The Business Value of Social Networking David Tebbutt Freeform Dynamics Ltd +44 1895 677 845 +44 7711 567 726 [email_address] www.freeformdynamics.com www.tebbo.com

Caveats Hierarchies get flattened Silos get breached Intermediaries get sidelined Openness increases Transparency increases Trust is vital

Hierarchies get flattened

Silos get breached

Intermediaries get sidelined

Openness increases

Transparency increases

Trust is vital

What is social networking? Publish expertise Self-promote Find expertise Make connections Collaborate Recommend Communicate

Publish expertise

Self-promote

Find expertise

Make connections

Collaborate

Recommend

Communicate

Discover People Information Places Networks Make discovery faster & more effective

People

Information

Places

Networks

Make discovery faster & more effective

Validate through: blog posts other published material inbound links bookmarks tags Communities Make validation faster & more effective

blog posts

other published material

inbound links

bookmarks

tags

Communities

Make validation faster & more effective

Dialogue Direct, unfiltered, unmediated Within the organisation With suppliers With customers and prospects Accelerate and improve communication

Direct, unfiltered, unmediated

Within the organisation

With suppliers

With customers and prospects

Accelerate and improve communication

Reputation The organisation’s responsiveness Your own, through profile and metadata Enhance reputation and prospects

The organisation’s responsiveness

Your own, through profile and metadata

Enhance reputation and prospects

Morale Belonging Retention Communities Newcomers Improve effectiveness and reduce churn

Belonging

Retention

Communities

Newcomers

Improve effectiveness and reduce churn

Innovation External – respond to feedback Internal – virally drive new ideas Quickly improve products and processes

External – respond to feedback

Internal – virally drive new ideas

Quickly improve products and processes

Harness Bring expertise to bear quickly Capture and surface knowledge Get newcomers up to speed quickly Preserve and exploit all information

Bring expertise to bear quickly

Capture and surface knowledge

Get newcomers up to speed quickly

Preserve and exploit all information

So, what is the value of social networking? Accelerate discovery and validation Reduce disruption of others Accelerate and improve communication Enhance reputation and prospects Improve effectiveness and reduce churn Quickly improve products and processes Preserve and exploit all information

Accelerate discovery and validation

Reduce disruption of others

Accelerate and improve communication

Enhance reputation and prospects

Improve effectiveness and reduce churn

Quickly improve products and processes

Preserve and exploit all information

Thank you David Tebbutt Freeform Dynamics Ltd +44 1895 677 845 +44 7711 567 726 [email_address] www.freeformdynamics.com www.tebbo.com