Social Media: The Four Pillars Michael C. DeAloia LNE Group ( www.lnegroup.com ) #socialmedialab @Techczar @TechCzar
What is Social Media? Should I give a hoot? Trends in Social Media. What are the “freaking” rules of Social Media? #social...
So what is Social Media? #socialmedialab @Techczar
<ul><li>“ Social Media is like teen sex.  Everyone wants to do it.  Nobody knows how.  When it’s finally done, there is su...
<ul><li>“ Social Media is an umbrella term that defines the various activities that integrate technology, social interacti...
“ Social Media is ‘word-of-mouth’ in the web environment.” - Tech Czar, sometime ago over a  martini (www.techczar.blog.co...
#socialmedialab @Techczar “ Over 80% of Americans Use Social Media Monthly.” - Forrester, The Broad Reach of Social Techno...
“ 2/3 of the global internet population visits social networks.” - Nielsen, Global Faces: Networked Places, 2009 #socialme...
#socialmedialab @Techczar Should I give a hoot?
“ Social Media has overtaken porn and email as the #1 activity on the web.” - socialnomics,  Social Media Blog #socialmedi...
<ul><li>Because Social Media is Changing the Media Landscape </li></ul><ul><li>“ Technology is shifting the power away fro...
“ It’s a people driven economy stupid.” -Eric Qualman, 2009
#socialmedialab @Techczar “ So…What are the trends?”
Years it took a medium to reach 50 million users… #socialmedialab @Techczar
38 Years #socialmedialab @Techczar
13 Years #socialmedialab @Techczar
4 Years #socialmedialab @Techczar
3 Years #socialmedialab @Techczar
“ 100 Million users in less than 9 months.” #socialmedialab @Techczar
I-phone Applications hit 1 billion downloads in 9 months #socialmedialab @Techczar
80% of Twitter usage is on mobile devices #socialmedialab @Techczar
#socialmedialab @Techczar Every minute- 13 hours of video is uploaded to  YouTube .
It would take a person more than 412 years to view every video on  YouTube . #socialmedialab @Techczar
1,200,000,000 The number of YouTube videos viewed per day. #socialmedialab @Techczar
13,000,000 The number of articles available on Wikipedia. #socialmedialab @Techczar
4,000,000,000 The number of photos archived on Flicker.com as of June 2009. #socialmedialab @Techczar
1382% The monthly growth rate of twitter users from January to February 2009. #socialmedialab @Techczar
27,300,000 The average # of “tweets” per day on Twitter. #socialmedialab @Techczar
<ul><li>5,000,000,000 </li></ul><ul><li>The number of minutes spend on Facebook each day </li></ul>#socialmedialab @Techczar
“ If Facebook were a Country, it would be the 4 th  most populated in the world, ahead of Japan.” -Mark Zuckerberg #social...
China’s Q-Zone is Larger! (300 Million Users)
 
Tech Czar Schwag is Fun!!!
Can I get a witness… Or will somebody please tell me the rules… #socialmedialab @Techczar
“ 93% of Social Media users believe a company should have a presence in Social Media.” -Cone, Business in Social Media Stu...
“ Social Media is all about the Dialogue.” #socialmedialab @Techczar
<ul><li>“ 85% of Social Media users believe that a company should go further than just leaving a presence on social sites ...
Listen! Tweetdeck Google Alerts SocialMention.com RSS #socialmedialab @Techczar
Engage! Namechk Blog LinkedIn Twitter Facebook #socialmedialab @Techczar
#socialmedialab @Techczar
Measure! Audience Engagement Loyalty Influence #socialmedialab @Techczar
“ Houston…We have a problem.” #socialmedialab @Techczar
Case Studies #socialmedialab @Techczar
Bliss! #socialmedialab @Techczar
Case Studies #socialmedialab @Techczar
“ Social Media is not just another F***ing Marketing Channel” #socialmedialab @Techczar
Social Media is ZEN! #socialmedialab @Techczar
Collaboration Custom Service Thought Leadership Networking Customer Acquisition Loyalty Building Public Relations #socialm...
Build a collaborative team and define your Company’s Social Media Strategy (By the way…Hope is not a strategy!) #socialmed...
No Campaigns! Think Conversations! #socialmedialab @Techczar
The Four Pillars of Social Media #socialmedialab @Techczar
#socialmedialab @Techczar
#socialmedialab @Techczar
 
 
 
 
 
 
Twitter Talk <ul><li>@  = @Techczar </li></ul><ul><li>#  = #Techczar </li></ul><ul><li>DM  = DMTechczar </li></ul><ul><li>...
 
 
 
 
 
 
 
 
 
#gov25 @Techczar
#gov25 @Techczar
 
 
 
 
 
 
 
 
 
Social Media Checklist 1. Social Media Surveys/Interviews 2. Social Media Strategy -Define Team -Focus on Select S.M. Tool...
<ul><li>Follow-us at: </li></ul><ul><li>twitter.com/SMLabCleveland </li></ul><ul><li>www.ClevelandSocialMediaLab.wordpress...
Michael C. DeAloia “ Tech Czar” Email: [email_address] Phone: 216-781-9000 (O) 216.212.4067 (M) FaceBook: www.facebook.com...
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The Four Pillars of Social Media

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The core tools for any organization developing a social media strategy include the blog, Facebook, Twitter and LinkedIn.

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The Four Pillars of Social Media

  1. 1. Social Media: The Four Pillars Michael C. DeAloia LNE Group ( www.lnegroup.com ) #socialmedialab @Techczar @TechCzar
  2. 2. What is Social Media? Should I give a hoot? Trends in Social Media. What are the “freaking” rules of Social Media? #socialmedialab @Techczar Seven Zen conditions of Social Media. The Four Pillars.
  3. 3. So what is Social Media? #socialmedialab @Techczar
  4. 4. <ul><li>“ Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.” </li></ul><ul><ul><li>- Avinash Kaushik </li></ul></ul><ul><ul><li> “ Analytics Evangelist” </li></ul></ul><ul><ul><li> Google </li></ul></ul>#socialmedialab @Techczar
  5. 5. <ul><li>“ Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” </li></ul><ul><ul><li>Wikipedia </li></ul></ul><ul><li>(www.wikipedia.org) </li></ul>#socialmedialab @Techczar
  6. 6. “ Social Media is ‘word-of-mouth’ in the web environment.” - Tech Czar, sometime ago over a martini (www.techczar.blog.com) #socialmedialab @Techczar
  7. 7. #socialmedialab @Techczar “ Over 80% of Americans Use Social Media Monthly.” - Forrester, The Broad Reach of Social Technologies 2009
  8. 8. “ 2/3 of the global internet population visits social networks.” - Nielsen, Global Faces: Networked Places, 2009 #socialmedialab @Techczar
  9. 9. #socialmedialab @Techczar Should I give a hoot?
  10. 10. “ Social Media has overtaken porn and email as the #1 activity on the web.” - socialnomics, Social Media Blog #socialmedialab @Techczar
  11. 11. <ul><li>Because Social Media is Changing the Media Landscape </li></ul><ul><li>“ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” </li></ul><ul><li>- Rupert Murdock, Media Mogul </li></ul>#socialmedialab @Techczar
  12. 12. “ It’s a people driven economy stupid.” -Eric Qualman, 2009
  13. 13. #socialmedialab @Techczar “ So…What are the trends?”
  14. 14. Years it took a medium to reach 50 million users… #socialmedialab @Techczar
  15. 15. 38 Years #socialmedialab @Techczar
  16. 16. 13 Years #socialmedialab @Techczar
  17. 17. 4 Years #socialmedialab @Techczar
  18. 18. 3 Years #socialmedialab @Techczar
  19. 19. “ 100 Million users in less than 9 months.” #socialmedialab @Techczar
  20. 20. I-phone Applications hit 1 billion downloads in 9 months #socialmedialab @Techczar
  21. 21. 80% of Twitter usage is on mobile devices #socialmedialab @Techczar
  22. 22. #socialmedialab @Techczar Every minute- 13 hours of video is uploaded to YouTube .
  23. 23. It would take a person more than 412 years to view every video on YouTube . #socialmedialab @Techczar
  24. 24. 1,200,000,000 The number of YouTube videos viewed per day. #socialmedialab @Techczar
  25. 25. 13,000,000 The number of articles available on Wikipedia. #socialmedialab @Techczar
  26. 26. 4,000,000,000 The number of photos archived on Flicker.com as of June 2009. #socialmedialab @Techczar
  27. 27. 1382% The monthly growth rate of twitter users from January to February 2009. #socialmedialab @Techczar
  28. 28. 27,300,000 The average # of “tweets” per day on Twitter. #socialmedialab @Techczar
  29. 29. <ul><li>5,000,000,000 </li></ul><ul><li>The number of minutes spend on Facebook each day </li></ul>#socialmedialab @Techczar
  30. 30. “ If Facebook were a Country, it would be the 4 th most populated in the world, ahead of Japan.” -Mark Zuckerberg #socialmedialab @Techczar
  31. 31. China’s Q-Zone is Larger! (300 Million Users)
  32. 33. Tech Czar Schwag is Fun!!!
  33. 34. Can I get a witness… Or will somebody please tell me the rules… #socialmedialab @Techczar
  34. 35. “ 93% of Social Media users believe a company should have a presence in Social Media.” -Cone, Business in Social Media Study, September 2008 # socialmedialab @Techczar
  35. 36. “ Social Media is all about the Dialogue.” #socialmedialab @Techczar
  36. 37. <ul><li>“ 85% of Social Media users believe that a company should go further than just leaving a presence on social sites and should also interact with its customers.” </li></ul><ul><li>-Cone, Business in Social Media Strategy, Sept. 2008 </li></ul>#socialmedialab @Techczar
  37. 38. Listen! Tweetdeck Google Alerts SocialMention.com RSS #socialmedialab @Techczar
  38. 39. Engage! Namechk Blog LinkedIn Twitter Facebook #socialmedialab @Techczar
  39. 40. #socialmedialab @Techczar
  40. 41. Measure! Audience Engagement Loyalty Influence #socialmedialab @Techczar
  41. 42. “ Houston…We have a problem.” #socialmedialab @Techczar
  42. 43. Case Studies #socialmedialab @Techczar
  43. 44. Bliss! #socialmedialab @Techczar
  44. 45. Case Studies #socialmedialab @Techczar
  45. 46. “ Social Media is not just another F***ing Marketing Channel” #socialmedialab @Techczar
  46. 47. Social Media is ZEN! #socialmedialab @Techczar
  47. 48. Collaboration Custom Service Thought Leadership Networking Customer Acquisition Loyalty Building Public Relations #socialmedialab @Techczar
  48. 49. Build a collaborative team and define your Company’s Social Media Strategy (By the way…Hope is not a strategy!) #socialmedialab @Techczar
  49. 50. No Campaigns! Think Conversations! #socialmedialab @Techczar
  50. 51. The Four Pillars of Social Media #socialmedialab @Techczar
  51. 52. #socialmedialab @Techczar
  52. 53. #socialmedialab @Techczar
  53. 60. Twitter Talk <ul><li>@ = @Techczar </li></ul><ul><li># = #Techczar </li></ul><ul><li>DM = DMTechczar </li></ul><ul><li>RT = RT @ Techczar </li></ul>
  54. 70. #gov25 @Techczar
  55. 71. #gov25 @Techczar
  56. 81. Social Media Checklist 1. Social Media Surveys/Interviews 2. Social Media Strategy -Define Team -Focus on Select S.M. Tools 3. Social Media Corporate Policy -What not to say -Disclaimers -Set Rules of Usage 4. Editorial Calendar 5. Email System 6. Analytics
  57. 82. <ul><li>Follow-us at: </li></ul><ul><li>twitter.com/SMLabCleveland </li></ul><ul><li>www.ClevelandSocialMediaLab.wordpress.com </li></ul><ul><li>http://www.facebook.com/home.php?#!/pages/Cleveland-OH/Social-Media-Lab-Cleveland/460554470042?ref=ts </li></ul><ul><li>http://www.linkedin.com/groups?about=&gid=2753792&trk=anet_ug_grppro </li></ul>
  58. 83. Michael C. DeAloia “ Tech Czar” Email: [email_address] Phone: 216-781-9000 (O) 216.212.4067 (M) FaceBook: www.facebook.com/lnegroup www.facebook.com/techczar Blogs: www.techczar.blog.com www.coolhistoryofcleveland.blog.com Twitter: www.twitter.com/techczar SOCIAL MEDIA STRATEGY TEAM Kristina Kratzer Email: [email_address] 216-781-9000 ext 112 (O)
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