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Social Media Trends - 2011

Social Media Trends - 2011



This is the Social Media Trends presentation I gave at the 2011 COSE Small Business Conference in Cleveland, OH.

This is the Social Media Trends presentation I gave at the 2011 COSE Small Business Conference in Cleveland, OH.



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  • Groupon is a deal-of-the-day website that is localized to major markets in the United States. Each day, Groupon features an unbeatable deal on the best stuff to do, see, eat, and buy in your city. By promising businesses a minimum number of customers, Groupon get discounts you won't find anywhere else. It is called "collective buying power!” ) Other key participants LivingSocial, DailySwirl
  • Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it. The most important thing is to have each question page become the best possible resource for someone who wants to know about the question. One way you can think of it is as a cache for the research that people do looking things up on the web and asking other people.
  • 25,000,000 iPads 114,000,000 iPhones (includes 4 million iPhone 4S) 60,000,000 iPod Touches 18 billion apps
  • Facebook Credits are a virtual currency you can use to buy virtual goods in all games on the Facebook platform. You can purchase Facebook Credits using your credit card, PayPal, a mobile phone and many other alternative payment methods. Facebook ad revenue is growing fast, but its currency system, called "Credits," is growing even faster.Facebook will collect revenue of $470 million this year from Credits alone, according to a new estimate from eMarketer, up from $140 million in 2010.Facebook in July began requiring that all merchants in its ecosystem use the Credits currency. The social network takes 30% of all transactions.

Social Media Trends - 2011 Social Media Trends - 2011 Presentation Transcript

  • Trends in Social Media
    • Michael C. DeAloia
  • Trends in Social Media
    • What is Social Media?
    • Top Ten Social Media Sites
    • Trends
    • Questions/Answers
  • So what is Social Media? @Techczar
  • @Techczar
    • “ Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.”
      • - Avinash Kaushik
      • “ Analytics Evangelist”
      • Google
    • “ Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
      • Wikipedia
    • (www.wikipedia.org)
  • “ Social Media is ‘word-of-mouth’ in the web environment.” - Tech Czar, sometime ago over a martini @Techczar
  • @Techczar “ Over 80% of Americans Use Social Media Monthly.” - Forrester, The Broad Reach of Social Technologies 2009
  • “ 2/3 of the global internet population visits social networks.” - Nielsen, Global Faces: Networked Places, 2009 @Techczar
  • “ Social Media has overtaken adult entertainment and email as the #1 activity on the web.” - socialnomics, Social Media Blog @Techczar
    • STATS:
    • 800 million Users
    • 350 million Users accessing Facebook from mobile devices
    • 53.5 billion minutes spent on Facebook in September 2011
    • 75% of Users are from outside U.S.
    • 2,000 employees
    • $4.7 billion in revenue
    • Stats:
    • 200 million Users/106 million active accounts
    • 24% of Twitter Users have no followers
    • 230 million “tweets” per day
    • 600 million search queries in Twitter a day
    • 55% of daily users do so through mobile devices
    • 400 employees
    • $140 million in revenue
    • STATS:
    • 115 million users
    • $121 million in revenue for the 2Q of 2011
    • 32% of that revenue is from outside the U.S.
    • 1 million new users each week
    • 1 million companies have a page
    • 2 billion people searches annually
    • $485 million (projected) in revenue for 2011
    • 80.5 million users
    • 60 million users
    • 32 million users
    • 25 million users
    • 15.5 million users
    • 11.5 million users
    • 7.4 million users
  • Contact Us TecHudson 591 Boston Mills Road 330.998.7701 [email_address] Techudson.org