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3 Ways to Use Groups to Grow Your Blog
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3 Ways to Use Groups to Grow Your Blog


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If you're attempting to grow your blog's audience, here are some tried-and-true options.

If you're attempting to grow your blog's audience, here are some tried-and-true options.

Published in: Marketing, Technology, Business
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  • 2. Hello, I’m Tea (aka The Chef) • • • • • 20+ years in marketing Author of “Attract & Feed a Hungry Crowd” Passionate about food & stories Proprietress of @teasilvestre
  • 3. First, Make Sure… 1. Your blog addresses a REAL need in the market place (do your research!) 2. You've done the requisite homework to understand your Ideal Client/Ideal Reader
  • 4. Everybody deals with Not Enough Eyeballs
  • 5. You Compete w/ 80+ million blogs In 2012, there were 160+ million blogs in existence. Today, more than 50% are inactive. -Wikipedia
  • 6. Everyone is an Influencer  Don’t discount your peers and colleagues  “Big Name” Bloggers aren’t The Answer  Today’s B & C-Listers are tomorrow’s A-Listers
  • 7. #1: Twist on an Oldie The Blog Carnival
  • 8. What’s a Blog Carnival? A blog post that contains links to other articles covering a specific topic. Most are hosted by a rotating list of frequent contributors and serve to both generate new posts by contributors and highlight new bloggers posting in that subject area.
  • 9. The Word Carnival Group
  • 10. After 1 Year Together, We…  Rotate the Leadership  Pick a monthly topic together  Commit to writing 10 out of 12 months  Comment on each others’ posts  Share via social media  Create your own website  Start an email list (publish via RSS)  Publish eBooks to give away
  • 11. What to Look For…  Quality writing!  Regular posts (2x/month)  Similar audience  Size (look at social media)  Type (same readers?)  Fresh Voice/Perspective
  • 12. Be Consistent  The Leader Must Lead  Pick one day per month (e.g. Last Wednesday)  Reminders  Membership Guidelines & Expectations  Communication!
  • 13. #2: Focus on the Writing The Critique/ Mastermind Group
  • 14. Polish Prior to Publish You could spend ALL DAY posting and emailing links to your blog. If your writing sucks, your readers …  Won’t Finish Reading  Won’t Share  Won’t Comment  Won’t Turn Into Subscribers
  • 15. Fiction Writers & Playwrights  Small Groups work Best (5-7)  Gather to share pieces of their work  Give constructive feedback  Brainstorm ways to approach topics  Provide a supportive environment  Publish together
  • 16. Critique Checklist  Does the title/headline hook you?  Does the opening line pull you in?  Is the point of the post clear?  Does the post fulfill the promise of the headline?  Is it interesting?  Is it easy to read?  Does it tell a story?  Is it relevant to your Ideal Client?  Is there a call to action? (Full checklist avail by email:
  • 17. Support After Publishing  Comments  Social Media Sharing  Mastermind larger projects (books!)
  • 18. #3 Twist on Networking The Meet-up!
  • 19. Find ‘Em  Google: Your City + Bloggers  Check
  • 20. Create Your Own
  • 21. It Won’t Be Perfect  People will come and go – always be on the lookout for the right new blood  Create ways to build community (e.g., private Facebook group, teambuilding and purely social events)  Communicate, communicate, communicate
  • 22. Questions? • What’s one thing you will implement immediately? • What did you find unclear or want more examples of? • Other burning questions? • Talk to me! @teasilvestre (Twitter)
  • 23. Join Our Group: Learn More: