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Ten Year
Strategic IT Plan
Blue Lake Sporting Goods
The Metcalf Group
-Diane Duhe Metcalf- CIO
-xxxxxxx- Network Superviso...
Ten Year
Strategic IT Plan
Blue Lake Sporting Goods
December, 2012
Table of Contents
IT Strategic Plan
Introduction 1
Background and History 1
Executive Summary 1
Mission Statement 2
Vision...
1
Introduction
Background and History
Blue Lake Sporting Goods, Inc., was founded in 1998 by five graduate students from
S...
2
Mission Statement
The mission of Blue Lake Sporting Goods is to be the preeminent online Sporting Good
Provider in the W...
3
Vision Statement
As a highly successful Sporting Goods provider that is committed to being a global
leader, BLSG will st...
4
Strategic Direction
In order to sustain plans for e-commerce growth, it is crucial that IT stays up-to-date
with equipme...
5
• Product Availability- because we are an e-commerce business, we are not able
to service those consumers who needs prod...
6
Key Performance Indicator Measurement Targets
Objective Action Steps Target Completion Result
Open new locations
in Cana...
7
Open new locations
in Europe and Asia
In 5 years
Research the kinds of
sporting goods products
that are in demand in
eac...
8
Recruit, employ,
develop, and retain
world class technical
talent
Partnership with
successful Technical
Universities Car...
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Transcript of "Ten year strategic plan"

  1. 1. Ten Year Strategic IT Plan Blue Lake Sporting Goods The Metcalf Group -Diane Duhe Metcalf- CIO -xxxxxxx- Network Supervisor -xxxxxxx-Database Analyst -xxxxxxx-Software Engineer
  2. 2. Ten Year Strategic IT Plan Blue Lake Sporting Goods December, 2012
  3. 3. Table of Contents IT Strategic Plan Introduction 1 Background and History 1 Executive Summary 1 Mission Statement 2 Vision Statement 3 Operating Values 3 Strategic Direction 4 Strategic Objectives 5 IT Strategic Plan 5 Key Performance Indicator (KPI) Measurement Targets 6
  4. 4. 1 Introduction Background and History Blue Lake Sporting Goods, Inc., was founded in 1998 by five graduate students from Southern Polytechnic State University in Marietta, Georgia. The company specializes in the e-commerce of sporting goods equipment for various individual and team sports, as well as outdoor activities such as hunting, fishing, and hiking. Blue Lake Sporting Goods also offers a wide variety of brand name sporting apparel and footwear such as Nike, Colombia, and Adidas. The company currently serves online customers throughout the United States and is looking to expand to Canada and Mexico within the next two years and globally within the next five years. Blue Lake Sporting Goods is currently located at one site that services about 35 employees and over 1,000 customers. The Local Area Network (LAN) is connected to the Internet via a 128 kbps Integrated Services Digital Network (ISDN) connection. Executive Summary Located at 1800 Roswell Road in Marietta, GA, just outside of diverse Metro Atlanta, Blue Lake Sporting Goods, Inc has experienced tremendous growth since our modest beginnings in 1998. In just the past five years, we have experienced a % sales growth each year. Now, with growing interest in athletic and recreational sports through nationally recognized programs, we project a 100% growth in two years and 200% within five years. What distinguishes Blue Lake Sporting Goods Inc from our competitors is that we offer name brand equipment and products at almost wholesale prices to our customers, while maximizing profits. In the chart below, you see a brief look at our net sales gross profit, and gross profit margin from the past three years:
  5. 5. 2 Mission Statement The mission of Blue Lake Sporting Goods is to be the preeminent online Sporting Good Provider in the World, whose periodic reviews demonstrate consistent measurable increases in profit, product offerings, customer base, and customer satisfaction $0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 $3,500,000 $4,000,000 $4,500,000 2011 2010 2009 Net Sales Gross Profit 2011 36% 2010 33% 2009 %31 Gross Profit Margin
  6. 6. 3 Vision Statement As a highly successful Sporting Goods provider that is committed to being a global leader, BLSG will strive to become: 1. An entity that is respected, accepted and emulated by customers, stakeholders, peers, and competitors alike 2. The premier international and global provider of high quality sporting goods, resulting in a 100% customer satisfaction record at any given time. Company Values Attitude We believe that in order to be successful, we must be focused on customer value, exercise good judgment, and build strong relationships with vendors. Respect All of our associates must work together with mutual respect, free from harassment and judgment in order for Blue Lake Sporting Inc. to be successful. Diversity Blue Lake Sporting Goods Inc. recognizes and respects the diversity within our company. Diversity creates an environment that appreciates skills and experiences of all people. We strictly prohibit discrimination based on race, color, religion, sex, sexual orientation, age, national or ethnic origin, physical or mental disability, marital or veteran status or any other status protected by state and federal laws. Integrity We believe and uphold a strong level of transparency and accountability. We understand the impact of our decisions and accept responsibility for our actions. Responsiveness We are fully committed to our customers and strive to be flexible, creative, listen and most important, react positively whenever needed.
  7. 7. 4 Strategic Direction In order to sustain plans for e-commerce growth, it is crucial that IT stays up-to-date with equipment. The current network, database system, security system and all computer systems must always be able to support Blue Lake and IT’s desired functionality and operational goals for imminent and prolonged growth. Strengths Blue Lake Sporting Goods Inc’s strength is our people. Our strong company culture provides a family type atmosphere that allows each person to work easily with the goal of satisfying our customer in mind. We provide brand name quality products at lower prices with better customer service than our competitors. Weaknesses Because of our rapid growth, it is perceived by some that we do not have the proper technology to keep up with customer demand. Blue Lake Sporting Goods Inc. recognizes this and we are excited about our growth and are working on a plan to upgrade our systems to handle all future growth. Opportunities The most important opportunities for Blue Lake Sporting Goods Inc. include the following: • Creating stronger inventory analysis systems to better match inventory with customer demands. This will allow us to ensure demanded products are in stock or quickly replenished and reduces costs from items not sold. • Increase company recognition in all outlets using not only social media, internet advertisements, blogs, and occasional coupons by mail. • Geographic expansion, especially within the U.S. • Develop new business relationships with vendors who can meet our business needs. Threats The threats that are considered most important are as follows: • Name recognition-some consumers are more familiar with our competitors and gravitate towards them. We must continue to develop and become a household name.
  8. 8. 5 • Product Availability- because we are an e-commerce business, we are not able to service those consumers who needs products available at that moment like brick and mortar stores can. • Fluctuations in delivery methods and costs. • Managing the financial conditions in the economy today. Strategic Objectives The purpose of this plan is to help our company achieve its IT Strategy. It is meant as a guide to decision making in IT. Tasks will be prioritized and executed (as much as possible) using this plan. Goal 1: Blue Lake Sporting Goods will expand to Canada and Mexico within the next two years. Goal 2: Blue Lake Sporting Goods will have a global presence within the next five years. Goal 3: Blue Lake Sporting Goods will ensure a safe and secure digital environment in which customers, worldwide, will place online orders Goal 4: Blue Lake Sporting Goods will recruit, employ, develop, and retain technical talent that believes in and achieves the mission and goals of the organization. IT Strategic Plan to Support Business Initiatives Blue Lake Sporting Goods will meet the continuing and changing demands for meeting its vision, through technological systems and processes that result in the desired outcome by way of these action items:
  9. 9. 6 Key Performance Indicator Measurement Targets Objective Action Steps Target Completion Result Open new locations in Canada and Mexico in 2 years Research the kinds of sporting goods products that are in demand in each country Hire attorney to address legalities such as incorporation, and local laws/ordinances Partner with real-estate agent to acquire a location Install offices/network/systems Interview and hire local technical talent 12/02/2013 12/02/2013 12/02/2013 12/02/2014 12/02/2014 Cumulative over 2 years: +50% Increase in sales +50% Increase in Stakeholders +50% Increase in Stocks +50% increase in customers
  10. 10. 7 Open new locations in Europe and Asia In 5 years Research the kinds of sporting goods products that are in demand in each country Hire attorney to address legalities such as incorporation, and local laws/ordinances Partner with real-estate agent to acquire a location Install offices/network/systems Interview and hire local technical talent 12/02/2015 12/02/2016 12/02/2016 12/02/2017 12/02/2017 +100% Increase in sales +100% Increase in Stakeholders +100% Increase in Stocks +100% increase in customers Ensure a safe and secure digital environment Replace/upgrade all laptop/desktops, network hardware software & security, enforce policies and procedures 12/02/2015 12/02/2018 12/02/2021 0% Fraudulent Transactions 0% financial loss due to breaches/theft/fraud
  11. 11. 8 Recruit, employ, develop, and retain world class technical talent Partnership with successful Technical Universities Career Development programs. Employ executive search firm Employee referral program Competitive compensation package Annual profit sharing plan Periodic rewards for going “above and beyond” (gift certificates, time off with pay, public validation, etc) Informal , fun, social gatherings Casual but appropriate attire 8-12 Annual Professional Development Opportunities Outside of the office Guest speakers/demonstrations Annual Employee satisfaction surveys On-going, 10 years +10% Annual sales growth +20% Annual increase in customer satisfaction +25% measureable increase in overall combined skillsets/knowledge 100% Employee satisfaction survey results -1% (low) employee turnover

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