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Transcript

  • 1. Coffee Consumption in India-2005
  • 2.
    • Per capita consumption of coffee: 75 grams
    • Penetration of coffee
    • Proportion of people consuming the beverage in the last 12 months.
      • Up in 2005 to 62% from 59% of 2003.
      • Instant coffee Penetration - 52%
      • But R&G (Filter coffee) - (15%).
      • Penetration of tea- 94%.
  • 3. Share of Throat
    • Ratio of the volume of that beverage consumed to the volume of all beverages consumed yesterday (excluding water).
    • Tea 52%
    • Plain milk 14%.
    • Coffee 13% (filter + instant) during 2005 against 10% earlier year
  • 4. Heaviness of consumption
    • Classification of Consumers
    • 38% Non-drinkers - who did not consume coffee in the past 12 months.
    • 40% Occasional drinkers - who consumed coffee in the past 12 months but not yesterday.
    • 22% Coffee drinkers – who consumed coffee yesterday.
    • Light (1-2 cups a day)
    • Medium (3 cups a day)
    • Heavy (4 or more cups a day).
    • .The potential for growth lies with occasional drinkers and more so in North and Eastern zones where the occasional drinkers are maximum in number i.e 64% and 52% respectively.
    • Between 2003 and 2005, there is a marginal reduction of non-drinkers but the proportion of occasional drinkers remains the same.
  • 5. Places of consumption
    • Most of the daily consumption is at home. During 2005 about 24% also consumed it away from home. This is a marginal increase of 2% over the previous estimate of 22%. Consumption of coffee away from home is mainly at restaurants (45%) and hot teashops (40%). Cafes and vending machines are more visible now in the out-of-home segment.
    •  
  • 6. Estimation of volumes
    • During the year 2005, the total volume of coffee consumption 80,200 MT with an urban and rural divide of 58,500 MT (73%) and 21,700 MT ( 27%).
    • This represents an overall increase of 9900 MT or 7% annual growth over the 2003 consumption of 70,300MT (with an urban and rural share of 49,600 MT and 20,700 MT respectively).
    • About 64,405 MT is consumed in South India, which is 80% share of all India consumption of 80,200 MT.
    • In the South, Tamil Nadu is the largest coffee consuming state with an estimated volume of about 22,000 MT (34%) closely followed by Karnataka with 19,000 MT (30%). Andhra Pradesh & Kerala account for about 13,000 MT (20%) and 10,000 MT (16%) respectively.
    • In South zone, instant and filter coffee almost have an equal share. In other zones, instant coffee is more predominant.
  • 7. Consumption – Volume Trends 20700 11135 9565 53 47 Rural 49600 23312 26288 47 53 Urban 70300 34447 35853 49 51 Overall Total R&G Vol Instant Vol. R&G % Instant % 2003 21700 11935 9765 55 45 Rural 58500 23985 34515 41 59 Urban 80200 38496 41704 48 52 Overall Total R&G Vol Instant Vol. R&G % Instant % 2005
  • 8. Statewise volume (Urban+Rural) 80200 70300 Total 0.20 0.08 16200 5466 Non-South 0.80 0.92 64000 64834 South 0.16 0.18 10000 11670 Kerala 0.20 0.20 13000 12967 AP 0.30 0.27 19000 17505 Karnataka 0.34 0.35 22000 22692 T.N 2005 share 2003 Share 2005 2003