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Building a Globally Competitive Position for Digital Media in Canada
 

Building a Globally Competitive Position for Digital Media in Canada

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    Building a Globally Competitive Position for Digital Media in Canada Building a Globally Competitive Position for Digital Media in Canada Presentation Transcript

    • Building A Globally Competitive Position for Digital Media in Canada Managing Content in the Cloud Gearing Up For Growth Conference March 30, 2010 London Tom Jenkins Executive Chairman & Chief Strategy Officer n Text Corporation 1994 - 2010. All rights reserved. Rev 1.1 02092010
    • The World According to Friedman: Hot, Flat, and Crowded Slide 2 Copyright © 2010 Open Text Corporation. All rights reserved.
    • If you don’t adapt, adopt, and lead, you are… Slide 3 Copyright © 2010 Open Text Corporation. All rights reserved.
    • The World is going…Mobile Slide 4 Copyright © 2010 Open Text Corporation. All rights reserved.
    • …Mashed Up… http://tinyurl.com/yhv5p27 Slide 5 Copyright © 2010 Open Text Corporation. All rights reserved.
    • …Multicultural… Slide 6 Copyright © 2010 Open Text Corporation. All rights reserved.
    • Global GDP Mix is Changing
    • Global Supply Chains replace Global Trade 8
    • Big Issue for Canada: Relative Productivity Gap 105 = 100 100 95 Effective investment in 90 ICT is often cited as a contributor to productivity 85 Labour Productivity in Business Sector 80 75 70 Labour Productivity in Manufacturing 65 60 1991 1993 1995 1997 1999 2001 2003 2005 2007 Sources: Industry Canada calculations based on data from Statistics Canada, CANSIM V1409153 and U.S. Bureau of Labor Statistics, BLS: PRS84006093. 9
    • Example of Productivity Impact: Manuals Printed manual Online manual using video
    • Digital Media: Digitizing the Analog World Just a kids game? Or is there something more going on?
    • What Is Digital Media? Digital Media is most simply defined as any information that is created and shared virtually, rather than physically.
    • Canadian Digital Media – Quick Facts 2010 Over 3,200 companies employing more than 52,000 people 60 post secondary institutions provide digital media programs Major international companies have chosen Canada for their operations: Electronic Arts, Bioware, Disney, Ubisoft, THQ, Microsoft and Vivendi 71% firms are engaged primarily in content creation; remainder, enablers 11 research labs in 3D imaging Maclean’s: REUTERS/Janerik Henriksson/SCANPIX Overview of Digital Media in Canada: The Canadian Trade Commissioner Service, April 30, 2010
    • Digital Media is “TV for the Internet” Of course, it is much more than that….
    • Digital is affecting culture across the world A Broadcaster in the middle ages ?  He became a newspaper editor after  What will today’s broadcasters and Gutenberg invented the press… newspapers become with the arrival of the Internet?  It’s a fundamental question for our society and our economy
    • digital media underpins many sectors
    • Web 2.0 3.0 • Streaming • E-learning • Semantics Mobile E-Health • Apps • PACS, HIS, • Web RIS • Gaming Medical Internet, • Drug, Entertainment, Gaming Biotech Medical, • Consoles • MRI,CT, Manufacturing, • Desktops Ultra Education Digital Prototyping Digital • Engineering, Content Design, • 3D, 2D • Analysis Dig Cinema • 3D, Film, • Video
    • Digital Natives In The Workforce Will Drive This Radio TV SmartPhone
    • Digital Media- The Opportunity Supply Database Chain Management Customer Mainframe Relationship Desktop Software Management Operating System Product Lifecycle Unstructured Management Information Business Intelligence Artificial Intelligence Surface Computing Disruptive Emerging Maturing Saturation Decline Slide 19 Source: Citi Investment Research and Analysis Copyright © 2010 Open Text Corporation. All rights reserved.
    • Open Text History: Has Evolved With the Web  Open Text provided the web search for MSN, MCI, Yahoo, IBM, etc in the early 90s.  Open Text moved into ECM and was first to the web with:  Integrated Document Mgt  Collaboration  Java Workflow  Today it is a billion dollar multi-national with 95% export Jerry Yang CEO of Yahoo and Tom Jenkins CEO of Open Text launch in 1995 in New York City. Slide 20 Copyright © Open Text Corporation 2000 - 2010. All rights reserved.
    • We Build ‘Facebook’ for Corporations Building Social Work Places & Market Places Slide 21 Copyright © Open Text Corporation 2010 - 2010. All rights reserved.
    • We are the “engine” inside Web Sites Process Designer Inbox or Job Center Slide 22 Copyright © Open Text Corporation 2010 - 2010. All rights reserved.
    • With Significant Global Reach 1 in 3 global Internet users view content enabled by Open Text technology. Slide 23 Copyright © Open Text Corporation 2010 - 2010. All rights reserved.
    • We also mobilize all of the employees Comprehensive views of people, process and content delivered via a native application unique to each mobility platform Slide 24 Copyright © 2010 Open Text Corporation. All rights reserved.
    • Further Possibilities with iPad Slide 25
    • Our Financials are a Proxy for Content Management 70% Compound Average Growth Rate in earnings over past decade Ranked 15th in the world this year for overall growth by Fortune Open Text performed well in the recession Source: Annual Reports & Press Releases, Open Text Corporation, 2000 Slide 26 Copyright © Open Text Corporation 2000 - 2010. All rights reserved.
    • The Public Internet is like an Iceberg
    • But, It’s only the Tip of the Iceberg
    • Impact: Growth of Digital Content  4 million+ original songs  100,000+ original films  40 million+ original books  100 billion+ web pages  1 million newspapers  1.5 billion email users  3.5 billion texters
    • The Web is Evolving to Broadcast From newspaper style publishing to multi-media broadcasting Slide 30 Copyright © 1995 - 2010 Open Text Corporation. All rights reserved.
    • The Global Broadcaster For Under 25
    • Personalized “You Tube” Content Each pitch is a video clip asset in ECM Slide 32
    • BBC’s – iPlayer – A Global Audience  Deliver to an audience of 3 billion cell phone users Slide 33 Copyright © Open Text Corporation 2010 - 2010. All rights reserved.
    • Media Syndication with content control maintained… Slide 34 Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    • Social Media will dominate the future Petabytes *FY05 Company Estimates Copyright Open Text, CDMN, SI
    • Content is doubling every 90 days In a year its 16 times! ECM Content Today 36
    • Bandwidth Issues – This matters now!  2000  Email dominates (Microsoft)  Web page viewing  Dark Fiber – Net Neutrality  2005  Social networking dominates (Facebook)  Fiber overload  Wireless use rises  2010  Rich media dominates (YouTube)  Bandwidth becomes a major variable cost  Managing content is a key factor for bandwidth management! Slide 37 Copyright © 1995 - 2010 Open Text Corporation. All rights reserved.
    • The Public Web is Relatively Small The major part of The the internet will Public impact every Web industry sector in hidden ways. Every sector. The DEEP This content is Web hidden for a good reason and must remain secure yet available to the Public Web.
    • Open Text Investing $1 Billion in Innovation •$1 Billion for Content & Application Research •2,000 Developers on average over the next five years •Inventing the Future of Managing Content in the Cloud •Joint research projects with key partnerships Slide 39
    • Industry Canada Is Leading The Change Canada's Digital Economy: Moving Forward June 22, 2010 Ottawa, Canada Government Conference Centre The objectives are to agree upon: • the major challenges and issues facing Canada as a digital economy; • a statement of collective goals; and, • a list of priority areas for action.
    • GRAND NCE – Adrian Sheppard Slide 41 Copyright © Open Text Corporation 2010 - 2010. All rights reserved.
    • CDMN Purpose Canadian commercialization leadership in the global digital media economy
    • National Organization
    • CDMN Partnership
    • AGFA: Jeff Nesbitt Slide 46 Copyright © Open Text Corporation 2010 - 2010. All rights reserved.
    • Open Text – Eugene Roman Slide 47 Copyright © Open Text Corporation 2010 - 2010. All rights reserved.
    • Research in Motion: Mark Pecan Slide 48
    • Christie Digital: Gerry Remers Slide 49
    • Corus Entertainment: Gary Maavara Slide 50
    • Waterloo Region Hub: Kevin Tuer
    • Stratford Institute: Ian Wilson
    • Why Stratford? Skills, Lighting, Stages, .. Props, Costumes, Infrastructure…..one of the largest in the world
    • Ken Coates Creativity Business Technology
    • Western has Joined Stratford Institute 55
    • Canadian Digital Media Network – Kevin Tuer Centre for Digital Media Tour Vancouver February 26, 2010 Slide 56 Copyright © Open Text Corporation 2010 - 2010. All rights reserved.
    • Social Media Research Partnership Innovative software that ties together key new web technologies in Digital Media, Web Solutions, Social Networking and Mobility.
    • “Woodstock” For Digital Media
    • National Conference on Digital Media
    • Canada 3.0 Participation – 1,500 attendees
    • Canada 3.0 - 70 Speakers from across Canada
    • Workshops & Networking: Jeremy Reed Workshops & Networking Policy/Digital Shovels Mobility and Media Digital Media Research Plus for 2010: Networking, & Commercialization Talent Attraction Enterprise Information and Retention Management
    • Canada 3.0 May 10-11, 2010 Stratford : Steve Currie Slide 63 Copyright © Open Text Corporation 2010 - 2010. All rights reserved.
    • Focus for Canada 3.0 2010 : The “Moonshot” Anyone can do anything online in Canada by 2017 (Canada at 150) NASA/Newsmakers
    • Content is Corporate . Knowledge Workers must be able to connect to all of the major enterprise repositories used by their organization Slide 65
    • Content is Social President Obama was a prolific user of Twitter and during the campaign he made history with his Facebook usage Slide 66
    • Content is mobile The NYT iPhone application allows you to enjoy the high- quality journalism of The New York Times on your iPhone.. Slide 67
    • Content is Rich Media . Jeep connects with customers via a community page with links to photos on Flickr, the company’s MySpace and Facebook pages and a list enthusiast groups Slide 68
    • Content is in the Cloud Cloud computing providers must protect your data and ensure regulatory compliance, and they should explain their policies to recover your data if you decide to terminate the service. Slide 69
    • 3D Visualization Demo
    • Slide 71 Copyright © Open Text Corporation 2010 - 2010. All rights reserved.
    • Slide 72 Copyright © Open Text Corporation 2010 - 2010. All rights reserved.
    • Slide 73 Copyright © Open Text Corporation 2010 - 2010. All rights reserved.
    • Full BlackBerry Support for all Collaborative Content Slide 74
    • Virtual Canada Corridor
    • Interactive Canada Corridor – Scotiabank (example) Global Innovation  Scotiabank offers one of the most sophisticated and targeted online banking sites available in Canada.  Scotiabank’s initiative in online banking can be beneficial for other banking services across the world. Challenges  Unable to keep up with the evolving business needs  Lack of integration between the business units and Credit Risk Management team  Lack Online Web Experience  Manual Intervention leading to slow service Benefits  Value and convenience for customers  Rapid user adoption and decreased need for offline customer support  Ability to leverage efficiencies, standardization, and economies of scale Industry: Financial Services - Banking Slide 76 Copyright © Open Text Corporation. All rights reserved.
    • Trends and Opportunities Copyright © 2010 Open Text Corporation. All rights reserved.
    • Digital Media by the Phases of the Internet Web 3.0 Web 2.0 Web 1.0 Mobile The Cloud Desktop Slide 78 Copyright © 1995-2010 Open Text Inc. All rights reserved.
    • Moving away from keyboard entry …and away from our desks Slide 79 Copyright © 1995 - 2010 Open Text Corporation. All rights reserved.
    • Create Rich Media Widgets that are TETHERED Slide 80 Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
    • Immersive Digital Media: Virtual Reality Slide 81
    • Digital Media is Shifting Slide 82 Copyright © Open Text Corporation 2010 - 2010. All rights reserved.
    • Work Place connects into Market Place Social Market Place Social Social Work Place Work Place Corporate Memory
    • New User Experiences for Social Media Slide 84 Copyright © Open Text Corporation 2010. All rights reserved.
    • The Content World will Transform Organizations • Find experts/answers quickly Fast • Real time notification of key information updates • New content instantly available for searching • Information already stored in the right place • Leverage thought leaders wherever they are Smart • Tap into the collective intelligence of the group • Build knowledge bases, not jammed mailboxes • Connect the dots, spot the trends, stay in touch • Build a sense of community that spans distance • Enable teams to work together effectively Together • Break down silos and bring greater transparency • Enable people to better learn from each other • Facilitate new people getting up to speed Slide 85 Copyright © Open Text Corporation 2010. All rights reserved.
    • Thank You Slide 86 Copyright © 2010 Open Text Corporation. All rights reserved.