Practical Applications of Social Media

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I uncover the five business reasons for social media and the seven practical applications of social media.

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Practical Applications of Social Media

  1. 1. Practical Applications of Social Media<br />SocialMediaLeaps.com<br />
  2. 2. So what is Social Media?<br />
  3. 3. “Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.”<br /> -AvinashKaushik<br /> “Analytics Evangelist”<br /> Google<br />
  4. 4. “Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”<br />Wikipedia<br />(www.wikipedia.org)<br />
  5. 5. “Social Media is ‘word-of-mouth’ in the web environment.”<br />-Tech Czar, sometime ago over a martini<br />(www.techczar.blog.com)<br />
  6. 6. “Over 80% of Americans Use Social Media Monthly.”<br />-Forrester, The Broad Reach of Social Technologies 2009<br />
  7. 7. “2/3 of the global internet population visits social networks.”<br />-Nielsen, Global Faces: Networked Places, 2009<br />
  8. 8. “Social Media has overtaken adult entertainment and email as the #1 activity on the web.”<br /> -socialnomics, Social Media Blog<br />
  9. 9. Because Social Media is Changing the Media Landscape<br />“Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.”<br />-Rupert Murdock, Media Mogul<br />
  10. 10. “It’s a people driven economy stupid.”<br />-Eric Qualman, 2009<br />
  11. 11. “So…What are the trends?”<br />
  12. 12. Years it took a medium to reach 50 million users…<br />
  13. 13. 38 Years<br />
  14. 14. 13 Years<br />
  15. 15. 4 Years<br />
  16. 16. 3 Years<br />
  17. 17. “100 Million users in less than 9 months.”<br />
  18. 18. I-phone Applications hit 1 billion downloads in 9 months<br />
  19. 19. Every minute- 13 hours of video is uploaded to YouTube.<br />
  20. 20. It would take a person more than 412 years to view every video on YouTube.<br />
  21. 21. 1,200,000,000<br /> The number of YouTube videos viewed per day.<br />
  22. 22. 13,000,000<br />The number of articles available on Wikipedia.<br />
  23. 23. 4,000,000,000<br /> The number of photos archived on Flicker.com as of June 2009.<br />
  24. 24. 1382%<br />The monthly growth rate of twitter users from January to February 2009.<br />
  25. 25. 27,300,000<br />The average # of “tweets” per day on Twitter.<br />
  26. 26. 5,000,000,000<br />The number of minutes spent on Facebook each day<br />
  27. 27. “If Facebook were a Country, it would be the 4th most populated in the world, ahead of Japan.”<br />-Mark Zuckerberg<br />
  28. 28. China’s Q-Zone is Larger! (300 MillionUsers)<br />
  29. 29. “Houston…We have a problem.”<br />
  30. 30. Case Studies<br />
  31. 31. Case Studies<br />
  32. 32. Bliss!<br />
  33. 33. Case Studies<br />
  34. 34. 5<br />
  35. 35. #5 Social Media is Traditional and Personal<br />
  36. 36. 4<br />
  37. 37. #4 Social Media Builds Market Prominence<br />
  38. 38. 3<br />
  39. 39. #3 Social Media Builds Relationships<br />
  40. 40. 2<br />
  41. 41. #2 SEO-Integrated Social Media dramatically improves website ranking.<br />
  42. 42. 1<br />
  43. 43. #1 Social Media is proven effective<br />
  44. 44. 7<br />
  45. 45. Customer Service<br />
  46. 46. 6<br />
  47. 47. Thought Leadership<br />
  48. 48. 5<br />
  49. 49. Networking<br />
  50. 50. 4<br />
  51. 51. Customer Acquisition<br />
  52. 52. 3<br />
  53. 53. Collaboration<br />
  54. 54. 2<br />
  55. 55. Loyalty Building<br />
  56. 56. 1<br />
  57. 57. Public Relations<br />
  58. 58. For More Information<br />Michael C. DeAloia<br />Mdealoia@LNEGroup.com<br />216.212.4067<br />SocialMediaLeaps.com<br />

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