“ Geo-tracking You In a Social Media World” Michael C. DeAloia Director of eMarketing @techczar / @insiviabuzz www.insivia...
 
 
Geo Targeting Is the ability to target users by geography such as  City, state, country and zip code. It is now becoming a...
And How is All This  Possible?
Are you a “Playah”…in this new  Business Paradigm?
Going Local: The Rise of Geo-Targeting Gowalla Is a location-based travel game that rewards you for visiting both everyday...
Going Local: The Rise of Geo-Targeting Foursquare Is a location-based social networking website based on software for mobi...
Going Local: The Rise of Geo-Targeting MyTown MyTown is a very popular mobile game by Booyah.   It is a real estate tradin...
Going Local: The Rise of Geo-Targeting Where.com The WHERE local discovery service boasts a rapidly  growing active user b...
Going Local: The Rise of Geo-Targeting BrightKite Brightkite is the next generation of text messaging.  We have created a ...
Going Local: The Rise of Geo-Targeting GeoDelic develops a free application for your mobile device  which automatically br...
Going Local: The Rise of Geo-Targeting FourSquare is a location-based social networking website. Users Check in at venues....
<ul><li>Facebook has implemented a location-based set of features.  </li></ul><ul><li>Google Latitude tracks a user’s loca...
Case Studies: Pepsi Loot Pepsi Loot The app will let customers collect points toward  free music downloads, by checking-in...
Case Studies: Starbucks Badges Starbucks The Company gives discounts to “Mayors” of locations.  Also offers the Starbucks ...
Case Studies: Tasti D-Lite TreatCard Tasti D-Lite Program incentivizes customers to associate their Twitter and Foursquare...
Insivia Buzz (www.insiviabuzz.com) Connect: 2020 Center Street Cleveland OH 216.373.1080 FACEBOOK TWITTER LINKEDIN Group
Upcoming SlideShare
Loading in...5
×

GeoTracking and Social Media

1,523

Published on

Overview of key companies and trends in the Geo Location Social Media industry.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,523
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

GeoTracking and Social Media

  1. 1. “ Geo-tracking You In a Social Media World” Michael C. DeAloia Director of eMarketing @techczar / @insiviabuzz www.insiviabuzz.com
  2. 4. Geo Targeting Is the ability to target users by geography such as City, state, country and zip code. It is now becoming a valuable resource of anyone who tweets, updates their status or social media networks.
  3. 5. And How is All This Possible?
  4. 6. Are you a “Playah”…in this new Business Paradigm?
  5. 7. Going Local: The Rise of Geo-Targeting Gowalla Is a location-based travel game that rewards you for visiting both everyday and extraordinary places with your mobile devices. -250,000 users -$10.4 Million in Funding -$30.0 Million in Valuation
  6. 8. Going Local: The Rise of Geo-Targeting Foursquare Is a location-based social networking website based on software for mobile devices. -1,100,000 users -$21.35 Million in Funding -$90.0 Million in Valuation
  7. 9. Going Local: The Rise of Geo-Targeting MyTown MyTown is a very popular mobile game by Booyah.  It is a real estate trading game like Monopoly except that instead of buying, selling, and renting fictitious properties, the game references actual restaurants, bars, stores, and venues near the player.  As such, it is a location-based social game as the gameplay depends on the physical location of the player. -3,100,000 users -$29.5 Million in Funding -$120.0 Million in Valuation
  8. 10. Going Local: The Rise of Geo-Targeting Where.com The WHERE local discovery service boasts a rapidly growing active user base of over 4 million. WHERE Ads™, the company’s widely successful hyper-local search & display mobile ad network, reaches over 50 million consumers in real-time with relevant content And advertising. -4,000,000 users -$18.5 Million in Funding -$Unknown Valuation
  9. 11. Going Local: The Rise of Geo-Targeting BrightKite Brightkite is the next generation of text messaging. We have created a product that lets you chat with up to 25 people at once, for free. You can also share photos and locations. Brightkite works online and well as on a variety of phones using apps, text messaging and the mobile web. -2,000,000 users -$1.42 Million in Funding -$35.0 Valuation
  10. 12. Going Local: The Rise of Geo-Targeting GeoDelic develops a free application for your mobile device which automatically browses your surroundings. Effortlessly swipe through locations to quickly find your preferred java joint, closest bank or favorite restaurant. The app learns what you like, giving you personalized results. Geodelic partners with brands and marketers to create a network of themed Experiences. and the mobile web. -2,000,000 users -$10.5 Million in Funding -TBD Valuation
  11. 13. Going Local: The Rise of Geo-Targeting FourSquare is a location-based social networking website. Users Check in at venues. Each check in offers points and Sometimes badges for users. -3,000,000 users -$20.0 Million in “B” Funding -$250 Million
  12. 14. <ul><li>Facebook has implemented a location-based set of features. </li></ul><ul><li>Google Latitude tracks a user’s location on an ongoing basis. Gained a million users in its first week alone. </li></ul><ul><li>Twitter launched its own geo-location feature which attaches a map to show where the user is tweeting from. </li></ul>
  13. 15. Case Studies: Pepsi Loot Pepsi Loot The app will let customers collect points toward free music downloads, by checking-in to various locations. It is essentially creating a loyalty program 2.0. “ A phone is a simple replacement for a wallet stuffed with loyalty cards, but the real appeal for stores is in the location information provided by Foursquare and other location-based applications. Retailers can track when customers actually enter their stores.”
  14. 16. Case Studies: Starbucks Badges Starbucks The Company gives discounts to “Mayors” of locations. Also offers the Starbucks “barista” badge for specific Check ins. Also offered a special “40 th Anniversary” Badge.
  15. 17. Case Studies: Tasti D-Lite TreatCard Tasti D-Lite Program incentivizes customers to associate their Twitter and Foursquare accounts with their Tasti D-Lite TreatCard.
  16. 18. Insivia Buzz (www.insiviabuzz.com) Connect: 2020 Center Street Cleveland OH 216.373.1080 FACEBOOK TWITTER LINKEDIN Group
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×