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Google Play is Catching Up on App Revenue

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According to a new report from App Analytics firm, Distomo, Google Play’s piece of the pie has increased significantly over the past six months. While only 19% of the combined revenue came from ...

According to a new report from App Analytics firm, Distomo, Google Play’s piece of the pie has increased significantly over the past six months. While only 19% of the combined revenue came from Google Play in November 2012, this share went up by eight percentage points to 27% in April 2013.

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    1. Google Play Store App HerunterladenJEDER weiß, dass. Aber insgesamt bin ich sehr zufrieden mit diesem google play store app herunterladen , Wie jemand sagenkann,. Dies ist das erste Mal, wenn Sie feststellen, dass ich war begeistert, diese google play store app herunterladen erhalten. .Denken SIE Daran, dass ist eine wirklich tolle Idee. Aber wenn die zellulären App Designern über ihre preferrable Grundlage fürzelluläre Anwendungen, rund 75% der Designer werden gebeten sagten, sie würden iOS als Grundlage für die Entwicklung neuerProgramme über Android os bevorzugen aber gewöhnlich nicht. Es ist eine gute Sache und google Perform Shop App Jemandcan Sagen, dass. Ist gut zu wissen, dass als iPhone führt zu spielen eine andere
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Google Play is Catching Up on App Revenue Presentation Transcript

  • 1. Google Play is CatchingUp with iOS App Storein Terms of AppRevenue
  • 2. Few days ago we wrote a blog post on App Store Revenuesfew weeks ago(which can be read here). Apple App Storewas 2.6x more profitable for developers when compared toGoogle Play Store in terms of revenue. While Apple is stillprofitable, Google Play is catching up quickly.According to a new report from App Analytics firm, Distomo,Google Play’s piece of the pie has increased significantlyover the past six months. While only 19% of the combinedrevenue came from Google Play in November 2012, thisshare went up by eight percentage points to 27% in April2013. The Japanese and South Korean markets were themain contributors for the growth in Google Play’s revenueshare.
  • 3. Distomo study noticed a shift in revenue from the Apple App Store toGoogle Play in general and for some applications and publishers inparticular.Mobage is an example of adeveloper quoted who generatedmore or at least an equal amountof revenue in Google Playcompared to the Apple App Storein most countries. This appliednot only to Asian countries,where revenue in Google Play issky high, but it applies also to theU.S., which is still the largestmarket in terms of combinedrevenue in the Apple App Storeand Google Play.
  • 4. The revenue distribution in the U.S. of all Mobage applicationstogether, and two of its top applications in particular, are shown inthe graph below. In April 2013, Mobage generated more than $5.1Min Google Play in April 2013. The Apple App Store total revenueduring April 2013 in the U.S. was $5.6M, which was slightly higher.This equates to a revenue share of 48% for all Mobage apps inGoogle Play in April 2013, while 52% of revenue came from theApple App Store (iPhone and iPad).Looking at the application level, Rage of Bahamut and BloodBrothers (RPG) were popular Mobage applications in Google Playand the Apple App Store and had similar revenue levels. Rage ofBahamut gained a total of $2.3M in both stores combined: 56% inthe Apple App Store and 44% in Google Play. Blood Brothersgenerated more revenue in Google Play than in the Apple App Storein the United States.
  • 5. What  about  Global  Trends?The  U.S.  is  not  the  only  market  where  Google  Play  is  winning  ground  in  terms  of  total  revenue.  Many  popular  applica>ons  appeared  to  have  internal  Apple  App  Store  vs.  Google  Play  baAles  in  terms  of  most  revenue  per  country.Final  Fantasy  III  by  Square  Enix  and  World  at  Arms  by  GameloH  are  two  illustra>ve  examples  of  this  trend.  The  two  world  maps  on  following  slides  show  which  applica>on  store  is  winning  in  which  country  in  terms  of  total  revenues  in  April  2013  for  each  applica>on.This   first   world   map   presents   the   revenue   of   World   at   Arms.   The   pink   colored   countries  represent   countries   where   this   applica>on   collected   more   revenue   in   the   Apple   App   Store  during  April  2013,  and  blue  countries   represent   those   countries   in  which  more  revenue  was  generated   from   Google   Play.   The   countries   in  which   GameloH   generated   more   money   with  World   at   Arms   in   Google   Play   compared   to   the   Apple   App   Store   were:   United   Kingdom,  Germany,   Spain,   Finland,   India,   Thailand,   Korea,   Vietnam,   Israel,   Ireland,   and   Hong   Kong.   A  remarkable  finding  is  that  World  at  Arms  did  not  only  generate  more  money  in  Google  Play  than  in  the  Apple  App  Store  in  some  Asian  countries,  but  actually  this  gap  was  in  favor  of  Google  Play  in  some  large  European  countries  as  well.
  • 6. World  At  Arms  gained  more  revenue  com-­‐  paring  Google  Play  to  the  Apple  App  Store  in  major  countries  like  Germany  and  UK.
  • 7. 73%  of  Final  Fantasy  III’s  global  total  revenue  come  from  Google  Play  in  April  2013.
  • 8. ComparaMve  Study  for  an  AppA   more   interes>ng   case   study   of   how   a   popular   developer   is   aAacking   both   app   stores  successfully   comes   from   WhatsApp,   which   uses   different   business   models   to   mone>ze   its  mobile  messenger.  On  Android,  users  get  a  one-­‐year  free  subscrip>on,  but  then  have  to  pay  for  the  app  aHerwards,  while  on  Apple’s  App  Store,  the  app  costs  $0.99.  Download  volumes  on  iOS  are  high,  but  then  the  app  oHen  goes  on  sale  in  order  to  kick  those  volumes  into  high  gear.The  long  game  –  hoping  to  mone>ze  Android  users  aHer  geng  them  fully  addicted  –  is  star>ng  to   pay   off   in   a   handful   of   countries   for   WhatsApp,   including   Germany,   Italy   and   Spain.   In  Germany,  Google  Play  earned  the  company  nearly  $290K  versus  $207K  in  Apple’s  store  in  April.  Compare   that   to   the   U.S.   version   with   $355K   in   Apple’s   App   Store   versus   just   over   $41K   in  Google  Play.This  applica>on  should  con>nue  to  gain  more  revenue  in  the  Apple  App  Store  than  in  Google  Play.   The   result   of   this   though   is   shown   in   the   world   map   below   by   country.   Again,   pink  represents  the  countries  where  WhatsApp  made  more  money  in  the  Apple  App  Store  than  it  did  in  Google  Play  in  April  2013.  Blue  represents  the  opposite.
  • 9. WhatsApp  Messenger  generated  more  revenue  in  Google  Play  than  in  the  Apple  App  Store  in  Germany,  Italy  and  Spain.
  • 10. Is  Google  the  Overall  Winner?Short  Answer:  NO.  Although  the  examples  clearly  suggest  that  the  balance  is  shiHing  between  the  Apple  App  Store  and  Google  Play  in  terms  of  total  revenue,  this  does  not  mean  that  this  applies  to  all  applica>ons  and  publishers  -­‐  especially  not  in  the  United  States.  In  April  2013,  the  United  States  was  s>ll  the  largest  market  in  terms  of  total  revenue  in  Google  Play  and  the  Apple  App  Store  combined.  The  daily  revenue  in  April  2013  generated  by  all  applica>ons  in  the  top  200  grossing  in  Google  Play  was  $1.1M,  while  the  daily  revenue  of  the  top  200  in  the  Apple  App  Store  (both  iPhone  and  iPad)  was  4.6  >mes  higher  at  $5.1M.  The  vast  majority  of  applica>ons  in  those  two  top  lists  contained  free  applica>ons   with  In-­‐App   purchases   and   this   business   model  automa>cally   generates   the  most   revenue  in  both  stores.   The  higher  revenue   share  in   the  Apple   App  Store   compared  to  Google  Play  was  also  characteris>c  for  long  tail  applica>ons  and  did  not  apply  solely  to  popular  applica>ons.The  Simpsons:  Tapped  Out  by  Electronic  Arts  are  illustra>ve  applica>ons  that  were  popular  on  both  plaforms  in  the  U.S.  and  generated  much  more  revenue  on  iOS  compared  to  Google  Play  in  April  2013.
  • 11. The  graph  below  shows   the  revenue  share  of  The  Simpsons:  Tapped  Out  for  each  store.  This  applica>on  generated  around  $4.8M  in  both  stores  in  April  2013  in  the  United  States,  and  the  revenue   was   generated   only   from   In-­‐App   purchases.   The   vast   majority   of   this   revenue   was  collected  in  the  Apple  App  Store  over  April  2013:  79%.  Only  21%  of  the  total  revenue  from  The  Simpsons:  Tapped  Out  came  from  Google  Play,  which  was  s>ll  more  than  $1M.
  • 12. You  can  also  reach  us  on:   Facebook  -­‐  www.facebook.com/TechAhead     TwiAer  -­‐  www.twiAer.com/TechAhead     LinkedIn  -­‐  www.linkedin.com/company/techaheadAt  TechAhead,  we  have  helped  many  clients  incorporate  mobile  payments,  be  it  through  SMS,  Web/WAP  based,  NFC  etc.  Mobile  payments  and  mCommerce  are  on  a  boom,  and  every  business  should  make  best  out  of  this  opportunity.  If  you  are  a  business,  we  can  help  you  in  this.  For  any  mobile  apps  development  requirement,  get  in  touch  with  us  on  info@techaheadcorp.com  for  FREE  30  minutes  no  obliga>on  consulta>on  with  our  mobile  experts($200  Value).Credits:  hAp://techcrunch.com/2013/05/29/google-­‐plays-­‐app-­‐revenue-­‐share-­‐up-­‐8-­‐since-­‐november-­‐but-­‐apple-­‐s>ll-­‐leads/whatsapp-­‐total-­‐revenue-­‐april-­‐2013/