Your SlideShare is downloading. ×
15 Ways to Put the ‘Social’ back in Social Media
15 Ways to Put the ‘Social’ back in Social Media
15 Ways to Put the ‘Social’ back in Social Media
15 Ways to Put the ‘Social’ back in Social Media
15 Ways to Put the ‘Social’ back in Social Media
15 Ways to Put the ‘Social’ back in Social Media
15 Ways to Put the ‘Social’ back in Social Media
15 Ways to Put the ‘Social’ back in Social Media
15 Ways to Put the ‘Social’ back in Social Media
15 Ways to Put the ‘Social’ back in Social Media
15 Ways to Put the ‘Social’ back in Social Media
15 Ways to Put the ‘Social’ back in Social Media
15 Ways to Put the ‘Social’ back in Social Media
15 Ways to Put the ‘Social’ back in Social Media
15 Ways to Put the ‘Social’ back in Social Media
15 Ways to Put the ‘Social’ back in Social Media
15 Ways to Put the ‘Social’ back in Social Media
15 Ways to Put the ‘Social’ back in Social Media
15 Ways to Put the ‘Social’ back in Social Media
15 Ways to Put the ‘Social’ back in Social Media
15 Ways to Put the ‘Social’ back in Social Media
15 Ways to Put the ‘Social’ back in Social Media
15 Ways to Put the ‘Social’ back in Social Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

15 Ways to Put the ‘Social’ back in Social Media

346

Published on

Social Media loses its power when we only use it to share our own content. If you want to create new and deeper relationships with potential clients and customers, you've GOT to engage with them.

Social Media loses its power when we only use it to share our own content. If you want to create new and deeper relationships with potential clients and customers, you've GOT to engage with them.

Published in: Business, Technology
2 Comments
1 Like
Statistics
Notes
  • Yes! I think that's where technology can be a monkey wrench. When we forget that relationship building takes the same energy and care no matter what the medium.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • These tips are helpful in building relationships and not just using social media.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
346
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
2
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Put the ‘Social’ Back in Social Media 15 Ideas to Help You Connect Personally with Your Network
  • 2. Content Marketing Shock?  Content Marketing alone isn’t enough anymore: “Depending on what study you read, the amount of available web-based content (the supply) is doubling every 9 to 24 months.” – Mark Schaefer, BusinessesGrow.com 2
  • 3. Automation Kills – Just Stop  Using your social media channels solely to disseminate links to your content (or anyone else’s) will doom your business.  Automated sharing is even worse. StoryBistro.com 3
  • 4. Relationships > Content Without a relationship to the content creators, potential audiences won’t be interested enough to read, watch or listen. 4
  • 5. The True Power of Social Media …is in the socializing! 5
  • 6. 15 Ways to Be More Social Deepen Connections Create Customers 6
  • 7. 1. Say Thank You When…  Someone shares your content  Someone does something awesome  If you want to REALLY stand out, send a handwritten thank you. Or see this list of other creative thank you ideas: http://list.ly/list/4fi40-plus-ways-to-show-yourcustomers-how-much-youcare StoryBistro.com 7
  • 8. 2. Wish Them Happy Birthday  Don’t just post "Happy Birthday" on their FB wall! Personalize your message. Or…  Send a private FB message.  Use a different social media channel and post/tag them in an extended birthday wish. StoryBistro.com 8
  • 9. 3. Congratulate Them  Did they recently move?  Get a new job?  Launch a big project?  Send a private message and/or use a public status update (tag them!). StoryBistro.com 9
  • 10. 4. Saw This and Thought of You  Share a blog post or article with someone specific.  Include a short note about why you’re sharing it. StoryBistro.com 10
  • 11. 5. Introduce Two People  Did someone you know just move to a new area? Maybe you can introduce to them a friend of yours who lives there.  Do you have two peers in the same field who've never heard of each other?  Ask yourself every week, which two people do I know that would really hit it off? StoryBistro.com 11
  • 12. 6. Pay Someone a Compliment  Sense of humor?  Sense of style?  Generous spirit?  Uber smarts?  Great smile? StoryBistro.com 12
  • 13. 7. Invite Them to Something  Individually, privately.  Could you buy them a coffee?  Would they join you for a virtual coffee (via Skype or Google hangout)?  Is there an event (that someone else is putting on) that you think they'd enjoy too?  These invitations should NOT be sales calls. StoryBistro.com 13
  • 14. 8. Be Helpful When someone specifically asks for help…  Take a few moments to provide an answer (or point them in a good direction).  You can also actively SEARCH for people asking questions on most social media sites and then provide a (non-salesy) answer.  Did you write a blog post about that specific thing? Share a link to it. StoryBistro.com 14
  • 15. 9. Ask a Question  If you’ve Googled it, and not found what you’re looking for, it’s great to let others help YOU. StoryBistro.com 15
  • 16. 10. Share Someone’s Content  Retweet  Repost  Share across all your social media channels  Be sure to add a few words about WHY you’re sharing it  Be sure to tag the person StoryBistro.com 16
  • 17. 11. Ask for Opinions  Which image or mock-up do folks like best?  Which day of the week is better for your event?  Which social media channel do they prefer? There are lots of opinions out there – just ASK. StoryBistro.com 17
  • 18. 12. Learn More About Them  …and comment on what you find  Spend time on the profiles of those who comment regularly on your blog posts or social media status updates.  Find out if you've got anything in common.  Follow them on other sites.  Let them know you notice them, too. StoryBistro.com 18
  • 19. 13. Fess Up, Apologize  Did you goof? Let people know.  If you need to apologize to someone personally, a private message or phone call is best. StoryBistro.com 19
  • 20. 14. Host a Virtual Party  Google Hangouts on Air  Twitter Chats  Facebook Live  Livestream StoryBistro.com 20
  • 21. 15. Participate in Groups  Facebook  LinkedIn  Google (Communities)  Twitter (Lists) StoryBistro.com 21
  • 22. Just 10 Minutes a Day… Entices People to Play! Storytelling and content marketing won’t work unless you have an audience. Relationships Matter StoryBistro.com 22
  • 23. See StoryBistro In Action http://facebook.com/storybistro http://twitter.com/teasilvestre https://plus.google.com/+TeaSilvestre http://slideshare.com/teasilvestre http://StoryBistro.com << Fabulous emails! StoryBistro.com 23

×