Social Media ROI
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Social Media ROI

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This presentation was used for a panel discussion on the Social Media and how to measure a return on investment.

This presentation was used for a panel discussion on the Social Media and how to measure a return on investment.

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  • 1. Social Media ROI Michael C. DeAloia LNE Group ( www.lnegroup.com ) BusinessWire @TechCzar
  • 2. So what is Social Media? @Techczar
  • 3.
    • “ Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
      • Wikipedia
    • (www.wikipedia.org)
    @Techczar
  • 4. “ Social Media is ‘word-of-mouth’ in the web environment.” - Tech Czar, sometime ago over a martini (www.techczar.blog.com) @Techczar
  • 5. “ So…What are the trends?” @Techczar
  • 6. @Techczar “ Over 80% of Americans Use Social Media Monthly.” - Forrester, The Broad Reach of Social Technologies 2009
  • 7. “ 2/3 of the global internet population visits social networks.” - Nielsen, Global Faces: Networked Places, 2009 @Techczar
  • 8. “ Social Media has overtaken adult entertainment and email as the #1 activity on the web.” - socialnomics, Social Media Blog @Techczar
  • 9. Years it took a medium to reach 50 million users… @Techczar
  • 10. 38 Years @Techczar
  • 11. 13 Years @Techczar
  • 12. 4 Years @Techczar
  • 13. 3 Years @Techczar
  • 14. “ 100 Million users in less than 9 months.” @Techczar
  • 15. I-phone Applications hit 1 billion downloads in 9 months
  • 16. 80% of Twitter usage is on mobile devices
  • 17. Every minute- 13 hours of video is uploaded to YouTube .
  • 18. It would take a person more than 412 years to view every video on YouTube .
  • 19. 1,200,000,000 The number of YouTube videos viewed per day.
  • 20. 13,000,000 The number of articles available on Wikipedia.
  • 21. 4,000,000,000 The number of photos archived on Flicker.com as of June 2009.
  • 22. 1382% The monthly growth rate of twitter users from January to February 2009.
  • 23. 27,300,000 The average # of “tweets” per day on Twitter.
  • 24.
    • 5,000,000,000
    • The number of minutes spend on Facebook each day
  • 25. “ If Facebook were a Country, it would be the 4 th most populated in the world, ahead of Japan.” -Mark Zuckerberg
  • 26. China’s Q-Zone is Larger! (300 Million Users)
  • 27.
    • “ Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.”
      • - Avinash Kaushik
      • “ Analytics Evangelist”
      • Google
    @Techczar
  • 28. Business Rationalization
  • 29. Social Media ROI (2)
  • 30. Social Media vs. Traditional Marketing
  • 31. Cool Case Studies
  • 32. Analytics
  • 33. Connect