Three Reasons
NOBODY READS

YOUR BLOG
(And How to Fix Them)
Hello, I’m Tea (aka The Chef)
•
•
•
•

•

20+ years in
marketing
Author of
“Attract & Feed a
Hungry Crowd”
Passionate abou...
First, Make Sure…
1.

Your blog addresses a REAL
need in the market place (do
your research!)

2.

You've done the requisi...
Reason #1
Not
Enough
Traffic
You Compete w/ 80+ million blogs
In 2012, there were 160+ million blogs in
existence.
Today, more than 50% are inactive.
-...
It Starts with Your Headline
Okay headline:
Send large files to your friends

Better headline (More Specific):
The Absolut...
Images Get Attention
 Bridge language gaps
 Boost shareability

 Increase value on
social media
Reason #2

Your
Design
Might
Suck
We Eat With Our Eyes First
Does your blog or website…
 Look old or outdated?

 Have too much going on?
 Use compelling ...
Reader Friendly Format
Simple language
Very specific
Scanable
Shorter is better
Sections
Subheadings
Sentences 6 to 16
wor...
Reason #3:

Your
Writing
Might Suck
Traffic Gimmicks Aren’t Enough
You could spend ALL DAY posting and
emailing links to your blog. If your writing
sucks, you...
Edit Like a Pro
 Write your first draft without edits
 Read it out loud and edit

 Read it again and edit
 Remove any ...
The Power of Emotion
• Emotion = Energy in
Motion
• We always buy for
emotional reasons
• Don't ignore the
logical - we
ra...
Tell a Story
Even Blog Posts Should
Have a Call to Action
Blogging Checklist
 Does the post fulfill the promise of the
headline?
 Is it interesting?
 Is it easy to read?

 Does...
Improve Your Writing Skills
Find or join a blogging group of
peers – community support is
invaluable!
 Give each other fe...
Questions?
•

What’s one thing you will implement
immediately?

•

What did you find unclear or want more
examples of?

•
...
Join Our Group:

Learn More:

http://storybistro.com/five-weeks-better-blog-mastermind-group/
Upcoming SlideShare
Loading in …5
×

3 Reasons Why Nobody Reads Your Blog (and how to fix them)

593 views
490 views

Published on

If you blog as a way to promote your business, it's important that your time and energy give you payoff. But all the traffic gimmicks in the world won't fix poor writing or bad design.

Published in: Marketing, Technology, Business

3 Reasons Why Nobody Reads Your Blog (and how to fix them)

  1. 1. Three Reasons NOBODY READS YOUR BLOG (And How to Fix Them)
  2. 2. Hello, I’m Tea (aka The Chef) • • • • • 20+ years in marketing Author of “Attract & Feed a Hungry Crowd” Passionate about food & stories Proprietress of StoryBistro.com @teasilvestre
  3. 3. First, Make Sure… 1. Your blog addresses a REAL need in the market place (do your research!) 2. You've done the requisite homework to understand your Ideal Client/Ideal Reader
  4. 4. Reason #1 Not Enough Traffic
  5. 5. You Compete w/ 80+ million blogs In 2012, there were 160+ million blogs in existence. Today, more than 50% are inactive. -Wikipedia
  6. 6. It Starts with Your Headline Okay headline: Send large files to your friends Better headline (More Specific): The Absolute Easiest Way to Send Super Large Files For More, See: http://www.copyblogger.com/headline-hacks-report/
  7. 7. Images Get Attention  Bridge language gaps  Boost shareability  Increase value on social media
  8. 8. Reason #2 Your Design Might Suck
  9. 9. We Eat With Our Eyes First Does your blog or website…  Look old or outdated?  Have too much going on?  Use compelling images?  Are your posts user-friendly?
  10. 10. Reader Friendly Format Simple language Very specific Scanable Shorter is better Sections Subheadings Sentences 6 to 16 words • No jargon! • • • • • • •
  11. 11. Reason #3: Your Writing Might Suck
  12. 12. Traffic Gimmicks Aren’t Enough You could spend ALL DAY posting and emailing links to your blog. If your writing sucks, your readers …  Won’t Finish Reading  Won’t Share  Won’t Comment  Won’t Turn Into Subscribers
  13. 13. Edit Like a Pro  Write your first draft without edits  Read it out loud and edit  Read it again and edit  Remove any extraneous, flowery words  Get to the point  Read it out loud again
  14. 14. The Power of Emotion • Emotion = Energy in Motion • We always buy for emotional reasons • Don't ignore the logical - we rationalize with logic
  15. 15. Tell a Story
  16. 16. Even Blog Posts Should Have a Call to Action
  17. 17. Blogging Checklist  Does the post fulfill the promise of the headline?  Is it interesting?  Is it easy to read?  Does it make a point?  Does it tell a story?  Is it relevant to your Ideal Client?  Is there a call to action?
  18. 18. Improve Your Writing Skills Find or join a blogging group of peers – community support is invaluable!  Give each other feedback  Comment on each other posts  Share each other’s posts
  19. 19. Questions? • What’s one thing you will implement immediately? • What did you find unclear or want more examples of? • Other burning questions? • Talk to me! @teasilvestre (Twitter)
  20. 20. Join Our Group: Learn More: http://storybistro.com/five-weeks-better-blog-mastermind-group/

×