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Social Media & Brand Development

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Case Studies and dialogue on how social media can help build a brand.

Case Studies and dialogue on how social media can help build a brand.

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  • Obama campaign leveraged social media tools and strategies to:Organize and energize millions of people at the grass roots levelEngage people who have not participated in the political process to be active members.Raise hundreds of millions of dollars – much of it coming from ordinary citizens. In fact, over $300 million.
  • Three guiding principles:Build long-lasting relationships through dialogTurn clicks into “believers”Use content to convert strangers into collaborators.
  • One month after announcing his presidency:Obama – 250,000 Followers on FacebookClinton – 3,200 Followers on Facebook
  • Obama Social Media Team stressed the following attributes in building a political social media brand:EfficientAffordableEffectiveInteractive
  • The State Department asked social-networking site Twitter to delay scheduled maintenance to avoid disrupting communications among tech savvy Iranian citizens as the took to the streets to protest the reelection of President Mahmoud Ahmadinejad.
  • Does the next revolution start with technology as opposed to the pen?Only a third of Iranians have access to the Internet. According to a Zero Anthropology report there were only 45 actual Iranian users of Twitter. Early anti-communist protests in Poland were facilitated with the help of Xerox. “Beating the Russians one copy at a time.”The 1979 Iranian revolution was facilitated and brought about by tape recorders and video cassettes.
  • Rise of citizen journalism. Use of Flickr and Twitter. Real question is exactly how many Iranians are using Twitter? Is it actual citizens or parts of the “Iranian Diaspora.”Technologically possible? Question has come up that since the export of software to Iran is illegal in the U.S and some other countries, does Iran have the technology to create IM, tweets and connect with social media sites. Maybe the policy of the U.S. should be to get these software tools and technology into the hands of the Iranian opposition.By the by, according to a CBS News report, “10% of the Twitter Users generate 90% of the Twitter Content”
  • Transcript

    • 1. Online Marketing Summit
      Cleveland, OH| June 4, 2010
      Creating a Personable Brand:
      Through Social Media
      Michael C. DeAloia“Tech Czar”LNE Group
      #OMSCLE
      1
    • 2.
      • Building a Brand – Politics
      • 3. Building a Cause – Iranian Elections
      • 4. Building a You – “Tech Czar”
      • 5. Co-Opting a Brand – BP Global PR
      • 6. The Parody of a Brand – Sh#t My Dad Says
      • 7. Case Studies
      2
      “Flow of the Show”
    • 8. 6/8/2010
      3
    • 9. June 7, 2010
      4
      Building a Brand
      -Obscure Junior Senator
      -African-American
      -Funny Name
      -Controversy over birthplace and Pastor
      -Wants to run for President?
    • 10. “I’ll tell you something about Barack Obama that the media has not picked up on. He has got a very, very powerful presence on Facebook, on MySpace, on a lot of these sort of below the radar Social Networking Sites on the Internet.”
      -David Kravitz, Bluemassgroup.com
      5
      Building a Brand
    • 11. June 7, 2010
      6
      Building a Brand
    • 12. 7
      Building a Brand
    • 13. 6/8/2010
      8
      Building a Brand
    • 14. 6/8/2010
      9
      Building a Brand
    • 15. 6/8/2010
      10
    • 16. 6/8/2010
      11
      Building a Cause
    • 17. 6/8/2010
      12
      Building a Cause
    • 18. 6/8/2010
      13
      Building a Cause
    • 19. 6/8/2010
      14
      Building a Cause
    • 20. 6/8/2010
      15
    • 21. 6/8/2010
      16
      Building a You – “Tech Czar”
    • 22. 6/8/2010
      17
      Building a You – “Tech Czar”
    • 23. 6/8/2010
      18
      Building a You – “Tech Czar”
    • 24. 6/8/2010
      19
      Building a You – “Tech Czar”
    • 25. 6/8/2010
      20
      Building a You – “Tech Czar”
    • 26. 6/8/2010
      21
      Building a You- “Tech Czar”
    • 27. 6/8/2010
      22
      Building a You- “Tech Czar”
    • 28. 6/8/2010
      23
    • 29. 6/8/2010
      24
      Co-Opting a Brand
    • 30. 25
      Co-Opting a Brand
    • 31. 6/8/2010
      26
    • 32. 6/8/2010
      27
      The Parody of a Brand
    • 33. 6/8/2010
      28
      The Parody of a Brand
    • 34. 6/8/2010
      29
      The Parody of a Brand
    • 35. 6/8/2010
      30
    • 36. “Houston…We have a problem.”
    • 37. Case Studies
    • 38. Bliss!
    • 39. Case Studies
    • 40. Michael C. DeAloia
      • mdealoia@lnegroup.com
      • 41. 216.212.4067
      • 42. Twitter.com/techczar
      • 43. LinkedIn.com/in/mdealoia
      • 44. Facebook.com/techczar
      • 45. Website: www.lnegroup.com
      • 46. Blog: www.techczar.blog.com
      • 47. Blog: www.coolhistoryofcleveland.blog.com
      35
      Thank You/Credit Slide
    • 48. 36
      Thank You
      Visit
      www.onlinemarketingsummit.com
      for more information
      Follow us @OMSummit

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