Facilities planning </li></ul><ul><li>Service and support design </li></ul><ul><li>Implementation planning </li></ul><ul><li>Implementation and Integration </li></ul><ul><li>Rollout and installation </li></ul><ul><li>Integration </li></ul><ul><li>Certification </li></ul><ul><li>Acceptance testing </li></ul><ul><li>Administration and end-user training </li></ul>
    14. 14. Cisco TelePresence Project phases: Room Identification Prequalification (2 Phases) Room Remediation Room & Network Assessments Network Remediation / Design / Implementation Implementation <ul><li>Available Rooms vs. Required Room Specs </li></ul><ul><li>Survey Based review of HW, SW, Network </li></ul><ul><li>Rollout & Installation </li></ul><ul><li>Integration to Call Manager & Calendar </li></ul><ul><li>Testing </li></ul><ul><li>Audio & Video Test for Room </li></ul><ul><li>Confirmation of Network Bandwidth & Quality </li></ul>
    15. 16. backup