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Four Pillars of Social Media 2.0
 

Four Pillars of Social Media 2.0

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The original Four Pillars of Social Media but now bigger and badder.

The original Four Pillars of Social Media but now bigger and badder.

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    Four Pillars of Social Media 2.0 Four Pillars of Social Media 2.0 Presentation Transcript

    • Social Media: The Four Pillars Michael C. DeAloia LNE Group ( www.lnegroup.com ) Pod Camp Cleveland 2010 @TechCzar
    • What is Social Media? Should I give a hoot? Trends in Social Media. What are the “freaking” rules of Social Media? @Techczar Seven Zen conditions of Social Media. The Four Pillars.
    • So what is Social Media? @Techczar
      • “ Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.”
        • - Avinash Kaushik
        • “ Analytics Evangelist”
        • Google
      @Techczar
      • “ Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
        • Wikipedia
      • (www.wikipedia.org)
      @Techczar
    • “ Social Media is ‘word-of-mouth’ in the web environment.” - Tech Czar, sometime ago over a martini (www.techczar.blog.com) @Techczar
    • @Techczar “ Over 80% of Americans Use Social Media Monthly.” - Forrester, The Broad Reach of Social Technologies 2009
    • “ 2/3 of the global internet population visits social networks.” - Nielsen, Global Faces: Networked Places, 2009 @Techczar
    • Should I give a hoot? @Techczar
    • “ Social Media has overtaken adult entertainment and email as the #1 activity on the web.” - socialnomics, Social Media Blog @Techczar
      • Because Social Media is Changing the Media Landscape
      • “ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.”
      • - Rupert Murdock, Media Mogul
      @Techczar
    • “ It’s a people driven economy stupid.” -Eric Qualman, 2009 @Techczar
    • “ So…What are the trends?” @Techczar
    • Years it took a medium to reach 50 million users… @Techczar
    • 38 Years @Techczar
    • 13 Years @Techczar
    • 4 Years @Techczar
    • 3 Years @Techczar
    • “ 100 Million users in less than 9 months.” @Techczar
    • I-phone Applications hit 1 billion downloads in 9 months
    • 80% of Twitter usage is on mobile devices
    • Every minute- 13 hours of video is uploaded to YouTube .
    • It would take a person more than 412 years to view every video on YouTube .
    • 1,200,000,000 The number of YouTube videos viewed per day.
    • 13,000,000 The number of articles available on Wikipedia.
    • 4,000,000,000 The number of photos archived on Flicker.com as of June 2009.
    • 1382% The monthly growth rate of twitter users from January to February 2009.
    • 27,300,000 The average # of “tweets” per day on Twitter.
      • 5,000,000,000
      • The number of minutes spend on Facebook each day
    • “ If Facebook were a Country, it would be the 4 th most populated in the world, ahead of Japan.” -Mark Zuckerberg
    • China’s Q-Zone is Larger! (300 Million Users)
    • Can I get a witness… Or will somebody please tell me the rules…
    • “ 93% of Social Media users believe a company should have a presence in Social Media.” -Cone, Business in Social Media Study, September 2008
    • “ Social Media is all about the Dialogue.”
      • “ 85% of Social Media users believe that a company should go further than just leaving a presence on social sites and should also interact with its customers.”
      • -Cone, Business in Social Media Strategy, Sept. 2008
    • Listen! Tweetdeck Google Alerts SocialMention.com RSS
    • Engage! Namechk Blog LinkedIn Twitter Facebook
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    • Measure! Audience Engagement Loyalty Influence
    • “ Houston…We have a problem.”
    • Case Studies
    • Bliss!
    • Case Studies
    • “ Social Media is not just another F***ing Marketing Channel”
    • Social Media is ZEN!
    • Collaboration Custom Service Thought Leadership Networking Customer Acquisition Loyalty Building Public Relations
    • Build a collaborative team and define your Company’s Social Media Strategy (By the way…Hope is not a strategy!)
    • No Campaigns! Think Conversations!
    • The Four Pillars of Social Media
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    • Twitter Talk
      • @ = @Techczar
      • # = #Techczar
      • DM = DMTechczar
      • RT = RT @ Techczar
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    • tinespired
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    • #gov25 @Techczar
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    • Social Media Checklist 1. Social Media Surveys/Interviews 2. Social Media Strategy -Define Team -Focus on Select S.M. Tools 3. Social Media Corporate Policy -What not to say -Disclaimers -Set Rules of Usage 4. Editorial Calendar 5. Email System 6. Analytics
      • Follow-us at:
      • twitter.com/SMLabCleveland
      • www.ClevelandSocialMediaLab.wordpress.com
      • http://www.facebook.com/home.php?#!/pages/Cleveland-OH/Social-Media-Lab-Cleveland/460554470042?ref=ts
      • http://www.linkedin.com/groups?about=&gid=2753792&trk=anet_ug_grppro
    • Michael C. DeAloia “ Tech Czar” Email: [email_address] Phone: 216-781-9000 (O) 216.212.4067 (M) FaceBook: www.facebook.com/lnegroup www.facebook.com/techczar Blogs: www.techczar.blog.com www.coolhistoryofcleveland.blog.com Twitter: www.twitter.com/techczar SOCIAL MEDIA STRATEGY TEAM Kristina Kratzer Email: [email_address] 216-781-9000 ext 112 (O)