Oregon DECA & CTSO
Advocacy Case Study
Presented by Ryan Underwood
Oregon CTSOs:
Setting the Stage
2000-2005
2005-2009
2009-2011
2011-2013
2013-2015
$800,000
$630,000
$520,000
$250,000
$0
O...
CTSO Administrative Structure
THEN:
• Oregon Department of Education as
Charter Holder
• Education Service District Charge...
CTSO Administrative Structure
NOW:
• Oregon Department of Education as
Charter Holder
• Oregon DECA, Inc.
• Board of Direc...
Coming Together
• 2011 Formed the Oregon
CTE Student Leadership
Foundation
• Coordinate Joint Efforts
• Develop CTSO Partn...
The Call that Changed It All
• State
Representative Jeff
Reardon
• Former SkillsUSA &
DECA Advisor
• Teacher / Industry /
...
The Call that Changed It All
• “What does great
CTE look like in
other states?”
• Strategy: Use
CTSOs to
showcase great
CTE
What would a great CTSO model
look like?
• $5,000 in unrestricted funds at the local
level
• Funded through the OCTESLF
• ...
Suggested Performance Standards
• Develop annual Program of Work
• 50 Members or 50% of CTE Students
• Participate in 1 Re...
“Get Me Something I Can Present
to my Colleagues…”
• Goal
• Issue/Problem
• Proposed Solution
• Has This Been Proposed in ...
“Get Me Something I Can Present
to my Colleagues…”
• Background
• CTSO Education Impact & Benefits
• Financial Request
• B...
The Initial
PITCH
• $3.9 Million for
CTSOs
• 1,400% Increase
The Stars Align…
Aligning the Stars
• 14 Page Briefing Paper
called:
“Oregon Plan for Accelerating Applied
Academics Throu...
Bill Draft
DECLARES EMERGENCY
“This 2013 Act being necessary
for the immediate preservation
of the public peace, health an...
“1 Rep Isn’t Enough…” – Building
CTE Support
• Oregon ACTE
• Oregon CTSO Boards
• All Judges & Partners
• CTSO Alumni
• Al...
Aligning the Stars…
“You Need a CTSO Intern”
HB 2985
• CTSO
Rejuvenation Bill
• 20 co-sponsors
• Bi-Partisan
• Jeff Reardon (D)
• John Davis (R)
CTE/CTSO Proclamation
• Governor Kitzhaber
Joint
Website
• OregonCTSO.org
• Featured
Proclamation
• CTSO Impact
• @OregonCTSO
• Bill Information
Hearings, Testimony, and
Sustaining the Campaign
• House Education Committee Hearing
• House Ways & Means
• Ground Game
• ...
The Actual
PITCH
• $2.73 Million for
CTSOs
• 992% Increase
Testimonials
Testimonials
Testimonials
Testimonials
Tools of the Trade
@OregonCTSO
Twitter Campaign
• After Each Testimonial Came In
• Individual Thanks to Each Bill Sponsor
• Members of Committees
• Good ...
Tweets
Tweets
Twitter Photo Campaign
Twitter Photo Campaign
Twitter Photo Campaign
Twitter Photo Campaign
Twitter Photo Campaign
Twitter Photo Campaign
Twitter Photo Campaign
“Sausage Making”
• Flexibility and Fallback Position
• Changing Course & Joining Forces
[HB2985 merges into SB498 & HB2912...
The Final
PITCH
• $1.7 Million for
CTSOs
• 600% Increase
• $10 million for CTE
Victory! Victory?
• State Economist $300 million projection
• Unanimous Passage in House & Senate
(Technically)
• Post Adv...
8/14/13 @GovKitz Signed!
Oregon CTE Rejuvenation Bill
Becomes Law!
Make It Count Advocacy Lessons
• Working Together Counts
• Nationals Counts
• Alumni & Stakeholders Count
• Social Media C...
DECA Advocacy Exercise
• What would your association do if you
suddenly came into $250,000?
• What would your association ...
Final Thoughts…
• You Can Make It Count Too!
• More Resources:
– Web Coordinates:
www.oregonctso.org
– Email: ryan@teamtri...
CTSO Advocacy: Oregon Success Story
CTSO Advocacy: Oregon Success Story
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CTSO Advocacy: Oregon Success Story

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During 2012-13 Oregon's Career Technical Student Organizations (e.g. DECA, FBLA, SkillsUSA, HOSA, FCCLA) partnered with industry and CTE community to champion the largest increase in state CTE and CTSO funding in history.

This overview presented at the DECA State Association Management Conference in Atlanta highlights the advocacy journey, approaches taken, lessons learned and key insights for all who champion important causes like CTE and CTSOs.

Additional references:
www.oregonctso.org
www.twitter.com/oregonctso

This presentation was developed and delivered by TeamTRI CEO Ryan Underwood who was also a key contributor among many other amazing CTE champions in this effort.

Published in: Education, Technology, Business
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CTSO Advocacy: Oregon Success Story

  1. 1. Oregon DECA & CTSO Advocacy Case Study Presented by Ryan Underwood
  2. 2. Oregon CTSOs: Setting the Stage 2000-2005 2005-2009 2009-2011 2011-2013 2013-2015 $800,000 $630,000 $520,000 $250,000 $0 Oregon CTSO Historical Funding
  3. 3. CTSO Administrative Structure THEN: • Oregon Department of Education as Charter Holder • Education Service District Charged with State Association Management • Board of Advisors
  4. 4. CTSO Administrative Structure NOW: • Oregon Department of Education as Charter Holder • Oregon DECA, Inc. • Board of Directors hires State Association Management
  5. 5. Coming Together • 2011 Formed the Oregon CTE Student Leadership Foundation • Coordinate Joint Efforts • Develop CTSO Partners • Disseminate $100,000
  6. 6. The Call that Changed It All • State Representative Jeff Reardon • Former SkillsUSA & DECA Advisor • Teacher / Industry / School Board
  7. 7. The Call that Changed It All • “What does great CTE look like in other states?” • Strategy: Use CTSOs to showcase great CTE
  8. 8. What would a great CTSO model look like? • $5,000 in unrestricted funds at the local level • Funded through the OCTESLF • $50,000 in base administration support to each CTSO • Build out 2 new CTSOs (TSA & FEA)
  9. 9. Suggested Performance Standards • Develop annual Program of Work • 50 Members or 50% of CTE Students • Participate in 1 Regional/State/Nat’l Event • 10 Hours of Advisor Professional Development • Membership in ACTE or Professional Association • Share 1 lesson plan, activity, or educational exercise
  10. 10. “Get Me Something I Can Present to my Colleagues…” • Goal • Issue/Problem • Proposed Solution • Has This Been Proposed in a Previous Session? • Does this Amend Current Law?
  11. 11. “Get Me Something I Can Present to my Colleagues…” • Background • CTSO Education Impact & Benefits • Financial Request • Budget to Show How It Would Work • Projected Results of Implementation • Important Provisions • List of all CTSO Competitions
  12. 12. The Initial PITCH • $3.9 Million for CTSOs • 1,400% Increase
  13. 13. The Stars Align… Aligning the Stars • 14 Page Briefing Paper called: “Oregon Plan for Accelerating Applied Academics Through Statewide Growth and Achievement through Career Technical Student Organizations” • 1 Page Bill Draft called: • “Oregon CTSO Rejuvenation Bill”
  14. 14. Bill Draft DECLARES EMERGENCY “This 2013 Act being necessary for the immediate preservation of the public peace, health and safety, an emergency is declared to exist, and this 2013 Act takes effect July 1, 2013.”
  15. 15. “1 Rep Isn’t Enough…” – Building CTE Support • Oregon ACTE • Oregon CTSO Boards • All Judges & Partners • CTSO Alumni • All Local Chapters • Parents & Community FFA was used as an example of what we were trying to achieve. But, they were not included in the campaign or a lead advocate. They opted out of the funding as it did not fit their strategy.
  16. 16. Aligning the Stars… “You Need a CTSO Intern”
  17. 17. HB 2985 • CTSO Rejuvenation Bill • 20 co-sponsors • Bi-Partisan • Jeff Reardon (D) • John Davis (R)
  18. 18. CTE/CTSO Proclamation • Governor Kitzhaber
  19. 19. Joint Website • OregonCTSO.org • Featured Proclamation • CTSO Impact • @OregonCTSO • Bill Information
  20. 20. Hearings, Testimony, and Sustaining the Campaign • House Education Committee Hearing • House Ways & Means • Ground Game • Testimony Campaign
  21. 21. The Actual PITCH • $2.73 Million for CTSOs • 992% Increase
  22. 22. Testimonials
  23. 23. Testimonials
  24. 24. Testimonials
  25. 25. Testimonials
  26. 26. Tools of the Trade
  27. 27. @OregonCTSO
  28. 28. Twitter Campaign • After Each Testimonial Came In • Individual Thanks to Each Bill Sponsor • Members of Committees • Good News from Each CTSO • Pictures of Students with Legislators • Factoids from the Original Brief • RT & Amplification
  29. 29. Tweets
  30. 30. Tweets
  31. 31. Twitter Photo Campaign
  32. 32. Twitter Photo Campaign
  33. 33. Twitter Photo Campaign
  34. 34. Twitter Photo Campaign
  35. 35. Twitter Photo Campaign
  36. 36. Twitter Photo Campaign
  37. 37. Twitter Photo Campaign
  38. 38. “Sausage Making” • Flexibility and Fallback Position • Changing Course & Joining Forces [HB2985 merges into SB498 & HB2912] • CTE & CTSOs Together
  39. 39. The Final PITCH • $1.7 Million for CTSOs • 600% Increase • $10 million for CTE
  40. 40. Victory! Victory? • State Economist $300 million projection • Unanimous Passage in House & Senate (Technically) • Post Advocacy (How do we really make this work?)
  41. 41. 8/14/13 @GovKitz Signed!
  42. 42. Oregon CTE Rejuvenation Bill Becomes Law!
  43. 43. Make It Count Advocacy Lessons • Working Together Counts • Nationals Counts • Alumni & Stakeholders Count • Social Media Counts • Pictures & Stories Count • Being Ready & Being On It Counts • State Legislature Counts
  44. 44. DECA Advocacy Exercise • What would your association do if you suddenly came into $250,000? • What would your association do if you found out you were losing $250,000? • What decisions/action do you need to make now to prepare for either situation?
  45. 45. Final Thoughts… • You Can Make It Count Too! • More Resources: – Web Coordinates: www.oregonctso.org – Email: ryan@teamtri.com
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