Fair Trade Coffee Proposal
Prepared by Students for Peace and Justice
Fair Trade Coffee should be served exclusively by Campus Dining Services
(ARAMARK). This includes all coffee served at The Acorn, Octagon, Danieley
Commons, Harden, and McEwen. Because Starbucks cannot provide Fair Trade Coffee
exclusively, this will require switching to a coffee vendor that sells only Fair Trade
General Information concerning Fair Trade Coffee
Around the turn of the century, coffee prices plummeted by 50% leaving them at the
lowest price in 100 years, which is sometimes as low as 30 cents per pound of coffee.
Because of this many coffee growers have found themselves in poverty and cannot afford
to feed themselves and their families or send their children to school. In addition, access
to health care is severely limited by this decrease in income.
Fair Trade Coffee seeks to provide a solution to this problem by providing coffee farmers
a minimum price of $1.26 per pound for their coffee (or $1.41 per pound of organic
coffee). This provides coffee growers with a livable wage. This increase in income
provides growers with enough to feed themselves and their families, send their children
to school, and have increased access to health care.
Why Elon Should Offer Only Fair Trade Coffee
Elon University’s mission statement places an emphasis on “preparing students to be
global citizens and informed leaders motivated by concern for the common good.” If
Elon University, on being informed of the coffee crisis and of the means by which the
University can alleviate human suffering by changing its policy on coffee, fails to
implement the necessary changes, then the University has failed to follow through on its
mission by not setting the example in acting from “concern for the common good.”
In addition, Elon University, has identified itself as being a Periclean Institution by
“pass[ing] Resolutions identifying the basic objectives of Project Pericles as part of their
institutional missions”1. These objectives are encompassed in the goal of “cultivat[ing] a
learning environment that enables institutions to integrate issues of civic and social
responsibility into the academic and co-curricular experiences of students”2. Having
entered into this agreement, if the University fails to stop serving conventional-trade
coffee, a product that perpetuates poverty for many around the globe, then it has not lived
up to the policies and standards of Project Pericles.
Moreover, Elon University has proclaimed itself to be a “progressive institution” and has,
in recent months, had the acclaim of being called a “college with a conscience.” Elon
University cannot live up to this name while supporting products and institutions that
increase or perpetuate poverty and suffering of human beings around the globe. One such
product is conventional-trade coffee, which currently makes up the majority of coffee
sold on campus. If Elon University is a socially responsible institution, it is the obligation
of the University to either not serve such a product, or find a fair alternative. Since, in the
case of coffee, there is a fair alternative in Fair Trade Coffee, the University should serve
coffee that has been certified as Fair Trade exclusively.
100% Fair Trade Coffee Campuses
Loyola University of Chicago
Fair Trade Coffee Roasters
All of the following information has been compiled from each roaster’s website. All
roasters listed below only sell Fair Trade coffee.
Located in Raleigh, NC
Phone: (919) 828-1234
Larry’s Beans is North Carolina’s first Fair Trade Coffee Roaster. Currently employing
eight people, Larry’s Beans roasts over twenty-five varieties (including decaf) of coffee.
Larry’s Beans only roasts Fair Trade, organic (or transitioning organic), and shade grown
coffee. Larry’s Beans currently supplies coffee to boutiques and coffee shops across the
Southeast. Attached is a copy of wholesale prices for Larry’s Beans.
Larry’s Beans is a member of the Fair Trade Federation*.
Students for Peace and Justice has been in contact with Larry’s Beans. We have been
communicating mainly with Ethan, who can be contacted at firstname.lastname@example.org.
Located in Seattle, WA
Contact E-mail: email@example.com
Pura Vida is a coffee producer in Seattle, Washington that is unique in that it is
“charitably owned” and use “all of [their] resources to help at risk children in coffee-
growing countries who suffer from the damaging effects of poverty.” Pura Vida currently
supplies Fair Trade coffee to over 70 colleges and universities across the country. Pura
Vida also has a national distribution agreement with Aramark. Testimonials from various
food service representatives from colleges and universities can be found here:
Pura Vida is a member of the Fair Trade Federation*.
Located in Minneapolis, MN
Contact E-mail: firstname.lastname@example.org
Peace Coffee was started in 1996 and slowly grew in the 1990s, and has increased its
business dramatically during the first five years of the 21st century. They currently
employ ten people. They currently roast 15 different varieties (including decaf) of coffee,
all of which are Fair Trade, Shade Grown, and Organic. Peace Coffee supplies coffee to
grocery stores, coffee houses, and other boutiques nationwide.
Peace Coffee is a member of the Fair Trade Federation and buys its coffee through the
Fair Trade Coffee purchasing cooperative.*
Located in Orange, MA
Contact E-mail: email@example.com
Dean’s Beans is a fair trade roaster that roasts coffee that is fair trade, organic, shade
grown, and kosher. Dean’s Beans supplies coffee to coffee shops and boutiques across
the country. In addition, Dean’s Beans can be found in many Whole Foods grocery
stores. Attached to this packet is a copy of their wholesale prices.
Deans Beans is a member of the Fair Trade Federation*.
Located in Madison, Wisconsin
Phone: (608) 204-9011
Contact E-mail: firstname.lastname@example.org
Just Coffee is a fair trade roaster that roasts only Fair Trade, organic (or transitioning to
organic), and shade grown coffee. Just Coffee also engages in environmentally friendly
practices such as composting. Just Coffee is collectively owned and all of its employees
receive the same pay and benefits.
Just Coffee is a member of the Fair Trade Federation*.
Located in Americus, GA
Contact E-mail: email@example.com
Café Campesino is a fair trade roaster that roasts only Fair Trade, organic, and shade
grown coffee. The company was started in 1998 and currently sells many different blends
and varieties of coffee, as well as organic teas. Café Campesino is built on guiding
principles which include developing relationships with growers, educating consumers,
and being a good steward of the environment.
Café Campesino is a member of the Fair Trade Federation*.
Ugly Mug Coffee
Located in Memphis, TN
Contact E-mail: firstname.lastname@example.org
Ugly Mug Coffee is small coffee roaster that roasts and sells Organic, Fair Trade Coffee
exclusively. Ugly Mug Coffee roasts and sells various blends of coffee, single origin
coffee, and flavored coffee. In addition, Ugly Mug Coffee sells Organic, Fair Trade Teas.
*The Fair Trade Federation is a group of fair trade companies that have committed
themselves to the cause of Fair Trade and share in the values of fair wages, consumer
education and environmental sustainability among other things.