®<br />™<br />The Future of Serious Games<br />The 4 Keys to Fun<br />Nicole Lazzaro<br />XEODesign, Inc.<br />Tech@State<...
1<br />XEODesign and XEOPlay<br />XEODesign<br />Tilt the first iPhone <br />accelerometer game<br />250,000 visits<br />
2<br />Emotion Drives Viral<br />Tilt the first iPhone <br />accelerometer game<br />Tilt HD: Flip’s Adventure in 1.5 Dime...
3<br />Unlock Human Potential with Play<br />
Why We Play Games<br />4<br />Easy Fun<br />Hard Fun<br />Novelty<br />Challenge<br />Friendship<br />Meaning<br />People ...
XXX<br />4k2f.com<br />The 4 Keys to Fun<br />
Imagine in 2020Everyone Going to Work with an Expectation of Fun<br />
Games Inspire Change: Tilt World<br />
Eat Carbon from Air: Tilt World<br />
Joy of controls<br />Joy of Controls Easy Fun: Tilt World<br />
Gameplay Impacts Real World: Tilt World<br />
Curiosity Surprise Wonder: Word Lens<br />
Neuro-Explorer Play Your Own Brain 2015<br />Discovery Machine with Easy Fun<br />
[Happy Oasis]<br />Happy Oasis on Facebook, Aranim 2011<br />Empathy Engine: People Fun<br />
Happy Oasis on Facebook, Aranim 2011<br />Empathy Engine: People Fun<br />
Energy Ops: AR Conservation Game, VEIC 2011<br />Eco-Recovery Simulator: Serious Fun<br />
4 Keys to Fun<br />4k2f.com<br />The 4 Keys to Fun and Engagement<br />
Imagine in 2020The Whole World at Play<br />
www.xeodesign.com<br />© 2010 XEODesign, Inc.<br />18<br />Putting Emotion into Play™<br />Tag You’re It!<br />Nicole Lazz...
Nicole Lazzaro,Tech@State future of games
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Nicole Lazzaro,Tech@State future of games

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from Tech@State:Serious Games 27-28May2011

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  • To give you a glimpse of the future of games and why we play them let me summarize the past 20 years of research in 5 minutes.Called the Four Keys to Fun it has inspired 100’s of thousands of developers including Will Wright, RaphKoster, Jessie Schell, and Jane McGonigalPeople play games for 4 reasonsNovelty simply fun to explore EF Sims in the swimming pool – bubble wrap of game designChallenge feel sense of accomplishment HF Basket ballFriendship closer to friends PF TennisMeaning in an every more complex world SF DDR
  • Nicole Lazzaro,Tech@State future of games

    1. 1. ®<br />™<br />The Future of Serious Games<br />The 4 Keys to Fun<br />Nicole Lazzaro<br />XEODesign, Inc.<br />Tech@State<br />May 27, 2011<br />
    2. 2. 1<br />XEODesign and XEOPlay<br />XEODesign<br />Tilt the first iPhone <br />accelerometer game<br />250,000 visits<br />
    3. 3. 2<br />Emotion Drives Viral<br />Tilt the first iPhone <br />accelerometer game<br />Tilt HD: Flip’s Adventure in 1.5 Dimensions<br />250,000 visits<br />#1 Top Free iPad Download<br />Winner Best Game 2007<br />
    4. 4. 3<br />Unlock Human Potential with Play<br />
    5. 5. Why We Play Games<br />4<br />Easy Fun<br />Hard Fun<br />Novelty<br />Challenge<br />Friendship<br />Meaning<br />People Fun<br />Serious Fun<br />
    6. 6. XXX<br />4k2f.com<br />The 4 Keys to Fun<br />
    7. 7. Imagine in 2020Everyone Going to Work with an Expectation of Fun<br />
    8. 8. Games Inspire Change: Tilt World<br />
    9. 9. Eat Carbon from Air: Tilt World<br />
    10. 10. Joy of controls<br />Joy of Controls Easy Fun: Tilt World<br />
    11. 11. Gameplay Impacts Real World: Tilt World<br />
    12. 12. Curiosity Surprise Wonder: Word Lens<br />
    13. 13. Neuro-Explorer Play Your Own Brain 2015<br />Discovery Machine with Easy Fun<br />
    14. 14. [Happy Oasis]<br />Happy Oasis on Facebook, Aranim 2011<br />Empathy Engine: People Fun<br />
    15. 15. Happy Oasis on Facebook, Aranim 2011<br />Empathy Engine: People Fun<br />
    16. 16. Energy Ops: AR Conservation Game, VEIC 2011<br />Eco-Recovery Simulator: Serious Fun<br />
    17. 17. 4 Keys to Fun<br />4k2f.com<br />The 4 Keys to Fun and Engagement<br />
    18. 18. Imagine in 2020The Whole World at Play<br />
    19. 19. www.xeodesign.com<br />© 2010 XEODesign, Inc.<br />18<br />Putting Emotion into Play™<br />Tag You’re It!<br />Nicole Lazzaro<br />Email: nlazzaro@xeodesign.com<br />Twitter: @NicoleLazzaro<br />Game: TiltWorld.com<br />White Papers and Slides: <br />xeodesign.com<br />slideshare.com/NicoleLazzaro<br />4k2f.com <- Downloads <br />Book Chapters:<br />Beyond Game Design, Bateman<br />Game Usability, Isbister<br />Human-Computer Interaction Handbook, Jako<br />Sign Up for Tilt World Beta!<br />Game On! o/<br />

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