Your SlideShare is downloading. ×
CTSO Advocacy: Oregon Success Story
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

CTSO Advocacy: Oregon Success Story

376
views

Published on

During 2012-13 Oregon's Career Technical Student Organizations (e.g. DECA, FBLA, SkillsUSA, HOSA, FCCLA) partnered with industry and CTE community to champion the largest increase in state CTE and …

During 2012-13 Oregon's Career Technical Student Organizations (e.g. DECA, FBLA, SkillsUSA, HOSA, FCCLA) partnered with industry and CTE community to champion the largest increase in state CTE and CTSO funding in history.

This overview presented at the DECA State Association Management Conference in Atlanta highlights the advocacy journey, approaches taken, lessons learned and key insights for all who champion important causes like CTE and CTSOs.

Additional references:
www.oregonctso.org
www.twitter.com/oregonctso

This presentation was developed and delivered by TeamTRI CEO Ryan Underwood who was also a key contributor among many other amazing CTE champions in this effort.

Published in: Education, Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
376
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Oregon DECA & CTSO Advocacy Case Study Presented by Ryan Underwood
  • 2. Oregon CTSOs: Setting the Stage 2000-2005 2005-2009 2009-2011 2011-2013 2013-2015 $800,000 $630,000 $520,000 $250,000 $0 Oregon CTSO Historical Funding
  • 3. CTSO Administrative Structure THEN: • Oregon Department of Education as Charter Holder • Education Service District Charged with State Association Management • Board of Advisors
  • 4. CTSO Administrative Structure NOW: • Oregon Department of Education as Charter Holder • Oregon DECA, Inc. • Board of Directors hires State Association Management
  • 5. Coming Together • 2011 Formed the Oregon CTE Student Leadership Foundation • Coordinate Joint Efforts • Develop CTSO Partners • Disseminate $100,000
  • 6. The Call that Changed It All • State Representative Jeff Reardon • Former SkillsUSA & DECA Advisor • Teacher / Industry / School Board
  • 7. The Call that Changed It All • “What does great CTE look like in other states?” • Strategy: Use CTSOs to showcase great CTE
  • 8. What would a great CTSO model look like? • $5,000 in unrestricted funds at the local level • Funded through the OCTESLF • $50,000 in base administration support to each CTSO • Build out 2 new CTSOs (TSA & FEA)
  • 9. Suggested Performance Standards • Develop annual Program of Work • 50 Members or 50% of CTE Students • Participate in 1 Regional/State/Nat’l Event • 10 Hours of Advisor Professional Development • Membership in ACTE or Professional Association • Share 1 lesson plan, activity, or educational exercise
  • 10. “Get Me Something I Can Present to my Colleagues…” • Goal • Issue/Problem • Proposed Solution • Has This Been Proposed in a Previous Session? • Does this Amend Current Law?
  • 11. “Get Me Something I Can Present to my Colleagues…” • Background • CTSO Education Impact & Benefits • Financial Request • Budget to Show How It Would Work • Projected Results of Implementation • Important Provisions • List of all CTSO Competitions
  • 12. The Initial PITCH • $3.9 Million for CTSOs • 1,400% Increase
  • 13. The Stars Align… Aligning the Stars • 14 Page Briefing Paper called: “Oregon Plan for Accelerating Applied Academics Through Statewide Growth and Achievement through Career Technical Student Organizations” • 1 Page Bill Draft called: • “Oregon CTSO Rejuvenation Bill”
  • 14. Bill Draft DECLARES EMERGENCY “This 2013 Act being necessary for the immediate preservation of the public peace, health and safety, an emergency is declared to exist, and this 2013 Act takes effect July 1, 2013.”
  • 15. “1 Rep Isn’t Enough…” – Building CTE Support • Oregon ACTE • Oregon CTSO Boards • All Judges & Partners • CTSO Alumni • All Local Chapters • Parents & Community FFA was used as an example of what we were trying to achieve. But, they were not included in the campaign or a lead advocate. They opted out of the funding as it did not fit their strategy.
  • 16. Aligning the Stars… “You Need a CTSO Intern”
  • 17. HB 2985 • CTSO Rejuvenation Bill • 20 co-sponsors • Bi-Partisan • Jeff Reardon (D) • John Davis (R)
  • 18. CTE/CTSO Proclamation • Governor Kitzhaber
  • 19. Joint Website • OregonCTSO.org • Featured Proclamation • CTSO Impact • @OregonCTSO • Bill Information
  • 20. Hearings, Testimony, and Sustaining the Campaign • House Education Committee Hearing • House Ways & Means • Ground Game • Testimony Campaign
  • 21. The Actual PITCH • $2.73 Million for CTSOs • 992% Increase
  • 22. Testimonials
  • 23. Testimonials
  • 24. Testimonials
  • 25. Testimonials
  • 26. Tools of the Trade
  • 27. @OregonCTSO
  • 28. Twitter Campaign • After Each Testimonial Came In • Individual Thanks to Each Bill Sponsor • Members of Committees • Good News from Each CTSO • Pictures of Students with Legislators • Factoids from the Original Brief • RT & Amplification
  • 29. Tweets
  • 30. Tweets
  • 31. Twitter Photo Campaign
  • 32. Twitter Photo Campaign
  • 33. Twitter Photo Campaign
  • 34. Twitter Photo Campaign
  • 35. Twitter Photo Campaign
  • 36. Twitter Photo Campaign
  • 37. Twitter Photo Campaign
  • 38. “Sausage Making” • Flexibility and Fallback Position • Changing Course & Joining Forces [HB2985 merges into SB498 & HB2912] • CTE & CTSOs Together
  • 39. The Final PITCH • $1.7 Million for CTSOs • 600% Increase • $10 million for CTE
  • 40. Victory! Victory? • State Economist $300 million projection • Unanimous Passage in House & Senate (Technically) • Post Advocacy (How do we really make this work?)
  • 41. 8/14/13 @GovKitz Signed!
  • 42. Oregon CTE Rejuvenation Bill Becomes Law!
  • 43. Make It Count Advocacy Lessons • Working Together Counts • Nationals Counts • Alumni & Stakeholders Count • Social Media Counts • Pictures & Stories Count • Being Ready & Being On It Counts • State Legislature Counts
  • 44. DECA Advocacy Exercise • What would your association do if you suddenly came into $250,000? • What would your association do if you found out you were losing $250,000? • What decisions/action do you need to make now to prepare for either situation?
  • 45. Final Thoughts… • You Can Make It Count Too! • More Resources: – Web Coordinates: www.oregonctso.org – Email: ryan@teamtri.com