Most of the daily consumption is at home. During 2005 about 24% also consumed it away from home. This is a marginal increase of 2% over the previous estimate of 22%. Consumption of coffee away from home is mainly at restaurants (45%) and hot teashops (40%). Cafes and vending machines are more visible now in the out-of-home segment.
During the year 2005, the total volume of coffee consumption 80,200 MT with an urban and rural divide of 58,500 MT (73%) and 21,700 MT ( 27%).
This represents an overall increase of 9900 MT or 7% annual growth over the 2003 consumption of 70,300MT (with an urban and rural share of 49,600 MT and 20,700 MT respectively).
About 64,405 MT is consumed in South India, which is 80% share of all India consumption of 80,200 MT.
In the South, Tamil Nadu is the largest coffee consuming state with an estimated volume of about 22,000 MT (34%) closely followed by Karnataka with 19,000 MT (30%). Andhra Pradesh & Kerala account for about 13,000 MT (20%) and 10,000 MT (16%) respectively.
In South zone, instant and filter coffee almost have an equal share. In other zones, instant coffee is more predominant.