• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
DotNetNuke SEO
 

DotNetNuke SEO

on

  • 3,348 views

Slide deck from DotNetNuke SEO (Search Engine Optimization) webinar I presented with Tom Kraak.

Slide deck from DotNetNuke SEO (Search Engine Optimization) webinar I presented with Tom Kraak.

Statistics

Views

Total Views
3,348
Views on SlideShare
3,171
Embed Views
177

Actions

Likes
2
Downloads
48
Comments
0

4 Embeds 177

http://www.kalyani.com 116
http://kalyani.com 49
http://www.slideshare.net 11
http://translate.googleusercontent.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    DotNetNuke SEO DotNetNuke SEO Presentation Transcript

    • DOTNETNUKE SEO
      … a spotlight series webinar
      Nik Kalyani
      DNN Corp.
      Feature Expert:Tom Kraak
      Seablick Consulting
      Twitter: #dnn
    • Technology entrepreneur for over 15 years
      Co-founder of DotNetNuke Corp.
      Microsoft MVP since 2004
      Blog: techbubble.net
      Twitter: @techbubble
      ABOUT
      presenters
      nikKALYANI
      tom KRAAK
      • Working on the Web in various roles since 2000
      • Founded DNN-focused Seablick Consulting in 2005
      • Co-host of DNNVoicePodCast
      • Co-founder of CT DNN user group
      • Blog: seablick.com/blog
      • Twitter: @tkraak
    • Concepts: Search Engine 101
      Insights: DotNetNuke SEO
      Answers: Audience Questions
      AGENDA
    • CONCEPTS: SEO
        
    • Search engines are the #1 driver of website traffic for most industries
      The #1 goal of SE’s is to try to provide the best results based on limited information (1-4 keywords)
      Better search results = happier searchers
      Happier searchers = more search/repeat usage
      More search usage = more inventory
      More inventory = more opportunity to sell advertising
      SEARCH ENGINE 101
      concepts
    • SEARCH ENGINE WORKFLOW
      concepts
      Web
      Page
      Link
      Web
      Page
      Link
      Web
      Page
      Link
      Web
      Page
      Link
      Web
      Page
      Link
      Web
      Page
      Search bots (a.k.a. spiders or crawlers) follow links
      and return information to for the search engine index
      (www.robotstxt.org lists 298 bots)
      Cached Pages
      In Database
      Update &
      Refresh
      Schedule
      News
      (hourly)
      INDEXWeb Page
      Content
      Crawl Site +
      Sitemap.xml
      Business Rules
      Algorithm
      Ancillary
      Data Sources
      Fresh
      (recent)
      Local Content
      (standard update)
      Foundation Database
      (standard update)
    • Spiders can:
      Read meta tags, title tags and HTML content.
      Read URL’s (some read past a ? variable, some don’t).
      Read some dynamic content.
      Follow links throughout the site if built into page.
      Look for STRONG uses of keywords.
      Look for CONTEXT
      Look for block of related text, pages with single themes, etc.
      Spiders can only return what they can read and find
      Our job is to help them find the right information in the right format
      SPIDERS, BOTS & CRAWLERS
      concepts
    • WHAT IS SERP?
      concepts
      SERP = Search Engine Results Page
      Paid
      Results
      Organic Results
      Paid
      Results
    • Eye-tracking data shows top 1-3 items on a SERP get most users’ attention
      Page Rank is very IMPORTANT
      Users seldom look past Page One of results
      IMPORTANCE OF SERP RANKING
      concepts
    • RANKING
      concepts
      Popularity
      (Link
      Analysis)
      Relevance
      (Document
      Analysis)
      RANKING
    • Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.
      -- Wikipedia
      WHAT IS SEO?
      concepts
    • On-page = Content and structure of site
      Off-page = Relationship of site with other sites
      ON-PAGE VS. OFF-PAGE
      concepts
    • Using SEO best-practices you can ensure that your website’s rank on SERP for relevant keywords is high
      GET FOUND!
      WHY SEO?
      concepts
    • INSIGHTS: DOTNETNUKE SEO
        
    • Follow web standards for skin development
      Separate content from presentation with CSS
      Use CSS for page layout
      Semantic containers – H2, H3 for module titles
      Write valid (X)HTML and CSS
      SE-friendly menus to increase “crawlability”
      Emit plain HTML links vs. JavaScript-driven links
      SKINS & NAVIGATION
      insights
    • PAGE SETTINGS
      insights
    • Make your brand stand out
      Incorporate keywords
      Be aware of character limits
      Target searcher intent
      Repeat in headline
      PAGE TITLES
      insights
    • Describe page content honestly
      Be aware of character limits
      Write ad-like copy
      Incorporate keywords and phrases
      Don’t always write meta descriptions
      PAGE DESCRIPTIONS
      insights
    • Watch for proper internal linking and URLs
      Check for standards-compliant HTML and CSS
      Avoid JavaScript/Ajax/Flash for content delivery
      Press for control over HTML meta tags
      No Black Hat, no Gray Hat
      MODULES
      insights
    • Use keywords and phrases in header tags
      Place important content in HTML text
      DNN5 RelocationWidget moves content higher
      Write semantically meaningful markup
      Know limits of WYSIWYG editors
      Pay attention to links and avoid LinkClick.aspx
      Watch for duplicate content
      OPTIMIZE PAGE CONTENT
      insights
    • Describe your content
      Keep it short
      Rewrite dynamic URLs to appear static
      Separate with hyphens
      Cut down on duplicate (home) pages
      FRIENDLY URLS
      insights
    • Use dotnetnuke.com/robots.txt as base
      Block printer-friendly, landing, and “throw-away” pages
      Disallow “Privacy Statement” and “Terms of Use”
      Choose between site and page level exclusion
      Site: robots.txt
      Page: <meta name="ROBOTS“ content="NOINDEX">
      Point to XML sitemap
      ROBOTS EXCLUSION PROTOCOL
      insights
    • SITE SETTINGS
      insights
    • Recognize limitations of DNN’s sitemap.aspx
      Use third-party tools or modules/providers to generate sitemap file
      Submit to all major search engines
      XML SITEMAP
      insights
    • Attract editorial, one-way incoming links with link-worthy content
      Approach associations and business partners for link opportunities
      Take advantage of social networks
      Submit to quality, industry-specific (paid) directories
      OFF-PAGE SEO TIPS
      insights
    • ANSWERS: AUDIENCE QUESTIONS
       
    • RESOURCES
      insights
      nikKALYANI
      tom KRAAK
      • Blog: techbubble.net
      • Twitter: @techbubble
      • Blog: seablick.com/blog
      • Twitter: @tkraak
      google.com/support/webmasters/
      help.yahoo.com/l/us/yahoo/search/webmaster/
      webmaster.live.com
      seomoz.org
      seobook.com
      searchengineland.com
      seablick.com/blog/seo