“ Geo-tracking You In a Social Media World” Michael C. DeAloia Director of eMarketing @techczar / @insiviabuzz www.insiviabuzz.com
Geo Targeting Is the ability to target users by geography such as City, state, country and zip code. It is now becoming a valuable resource of anyone who tweets, updates their status or social media networks.
Are you a “Playah”…in this new Business Paradigm?
Going Local: The Rise of Geo-Targeting Gowalla Is a location-based travel game that rewards you for visiting both everyday and extraordinary places with your mobile devices. -250,000 users -$10.4 Million in Funding -$30.0 Million in Valuation
Going Local: The Rise of Geo-Targeting Foursquare Is a location-based social networking website based on software for mobile devices. -1,100,000 users -$21.35 Million in Funding -$90.0 Million in Valuation
Going Local: The Rise of Geo-Targeting MyTown MyTown is a very popular mobile game by Booyah. It is a real estate trading game like Monopoly except that instead of buying, selling, and renting fictitious properties, the game references actual restaurants, bars, stores, and venues near the player. As such, it is a location-based social game as the gameplay depends on the physical location of the player. -3,100,000 users -$29.5 Million in Funding -$120.0 Million in Valuation
Going Local: The Rise of Geo-Targeting Where.com The WHERE local discovery service boasts a rapidly growing active user base of over 4 million. WHERE Ads™, the company’s widely successful hyper-local search & display mobile ad network, reaches over 50 million consumers in real-time with relevant content And advertising. -4,000,000 users -$18.5 Million in Funding -$Unknown Valuation
Going Local: The Rise of Geo-Targeting BrightKite Brightkite is the next generation of text messaging. We have created a product that lets you chat with up to 25 people at once, for free. You can also share photos and locations. Brightkite works online and well as on a variety of phones using apps, text messaging and the mobile web. -2,000,000 users -$1.42 Million in Funding -$35.0 Valuation
Going Local: The Rise of Geo-Targeting GeoDelic develops a free application for your mobile device which automatically browses your surroundings. Effortlessly swipe through locations to quickly find your preferred java joint, closest bank or favorite restaurant. The app learns what you like, giving you personalized results. Geodelic partners with brands and marketers to create a network of themed Experiences. and the mobile web. -2,000,000 users -$10.5 Million in Funding -TBD Valuation
Going Local: The Rise of Geo-Targeting FourSquare is a location-based social networking website. Users Check in at venues. Each check in offers points and Sometimes badges for users. -3,000,000 users -$20.0 Million in “B” Funding -$250 Million
<ul><li>Facebook has implemented a location-based set of features. </li></ul><ul><li>Google Latitude tracks a user’s location on an ongoing basis. Gained a million users in its first week alone. </li></ul><ul><li>Twitter launched its own geo-location feature which attaches a map to show where the user is tweeting from. </li></ul>
Case Studies: Pepsi Loot Pepsi Loot The app will let customers collect points toward free music downloads, by checking-in to various locations. It is essentially creating a loyalty program 2.0. “ A phone is a simple replacement for a wallet stuffed with loyalty cards, but the real appeal for stores is in the location information provided by Foursquare and other location-based applications. Retailers can track when customers actually enter their stores.”
Case Studies: Starbucks Badges Starbucks The Company gives discounts to “Mayors” of locations. Also offers the Starbucks “barista” badge for specific Check ins. Also offered a special “40 th Anniversary” Badge.
Case Studies: Tasti D-Lite TreatCard Tasti D-Lite Program incentivizes customers to associate their Twitter and Foursquare accounts with their Tasti D-Lite TreatCard.
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