2010-april1-polycom.ppt

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  • Insert speaker’s name, title, and date of presentation in the allocated space above.
  • Today we will covering the following topics: A brief review of Polycom, Inc. and our company performance highlights Then will move to the existing market dynamics and why Unified Communications and the ecosystem building blocks are key in today’s enterprise environment I will address how Polycom fits within UC and explain our open-standards solution architecture And will further compare that to the closed end-to-end approach which defines Cisco We will then conclude with how Polycom empowers the best user experience and Why Polycom is your partner of choice
  • Polycom is well positioned in the collaboration market as is confirmed by these recent quotes for three of the top technology analyst firms (slide builds): Forrester A fast return on investment (ROI) is essential for any IT expenditure in today’s recessionary market Companies are still investing in communications and video conferencing technologies because these solutions will save money by providing an alternative to travel Yankee Group Green benefits are also key to travel replacement through video conferencing as most organizations are looking for ways to not only save money but also reduce their carbon footprint Gartner $3.5 bil annually – that is the cost level that Gartner predicts will saved by the 2.1 million airline seats replaced by video telepresence by the year 2012 Go to next slide …..
  • The analyst quotes on the previous page demonstrate that in today’s business environment, organizations of all types have had their strategies reset by the economic storm and changes in the business landscape. These trends have forced companies into a sense of urgency to evolve, transform, and shift there way of thinking in three key areas (slide builds) Organizational Challenges Today’s global economy with new pressures brought on by the great recession are forcing executives to look at ways to do more with less in an effort to run their businesses more efficiently Further, ANY company investments in the current economy must be prioritized based on a fast ROI back to the organization Technology Enablers Virtualization for efficient and automated use of IT assets is a clear trend within most businesses, not only in the data center ,but throughout the entire network through cloud computing implementation At the same time, multiple communication methods are allowing for easy and real time connection to other workers on an any place, any time basis. This ease of connection is enhanced when combined with online tools allowing for the identification of presence and handheld devices providing workers with a higher degree of connected mobility. Social & Cultural Trends Generation Y is changing the way people want to live and work There is a demand among our younger workers for instant communications and a growing awareness and interest in the importance of work/life balance Access to information for making decisions and the ability to collaborate with friends, family, and companies has been radically shifted through the use of social media platforms. Green movement has most individuals and companies working to minimize their carbon footprint (CO2 emissions) –to demonstrate good global “citizenship” Go to next slide …..
  • In response to the business evolution, transformation, and shifts, two key strategies have emerged for enterprise moving forward (slide builds): The first is Convergence CIOs are looking at ways to simplify their networks and reduce infrastructure costs In most cases this can only be achieved through the integration and interoperability of multiple protocols The Requirement being to achieve new communication capacities by mixing technologies The second strategy is Collaboration That is, real time business communications Anywhere the network goes and access through a common interface With the requirement to streamline business operations for faster decision making and a more efficient and productive work environment Go to next slide …..
  • The initiative that links these strategies is Unified Communications A problem faced by most organizations, however, is that immediate and full end-to-end implementation is prohibitive To do so would require an expensive and disruptive rip/replace approach This would likely be through only one vendor, most likely Cisco, with an ensuing vendor lock-in preventing full capacity and future flexibility The approach being taken by most organizations is a phased implementation, transitioning to UC through project sized steps Prioritized based on the immediate benefits and ROI back to the company This allows for the current IT investments to be protected and efficiently utilized for their full life cycle and replaced as needed over time Such a flexible deployment can only be achieved based on open standards and best-in-class technology options This approach minimizes codependence on any single vendor and is driven by your own organization al goals, not a single vendor ‘s agenda Go to next slide …..
  • A typical “mixed environment” UC ecosystem, being transitioned over time, platform might be accomplished like this, with various platform building blocks (slide builds): Microsoft OCS with Exchange server email and Office desktop applications Further integrated with Avaya Communication Manager call control in a network infrastructure environment that may include Cisco or Juniper and perhaps even a Broadsoft or Digium IP based PBX Servers and IT services might be provided by Hewlett Packard And finally it is not uncommon to see business process applications integrated from IBM or perhaps even presence capability through Lotus Notes or Sametime Go to next slide …..
  • Insert speaker’s name, title, and date of presentation in the allocated space above.
  • In integrating  with Microsoft’s UC environment, Polycom leverages Microsoft OCS software-powered VoIP and video for telephony and video control Microsoft OCS as the SIP server that delivers IM and Presence Microsoft Active Directory as the corporate LDAP Microsoft OCS Edge Server for Firewall and NAT Traversal Polycom High Definition (HD) voice, video, and telepresence collaboration solutions directly integrate with the Microsoft OCS environment
  • Will be announcing at VoiceCon in March with Microsoft
  • OCS Integration Security enhancements – SRTP Presence – pass full MOC presence to CMA Scaleability with RMX/DMA Calendaring Saw Demo Scheduling One click Access Smart Rooms Intelligent handling of media…stored in Outlook Sharepoint Integration VMC leverages Office SharePoint site as the viewer portal to present, browse, and play video webcasts and VOD Used to be a link only…now able to add thumbnail with more info about the video and have direct access to the VMC (Video Media Center)
  • Polycom Conferencing for Outlook is a new solution that Polycom is introducing in the 1H of 2010. It is a solution that is tightly integrated with Microsoft Exchange Server and Office Outlook application, and since it is designed to fit into the existing workflow, there is no high learning curve for administrators or users but is rather simple and intuitive. Polycom Conferencing for Outlook allows Outlook users to schedule a video-enabled call, to join the call from PC or from HDX, and to access recorded or streamed call, all with ease of use. Also, HDXs integrated with Exchange Server become smart room (system), as HDX shows the day’s calendar displaying all calendared events (for the room or the person HDX is associated to).
  • Talking points – Some of the issues that customers are facing, from end user perspective as well as IT perspective. These are road blocks to making video communication truly proliferated.
  • Polycom Conferencing for Outlook leverages Microsoft Exchange Server 2007 and Microsoft Office Outlook. Microsoft Office Outlook application is used to schedule a video-enabled meeting from familiar interface. First of all, administrators install Polycom Conference Add-in to client PCs using standard administrative method. It can be installed remotely and silently using tools such as Group Policy Object and SMS. Once installed, conference organizers can simply click on Polycom Conference ribbon to generate meeting ID automatically. Meeting template can be configured by IT, and depending on the policy, the template can be customized by organizers. PCO works both in H.323 environment and in Microsoft OCS SIP environment. Multilingual support for 7 languages: While the solution supports several languages, any given deployment should use only 1.  Mixed languages scenarios could results in corrupted displays on HDX (since it loads fonts for only the locally configured language + English)
  • If recording and streaming servers (RSS 4000, VMC 1000) are available, then a conference organizer can add recording and streaming to the conference easily. The link to streamed video or archived recording is embedded inside the invitation body, so that invitees to the meeting can access to the content easily.
  • For meeting participants joining to the meeting from PC using CMA Desktop (for H.323) or Microsoft Communicator (for OCS), a callto link is embedded in the invitation body. To access the meeting, a user can just click to join into the meeting.
  • Polycom Conference for Outlook includes Exchange integration of Polycom solution components. Polycom HDX can be configured to monitor calendars of a person or a room resource, and using Web Exchange Service, HDX synchronizes its calendar with the associated account. Once a meeting is accepted, then HDX detects new calendared events and displays it on its calendar. Not only does HDX display calendared events on its calendar but it notifies upcoming meeting to remind people in the room of any pending meeting. If video is enabled for the meeting, then conference participants can only click on the JOIN NOW button to join, without having to enter meeting ID manually. In case an HDX resides outside the corporate network and requires VBP dial string, then dialing information is displayed on the meeting details screen.
  • This is the representation of how the gathering screen looks like. Gathering screen is displayed to newly connected participants for X seconds (X is configurable on RMX). On this screen, meeting name, organizer, planned duration, the number of audio and video participants, etc are displayed, so that people can instantly see if they have entered into the right meeting.
  • Beginning with it’s Collaboration Core, Polycom provides a solutions architecture throughout the enterprise to provide for (slide builds): Robust communications management and conferencing platforms which directly interface with the UC ecosystem for fully interoperable call control To a complete portfolio of High Definition (HD) voice, video, and telepresence collaboration solutions that provide an easy to use and best-in-class user experience throughout the enterprise … Not only at HQ, Regional Offices, and small regional offices, but also to teleworkers, partners/customers, and even across legacy networks in the field Conference Platform: RMX 4000 at the core and RMX 2000 in regional office and small branches Video Management Applications: CMA and DMA Recording and streaming: RSS4000 and VMC1000 Video Content Management: VMC1000 Go to next slide …..
  • CIF is the resolution that you see in yesterday’s video conferences 4 CIF and HD are the resolutions that you see in today ans tomorrow’s video conference
  • These are estimates and call speeds may vary by network and by vendor….but the key point is to drive home the point that calls take up to 50% less bandwidth…but only when you deploy Polycom Video solutions.
  • No XL or XLP bundles. All codec include max line rates, I/O and all content options. MP still an option and 1080 an option on all units. HDX 8000s Rev Bs prior to 1/1/10 grandfathered in with 1080p.
  • All codecs are hardware capable of 1080p. Baseline will be 720p30 / 60.
  • HD 720p receive Siren 14 audio
  • This is a visual snapshot of Polycom’s line of next conference platforms as of Q109. All products focus on supporting a superior conferencing experience via a focus on simplicity and excellent video and audio quality. Whether as standalone platforms or part of a large, distributed network, they are designed to efficiently support customers’ visual communication needs as they move from legacy video networks to VC2.
  • The RMX 2000 is a powerful platform that supports multi-network, high definition calls, and reasonable scale (up to 160 CIF calls, 60 SD calls, 40 HD calls, 20 1080p30/720p60 calls). The RMX 4000 doubles RMX 2000 capacity, plus adds redundant power supplies, a DC option, hosts larger single conferences (up to 800 participants), and will support network separation with different networks supported on different cards. The DMA 7000 vastly increases scale, supporting up to 10 RMX platforms (RMX 2000/4000) so there is no single point of failure in customers’ collaboration networks. The DMA also offers directory integration for fast setup/current organization information/limitless meeting rooms, and supports a variety of routing algorithms including bridge zones for smart networking design and bandwidth conservation over expensive WAN links.
  • 2010-april1-polycom.ppt

    1. 1. Market trends and technology changes in the Unified Collaboration space Jeff Giampa Systems Engineering Manager April 1 st , 2010
    2. 2. Agenda <ul><li>Market Perspective </li></ul><ul><li>Polycom Solution Architecture </li></ul><ul><li>Deploying Visual Communications </li></ul>
    3. 3. Market Perspective During the Economic Storm Video Enabled Business Processes “ Videoconferencing has grown steadily as a replacement for travel due to green benefits and lowered travel costs, and this year will see the full emergence of this trend.” January 2009 Telepresence January 2009 “ Video TelePresence will replace 2.1 million airline seats per year by 2012, losing the travel industry U.S. $3.5 billion annually” UC to save money December 2008 “ Companies are looking first & foremost to spend on technologies that can save money for the business, including unified communications and videoconferencing to reduce travel”
    4. 4. The Changing Business Landscape Evolution Organizational Enablement Technology Shift Evolution - Enablement - Shift Social / Cultural <ul><li>Global economy </li></ul><ul><li>Recession reset </li></ul><ul><li>Do more with less </li></ul><ul><li>Efficiency of operations </li></ul><ul><li>Fast ROI </li></ul><ul><li>Virtualization & cloud computing </li></ul><ul><li>Ease of communication </li></ul><ul><li>Real time </li></ul><ul><li>Presence </li></ul><ul><li>Mobility </li></ul><ul><li>Gen Y life style </li></ul><ul><li>Instant comm. </li></ul><ul><li>Virtual & remote workers </li></ul><ul><li>Green / CO2 </li></ul><ul><li>Social media </li></ul>
    5. 5. Enterprise Key Strategies for 2010 Convergence <ul><li>Simplify complex networks </li></ul><ul><li>Reduce infrastructure costs </li></ul><ul><li>Integrate & interoperate multiple protocols </li></ul><ul><ul><li>Requirements: </li></ul></ul><ul><ul><ul><li>Achieve new capacities by mixing technologies </li></ul></ul></ul>Collaboration <ul><ul><li>Real time business communications </li></ul></ul><ul><ul><li>Anywhere the network goes </li></ul></ul><ul><ul><li>Access with single interface </li></ul></ul><ul><ul><li>Requirements: </li></ul></ul><ul><ul><ul><li>Streamline business processes </li></ul></ul></ul>Source: Gartner CIO Survey 2009
    6. 6. Unified Communications Links Both Strategies Convergence Collaboration Unified Communications <ul><li>Problem </li></ul><ul><li>Immediate and full implementation prohibitive </li></ul><ul><li>Rip and replace strategy costly and disruptive </li></ul><ul><li>Single vendor = lock-in </li></ul><ul><li>Solution </li></ul><ul><li>Transition to UC in project steps </li></ul><ul><li>Prioritize based on ROI </li></ul><ul><li>Protect investment in IT assets </li></ul><ul><li>Flexible and open deployment </li></ul><ul><li>Minimize vendor codependency </li></ul><ul><li>Driven by organization goals </li></ul><ul><ul><li>Requirements: </li></ul></ul><ul><ul><ul><li>Achieve new capacities by mixing technologies </li></ul></ul></ul><ul><ul><li>Requirements: </li></ul></ul><ul><ul><ul><li>Streamline business processes </li></ul></ul></ul>
    7. 7. UC Ecosystem Building Blocks Convergence Collaboration Unified Communications Ecosystem Building Blocks Office Communications Server, Exchange, Office Applications Communication Manager Call Control Network Infrastructure IP PBX Business Process Management , Lotus Notes / Sametime Servers and Services
    8. 8. Tier 1 Telepresence Tier 2 Room Systems Tier 3 Desktop Collaboration Tier X Voice driven Unified Communications “Tier segmentation”
    9. 9. Polycom Solution Architecture
    10. 10. Polycom Solution Architecture for Microsoft Unified Communications Environment Microsoft OCS Enabled CUSTOMERS/PARTNERS HEADQUARTERS Immersive Telepresence VoIP Phone Personal Telepresence ISDN / PSTN Gateway SMALL BRANCH Conference Platform Personal Telepresence TELEWORKERS VoIP Conference Phone Personal Telepresence Microsoft OCS Edge Server VoIP Conference Phone Personal Telepresence REGIONAL OFFICE Immersive Telepresence Personal Telepresence Conference Platform Room Telepresence Microsoft OC Client CX Unified Conference Station VoIP Conference Phone CX Desk Phone CX Desk Phone Microsoft OC Client CX Unified Conference Station CX Desk Phone Microsoft OC Client VoIP Conference Phone Room Telepresence M M M M M M M M Polycom Collaboration Core Recording & Streaming Video Management Applications Video Provisioning and Management Distributed Media Control and Management Conference Platforms Video Content Management Microsoft Unified Communications Microsoft OCS Telephony • Microsoft Active Directory • Microsoft Exchange • Microsoft OCS IM/Presence INTERNET LEGACY NETWORKS ISDN / PSTN / V.35 Traditional Video Analog Conference Phone Cell Phone
    11. 11. Microsoft/Polycom Integration – Q2 2010 Today CX100 USB CX200 USB CX700 IP USB CX5000 CX300 Q4 2010 Common Area IP Knowledge Worker IP IP Conference Phone
    12. 12. Microsoft/Polycom Integration – Q2 2010 OCS Integration Phase 2 Polycom Conferencing for Outlook Polycom VMC™ 1000 Viewer Portal Integration <ul><li>Microsoft Office SharePoint Server Integration </li></ul><ul><li>Microsoft Exchange Server and Outlook Integration </li></ul><ul><li>Microsoft Office Communications Server Integration </li></ul><ul><li>Security Enhancement </li></ul><ul><li>Enhanced Presence </li></ul><ul><li>Scalable Deployment </li></ul>
    13. 13. Introducing Polycom Conferencing for Outlook <ul><li>Tightly Integrated with Microsoft Exchange and Office Outlook </li></ul><ul><li>Fits into existing workflow </li></ul><ul><li>Simple method of scheduling a call, joining a call, and accessing recorded or streamed call </li></ul><ul><li>HDX for Smart Rooms </li></ul>
    14. 14. Conferencing Adoption Challenges <ul><li>End user challenges </li></ul><ul><ul><li>Adding audio / video to a meeting is complicated </li></ul></ul><ul><ul><li>Video conferencing technology is intimidating </li></ul></ul><ul><ul><li>Video conferencing is not easy to use </li></ul></ul><ul><ul><li>Recording and streaming is difficult to integrate </li></ul></ul><ul><li>IT administrator challenges </li></ul><ul><ul><li>Room systems are only valuable when connected </li></ul></ul><ul><ul><li>User require extra help to use video conferencing </li></ul></ul><ul><ul><li>Complex administration of video enabled unified communications </li></ul></ul>57% of users believe that their group systems are underutilized Source: Wainhouse
    15. 15. Using Outlook to Conference-Enable a Meeting <ul><li>Polycom Conference Add-in for Outlook </li></ul><ul><li>One click to add audio/video to a meeting </li></ul><ul><li>Fits into existing workflow </li></ul><ul><li>No need to remember numbers or settings </li></ul><ul><li>Meeting template configurable by IT </li></ul><ul><li>Multilingual support for 7 languages </li></ul><ul><li>Works in H.323 environment as well as Microsoft OCS environment </li></ul>
    16. 16. Recording and Streaming <ul><li>Easily add recording and streaming </li></ul><ul><li>Starts automatically and simultaneously with the meeting </li></ul><ul><li>Link for later access embedded in invitation </li></ul><ul><li>Ability to access series of recurring meetings with ease </li></ul>
    17. 17. Single Click to Join the Meeting from PC <ul><li>PC users can simply click the link to join from CMA Desktop (H.323), or Microsoft Communicator (OCS SIP environment) </li></ul>
    18. 18. Smart Rooms <ul><li>Rooms now display daily calendar from Exchange </li></ul><ul><li>Immediately know if the room is available </li></ul><ul><li>Enhances room experience </li></ul><ul><li>Makes video more approachable </li></ul><ul><li>Join a meeting with one click </li></ul><ul><li>No more fumbling for numbers </li></ul><ul><li>Reminders for upcoming meetings </li></ul><ul><li>Easy to join from room system or software client </li></ul>
    19. 19. Gathering Phase during Meeting <ul><li>Instantly see the meeting information upon joining </li></ul><ul><li>Essential information at a glance </li></ul><ul><ul><li>Meeting agenda </li></ul></ul><ul><ul><li>Meeting Organizer </li></ul></ul><ul><ul><li>Scheduled length </li></ul></ul><ul><ul><li># of audio and video participants </li></ul></ul><ul><ul><li>Meeting access numbers </li></ul></ul><ul><ul><li>Recording indication </li></ul></ul><ul><ul><li>Video preview </li></ul></ul>
    20. 20. Technical Requirement for Polycom Conferencing for Outlook Required Solution Components Microsoft Exchange Server 2007 (including Exchange Web Services) Microsoft Office 2007 (Outlook 2007, Word 2007) Polycom HDX (ver 2.6) Polycom RMX 4000 or RMX 2000 (ver 6.0) Polycom Conference Add-in for Microsoft Outlook Optional Solution Components DMA 7000 (ver 2.0) [recommended for single RMX; required for two or more RMXs] RSS 4000 (ver 6.0) [for streaming and recording] VMC 1000 (ver 2.0) [recommended for single RSS; required for two or more RSSs] CMA 4000/5000 (ver 5.0) [for provisioning HDX with Exchange information] CMA Desktop (ver 5.0) Microsoft Office Communications Server 2007R2 Microsoft Office Communicator 2007R2
    21. 21. Office SharePoint Server Integration VMC 1000 Viewer Portal Integration VMC’s Optional Integration Module to Leverage Office SharePoint site as the viewer portal to present, browse, and play the media.
    22. 22. Deploying Visual Communications
    23. 23. Architecture <ul><li>Time to use the whiteboard… </li></ul>
    24. 24. Polycom Solution Architecture Polycom Collaboration Core Recording & Streaming Video Management Applications Monitoring • Provisioning • Presence • Scheduling • Gatekeeping • Distributed Media Control and Management Conference Platforms Video Content Management UC Ecosystem Telephony Call Control • 3 rd Party Applications • Directory Services • E-mail / Calendaring • IM Presence HEADQUARTERS Desktop Client Room Telepresence Immersive Telepresence Installed Audio Enterprise Wireless VoIP Phone Business Media Phone Personal Telepresence CUSTOMERS/PARTNERS ISDN / PSTN Gateway TELEWORKERS INTERNET VoIP Conference Phone Desktop Client Personal Telepresence Video Border Proxy SMB Wireless Enterprise Wireless VoIP Conference Phone Desktop Client Personal Telepresence LEGACY NETWORKS ISDN / PSTN / V.35 Traditional Video Analog Conference Phone Cell Phone SMALL BRANCH Conference Platform Personal Telepresence VoIP Conference Phone VoIP Phone Room Telepresence REGIONAL OFFICE Immersive Telepresence Personal Telepresence VoIP Phone Business Media Phone Conference Platform Room Telepresence
    25. 25. Deploying Visual Communications <ul><li>Network considerations </li></ul><ul><ul><li>Real -Time Traffic </li></ul></ul><ul><ul><li>Bandwidth – The Big One </li></ul></ul><ul><ul><ul><li>Demand </li></ul></ul></ul><ul><ul><ul><li>Support </li></ul></ul></ul><ul><ul><ul><li>Management </li></ul></ul></ul><ul><ul><li>Firewall Traversal </li></ul></ul>
    26. 26. <ul><li>Data focuses on moving blocks of info from one computer to another </li></ul><ul><li>Bandwidth use is bursty </li></ul><ul><li>Voice / Video move a continuous stream of data to recreate an analog event </li></ul><ul><li>Bandwidth is constant </li></ul><ul><li>Data (TCP) creates and manages packet loss </li></ul><ul><li>Real-time traffic does not recover lost packets, and degrades quickly when packets are not delivered </li></ul>Data Traffic Real-Time Traffic Real-Time Traffic is Different!
    27. 27. Bandwidth Demand <ul><li>Map out network links and speeds </li></ul><ul><li>Build a chart of video conferencing use and concurrent demand </li></ul><ul><li>Add up the concurrent calls per link </li></ul><ul><li>Add 20% IP overhead </li></ul>
    28. 28. Bandwidth Support <ul><li>WAN and LAN Network Links </li></ul><ul><ul><li>Is there sufficient bandwidth to support the video demand? </li></ul></ul><ul><ul><li>Is there sufficient bandwidth to support current data usage? </li></ul></ul><ul><ul><li>Remember that data traffic needs to be bursty, so it needs peak bursts well above its average usage </li></ul></ul><ul><ul><li>Converged links – Real-time traffic should not exceed 35% of link utilization </li></ul></ul><ul><ul><li>Links dedicated to real-time traffic – utilization can go to 80% because traffic is well behaved </li></ul></ul>
    29. 29. Bandwidth Management Step 1 <ul><li>Design each network link to support a specified video conferencing bandwidth </li></ul><ul><ul><li>Converged links can not support more than 35% real-time traffic </li></ul></ul><ul><ul><li>Dedicated links can support 90% real-time traffic </li></ul></ul><ul><li>The network routers will limit video traffic bandwidth to these design values </li></ul><ul><ul><li>This is important to protect the other applications using these same links </li></ul></ul><ul><ul><li>Overrunning these bandwidth limits will degrade the performance of all calls concurrently using the link </li></ul></ul>
    30. 30. Bandwidth Management Step 2 <ul><li>Gatekeeper uses a simplified model of the network </li></ul><ul><li>All video calls request permission from the gatekeeper </li></ul><ul><li>Gatekeeper tracks utilization by link </li></ul><ul><li>Gatekeeper denies calls exceeding designed bandwidth </li></ul>
    31. 31. Firewalls & Traversal <ul><li>Why is crossing firewalls so hard for voice? </li></ul><ul><ul><li>HTTP (and most other data traffic) is initiated by the client </li></ul></ul><ul><ul><li>The server only responds to client requests </li></ul></ul><ul><ul><li>Most applications use a fixed TCP port value </li></ul></ul><ul><ul><li>Firewalls are built to understand fixed ports, and client-initiated traffic, and allow the responses to those requests through </li></ul></ul><ul><li>Voice and Video can be initiated from either side </li></ul><ul><li>Voice and Video bring up separate streams from each end that have to pass thru the firewall </li></ul><ul><li>Voice and Video (H.323 and SIP) use ephemeral ports </li></ul><ul><ul><li>Port numbers are determined at call set-up time </li></ul></ul><ul><ul><li>Firewall has difficulty tracking which ports are selected, which should be open and for how long </li></ul></ul>
    32. 32. Improving Quality of Experience   H V HxV Multiples Aspect QCIF 176 144 25,344 1/4 4:3 CIF 352 288 101,376 1 4:3 2CIF or 1/2 D1 352 576 202,752 2 4:3 4CIF/D1 704 576 405,504 4 4:3 SD - 480i 720 480 345,600 3 4:3 ED - 480p 720 480 345,600 3 4:3 HD - 720p 1280 720 921,600 9 16:9 HD - 1080i/p 1920 1080 2,073,600 20 16:9 SVGA 800 600 480,000   4:3 XGA 1024 768 768,432   4:3   1280 1024 1,310,720   4:3
    33. 33. H.264 High Profile Bandwidth Reduction Estimates “ Our research has shown that a vast majority of video calls are being done At 768 kbps or lower, so this move by Polycom is significant. Whoever said bandwidth was free?” – Andrew Davis, Wainhouse Research Bulletin February 22,2010 Resolution / Frame Rate H.264 Baseline Profile (Industry Norm Today) Call Speed H.264 High Profile Only from Polycom Call Speed Polycom Bandwidth Reduction CIF 30 128 kbps 64 kbps Up to 50%! 4CIF30 256 kbps 128 kbps Up to 50%! 4CIF60 1.024 Mbps 512 kbps Up to 50%! 720p30 1.024 Mbps 512 kbps Up to 50%! 720p60 1.512 Mbps 832 kbps Up to 50%! 1080p30 2.048 Mbps 1.024 kbps Up to 50%!
    34. 34. Exceptional QoS with Lost Packet Recovery™ <ul><li>Expect ultimate performance regardless of IP network conditions </li></ul><ul><ul><li>Provide consistent quality to/from home workers or field deployments with incredible QoS for IP packet loss </li></ul></ul><ul><ul><li>Enjoy the expert lecturer in remarkable clarity – even on ‘dirty networks’ or over the public Internet </li></ul></ul><ul><ul><li>Confidently share complete X-Ray’s, MRI’s or live diagnostics despite packet loss of 5% or more </li></ul></ul>Competitor at 5% packet loss Polycom at 5% packet loss
    35. 35. Backup Slides -use if needed (product)
    36. 36. Immersive Telepresence RPX TPX ATX
    37. 37. New Room Telepresence Lineup HDX 6000 HDX 7000 HDX 8000 HDX 9000 Room Telepresence 1H 2010
    38. 38. Room Telepresence Solutions Specifications HDX 6000 HDX 7000 HDX 8000 HDX 9000 Inputs 2 (1 HDCI + 1 DVI) 3 (1 HDCI, 1 S-Video, 1 DVI) 4 (2 HDCI, 1 S-Video, 1 DVI) 4 (2 HDCI, 1 YPbPr or Composite, 1 DVI) Outputs 1 (HDMI) 3 (2 DVI, 1 S-Video) 3 (2 DVI, 1 S-Video) 3 (2 DVI, 1 YPbPr) 720p60 1080p30 Max Bandwidth 2M 2M pt-to-pt |4M MP 6M 6M People+Content & PPCIP People On Content Multipoint (Optional) 4-way SD 4-way HD 4-way HD API Supported Analog (POTs)
    39. 39. Introducing The VVX 1500 <ul><li>The world’s first Business Media Phone combining… </li></ul><ul><ul><li>Advanced business telephony </li></ul></ul><ul><ul><li>Business grade video calls </li></ul></ul><ul><ul><li>Applications platform </li></ul></ul><ul><li>… all in a single solution </li></ul>
    40. 40. VVX 1500 Physical Layout Navigation Keys Application Keys Touch Screen Speed Dial, Presence Tiltable Camera Adjustable Screen Angle Telephony Keys USB Port
    41. 41. <ul><li>Enables centralized control of telepresence and video deployments </li></ul><ul><ul><li>Provides provisioning, scheduling, gatekeeper, software updates and management functionality </li></ul></ul><ul><ul><li>Manages up to 5,000 telepresence and video endpoints </li></ul></ul><ul><ul><li>Full standards-based H.323, XMPP, XML and LDAP/H.350 integration, plus H.239 content sharing </li></ul></ul><ul><ul><li>Deploys CMA Desktop, a software-based video-client as simple to use as instant messaging </li></ul></ul>Polycom Converged Management Application ™ (CMA ™ ) 5000
    42. 42. Personal Telepresence Polycom CMA ™ Desktop <ul><li>Software video client with HD video, voice, and content sharing </li></ul><ul><ul><li>Links PC users to immersive, room, personal telepresence environments, and all standards-based video systems worldwide </li></ul></ul><ul><ul><li>Status and presence-awareness of contacts and room resources </li></ul></ul><ul><ul><li>Intuitive IM-type interface for searching, dialing, and controlling video calls </li></ul></ul><ul><ul><li>Centrally deployed and automatically updated from Polycom Converged Management Application (CMA) 5000 </li></ul></ul>
    43. 43. Conference Platform Maximum Capacities Scale and Redundancy Resources RMX 1000 ™ RMX 4000 ™ DMA ™ 7000 RMX 2000™ Resolution Resources Voice 20 CIF/HD VSW 20 HD SD/4CIF 10 Bridges Active Participants 10 1,200 Up to 1,200 SD calls Up to 800 HD calls Resolution Resources Voice 800 CIF/HD VSW 160 SD/4CIF 60 HD 720p 40 HD 720p 60fps 20 HD 1080p 20 Resolution Resources Voice 1,600 CIF/HD VSW 320 SD/4CIF 120 HD 720p 80 HD 720p 60fps 40 HD 1080p 40
    44. 44. Polycom Distributed Media Application ™ (DMA ™ ) 7000 <ul><li>Application and server enabling highly reliable and scalable enterprise video collaboration </li></ul><ul><ul><li>Leverages media processing of multiple RMX 2000s in a single pool </li></ul></ul><ul><ul><li>Delivers unmatched capacity over a distributed architecture – scales up to 1,200 active participants. </li></ul></ul><ul><ul><li>Lowers operating costs through central administration, operation, and resource management </li></ul></ul><ul><ul><li>Optimizes media resource utilization and reduces down time </li></ul></ul><ul><ul><li>Ensures optimal levels of flexibility, resiliency, and unparalleled user experiences. </li></ul></ul>
    45. 45. Platform Comparison Points RMX 2000 RMX 4000 DMA 7000 <ul><li>IP (H.323/SIP), ISDN, PSTN </li></ul><ul><li>Ad hoc or Calendared </li></ul><ul><li>Compact form factor (3u) </li></ul><ul><li>Doubles RMX 2000 capacity </li></ul><ul><li>Redundant power supplies </li></ul><ul><li>AC or DC power options </li></ul><ul><li>Larger single conferences </li></ul><ul><li>Network separation (2010) </li></ul><ul><li>Directory integration </li></ul><ul><li>Limitless Virtual Meeting Rooms (tested to 375K) </li></ul><ul><li>Fault tolerant solution </li></ul><ul><li>One point of control for multipoint conferencing </li></ul><ul><li>Bridge zones for geographic distribution </li></ul><ul><li>Bandwidth conservation </li></ul><ul><li>Build as you grow </li></ul>
    46. 46. Virtualization of Bridges—DMA 7000 1234 1234 1234 <ul><ul><li>Unmatched scale and failover protection </li></ul></ul><ul><ul><li>Optimal geographical flexibility, ROI, low TCO </li></ul></ul>Efficient Routing Reliability Scale DMA 7000
    47. 47. Firewall Traversal <ul><li>Simplifies - Inter-company video conferencing </li></ul><ul><li>Resolves - NAT/Firewall traversal problems for Voice and Video over IP </li></ul><ul><li>Protects - Video and Voice devices with an application aware firewall </li></ul><ul><li>Optimizes - Video quality by prioritizing video traffic over data traffic </li></ul>6400 Series E85/ST85 85 MB 4350 Series 3 MB 5300 Series E10/E25/ST10/ST25 10 MB or 25 MB The VBP is a firewall traversal appliance that has been specifically architected for H.323 traffic and includes a powerful QOS component that ‘shapes’ and optimizes video traffic.
    48. 48. New Components Polycom Recording Studio (PRS) Polycom Video Media Center (VMC) – Expanded Polycom Video Edge (PVE) <ul><li>Studio in a box </li></ul><ul><li>Encoding, streaming </li></ul><ul><li>Windows, flash, h264 </li></ul><ul><li>Core product in suite </li></ul><ul><li>Controls live and VOD </li></ul><ul><li>workflows </li></ul><ul><li>Complete integration </li></ul><ul><li>with IT security, SSO </li></ul><ul><li>Portal integration </li></ul><ul><li>Web services API </li></ul><ul><li>Appliance or software </li></ul><ul><li>Video distribution </li></ul><ul><li>Windows and Flash </li></ul><ul><li>Live and VOD </li></ul><ul><li>Caching </li></ul><ul><li>Multicasting </li></ul><ul><li>Proxy services </li></ul><ul><li>High performance </li></ul><ul><li>Broadcast Quality </li></ul><ul><li>Real Time Feeds </li></ul><ul><li>Microsoft centric </li></ul><ul><li>Web mgmt tools </li></ul><ul><li>store/forward </li></ul><ul><li>Easy to create </li></ul>Polycom Digital Signage (PDS) <ul><li>Redundant encoders </li></ul><ul><li>Guarantee live events stay “live” </li></ul><ul><li>Cluster for scaling </li></ul><ul><li>Cluster for automatic </li></ul><ul><li>failover </li></ul><ul><li>Deploy throughout network </li></ul><ul><li>Automated failover makes </li></ul><ul><li>sure viewers don’t go “dark” </li></ul><ul><li>Minimize Network Traffic </li></ul><ul><li>Allows for every player to be unique </li></ul>Polycom Easy Create (PEC) <ul><li>Employee Generated Content </li></ul><ul><li>PC S/W </li></ul>
    49. 49. VMC 2.0 Web UI – March
    50. 50. NEW ! Polycom Digital Signage <ul><li>Communication to broad audiences with consistency and low cost </li></ul><ul><li>Leverage Live broadcast for town hall meetings </li></ul><ul><li>Centralized management and control with local customization </li></ul><ul><li>Broadcast quality output </li></ul><ul><li>Real-time data for a real-time world </li></ul><ul><li>Open platform, scalable solution, reliability, low management and network costs </li></ul>

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