Microsoft’s Virtualization in Retail Survey Research Results Survey of Technology Decision-Makers
Survey Methodology Telephone survey METHOD: Decision-makers who have IT management responsibilities for store locations or...
Executive Summary
<ul><li>Close to three quarters (71%) of the retail companies surveyed use virtualization technologies to isolate operatin...
<ul><li>Companies who acknowledge using virtualization technologies within their store locations say numerous reasons impa...
Detailed Findings
Currently Using or Considering Virtualization Technology Does your company use virtualization technology to isolate operat...
Where are they using Virtualization Technology?  N=146 – Does your company use virtualization at store locations or at cen...
What else are they using Virtualization for? N=146 – Does your company use virtualization for any other purposes? If yes, ...
Types of Virtualization N=146 – Which of the following types of virtualization has your company implemented? Server Applic...
Impact of decision to implement Virtualization N=74 – Which of the following reasons impacted your company’s decision to i...
Main reason not implementing Virtualization N=37 – Which of the following do you believe is the main reason your company i...
Base=All Respondents <ul><li>Would consider: </li></ul><ul><li>Definitely 37% </li></ul><ul><li>Probably 19% </li></ul><ul...
Appendix
Respondent Profile 28 37 7 21 6 Health and Personal Care Food and Beverage/Service General Merchandise Convenience/Gas Spe...
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  1. 1. Microsoft’s Virtualization in Retail Survey Research Results Survey of Technology Decision-Makers
  2. 2. Survey Methodology Telephone survey METHOD: Decision-makers who have IT management responsibilities for store locations or regional/national headquarters for retail companies with annual revenues of $250 million or more SAMPLE: 205 Technology decision-makers SAMPLE SIZE: February 21 – March 10, 2008 DATA COLLECTION DATES:
  3. 3. Executive Summary
  4. 4. <ul><li>Close to three quarters (71%) of the retail companies surveyed use virtualization technologies to isolate operating system instances, applications, data or transaction services in their stores or headquarters. </li></ul><ul><ul><li>More than eight in ten (82%) respondents who support their store locations say they use this technology. </li></ul></ul><ul><ul><li>Health and Personal Care companies were most likely to say they use this technology (84%), while Specialty Retail (59%) and General Merchandise (43%) companies are least likely. </li></ul></ul><ul><ul><li>Among the 29% who say they are not using this technology at this time, one-quarter (25%) say their company is considering implementing this technology. </li></ul></ul><ul><li>Among those currently using or considering implementing virtualization to isolate operating system instances, applications, data or transaction services: </li></ul><ul><ul><li>More than a third (37%) say they are using or considering using this technology both within their store locations and their centralized locations and data centers. </li></ul></ul><ul><ul><ul><li>However, these companies appear more likely to want to use them within their centralized locations and datacenters (40%) rather then their store locations (15%) if they chose between the two. </li></ul></ul></ul><ul><ul><li>Only 12% of companies who say they are currently using this technology acknowledge that they are also using it for other purposes. </li></ul></ul><ul><ul><ul><li>Among these respondents they are most likely to say they are using it for Applications (41%). </li></ul></ul></ul><ul><ul><li>Retail companies who are using this technology are more likely to say they have implemented Server virtualization (82%) – followed by Application (51%), Desktop (41%) and Presentation (36%). </li></ul></ul><ul><ul><ul><li>Interestingly, companies with revenues of $1 billion or more are more likely to say their company has implemented Application (71% vs. 43%) and Presentation (57% vs. 29%) virtualization technology. </li></ul></ul></ul><ul><ul><ul><li>Among the 15 companies who say their company is still considering implementing virtualization technology, 87% of them say they are considering implementing Server virtualization. </li></ul></ul></ul>Executive Summary
  5. 5. <ul><li>Companies who acknowledge using virtualization technologies within their store locations say numerous reasons impacted their company’s decision to do so, with half of them saying cost savings (49%) played a part. </li></ul><ul><ul><li>Additionally, more than four in ten respondents say how this technology makes it easier to respond to issues and failures of applications and systems (46%) as well as how it helps them save space (43%) played a part. </li></ul></ul><ul><ul><li>Being easier to respond to issues and failures of applications and systems (23%) received the most responses when asked which reason impacted their company’s decision the most. </li></ul></ul><ul><ul><ul><li>This was especially true among companies with annual revenues under $500 million (32%). </li></ul></ul></ul><ul><li>Among those who are not using or considering implementing virtualization to isolate operating system instances, applications, data or transaction services, half say the main reason is the cost (51%). Another 41% say the main reason is that this is not a priority at this time. </li></ul><ul><li>Close to three-quarters (71%) of all respondents say they would consider Microsoft based virtualization technologies when determining their next IT purchase, with more than a third (37%) saying they would “definitely” consider them. </li></ul>Executive Summary
  6. 6. Detailed Findings
  7. 7. Currently Using or Considering Virtualization Technology Does your company use virtualization technology to isolate operating system instances, applications, data or transaction services in your store locations or headquarters? Base: BDM=78, TDM=85 IF NO/DON’T KNOW – Is your company considering using virtualization technology to isolate operating system instances, applications, data or transaction services in your store locations or headquarters?
  8. 8. Where are they using Virtualization Technology? N=146 – Does your company use virtualization at store locations or at centralized locations such as datacenters? N=15 – Is your company considering using virtualization at store locations or at centralized locations such as data centers? Combined Results Yes, store locations only Yes, Central/Datacenter only Yes, both No/Don’t know 15% 40% 37% 7%
  9. 9. What else are they using Virtualization for? N=146 – Does your company use virtualization for any other purposes? If yes, please tell us how else your company is using virtualization technology? Payroll/punch clock purposes Patient processing/roll Desktops Card accounts Servers Applications Yes No/Don’t know
  10. 10. Types of Virtualization N=146 – Which of the following types of virtualization has your company implemented? Server Application Desktop Presentation NONE OF ABOVE
  11. 11. Impact of decision to implement Virtualization N=74 – Which of the following reasons impacted your company’s decision to implement virtualization within its stores or remote locations the MOST? From the same list, please tell me if you think any of these reasons impacted your company’s decision to implement virtualization within its stores or remote locations? 46% 23% Easier to respond to issues/failures of applications/systems 35% 14% Easier to centralize deployment/management of applications 31% 18% Energy savings 49% 15% Cost savings 43% 14% Save space 2% 3% 12% MOST 1% 4% 38% Impacted decision GRC, Governance Regulatory and Compliance (e.g. PCI or DSS) Easier to provide security (centralized) Other/Don’t know
  12. 12. Main reason not implementing Virtualization N=37 – Which of the following do you believe is the main reason your company is holding off on implementing virtualization? Cost Not a priority Complexity Legacy issues OTHER
  13. 13. Base=All Respondents <ul><li>Would consider: </li></ul><ul><li>Definitely 37% </li></ul><ul><li>Probably 19% </li></ul><ul><li>Possibly 15% </li></ul><ul><li>Would not consider: </li></ul><ul><li>Definitely not 1% </li></ul><ul><li>Probably not 2% </li></ul><ul><li>Possibly not 1% </li></ul>Likelihood to consider Microsoft How likely would you be to consider Microsoft-based virtualization technologies when determining your next IT purchase?
  14. 14. Appendix
  15. 15. Respondent Profile 28 37 7 21 6 Health and Personal Care Food and Beverage/Service General Merchandise Convenience/Gas Specialty Retail Retail category 16 13 42 29 50 56 50 National headquarters Regional headquarters Store locations Primarily Support REFUSED (but over $250 million) $1 billion or more $500 million to under $1 billion $250 million to under $500 million Revenue 1 Director, IT Enterprise architecture 23 OTHER 8 VP, IT Enterprise architecture 11 VP, IT stores operations 2 SVP, IT Enterprise architecture 8 SVP, IT stores operations 30 CTO Job Title 20 Director, IT stores operations

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