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Social Media 101 - Presented at BrandMuscle
 

Social Media 101 - Presented at BrandMuscle

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A primer discussion on social media, includes definition, trends and rationalizations for the use of social media.

A primer discussion on social media, includes definition, trends and rationalizations for the use of social media.

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    Social Media 101 - Presented at BrandMuscle Social Media 101 - Presented at BrandMuscle Presentation Transcript

    • Social Media: 101 Michael C. DeAloia LNE Group #Brand101 (www.lnegroup.com) @TechCzar
    • “Newbie” Today’s Presentation “Guru”
    • #5 Social Media is Traditional and Personal
    • #4 Social Media Builds Market Prominence
    • #3 Social Media Builds Relationships
    • #2 SEO-Integrated Social Media dramatically improves website ranking.
    • #1 Social Media is proven effective
    • So what is Social Media? @Techczar
    • “Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.” -Avinash Kaushik “Analytics Evangelist” Google @Techczar
    • “Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” – Wikipedia (www.wikipedia.org) @Techczar
    • “Social Media is ‘word-of- mouth’ in the web environment.” -Tech Czar, sometime ago over a martini (www.techczar.blog.com) @Techczar
    • “Over 80% of Americans Use Social Media Monthly.” -Forrester, The Broad Reach of Social Technologies 2009 @Techczar
    • “2/3 of the global internet population visits social networks.” -Nielsen, Global Faces: Networked Places, 2009 @Techczar
    • “Social Media has overtaken adult entertainment and email as the #1 activity on the web.” -socialnomics, Social Media Blog @Techczar
    • Because Social Media is Changing the Media Landscape “Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” -Rupert Murdock, Media Mogul @Techczar
    • “It’s a people driven economy stupid.” -Eric Qualman, 2009 @Techczar
    • “So…What are the trends?” @Techczar
    • Years it took a medium to reach 50 million users… @Techczar
    • 38 Years @Techczar
    • 13 Years @Techczar
    • 4 Years @Techczar
    • 3 Years @Techczar
    • “100 Million users in less than 9 months.” @Techczar
    • I-phone Applications hit 1 billion downloads in 9 months
    • 80% of Twitter usage is on mobile devices
    • Every minute- 13 hours of video is uploaded to YouTube.
    • It would take a person more than 412 years to view every video on YouTube.
    • 1,200,000,000 The number of YouTube videos viewed per day.
    • 13,000,000 The number of articles available on Wikipedia.
    • 4,000,000,000 The number of photos archived on Flicker.com as of June 2009.
    • 1382% The monthly growth rate of twitter users from January to February 2009.
    • 27,300,000 The average # of “tweets” per day on Twitter.
    • 5,000,000,000 The number of minutes spend on Facebook each day
    • “If Facebook were a Country, it would be the 4th most populated in the world, ahead of Japan.” -Mark Zuckerberg
    • China’s Q-Zone is Larger! (300 Million Users)
    • “Houston…We have a problem.”
    • Case Studies
    • Bliss!
    • Case Studies
    • Fun Social Networking Sites
    • 10. The first update
    • 9. The John McCain interview
    • 8. Preventing Tragedy
    • 7. The job offer
    • 6. Breaking the news first
    • 5. The Egyptian arrest case
    • 4. Status updates for a worthy cause
    • 3. The tweet from Mars
    • 2. Tweeting from the womb
    • 1. The marriage proposal
    • SOCIAL MEDIA STRATEGY TEAM Michael C. DeAloia “Tech Czar” Email: mdealoia@lnegroup.com Phone: 216-781-9000 (O) 216.212.4067 (M) FaceBook: www.facebook.com/lnegroup www.facebook.com/techczar Blogs: www.techczar.blog.com www.coolhistoryofcleveland.blog.com Twitter: www.twitter.com/techczar Kristina Kratzer Email: kkratzer@lnegroup.com 216-781-9000 ext 112 (O)