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Social Media: 101




              Michael C. DeAloia
                 LNE Group
#Brand101
              (www.lnegroup.co...
“Newbie”   Today’s Presentation   “Guru”
#5 Social Media is Traditional and
            Personal
#4 Social Media Builds Market
         Prominence
#3 Social Media Builds
    Relationships
#2 SEO-Integrated Social Media
dramatically improves website
           ranking.
#1 Social Media is proven effective
So what is
              Social
             Media?

@Techczar
“Social Media is like teen sex.
                Everyone wants to do it.
            Nobody knows how. When it’s
         ...
“Social Media is an
       umbrella term that
       defines the various
       activities that integrate
       technolog...
“Social Media is
               ‘word-of-
             mouth’ in the
                  web
             environment.”
    ...
“Over 80% of Americans Use Social
        Media Monthly.”
            -Forrester, The Broad Reach of Social Technologies 2...
“2/3 of the global internet population visits
                  social networks.”
                -Nielsen, Global Faces: ...
“Social Media has overtaken
    adult entertainment and email
    as the #1 activity on the web.”
            -socialnomic...
Because Social Media
                is Changing the
               Media Landscape

             “Technology is shifting ...
“It’s a people
  driven economy
      stupid.”
        -Eric Qualman, 2009




@Techczar
“So…What are the trends?”
@Techczar
Years it took a
      medium to reach 50
        million users…
@Techczar
38 Years

@Techczar
13 Years


@Techczar
4 Years



@Techczar
3 Years



@Techczar
“100 Million users in less than 9
               months.”




@Techczar
I-phone
Applications hit 1
billion downloads
    in 9 months
80% of Twitter usage is on mobile
             devices
Every minute- 13 hours of video is
      uploaded to YouTube.
It would take a person more than 412
years to view every video on YouTube.
1,200,000,000
  The number of YouTube videos viewed per day.
13,000,000
The number of articles available
       on Wikipedia.
4,000,000,000
The number of photos archived on
      Flicker.com as of June 2009.
1382%
         The monthly
        growth rate of
         twitter users
         from January
          to February
     ...
27,300,000

         The average # of
         “tweets” per day
            on Twitter.
5,000,000,000

The number of minutes
  spend on Facebook
       each day
“If Facebook were a
Country, it would be
        the 4th most
    populated in the
     world, ahead of
             Japan...
China’s Q-Zone is Larger!
   (300 Million Users)
“Houston…We have a
     problem.”
Case Studies
Bliss!
Case Studies
Fun Social Networking Sites
10. The first update
9. The John McCain interview
8. Preventing Tragedy
7. The job offer
6. Breaking the news first
5. The Egyptian arrest case
4. Status updates for a worthy
            cause
3. The tweet from Mars
2. Tweeting from the womb
1. The marriage proposal
SOCIAL MEDIA STRATEGY TEAM
Michael C. DeAloia
“Tech Czar”
Email:
mdealoia@lnegroup.com

Phone:
216-781-9000 (O)
216.212.40...
Social Media 101 - Presented at BrandMuscle
Social Media 101 - Presented at BrandMuscle
Social Media 101 - Presented at BrandMuscle
Social Media 101 - Presented at BrandMuscle
Social Media 101 - Presented at BrandMuscle
Social Media 101 - Presented at BrandMuscle
Social Media 101 - Presented at BrandMuscle
Social Media 101 - Presented at BrandMuscle
Social Media 101 - Presented at BrandMuscle
Social Media 101 - Presented at BrandMuscle
Social Media 101 - Presented at BrandMuscle
Social Media 101 - Presented at BrandMuscle
Social Media 101 - Presented at BrandMuscle
Social Media 101 - Presented at BrandMuscle
Social Media 101 - Presented at BrandMuscle
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Social Media 101 - Presented at BrandMuscle

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A primer discussion on social media, includes definition, trends and rationalizations for the use of social media.

Published in: Technology, Business
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Transcript of "Social Media 101 - Presented at BrandMuscle"

  1. 1. Social Media: 101 Michael C. DeAloia LNE Group #Brand101 (www.lnegroup.com) @TechCzar
  2. 2. “Newbie” Today’s Presentation “Guru”
  3. 3. #5 Social Media is Traditional and Personal
  4. 4. #4 Social Media Builds Market Prominence
  5. 5. #3 Social Media Builds Relationships
  6. 6. #2 SEO-Integrated Social Media dramatically improves website ranking.
  7. 7. #1 Social Media is proven effective
  8. 8. So what is Social Media? @Techczar
  9. 9. “Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.” -Avinash Kaushik “Analytics Evangelist” Google @Techczar
  10. 10. “Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” – Wikipedia (www.wikipedia.org) @Techczar
  11. 11. “Social Media is ‘word-of- mouth’ in the web environment.” -Tech Czar, sometime ago over a martini (www.techczar.blog.com) @Techczar
  12. 12. “Over 80% of Americans Use Social Media Monthly.” -Forrester, The Broad Reach of Social Technologies 2009 @Techczar
  13. 13. “2/3 of the global internet population visits social networks.” -Nielsen, Global Faces: Networked Places, 2009 @Techczar
  14. 14. “Social Media has overtaken adult entertainment and email as the #1 activity on the web.” -socialnomics, Social Media Blog @Techczar
  15. 15. Because Social Media is Changing the Media Landscape “Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” -Rupert Murdock, Media Mogul @Techczar
  16. 16. “It’s a people driven economy stupid.” -Eric Qualman, 2009 @Techczar
  17. 17. “So…What are the trends?” @Techczar
  18. 18. Years it took a medium to reach 50 million users… @Techczar
  19. 19. 38 Years @Techczar
  20. 20. 13 Years @Techczar
  21. 21. 4 Years @Techczar
  22. 22. 3 Years @Techczar
  23. 23. “100 Million users in less than 9 months.” @Techczar
  24. 24. I-phone Applications hit 1 billion downloads in 9 months
  25. 25. 80% of Twitter usage is on mobile devices
  26. 26. Every minute- 13 hours of video is uploaded to YouTube.
  27. 27. It would take a person more than 412 years to view every video on YouTube.
  28. 28. 1,200,000,000 The number of YouTube videos viewed per day.
  29. 29. 13,000,000 The number of articles available on Wikipedia.
  30. 30. 4,000,000,000 The number of photos archived on Flicker.com as of June 2009.
  31. 31. 1382% The monthly growth rate of twitter users from January to February 2009.
  32. 32. 27,300,000 The average # of “tweets” per day on Twitter.
  33. 33. 5,000,000,000 The number of minutes spend on Facebook each day
  34. 34. “If Facebook were a Country, it would be the 4th most populated in the world, ahead of Japan.” -Mark Zuckerberg
  35. 35. China’s Q-Zone is Larger! (300 Million Users)
  36. 36. “Houston…We have a problem.”
  37. 37. Case Studies
  38. 38. Bliss!
  39. 39. Case Studies
  40. 40. Fun Social Networking Sites
  41. 41. 10. The first update
  42. 42. 9. The John McCain interview
  43. 43. 8. Preventing Tragedy
  44. 44. 7. The job offer
  45. 45. 6. Breaking the news first
  46. 46. 5. The Egyptian arrest case
  47. 47. 4. Status updates for a worthy cause
  48. 48. 3. The tweet from Mars
  49. 49. 2. Tweeting from the womb
  50. 50. 1. The marriage proposal
  51. 51. SOCIAL MEDIA STRATEGY TEAM Michael C. DeAloia “Tech Czar” Email: mdealoia@lnegroup.com Phone: 216-781-9000 (O) 216.212.4067 (M) FaceBook: www.facebook.com/lnegroup www.facebook.com/techczar Blogs: www.techczar.blog.com www.coolhistoryofcleveland.blog.com Twitter: www.twitter.com/techczar Kristina Kratzer Email: kkratzer@lnegroup.com 216-781-9000 ext 112 (O)
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