Sweden is a popular tourist destination for those interested in nature and creativity. It has strong traditions of equality, pacifism and living close to nature, which arouses curiosity in visitors. Sweden is located in Northern Europe and has a long coastline along the Baltic Sea. Its capital, Stockholm, has over 30,000 islands forming its archipelago. Stockholm has also been designated as Europe's most ecological city. Notable Swedish cultural exports include ABBA and other popular music artists, as well as museums showcasing art and history. Traditional Swedish holidays and cuisine also contribute to the country's culture and appeal to visitors.