Trends In Social Media (02 15-11)
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Trends In Social Media (02 15-11)



A brief overview of what is social media and then a discussion on the top five trends in social media in 2011.

A brief overview of what is social media and then a discussion on the top five trends in social media in 2011.



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Trends In Social Media (02 15-11) Trends In Social Media (02 15-11) Presentation Transcript

  • Social Media: Opportunities & Trends Michael C. DeAloia insivia ( ) Warrensville Heights Chamber of Commerce @TechCzar
  • So what is Social Media? @Techczar
    • “ Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.”
      • - Avinash Kaushik
      • “ Analytics Evangelist”
      • Google
    • “ Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
      • Wikipedia
    • (
  • “ Social Media is ‘word-of-mouth’ in the web environment.” - Tech Czar, sometime ago over a martini ( @Techczar
  • @Techczar “ Over 80% of Americans Use Social Media Monthly.” - Forrester, The Broad Reach of Social Technologies 2009
  • “ 2/3 of the global internet population visits social networks.” - Nielsen, Global Faces: Networked Places, 2009 @Techczar
  • “ Social Media has overtaken adult entertainment and email as the #1 activity on the web.” - socialnomics, Social Media Blog @Techczar
    • Because Social Media is Changing the Media Landscape
    • “ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.”
    • - Rupert Murdock, Media Mogul
  • “ It’s a people driven economy stupid.” -Eric Qualman, 2009 @Techczar
  • Years it took a medium to reach 50 million users… @Techczar
  • 38 Years @Techczar
  • 13 Years @Techczar
  • 4 Years @Techczar
  • 3 Years @Techczar
  • “ 100 Million users in less than 9 months.” @Techczar
  • I-phone Applications hit 1 billion downloads in 9 months
  • 80% of Twitter usage is on mobile devices
  • Every minute- 13 hours of video is uploaded to YouTube .
  • It would take a person more than 412 years to view every video on YouTube .
  • 1,200,000,000 The number of YouTube videos viewed per day.
  • 13,000,000 The number of articles available on Wikipedia.
  • 4,000,000,000 The number of photos archived on as of June 2009.
  • 1382% The monthly growth rate of twitter users from January to February 2009.
  • 65,000,000 The average # of “tweets” per day on Twitter.
  • 165,000,000
    • 5,000,000,000
    • The number of minutes spend on Facebook each day
  • “ If Facebook were a Country, it would be the 3rd most populated in the world, ahead of Japan.” -Mark Zuckerberg
  • China’s Q-Zone is Larger! (300 Million Users)
  • “ Houston…We have a problem.”
  • Case Studies
  • Bliss!
  • Case Studies
  • Social Media Checklist 1. Social Media Surveys/Interviews 2. Social Media Strategy -Define Team -Focus on Select S.M. Tools 3. Social Media Corporate Policy -What not to say -Disclaimers -Set Rules of Usage 4. Editorial Calendar 5. Email System 6. Analytics
  • “ So…What are the trends?” @Techczar
  • Group Buying
  • Knowledge
  • Mobility
  • QR Codes
  • Monetization
  • Michael C. DeAloia Director of eMarketing “ Tech Czar” MOBILE #: 216.212.4067 eMAIL: BLOGS: SOCIAL MEDIA: CORPORATE: Director of eMarketing