Social Media: Changing Paradigms for Your Business Michael C. DeAloia LNE Group ( www.lnegroup.com ) #SMEClev @TechCzar

What is Social Media? Should I give a hoot? Trends in Social Media. What are the “freaking” rules of Social Media? #SME-CLE @Techczar Seven Zen conditions of Social Media. Your Social Media Strategy.

So what is Social Media? #SMECLE @Techczar

“ Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.” - Avinash Kaushik “ Analytics Evangelist” Google #SMECLE @Techczar

“ Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.”

- Avinash Kaushik

“ Analytics Evangelist”

Google

“ Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” Wikipedia (www.wikipedia.org) #SMECLE @Techczar

“ Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”

Wikipedia

(www.wikipedia.org)

#SME-CLE @Techczar “ Social Media is ‘word-of-mouth’ in the web environment.” - Tech Czar, sometime ago over a martini (www.techczar.blog.com) #SMECLE @Techczar

#SMECLE @Techczar “ 3 out of 4 American’s use Social Technology.” - Forrester, The Growth of the Social Technology Adoption 2008

“ 2/3 of the global internet population visits social networks.” - Nielsen, Global Faces: Networked Places, 2009 #SMECLE @Techczar

#SMECLE @Techczar Should I give a hoot?

“ Because visiting social sites is now the 4 th most popular online activity- Ahead of personal email.” - Nielson, Global Faces: Networked Places, 2009 #SMECLE @Techczar

Because Social Media is Changing the Media Landscape “ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” - Rupert Murdock, Media Mogul #SMECLE @Techczar

Because Social Media is Changing the Media Landscape

“ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.”

- Rupert Murdock, Media Mogul

#SMECLE @Techczar “ So…What are the trends?”

#SMECLE @Techczar Every minute- 13 hours of video is uploaded to YouTube .

It would take a person 412.3 years to view every video on YouTube . #SMECLE @Techczar

100,000,000 The number of YouTube videos viewed per day. #SMECLE @Techczar

13,000,000 The number of articles available on Wikipedia. #SMECLE @Techczar

3,600,000,000 The number of photos archived on Flicker.com as of June 2009. #SMECLE @Techczar

1382% The monthly growth rate of twitter users from January to February 2009. #SMECLE @Techczar

3,000,000 The average # of “tweets” per day on Twitter. #SMECLE @Techczar

5,000,000,000 The number of minutes spend on Facebook each day #SMECLE @Techczar

5,000,000,000

The number of minutes spend on Facebook each day

“ If Facebook were a Country, it would be the 8 th most populated in the world, ahead of Japan.” -Mark Zuckerberg #SMECLE @Techczar

Tech Czar Schwag is Fun!!!

Can I get a witness… Or will somebody please tell me the rules… #SME-CLE @Techczar

“ 93% of Social Media users believe a company should have a presence in Social Media.” -Cone, Business in Social Media Study, September 2008 #SMECLE @Techczar

“ Social Media is all about the Dialogue.” #SMECLE @Techczar

“ 85% of Social Media users believe that a company should go further than just leaving a presence on social sites and should also interact with its customers.” -Cone, Business in Social Media Strategy, Sept. 2008 #SMECLE @Techczar

“ 85% of Social Media users believe that a company should go further than just leaving a presence on social sites and should also interact with its customers.”

-Cone, Business in Social Media Strategy, Sept. 2008

Listen! Tweetdeck Google Alerts SocialMention.com RSS #SMECLE @Techczar

Engage! Namechk Blog LinkedIn Twitter Facebook #SMECLE @Techczar

#SMECLE @Techczar

Measure! Audience Engagement Loyalty Influence

“ Houston…We have a problem.” #SMECLE @Techczar

Case Studies #SMECLE @Techczar

Bliss! #SMECLE @Techczar

Case Studies #SMECLE @Techczar

“ Social Media is not just another F***ing Marketing Channel” #SMECLE @Techczar

Social Media is ZEN! #SMECLE @Techczar

Collaboration Custom Service Thought Leadership Networking Customer Acquisition Loyalty Building Public Relations #SMECLE @Techczar

Build a collaborative team and define your Company’s Social Media Strategy (By the way…Hope is not a strategy!) #SMECLE @Techczar

No Campaigns! Think Conversations! #SMECLE @Techczar

The Four Pillars of Social Media #SMECLE @Techczar

Michael C. DeAloia “ Tech Czar” Email: [email_address] Phone: 216-781-9000 (O) 216.212.4067 (M) FaceBook: www.facebook.com/lnegroup www.facebook.com/techczar Blogs: www.techczar.blog.com www.coolhistoryofcleveland.blog.com Twitter: www.twitter.com/techczar SOCIAL MEDIA STRATEGY TEAM Kristina Kratzer Email: [email_address] 216-781-9000 ext 112 (O)