Techaisle US Small Business Social Media Usage

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Techaisle US Small Business Social Media Usage

  1. 1. US Small Business Social Media Usage<br />Contact: Inquiry@techaisle.com<br />Blog:www.techaisle.com/blog<br />For more information: www.techaisle.com<br />
  2. 2. Small businesses have begun to use social media for creating awareness about their business; Facebook shows the highest usage, while Twitter the least amongst latest tools<br />In which of the following areas and to what extent has the use of social media services impacted your business?<br />
  3. 3. Nearly 70% plan to use social media in the next 12 months, however, 45% are not sure how it could help their business<br />
  4. 4. Almost every small business now has a website<br />Average # <br />of years<br />
  5. 5. And nearly 60% of the businesses have identified a dedicated staff to update website content<br />How effective has your website been in each of the following areas?<br />
  6. 6. Although both social media and websites have the same level of effectiveness of creating awareness, websites are a lot more effective by as much as 13% in driving revenue<br />7.8%<br />2%<br />7.5%<br />7.8%<br />13%<br />4.4%<br />
  7. 7. Businesses do track the # of hits to their website but the real analytics of website traffic starts at higher employee size categories<br />
  8. 8. The use of CRM to track customer inquiries increases with the employee size category, and over 33% of the businesses analyze customer data every week<br />
  9. 9. Latin America<br />Ph: +1 408-365 4828<br />Tavishi Agrawal<br />tavishi@techaisle.com<br />Asia/Pacific<br />Ph: +91 9810412226<br />Gitika Bajaj<br />gitika@techaisle.com<br />USA<br />Ph: +1 408-365 4828<br />Tavishi Agrawal<br />tavishi@techaisle.com<br />EMEA<br />Ph: +39 3407351725<br />Paolo Puppoli<br />paolo@techaisle.com<br />www.techaisle.com<br />

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