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Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
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Find Your Secret Sauce, Create an Addicting Brand

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If you struggle to understand what makes you unique from your competitors, this 9-step process can help you uncover the clues (your ingredients) and put them together in a way that's perfectly and …

If you struggle to understand what makes you unique from your competitors, this 9-step process can help you uncover the clues (your ingredients) and put them together in a way that's perfectly and authentically YOU.

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  • 1. Find Your Secret Sauce (& Create an Addicting Brand) An Introduction!
  • 2. I’m Téa (sounds like Tay’ah) • Branding/Marketing Coach & Consultant • Author of “Attract & Feed a Hungry Crowd” • Word Nerd and Gastronaut • Proprietress of StoryBistro.com
  • 3. Is this You? Not sure what makes you different from your competitors? Struggle to create a tagline or an elevator pitch that grabs attention?
  • 4. Imagine if You Could...  Work with clarity  Explain who you are  Get more attention  Be remembered  Connect with new customers  Lead a community
  • 5. What IS Your Secret Sauce? • • • • • • • • Passions Values Strengths Weaknesses Motivations Skills Goals Your Customers
  • 6. Your Story = Your Brand • How People Understand You • The Persona of your Business • Expressed visually, through words & emotions
  • 7. What's In a Solid Brand? • Core Strength(s) • a Weakness/Vice • a Quirk • a Mascot/Talisman
  • 8. My 9-Step Process #1: Self-Inventory:  Passions  Values  Strengths & Weaknesses  Motivations & Goals  Skills  Work History  Major Life Experiences
  • 9. 9-Step Process Continued… # 2: Get Inside Your Ideal Customer's Head: What is their #1 problem/desire? Who are they? Where do they hang out? Their unique world view
  • 10. The 9-Step Process # 3: Find the Archetypes:  Fairytale characters  Comic book heroes  Cultural themes  Career paths
  • 11. The 9-Step Process # 4: Look for patterns and connections:  Where are there overlaps between you and your Ideal Client?  What themes keep repeating themselves?
  • 12. The 9-Step Process # 5: Outline the Story:  Main character(s); heroes, villains  What is the hero’s mission? Vision?  What results does she facilitate?  What makes her unique?
  • 13. The 9-Step Process # 6: Translate words to images:  Metaphors  Mascots  Talismans  Colors  Fonts  Themes
  • 14. The 9-Step Process # 7: Test!  Get feedback from small groups  Does the audience “feel” what you want them to feel?  Does the audience get excited?
  • 15. The 9-Step Process # 8: Create a Plan to Rollout:  Where do you need to be?  What are your SMART goals?  What help do you need to implement?
  • 16. The 9-Step Process # 9: Implement!  Watch and monitor  Review results  Adjust for next time
  • 17. Get Started on Step 1… Let’s Identify Your Top 5 Passions! Grab a piece of paper & pen…Ready?
  • 18. When I was a kid I loved to…
  • 19. I Can’t Pass Up a Book or a Movie about…
  • 20. If I played hooky from work for a week, I'd spend my time...
  • 21. Most people don't know this about me, but I really enjoy...
  • 22. I am the Go-To person when my friends need help with...
  • 23. If I could star in my own TV show, it would be about...
  • 24. If I were to make a homemade gift, it would involve...
  • 25. I only tried it once or twice, but I really enjoyed...
  • 26. The closest I come to a runner's high is when I'm...
  • 27. Find Your Top 5  Compare answers two at a time  Close your eyes  Imagine your life with/without  Fantasize with a friend
  • 28. Your Origin Story = Brand (aka Secret Sauce) http://storybistro.com/origin-story-sessions/

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