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Business Storytelling Manifesto
 

Business Storytelling Manifesto

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As you go about the business of blogging and creating other content, keep these things in mind...

As you go about the business of blogging and creating other content, keep these things in mind...

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    Business Storytelling Manifesto Business Storytelling Manifesto Presentation Transcript

    • Advice for Solo Biz Owners
    • “Content marketing is the solution! “ “You’ve got to tell more and better stories!”
    • It’s like eating an artichoke… The best ones are an experience With layers and layers that Lead to the Heart.
    • Good Question!
    • It’s not just about your position…
    • Get it out of your brain and onto paper. Then…
    • Don’t Wander. Get to the Point.
    • » The length of your story should fit the context of where/how you’re telling it.
    • Pay attention to your email subscribers, blog readers, vendors and peers -- as well as your customers!
    • Listen deeply
    • » To Create Change, Shift the Existing Storyline
    • Don’t be a parrot!
    • But don’t be afraid to be different!
    • » Let the backstory unfold as you go
    • » It’s okay to reveal your weaknesses
    • » When language or length is an issue…
    • » Storytelling is a learned skill…
    • » Simplify. Don’t try to tell too many stories at once.
    • » Emotion = Action
    • » Words have REAL power
    • See the full text: StoryBistro.com/business-storytelling-manifesto