Social Media: Changing Paradigms for Your Business

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    Social Media: Changing Paradigms for Your Business - Presentation Transcript

    1. Social Media: Changing Paradigms for Your Business Michael C. DeAloia LNE Group ( www.lnegroup.com ) #SMEClev @TechCzar
    2. What is Social Media? Should I give a hoot? Trends in Social Media. What are the “freaking” rules of Social Media? #SME-CLE @Techczar Seven Zen conditions of Social Media. Your Social Media Strategy.
    3. So what is Social Media? #SMECLE @Techczar
      • “ Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.”
        • - Avinash Kaushik
        • “ Analytics Evangelist”
        • Google
      #SMECLE @Techczar
      • “ Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
        • Wikipedia
      • (www.wikipedia.org)
      #SMECLE @Techczar
    4. #SME-CLE @Techczar “ Social Media is ‘word-of-mouth’ in the web environment.” - Tech Czar, sometime ago over a martini (www.techczar.blog.com) #SMECLE @Techczar
    5. #SMECLE @Techczar “ 3 out of 4 American’s use Social Technology.” - Forrester, The Growth of the Social Technology Adoption 2008
    6. “ 2/3 of the global internet population visits social networks.” - Nielsen, Global Faces: Networked Places, 2009 #SMECLE @Techczar
    7. #SMECLE @Techczar Should I give a hoot?
    8. “ Because visiting social sites is now the 4 th most popular online activity- Ahead of personal email.” - Nielson, Global Faces: Networked Places, 2009 #SMECLE @Techczar
      • Because Social Media is Changing the Media Landscape
      • “ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.”
      • - Rupert Murdock, Media Mogul
      #SMECLE @Techczar
    9. #SMECLE @Techczar “ So…What are the trends?”
    10. #SMECLE @Techczar Every minute- 13 hours of video is uploaded to YouTube .
    11. It would take a person 412.3 years to view every video on YouTube . #SMECLE @Techczar
    12. 100,000,000 The number of YouTube videos viewed per day. #SMECLE @Techczar
    13. 13,000,000 The number of articles available on Wikipedia. #SMECLE @Techczar
    14. 3,600,000,000 The number of photos archived on Flicker.com as of June 2009. #SMECLE @Techczar
    15. 1382% The monthly growth rate of twitter users from January to February 2009. #SMECLE @Techczar
    16. 3,000,000 The average # of “tweets” per day on Twitter. #SMECLE @Techczar
      • 5,000,000,000
      • The number of minutes spend on Facebook each day
      #SMECLE @Techczar
    17. “ If Facebook were a Country, it would be the 8 th most populated in the world, ahead of Japan.” -Mark Zuckerberg #SMECLE @Techczar
    18.  
    19. Tech Czar Schwag is Fun!!!
    20. Can I get a witness… Or will somebody please tell me the rules… #SME-CLE @Techczar
    21. “ 93% of Social Media users believe a company should have a presence in Social Media.” -Cone, Business in Social Media Study, September 2008 #SMECLE @Techczar
    22. “ Social Media is all about the Dialogue.” #SMECLE @Techczar
      • “ 85% of Social Media users believe that a company should go further than just leaving a presence on social sites and should also interact with its customers.”
      • -Cone, Business in Social Media Strategy, Sept. 2008
      #SMECLE @Techczar
    23. Listen! Tweetdeck Google Alerts SocialMention.com RSS #SMECLE @Techczar
    24. Engage! Namechk Blog LinkedIn Twitter Facebook #SMECLE @Techczar
    25. #SMECLE @Techczar
    26. Measure! Audience Engagement Loyalty Influence
    27. “ Houston…We have a problem.” #SMECLE @Techczar
    28. Case Studies #SMECLE @Techczar
    29. Bliss! #SMECLE @Techczar
    30. Case Studies #SMECLE @Techczar
    31. “ Social Media is not just another F***ing Marketing Channel” #SMECLE @Techczar
    32. Social Media is ZEN! #SMECLE @Techczar
    33. Collaboration Custom Service Thought Leadership Networking Customer Acquisition Loyalty Building Public Relations #SMECLE @Techczar
    34. Build a collaborative team and define your Company’s Social Media Strategy (By the way…Hope is not a strategy!) #SMECLE @Techczar
    35. No Campaigns! Think Conversations! #SMECLE @Techczar
    36. The Four Pillars of Social Media #SMECLE @Techczar
    37. Michael C. DeAloia “ Tech Czar” Email: [email_address] Phone: 216-781-9000 (O) 216.212.4067 (M) FaceBook: www.facebook.com/lnegroup www.facebook.com/techczar Blogs: www.techczar.blog.com www.coolhistoryofcleveland.blog.com Twitter: www.twitter.com/techczar SOCIAL MEDIA STRATEGY TEAM Kristina Kratzer Email: [email_address] 216-781-9000 ext 112 (O)

    + Michael DeAloiaMichael DeAloia, 2 months ago

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