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Social Media ROI Michael C. DeAloia LNE Group ( www.lnegroup.com ) BusinessWire @TechCzar
So what is Social Media? @Techczar
<ul><li>“ Social Media is an umbrella term that defines the various activities that integrate technology, social interacti...
“ Social Media is ‘word-of-mouth’ in the web environment.” - Tech Czar, sometime ago over a  martini (www.techczar.blog.co...
“ So…What are the trends?” @Techczar
@Techczar “ Over 80% of Americans Use Social Media Monthly.” - Forrester, The Broad Reach of Social Technologies 2009
“ 2/3 of the global internet population visits social networks.” - Nielsen, Global Faces: Networked Places, 2009 @Techczar
“ Social Media has overtaken adult entertainment and email as the #1 activity on the web.” - socialnomics,  Social Media B...
Years it took a medium to reach 50 million users… @Techczar
38 Years @Techczar
13 Years @Techczar
4 Years @Techczar
3 Years @Techczar
“ 100 Million users in less than 9 months.” @Techczar
I-phone Applications hit 1 billion downloads in 9 months
80% of Twitter usage is on mobile devices
Every minute- 13 hours of video is uploaded to  YouTube .
It would take a person more than 412 years to view every video on  YouTube .
1,200,000,000 The number of YouTube videos viewed per day.
13,000,000 The number of articles available on Wikipedia.
4,000,000,000 The number of photos archived on Flicker.com as of June 2009.
1382% The monthly growth rate of twitter users from January to February 2009.
27,300,000 The average # of “tweets” per day on Twitter.
<ul><li>5,000,000,000 </li></ul><ul><li>The number of minutes spend on Facebook each day </li></ul>
“ If Facebook were a Country, it would be the 4 th  most populated in the world, ahead of Japan.” -Mark Zuckerberg
China’s Q-Zone is Larger! (300 Million Users)
<ul><li>“ Social Media is like teen sex.  Everyone wants to do it.  Nobody knows how.  When it’s finally done, there is su...
Business Rationalization
Social Media ROI (2)
Social Media vs. Traditional Marketing
Cool Case Studies
Analytics
Connect
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Social Media ROI

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Transcript of "Social Media ROI"

  1. 1. Social Media ROI Michael C. DeAloia LNE Group ( www.lnegroup.com ) BusinessWire @TechCzar
  2. 2. So what is Social Media? @Techczar
  3. 3. <ul><li>“ Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” </li></ul><ul><ul><li>Wikipedia </li></ul></ul><ul><li>(www.wikipedia.org) </li></ul>@Techczar
  4. 4. “ Social Media is ‘word-of-mouth’ in the web environment.” - Tech Czar, sometime ago over a martini (www.techczar.blog.com) @Techczar
  5. 5. “ So…What are the trends?” @Techczar
  6. 6. @Techczar “ Over 80% of Americans Use Social Media Monthly.” - Forrester, The Broad Reach of Social Technologies 2009
  7. 7. “ 2/3 of the global internet population visits social networks.” - Nielsen, Global Faces: Networked Places, 2009 @Techczar
  8. 8. “ Social Media has overtaken adult entertainment and email as the #1 activity on the web.” - socialnomics, Social Media Blog @Techczar
  9. 9. Years it took a medium to reach 50 million users… @Techczar
  10. 10. 38 Years @Techczar
  11. 11. 13 Years @Techczar
  12. 12. 4 Years @Techczar
  13. 13. 3 Years @Techczar
  14. 14. “ 100 Million users in less than 9 months.” @Techczar
  15. 15. I-phone Applications hit 1 billion downloads in 9 months
  16. 16. 80% of Twitter usage is on mobile devices
  17. 17. Every minute- 13 hours of video is uploaded to YouTube .
  18. 18. It would take a person more than 412 years to view every video on YouTube .
  19. 19. 1,200,000,000 The number of YouTube videos viewed per day.
  20. 20. 13,000,000 The number of articles available on Wikipedia.
  21. 21. 4,000,000,000 The number of photos archived on Flicker.com as of June 2009.
  22. 22. 1382% The monthly growth rate of twitter users from January to February 2009.
  23. 23. 27,300,000 The average # of “tweets” per day on Twitter.
  24. 24. <ul><li>5,000,000,000 </li></ul><ul><li>The number of minutes spend on Facebook each day </li></ul>
  25. 25. “ If Facebook were a Country, it would be the 4 th most populated in the world, ahead of Japan.” -Mark Zuckerberg
  26. 26. China’s Q-Zone is Larger! (300 Million Users)
  27. 27. <ul><li>“ Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.” </li></ul><ul><ul><li>- Avinash Kaushik </li></ul></ul><ul><ul><li> “ Analytics Evangelist” </li></ul></ul><ul><ul><li> Google </li></ul></ul>@Techczar
  28. 28. Business Rationalization
  29. 29. Social Media ROI (2)
  30. 30. Social Media vs. Traditional Marketing
  31. 31. Cool Case Studies
  32. 32. Analytics
  33. 33. Connect
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