0
Energy




Is the Mass Market Holding
Us Back in Energy Innovation?




                          Joel Greenberg
         ...
Energy




Texans for a Sound Energy Policy Alliance
Energy




All Energy Is Political


Energy = Tech + Policy + $$
Energy




The Status Quo Fights Back
Energy




Mass is the DNA of the
Existing Energy System
Energy




Oil is a Transportation Problem
Energy




Electricity is an
“Everything Else” Problem
Energy
Energy

      Texas Electricity Generation: 10/08 to 10/09




Source: PUCTX
Energy




Is the Mass Market Holding
Us Back in Energy Innovation?




                    Joel Greenberg
              j...
Energy




Source: American Energy Innovation Council, NSF
Energy




 Energy R&D
 in the Federal
 Budget.




Source: American Energy Innovation Council
Energy
Energy




         Source: Stephen Chu
Energy
Energy


A Golden Age of Energy Innovation?
Energy




The existing electric grid is
like radio networks of the 1920's
Energy




Status Quo:
- We love hydrocarbons
- No one wants less
- I don't see people changing
- More nukes, now
- Renewa...
Energy




What's the one question
everyone asks of energy?
Energy



Will it Blend?
Energy



Will it Blend? Scale
Energy




If today in the energy industry was like other
industries, what year would it be for them?
Energy




1976 for the Computer Industry
Energy




         It's 1980 for AT&T
Energy



It's 1992 for The Internet
Energy



A brief pre-history of gasoline


           1870
Energy




         A Goal
Energy




          A Goal
“Energy needs to be both
cheap and clean.”

             – Bob Metcalfe
Energy
                         Telecom Network

         Then
         - had to synchronize /w/ network
         - no sto...
Energy
                        Electrical Network

         Today
         - have to synchronize /w/ network
         - no...
Energy




Behavior Change
Energy




Do People
Change?
Energy
Energy
Energy
Energy



         Opower:
         you vs.
         neighbors

         3%
         savings.
Energy




Home
Energy
Management
Systems

How much
savings?
Energy




Big, Bold Ideas
Energy



Electric Utilities
       vs.
Oil Companies



Electric motor
vs
ICE

 Been there,
 done that?

                ...
Energy




         Advantages of
         electric motors:

         - highly reliable
         - little maintenance
    ...
Energy
Energy




          1/5th of the energy for the WECC
         supplied by 1,000 sq miles of solar.
            - Mark Kap...
Energy



$100 Hydrogen Fuel Cell
  Charger For Batteries
Energy
Energy
                                 What to do?

- The future doesn't have to be like the present.

- Scale should not...
Energy




Is the Mass Market Holding
Us Back in Energy Innovation?




                          Joel Greenberg
         ...
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Is the Mass Market Holding Us Back in Energy Innovation.

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Is the Mass Market Holding Us Back in Energy Innovation?

A Talk to the Peak Oil Group, Austin, TX 8-11-10.

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Transcript of "Is the Mass Market Holding Us Back in Energy Innovation."

  1. 1. Energy Is the Mass Market Holding Us Back in Energy Innovation? Joel Greenberg Tech2Energy.com joel@tech2energy.com 512-736-1835
  2. 2. Energy Texans for a Sound Energy Policy Alliance
  3. 3. Energy All Energy Is Political Energy = Tech + Policy + $$
  4. 4. Energy The Status Quo Fights Back
  5. 5. Energy Mass is the DNA of the Existing Energy System
  6. 6. Energy Oil is a Transportation Problem
  7. 7. Energy Electricity is an “Everything Else” Problem
  8. 8. Energy
  9. 9. Energy Texas Electricity Generation: 10/08 to 10/09 Source: PUCTX
  10. 10. Energy Is the Mass Market Holding Us Back in Energy Innovation? Joel Greenberg joel@tech2nergy.com
  11. 11. Energy Source: American Energy Innovation Council, NSF
  12. 12. Energy Energy R&D in the Federal Budget. Source: American Energy Innovation Council
  13. 13. Energy
  14. 14. Energy Source: Stephen Chu
  15. 15. Energy
  16. 16. Energy A Golden Age of Energy Innovation?
  17. 17. Energy The existing electric grid is like radio networks of the 1920's
  18. 18. Energy Status Quo: - We love hydrocarbons - No one wants less - I don't see people changing - More nukes, now - Renewables suffer from terminal intermittency
  19. 19. Energy What's the one question everyone asks of energy?
  20. 20. Energy Will it Blend?
  21. 21. Energy Will it Blend? Scale
  22. 22. Energy If today in the energy industry was like other industries, what year would it be for them?
  23. 23. Energy 1976 for the Computer Industry
  24. 24. Energy It's 1980 for AT&T
  25. 25. Energy It's 1992 for The Internet
  26. 26. Energy A brief pre-history of gasoline 1870
  27. 27. Energy A Goal
  28. 28. Energy A Goal “Energy needs to be both cheap and clean.” – Bob Metcalfe
  29. 29. Energy Telecom Network Then - had to synchronize /w/ network - no storage - had to get permission Now - not synchronized - storage - anyone can connect
  30. 30. Energy Electrical Network Today - have to synchronize /w/ network - no storage - have to get permission Tomorrow? - not synchronized? - storage? - anyone can connect?
  31. 31. Energy Behavior Change
  32. 32. Energy Do People Change?
  33. 33. Energy
  34. 34. Energy
  35. 35. Energy
  36. 36. Energy Opower: you vs. neighbors 3% savings.
  37. 37. Energy Home Energy Management Systems How much savings?
  38. 38. Energy Big, Bold Ideas
  39. 39. Energy Electric Utilities vs. Oil Companies Electric motor vs ICE Been there, done that? Dr. Porsche's electric car – c. 1900
  40. 40. Energy Advantages of electric motors: - highly reliable - little maintenance - relatively small / can use more than one - can be designed for power or torque - little need for a heavy, complicated transmission - electrons can come from anywhere
  41. 41. Energy
  42. 42. Energy 1/5th of the energy for the WECC supplied by 1,000 sq miles of solar. - Mark Kapner, Austin Energy
  43. 43. Energy $100 Hydrogen Fuel Cell Charger For Batteries
  44. 44. Energy
  45. 45. Energy What to do? - The future doesn't have to be like the present. - Scale should not be an initial gate keeper to new energy solutions. - To innovate, go where the incumbents are not. - Challenge the Status Quo in personal, professional, & political conversations
  46. 46. Energy Is the Mass Market Holding Us Back in Energy Innovation? Joel Greenberg Tech2Energy.com joel@tech2energy.com 512-736-1835
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